E32: Say what you will about the platform, but it won't change the fact that TwitterX Ads are CHEAP right now. Just like cheap ads when the Google Ad product launched or cheap ads when the Facebook Ad product launched, this opportunity will not last. The advertisers left, and the TwitterX ad product has changed a lot. The advertisers will return, and this opportunity will be gone. Seize it now.
E31: "In NYC yesterday, a gathering of thousands for Twitch streamer Kai Cenat's hyped giveaway got wildly out of hand, leading to injuries and arrests." I needed to know how this 21-year-old, Kai Cenat, got so big that thousands of zealous fans would gather in Union Square Park ON SHORT NOTICE to see him. I found out. I share it all.
E30: LK99 is a wild hype cycle. I talk about how friends and I capitalized off the: Facebook Libra currency hype cycle. Crypto hype cycle. Rolling fund hype cycle. + how you can get big in material sciences by jumping on this one. Hint: it involves exploiting the curious learner bias. Even if an ambient temperature superconductor takes longer than we think to come to fruition, LK99 is a tremendous opportunity for so many reasons....
E29: Brand equity. It's actually the same as domain authority in search engine optimization. It's very important. A bunch of dropshippers talking about how they're making tens of thousands in profit a month say the one thing they lack is brand equity. They switch from product to product, vertical to vertical, and they don't have a brand that has top-of-mind awareness or one that can charge a premium. Avoid this mistake.
E28: One of my best episodes so far. Sam Blond's Champagne Campaigns from his days running sales and revenue at Brex. Basically send gifts to your target customers. Make gifts proportional to the annual contract value. Send a note. Send a follow up email. You'll be amazed at what the reciprocity bias will do. + My private equity friend shares secrets of how founders exit their startups without a liquidity event. + Tell a VC if they record a Loom tearing apart your deck, you'll turn it into a vid...
E27: How a nomad shepherd from East Turkey became a CPG king in the United States with a net worth of 1.9 billion dollars. Hamdi Ulukaya, the founder of Chobani, has an utterly ridiculous story with tons to learn. Here's how to: Disrupt U.S. CPG. Do marketing with no budget. Think about branding. Find product market fit. Recover from a startup disaster. Make billions of dollars as an immigrant shepherd. I think this is one of my best episodes, truly....
E26: Chris Koerner (@mhp_guy) is crushing. He finds local boomer-run businesses that are: In demand. Not online. He takes them online, 2x prices, and crushes. It’s human nature to avoid what we’re uncomfortable with, and Chris exploits this. Boomers are afraid of new tech. Chris isn’t. He takes the money left on the table with these offline brick-and-mortar boomer-run businesses. Brilliant. + I give updates on my TikTok success. This is crazy. + I may have just learned a wild Twitter/X engagemen...
E25: There’s enormous opportunity taking local boomer-run businesses online. Many of them are not online and refuse to do it as technology makes them uncomfortable. Chris Koerner (@mhp_guy) is doing it for them and is crushing. + A Discover Card executive’s advice. + How I’ve had 3 videos go viral in the last week. + Twitter ads is an arbitrage opportunity, says Gary Vee’s media buyer. + 😪, for real.
E24: Specifics perform better in titles and introductions for any type of content. Specifics build intrigue; a lesson from MrBeast. + I recently learned not to wait too long to give value in content. Give it early on. Show people this will be worth their time. + MrBeast's compensation philosophy is similar to Netflix's in the book, No Rules Rules: Netflix and the Culture of Reinvention.
E23: MrBeast's top advice for creators is to invest more time in ideating a video, article, or any content. 60 minutes of effort put into a mediocre idea is not as good as 60 minutes of effort put into a great idea - and some great ideas need time. In today's episode I take this advice to the test and share my results. Then I share my thesis on success, leverage, and consistency. Most people overestimate what they can do in two weeks but underestimate what they can do in two years. Consistency a...
E22: Last night I had dinner with an engineer at the New York Times who also throws tech events around the city. He's now in demand by every big tech company. He shared how he did this and what he shares is actionable to anybody, not just engineers. Then I share 3 books that can help you think more like him: How to Win Friends and Influence People - Dale Carnegie Influence - Robert Cialdini Trust Me I'm Lying - Ryan Holiday
E21: In 2010, there was a kid at my college with a video game music radio station. His show had three listeners: myself, his Dad, and an unattended office computer. Here's how I used 4chan to have his show set the college station record for most listeners. This story became legend at the college and is still told there to this day. Here's are the lessons in this story: Appeal to emotion Find product market fit Get social proofed Keep fans engaged Be humble Journal to learn...
E20: I start today off with some fun stories from around the world of people doing good deeds for me and me doing good deeds for people. Then I share go-to-market strategies for this podcast which I’m super excited to execute on: Leveraging an existing high-performing search engine optimization page I have. Making new bottom-of-funnel search engine optimization pages. Doing TikTok search engine optimization. Next I get into a new TikTok format I'm trying: 1-minute bios. I just made a 1-minute bi...
E19: Caleb Simpson, the TikToker who asks people how much they pay in rent and if he can see their apartments, has a great story! It's inspiring because Caleb persevered for years, oftentimes living paycheck to paycheck, sometimes not even being able to afford food except for Cup of Noodles. He got his break when he asked himself, "I'm spending so much time making videos for other people, why don't I do it myself?" - And the way he made his video initially pop off is crazy as well! This is a gre...
E18: Ten years ago, FouseyTube was: Consistently viral on Youtube - I even met him a bunch of times at conferences we were both invited to. Making a lot of money. Recognized and YouTube famous. Two years ago, he was: Universally hated. Broke. Overcoming various addictions. Still YouTube famous, but irrelevant. Now he's: Loved, even by his haters. YouTube and Twitch famous. Relevant again. Making money. Here's what he did: Started streaming live on Twitch 24/7 - even while he sleeps. Became humbl...
E17: FouseyTube is having a major revival. He's from the Gilded age of YouTube and used to be a viral star. He became an alcoholic and a jerk, blowing all his money while slowly becoming irrelevant. People forgot about him. Now he's turning a new leaf and showing it all, 24/7, on Twitch. He's streaming his life every hour of every day and sharing all his fears and vulnerabilities. He recently went on the H3 Podcast and then cried afterward in his car as his father told him, "I love you." He's ha...
E16: Here’s what I track: - Everything I go to every day. - Who I meet. - What they do. - My TikTok follower growth. - Where I am. - Misc thoughts I have that are important for me. This gives me: - A time machine. - A clearer big picture of my life. - A higher chance that I WILL NOT make the same mistakes. - A higher chance that I will make better decisions. - A faster understanding of my values. - A clearer sense of what I need to double down on. - Legitimate joy and gratitude for my life. Here...
E15: Air AI has recently been talked about by the cofounder of Airbnb and many other tech influencers. This is because they’re going viral from a marketing campaign that anybody can do… alone. I deep dive into exactly how they’ve blown up, how this can be applied to other fields, not just SaaS, and who Air AI even is. Then I talk about my first time using TikTok Live this morning. I tried TikTok Live with my 35,000 followers this morning and 1,000 people showed up for the under 1 hour stream. I ...
E14: If you make that hard decision now, you’ll feel better. Steve Jobs made hard decisions fast. Sam Altman says the best founders are decisive and responsive. Our gut will tell us to do the scary thing. We like Nike because they tell us to just do it. Worry more about doing it and trust that your intuition will improve over time.
E13: I learned what billionaires talk about with other billionaires this morning. They talk about: Wealth preservation. How to ensure future generations are responsible. Philanthropy. The way that I learned was cool. Then I talk about top-of-mind awareness: what it is, what it can lead to, and how to get it. Achieving top-of-mind awareness is my new obsession now, as it's where the biggest opportunities get unlocked.
E12: Many people think ChatGPT and Bard will kill SEO. It will. But not at the bottom of the funnel where the purchase intent is. Bottom-of-funnel SEO will remain wildly lucrative past the death of search engines. This type of SEO works incredibly well with both search engines AND generative AI chatbots like ChatGPT, Bard, and Bing. In today’s episode I explain what bottom-of-funnel SEO is and why it’s a tremendous hedge against AI. And for a bonus, “It’s better to be optimistic and wrong, than ...
E11: My friend, Yuriy of Darngoodads.com, sent me some gold for changing your mindset to wanting to work more. I then discuss how Dudewithsign originated from F Jerry - the Instagram Meme Viral Marketing Agency page. If you're curious about the origins of the famous Dude With A Sign meme, this explains it. Finally I explain the marketing funnel: Top of the funnel. Middle of the funnel. Bottom of the funnel. I give examples of marketing I've done at each part of the funnel and touch upon how the ...
E10: A friend’s prospects started closing all at once after prospecting with no progress for five weeks. I talk about how I record these Podcasts through Twitter Spaces and why I do things this way. And I discovered a major content automation trick this morning, which will: 1. Save me a lot of effort. 2. Save me a lot of time. 3. Make my content better. I’m hyped. What’s interesting about this automation is I got it from a different area of my life: these daily podcasts. Had I not started the da...
E9: Easily my best episode yet. Treadmill friends vs. sofa friends and how this podcast is your treadmill friend. Twitter’s Ad Revenue Sharing program for creators - and how Threads will not copy this one. Everybody wants to invent like Jobs but stealing like Zuck is way easier. How I steal. How I’ve been stolen from: our project, World of Ether, spawned Axie Infinity and God’s Unchained. And how one of the top Viral Marketing studios out there flagrantly steals content from everybody. Don’t be ...
E8: I would have saved myself so much time, and capital had I been doing frequent reflective journaling. This very wealthy entrepreneur I know, Alex Mashinsky, was just arrested on charges of fraud. Looking pretty bad for him. He was already well off before he started Celsius, the company that got him into this mess. I wonder if he would have made these same mistakes if he had been doing frequent reflective journaling. He may have realized life is short and precious, and he's already well off. H...
E7: I meet too many people wasting their time and personal capital building in "stealth mode" because their idea is "so good that everybody will steal it." They won't. Building in stealth is a costly mistake. Building in stealth is only good if you have warm investors and you can easily raise off speculation. For most others, fundraising will be a grueling process. Instead, you should build in public. In this podcast, I give three building in stealth fails and one build in public success. Fails ...
E6: I got recognized at an event yesterday by somebody who watches my daily videos. I started making videos in November last year. I do the Content Inc method and do it every day. Most people overestimate what they can do in a week and underestimate what they can do in a year. Pick something you love so you can do it every day for years.
E5: I discovered a hack for promoting my new podcast: Twitter Ads. I paid $1.64 for over 1,000 listeners, or $0.00164 cents per listener. Insane! If you have a new podcast, this may be an amazing way to promote it. In this episode, I share how I set up these ads. If you record through an external service, you can still promote a podcast with an audio embed within Twitter and then run cheap ads to that. This tactic is not without problems, however, and I also get into some of the challenges faced...
E4: I used a repeatable method to rank #1 on TikTok for “Build in Public,” an entrepreneurship movement that I love deeply. However, this was a mistake. I should have considered brand a lot more. I rank #1 because my handle is “Build in Public” and I got fairly big. But now the traffic from ranking first for this keyword doesn’t matter to me and I have a brand name that is not as sexy as it could have been. Here’s what I would have done differently at the beginning if I wanted to continue rankin...
E3: TikTok is a wildly undervalued marketing hack because: It requires 10-30-minutes a day. Has wild upside. Can automatically syndicate everywhere with reusevideo.com. Can be used by anybody: entrepreneurs, students, employees, people finding themselves. It's easy. I talk about how I use TikTok and how you should be using it if you’re not already on it.
