Jessica is an FNP working full time in a bustling mobile urgent care. Grappling with bouts of burnout since the onset of the COVID-19 pandemic, Jessica is desperate for a change. She now sees the true worth of her license and recognizes her talents as a provider, and is embarking on a new endeavor in the dermatology and aesthetics space. As Jessica begins this startup journey alongside a skilled esthetician, she taps into Justin’s keen business expertise. In this episode, we delve into how an NP...
Nov 07, 2024•46 min•Season 2Ep. 148
Becky is an RN working as a nurse educator for a pharmaceutical company. While she enjoys the perks this job offers, she’s drawn to her true passion: functional medicine. After finding healing from a chronic illness through functional medicine, she has now decided to become certified as an FNP and provide care to those in need. She chats with Justin to learn how to hit the ground running after graduation and become a practice owner fast. It’s rare that one of our guests has yet to earn their lic...
Oct 31, 2024•1 hr•Season 2Ep. 147
After the loss of an important partnership that took away half of her practice’s patients, FNP Jamie is on the upswing with a revamped business model. While there are factors stacked against her—including a small rural patient population and the loss of multiple employees within recent years—Jamie is learning from past mistakes and setting up a positive future. A collective 22 years in healthcare has cultivated a strong medical toolkit, and it’s time to sharpen her business skills to flourish fi...
Oct 24, 2024•51 min•Ep. 146
Jen is a former CNA and current FNP with over twenty years of experience in the healthcare field. She currently works part time in community health and addiction medicine, and has recently taken on a side hustle as an independent provider offering weight loss, HRT, and medical marijuana. Intrinsic business instincts have informed strategic decisions related to insurance acceptance and practice designation, and she now enlists Justin’s help to determine the best use of her time. This astute nurse...
Oct 17, 2024•52 min•Ep. 145
Hospitalist, clinical education program director, family and acute care nurse practitioner. NP Nick wears many hats, and his practice extends into several high-demand niche areas. Equipped with a solid knowledge base and a strong plan for a membership-based integrative medicine practice, this aspiring NP entrepreneur enlists Justin to help iron out the final details. Together, Nick and Justin develop a competitive pricing model for a functional clinic offering hormone replacement therapy, peptid...
Oct 10, 2024•56 min•Ep. 144
Ashley is an NP who has experienced the pitfalls of a salaried position firsthand. After being laid off from a psychiatric healthcare platform due to business restructure, this six-year FNP has balanced three remote part time positions in mental health, weight loss, and urgent care medicine. She has set a goal to take her future into her own hands and developed a solid business plan for a functional psychiatric clinic. In this episode, Ashley and Justin lay the groundwork for an efficient startu...
Oct 03, 2024•48 min•Ep. 143
With five years of experience at a skilled nursing facility as a bedside RN position, Sarah is an NP who supports patient wellness through each stage of life. This demanding full-time position has left her burnt out and underpaid, inspiring her to branch out independently. However, her recent relocation to a restrictive state poses significant challenges in establishing a private practice. Justin creates a roadmap for Sarah to navigate rigid regulations while maximizing her income with a telemed...
Sep 25, 2024•58 min•Ep. 142
Today, we speak with a talented provider who proves that the Elite NP Model really works! Carley is an FNP who has worked in an urgent care clinic and currently runs a thriving medical weight loss clinic that grosses over $70,000 per month. Despite working in an extremely rural area in Iowa, business is booming. Her practice has branched out into hormone replacement and IV therapies, and Carley has expanded her income by practicing at another off-site clinic. By engaging her community, building ...
Sep 19, 2024•40 min•Ep. 141
As NPs, it can be difficult to recognize the true value of our work while navigating the healthcare industry. Lisa, an FNP with a history in ER medicine and a 14-year tenure at a privately-owned women’s health clinic, is overworked, underpaid, and ready for a change. She recognizes the financial prosperity and freedom that comes with business ownership. It’s time for her to broaden her horizons and open a private practice, but she’s not sure where to start. Here, Lisa weighs the pros and cons of...
Sep 12, 2024•40 min•Ep. 140
Monica is a midwife, family NP, and psych NP who works part-time at a mental health clinic while running a psychiatric side practice. As an expectant mother, Monica is in search of an income stream that is flexible, time-efficient, and low overhead. Her new path in psychiatric medicine led to the startup of her independent business that is supported through a popular telemedicine platform. While she enjoys the “hands-off” nature of the site, Justin poses some important questions that Monica shou...
Sep 05, 2024•40 min•Ep. 139
This episode features Misty, a seasoned RN turned NP who works part time in a wound care clinic while running her own practice. Misty’s eclectic private clinic focuses on aesthetics, hormone replacement, medical weight loss, and IV hydration services. With lofty goals to open a second practice and overcome the growing pains of the startup phase, she utilizes Justin’s keen business instincts to grow and thrive financially. Using the Elite NP Model, Misty brainstorms the next steps of her career. ...
Aug 29, 2024•55 min•Ep. 138
Janelle is an acute and adult care NP with an eclectic career spanning across the internal medicine, cardiology, and general medicine fields. She dreams of sharing the wisdom gained throughout her decade of experience--developing a comprehensive mentorship program for emerging NPs. With the help of Justin and the Elite NP Model, Janelle learns how to educate others, build a thriving business, and balance her current responsibilities with the demands of her academic pursuits. This sage NP inspire...
Aug 22, 2024•36 min•Ep. 137
After experiencing postpartum depression as a new mom, PMHNP Amy was inspired to create a mental health clinic specializing in reproductive psychology. Offering medication management through an integrative mental health lens, Amy’s clinic is a place for her to display her skills and explore her niche without inhibition. With the practice generating over $10,000 per month after only six months in operation, Amy seeks ways to keep the momentum going and pinpoint areas of potential expansion. What ...
Aug 15, 2024•51 min•Ep. 136
Taking the plunge into business ownership as an NP can be tricky. Amber, an FNP whose scope of practice spans from telemedicine case management to hormone replacement and ketamine infusion, connects with Justin Allan for valuable business development strategies. This ambitious medical entrepreneur works to grow an independent practice in multiple states while remaining employed, using her free time effectively to make smart money moves. Justin gives Amber tailored advice according to her niche s...
Aug 08, 2024•45 min•Ep. 135
Today we speak with Kimberly, an adult and women’s health nurse practitioner working in the VA hospital system. A Navy veteran, Kimberly pivoted to an NP career after working as a dental hygienist for over 20 years. She plans to work under the federal medical system to earn a substantial pension, while simultaneously operating her own practice to generate supplementary income. In this episode, Kimberly learns how to bring her practice to life. She has all the puzzle pieces needed to flourish in ...
Aug 01, 2024•36 min•Ep. 134
Mandy is a former pediatric ER nurse who opened a wellness and aesthetics practice in 2023. She adopted the principles of holistic and functional medicines to address the many failings of the American healthcare system. After partnering with a dedicated functional medicine nurse to expand the practice’s patient base via telemedicine, she now aims to return to her roots as a pediatric specialist. Mandy’s main priority is quality pre and post-natal health— developing solid relationships with moms ...
Jul 25, 2024•45 min•Ep. 133
This week’s episode explores one clinician’s journey from RN to NP. Eric, a labor and delivery nurse turned nurse practitioner, has dreams of becoming the owner of a men’s health clinic. Justin provides expert advice for making the most of these transitionary periods, including ways to find financial freedom from the jump. Eric’s story is highly relatable to many NPs, including those struggling to navigate the hyper-competitive medical job market while grappling with student loan debt. Listeners...
Jul 18, 2024•57 min•Ep. 132
Meet Rob, a family nurse practitioner who recently founded a men’s health and weight loss side practice. Rob has found success by following the Elite NP model, building a niche business and developing strategies to further expand his clinic. In this episode, Rob taps into Justin’s clinical and business development expertise to create punchy marketing initiatives, target potential clients, and streamline operational processes. Tune in to learn the pros and cons of this clinical focus, with action...
Jul 11, 2024•43 min•Ep. 131
Michael, an NP with extensive experience in geriatric medicine and exercise science, is the new owner of an independent practice specializing in weight loss medicine, functional primary care, and hormone therapies. Here, he speaks with Justin about the growing pains of his new clinic and how to make the most of his time and startup capital. This conversation highlights the importance of marketing in the growth of medical businesses, and how to tailor service menus based on the needs of served co...
Jul 04, 2024•46 min•Ep. 130
This episode features husband-and-wife duo Megan and Jamison—two medical professionals interested in starting up a psychiatric wellness clinic. Justin provides the couple with step-by-step tips for building a business from the ground up, including strategic accreditation, identification of target populations, and insurance logistics. We address the pros and cons of Medicaid and Medicare acceptance and suggest ways to introduce supplementary services into focused practices. Our guests are now equ...
Jun 27, 2024•1 hr 9 min•Ep. 129
Today we speak with Gina and Stephanie, two multidisciplinary NPs who co-run a practice specializing in weight loss medicine, mental health care, and LGBTQ+ focused services. During this in-depth discussion, Justin provides actionable tips for creating a cohesive brand and robust SEO marketing strategy to foster business growth and visibility. Gina and Stephanie learn to blend their skill sets to create holistic treatment models for clients, using a synergistic referral system to promote patient...
Jun 20, 2024•44 min•Ep. 128
Today we'll be talking to Maggie FNP, she's currently working part-time at a primary care office but she's looking forward to opening her own IV infusion and aesthetics clinic, Maggie has a business set up but has not yet opened her doors as she doesn't feel ready to begin seeing patients. She comes to the show looking for help with marketing, what additional services she should provide, and how to hire RNs who can take the IV infusion workload so she can focus on other services. In our conversa...
Jun 13, 2024•51 min•Ep. 127
Today we'll be talking to Aurora an FNP who recently started her own DPC practice where she specializes in a variety of niche services that include HRT, IV Infusion, and weight loss. Aurora comes to the show looking for help in gaining business traction, marketing budgeting, and increasing her chances for success in her first year. We've talked about how marketing is one of the most important functions of a business, however, there are specific cases, like Aurora's, where marketing is not entire...
Jun 06, 2024•49 min•Ep. 126
Today we'll be talking to Jason who is an FNP, he's currently working full-time at a mobile urgent care but he's starting a telemedicine concierge weight loss and men's health clinic soon. Jason is also interested in opening a cash-only urgent care but he's not entirely sure in which direction to move in, he comes to the show looking for help on how to set up a subscription program and how to integrate telemedicine and urgent care into the weight loss and men's health clinic. In this episode, we...
May 30, 2024•48 min•Ep. 125
Today we'll be talking to Jill, an FNP currently working full-time at an urgent care in the start-up phase of opening her own primary care clinic that will be focussed on HRT for women and men. Jill needs assistance pricing the practice's services, finding the ideal location, and general tips for success. Our conversation turned into a great start-up episode where we touched on some of the most important points every NP looking to start their own clinic needs to address. In Jill's case, the loca...
May 23, 2024•42 min•Ep. 124
Today we'll be talking to Taylor APRN and Shane FNP co-owners of a DPC practice with two locations where they offer primary care services and additional HRT, peptides, weight loss, and red light therapy. Their practice is doing well business-wise but they need assistance with growing it further by providing services to a variety of different patients as well as marketing tips for their business. In our conversation we talked about how DPC can be very profitable if there's a need for it in your a...
May 16, 2024•1 hr•Ep. 123
Today we'll be talking to Kris, an FNP about to start her own practice where she'll focus on weight loss, IV therapy, and HRT, she would also like to implement functional medicine services at some point. Kris comes to the show looking for help on how to start, how to work smarter rather than harder, general start-up advice, and how to navigate new opportunities that are presented to her. A very important lesson we take from this episode is that you have to navigate opportunities very carefully, ...
May 09, 2024•46 min•Ep. 122
Today we'll be talking to Peggy, a WHNP who owns and operates a Women's Health clinic where she focuses on general OB/GYN services, fertility treatment, IV infusion, therapy, and medical weight loss. The business is going fairly well and it has allowed Peggy to go full-time into her practice. She comes to the show looking for help on the process of hiring another provider and how to streamline her business so she's not working so much. In our conversation we talk about the importance of diversif...
May 02, 2024•49 min•Ep. 121
Today we'll be talking to Nicole (ACNP) and Robert (LPN), a married couple currently working full-time at a ketamine clinic and as an executive director at a senior living facility respectively. They're about to open their own business, a med spa where they'll offer IV infusion, HRT, aesthetics, and a few other services. Nicole and Robert need help with the start-up process, regulatory considerations, and a general plan for their practice's success. In this episode, we talk about the importance ...
Apr 25, 2024•56 min•Ep. 120
Today we'll be talking to Jasmine a PMHN currently working part-time at an intensive outpatient center who recently started a binge-eating telemedicine practice, she has very few clients and comes to the show looking for help with telemed marketing success, scope of practice considerations, and how to navigate the process of leaving her current job and diving into her practice full time. This episode it's full of pearls for those looking to start or grow their telemedicine practice, for starters...
Apr 18, 2024•47 min•Ep. 119
