E62: Brett Cohen, Executive Director of Events at Forbes, comes onto the show to talk about a podcast he had 15 years ago. Long ago, at 16 years old, Brett was one of the first podcasters. With possibly less than 100 listeners per episode and no brand recognition, he managed to get Kim Kardashian, Jimmy Fallon, Paris Hilton, and others as guests. He shares exactly how he did this and how you can still do it today.
Sep 05, 2023•25 min•Season 1Ep. 62
E61: This is the most insane TikTok hack of all time. It's formulaic, low-effort, and the best part... it pays for itself! It can be used for any brand in any niche. And it's inexpensive. I'm so excited. The channel doing this is likely on track to make 2.7 million dollars a year, but that only scratches the surface of what's possible.
Sep 04, 2023•16 min•Season 1Ep. 61
E60: The cost/benefit of Interestingtrut on TikTok is insane. It's likely on track to make over $2,000,000 this year using a repeatable and low-effort formula. It's so brilliant - it can even easily outsource everything. This is one of the most inspiring TikToks I've seen because it's so lucrative and low-effort.
Sep 04, 2023•19 min•Season 1Ep. 60
E59: The TikTok I thought of on yesterday's episode just passed 100k views. + Why TwitterX will win. + What I learned from almost getting a TV show 11 years ago.
Sep 02, 2023•16 min•Season 1Ep. 59
E58: How to start a movement on TikTok around your brand. + How to find brilliant ideas for content. + A somewhat sleazy but effective fundraising hack for founders in big cities.
Sep 01, 2023•23 min•Season 1Ep. 58
E57: Taking today's show on a sub-8-AM walk through Brooklyn Heights. Today's episode is about how to be more creative. People who aren't creative think that's just the way they are. That's not true. Becoming more creative is like anything else you can get good at, such as sports, learning an instrument, etc. This is how you do it.
Aug 31, 2023•19 min•Season 1Ep. 57
E56: I literally recorded this episode on a dangerously fast bike ride in Brooklyn. This episode is my theory on what makes content, especially stunts, go viral. I illustrate this theory with the story of one of the biggest viral videos I ever made, "Fake Celebrity Pranks New York City."
Aug 30, 2023•18 min•Season 1Ep. 56
E55: Everything I know about the TwitterX Ads glitch that gets millions of impressions and thousands of link clicks for under one dollar. I share: What I use these ads for. My copy. My creatives. The ad settings you have to use to get the glitch. The results you should expect.
Aug 29, 2023•24 min
E54: A near-death experience I had yesterday and also in Kyiv, Ukraine. + The new ad revenue model on TikTok and how those who are great at giving rants can make bank.
Aug 28, 2023•21 min•Season 1Ep. 54
E53: "The death of SEO is near." This prediction is going viral on Twitter with the claim that Google's own Generative Experience - its chatbot built into search - will destroy search engine optimization. I've done SEO for Microsoft, Time, etc, and in today's episode, I debunk this ludicrous assertion. To join the newsletter: https://edwardsturm.com/newsletter/
Aug 27, 2023•15 min•Season 1Ep. 53
E52: For the newsletter mentioned in the show: https://edwardsturm.com/newsletter/ For the upscale tool mentioned in the show: https://replicate.com/nightmareai/real-esrgan My TwitterX ads are converting to purchases and users. This is extremely exciting. + How to use TikTok to heavily monetize going on rants. It's pretty good.
Aug 26, 2023•15 min•Season 1Ep. 52
E51: Can you really get huge while living in a low GDP per capita city? People say if you want to make it, you need to be in a major city like NYC, Paris, London, Berlin, Los Angeles, etc. I say you don’t. + Threads desktop just came out; I’m bearish.
Aug 26, 2023•10 min•Season 1Ep. 51
E50: In 2019 I wrote an article about the top blockchain games and put our game as number one. This article ranked on Google and got us wild opportunities as a result. Here’s that story. This is why I love search engine optimization.
Aug 25, 2023•17 min•Season 1Ep. 50
E49: My favorite lines from 'How to Be Successful' by Sam Altman. + NPC TikTokers on Broadway. + TwitterX Ads are still incredible.
Aug 24, 2023•19 min•Season 1Ep. 49
E48: Join the newsletter: https://edwardsturm.com/newsletter/ This episode is on how to make the amazing results I'm getting with TwitterX ads scale: it's seriously not what you think! + Building the funnel. + Serbia stories and extreme intelligence.
Aug 23, 2023•14 min•Season 1Ep. 48
E47: The TwitterX ad clicks are confirmed real people. I discuss bottom-of-funnel SEO and why search engine optimization is my favorite channel. I go into the truth about TikTok virality - what I've learned so far. And I talk about the difference between a normal marketer and a great marketer. I'm democratizing the marketing secrets that the best of the best don't want everybody else to know.
Aug 22, 2023•17 min•Season 1Ep. 47
E46: I'm now convinced that my TwitterX Ad settings are a glitch in the Ads platform, which is why they work so well. + A dramatic story with one of my startups this morning. + My podcast and newsletter funnels are working great. Here's the funnel. + I explain habit-building for a friend at Meta.
Aug 21, 2023•18 min•Season 1Ep. 46
E45: Sharing everything I know about TwitterX ads. Join my newsletter referenced in the show at https://edwardsturm.com/newsletter/ Today's episode is exactly how I'm getting insane results with the new TwitterX ad platform. I share the types of ads I use, the rules with TwitterX ads I've discovered, the targeting I use, and the ad spend pacing. If you want to learn how to get millions of impressions and thousands of link clicks on TwitterX ads for under a dollar - this episode explains how....
Aug 20, 2023•18 min•Season 1Ep. 45
E44: Last night, I went to a small tech party at the private art collection held by J.P. Morgan Chase. It was incredible. Here's what I learned. Then I share my wild week with two viral videos, a viral LinkedIn post, and a very well-performing Reddit post going back to this podcast. Next, I give the state of affairs on Twitter Ads. They're changing fast, and I'm still running them - lessons on that. And finally - I wrote frustratingly dumb and hilarious ad copy and to my huge surprise found it c...
Aug 18, 2023•14 min•Season 1Ep. 44
E43: Baker-Miller Pink / Drunk Tank Pink is a shade of pink that's known to make people calm and relaxed. I explain how I use it in interacting with people and how it can be used in marketing. I also address criticism that its calming effects are reversed after 15-30 minutes of exposure. This simple little hack is fun to stack with other hacks. I’d totally recommend incorporating this shade of pink into your wardrobe and products.
Aug 17, 2023•11 min•Season 1Ep. 43
E42: Charisma: it's something most people wish they had more of. People have told me I'm quite charismatic, but it hasn't always been that way. Today's episode is all about how to become charismatic.
Aug 16, 2023•13 min•Season 1Ep. 42
E41: A really great one! A possible replacement to Twitter/X Promoted Ads (Follower Ads), which have been discontinued. And then the investor rejections Airbnb got while raising their seed round - to put any no's you get into perspective. And finally, I hit you with a little bit of Paul Graham, co-founder of Y Combinator and king of startups. Got some great energy here, and I am excited to share it with you.
Aug 15, 2023•15 min•Season 1Ep. 41
E40: If you're a creator, you know how much of a pain it is trying to share an affiliate link, sponsorship code, article, or anything with a long URL. Nobody realizes this, but it's super easy and cheap to buy a memorable domain and have that go to your longer URL. Here's how to do it.
Aug 15, 2023•12 min•Season 1Ep. 40
E39: People don't know this about Instagram, but when you share your reels to your feed and profile grid, you actually limit views to new people. If you want to use Instagram Reels to grow your following and test out new content types, toggle OFF the "also share to feed" setting. If you do this, existing followers will not see your content, and brand new people and new potential followers will see it instead.
Aug 13, 2023•9 min•Season 1Ep. 39
E38: Some TikTok Live streamers, like Pinkydoll, are making tens of thousands of dollars a month streaming themselves reacting to monetary gifts with canned responses, like a video game NPC. The TikTok NPC trend gives a lot to learn. It shows just how big the market is and how much money there is out there. It also illustrates fundamental differences between video platforms like TikTok and YouTube. The ice cream is indeed so good.
Aug 12, 2023•9 min•Season 1Ep. 38
E37: Influencer, Jenna Palek, released a video where she breaks down her revenue streams. With only a few hundred thousand followers on Instagram and TikTok, she's able to get two full-time employees and an office. Here is how a social influencer makes money.
Aug 11, 2023•10 min•Season 1Ep. 37
E36: How Bobbi Althoff got Drake as a guest for her brand new podcast and had the most popular podcast in the world 4 months after starting it. Most people think playing to win is just working really hard. Bobbi's story teaches me that it's actually taking risks. It's punching through the wall and not at the wall. Bobbi took some measured risks and now has incredible success from it. We should all ask how we can play to win like Bobbi Althoff.
Aug 11, 2023•20 min•Season 1Ep. 36
E35: The story of Fruit Ninja is a motivating underdog story of a failing game studio using the tenets of the Lean Startup Method to succeed. This is one of my favorite stories shared on the podcast so far. Tons of valuable lessons: Stay simple. Stay lean. Differentiate yourself. Validate early. Always test. Low-budget marketing can be great marketing. Humor sells. Move fast. Fundraise/sell when there's hype and fomo - not when you need the money. Leverage everything....
Aug 09, 2023•23 min•Season 1Ep. 35
E34: Have you ever wondered what sorts of adventures you would get into if you committed to meeting more people?- What it would be like to push your comfort zone and make more friends and business connections? I just finished a 30 day networking challenge in NYC. With the purpose of inspiring you to start your own challenge, I share: Where I find events. How I interact with strangers. Who I met. And the opportunities these once strangers and now friends have given me....
Aug 09, 2023•24 min•Season 1Ep. 34
E33: Mistakes non-marketers make - brand names. Frequent mistakes: Too long. Too hard to spell. Too common. I give you examples of bad brand names from people I know and those I don't. I tell you what to consider when creating a brand name. I tell you what to do if you've chosen a brand name that is too long, too hard to spell, or too common. It's all going to be alright. AND FINALLY, I make ya smile with a bright and sunny attitude. I believe in you, no cap. You gon' succeed. This is a fun one....
Aug 08, 2023•12 min•Season 1Ep. 33
