The Edward Show - podcast cover

The Edward Show

Edward Sturmedwardsturm.com
Founder and go-to-market stories from the lens of a world-class marketer.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Why the TwitterX Ads Glitch Is Happening - My Theory

E92: My theory on what's going on at TwitterX that is allowing for the TwitterX Ads glitch. If you don't know, the TwitterX Ads glitch is a glitch that allows people to get millions of impressions and thousands of link clicks for a dollar-per-day ad spend.

Oct 05, 20239 minSeason 1Ep. 92

Hacking TikTok With a Strong Accent & How Gary Vee Rigged NFTs

E90: How Geoinfo on TikTok has gone from 0 to 100,000 followers in a month with a Borat-like accent on geography information. + How Gary Vaynerchuk got influencers and billionaires to buy CryptoPunks early, sell at the top, and put the returns into VeeFriends, his own NFT project.

Oct 03, 202312 minSeason 1Ep. 90

Stories From Lying to the Media

E88: After reading "Trust Me, I'm Lying" in 2015, I experimented with lying to the media. What would be believed? How far could I go? Could this benefit me? Here's what I learned from "Trust Me, I'm Lying" and a few stories trying these lessons out.

Oct 01, 202312 minSeason 1Ep. 88

I Almost Beat ChatGPT on Launch Day

E87: I launched my startup on Product Hunt the same day as ChatGPT, which ended up being the catalyst day for ChatGPT to take over the world. Here's how we almost beat ChatGPT and my experience on day one of ChatGPT's rise to dominance.

Oct 01, 202322 minSeason 1Ep. 87

A Simple Brand Building Instagram Hack

E86: Instagram is one of my favorite channels for community building, and this is a repeatable tasteful hack you can do to continually build on it. Hint: people love consistency.

Sep 29, 202311 minSeason 1Ep. 86

How to Get Listeners to a New Podcast

E85: One of the biggest struggles for new podcasters is getting listeners. In this episode, I share the three ways I'm driving listeners to this podcast, which isn't even three months old. Spoiler, way #2 is very easy and repeatable.

Sep 28, 202314 minSeason 1Ep. 85

John Bukkake vs. Google

E84: One of the most wild search engine optimization stories I've heard. The author needs to get backlinks to a porn site but has a limited budget. The way he goes about accomplishing this is both brilliant and creative. Bravo.

Sep 27, 202321 minSeason 1Ep. 84

One of My Favorite Tools for Doing SEO

E83: Moz's On-Page Grader is one of my favorite SEO tools. Here's why. + The call with Elephant VC I had this morning. Great sounding firm. + This week's newsletter was apparently a banger.

Sep 27, 20239 minSeason 1Ep. 83

How I Outranked the NYTimes in 5 Minutes While Living in Ukraine

E82: How I outranked the NYTimes on Google, showing up #1 immediately after publishing my article - while living in Kyiv, Ukraine. Oh, and I got an expert to write the article for free. This is an 11-minute master class in SEO.

Sep 25, 202311 minSeason 1Ep. 82

These Founders Lied to Y Combinator

E81: I probably shouldn’t share this story, but will anyway. My friend met two Y Combinator alumni in Miami who lied in their initial YC interviews. Here’s what they lied about, how they pulled it off, and how they ended up winning.

Sep 24, 20238 minSeason 1Ep. 81

The TwitterX Ads Glitch: Everything I Know (Updated)

E80: The conversions I get, the settings I use, the copy and creatives I use - everything I know about this TwitterX Ads glitch, which gets me millions of impressions and thousands of link clicks for a dollar-a-day ad spend. This is my most updated podcast on the topic.

Sep 23, 202315 minSeason 1Ep. 80

It's Crazy How Fast I'm Gaining Followers on TikTok

E77: I've created an evergreen library of content on TikTok that is now working for me. I've hit a point of compounding growth where I'm growing at a rate of 100-200 followers per day. My minimum view count on videos has increased, and I owe this growth all to consistency. “Success isn't always about greatness. It's about consistency. Consistent hard work leads to success. Greatness will come.”

Sep 20, 20239 minSeason 1Ep. 77

How I Snuck Into the Most Exclusive Clubs in NYC

E76: NYC nightclubs are a beast unlike anywhere in the world. To go to them without paying thousands of dollars, you need either fame, power, connections, or beauty. Back in 2010, I had none of these things. Yet I social-engineered myself going to these clubs anyway. Here's how I did it.

Sep 19, 202319 minSeason 1Ep. 76

Productizing a Service With Roastd.World and How to Get Customers

E74: Credit to roastd.world How any consultant in any niche can make a productized service and get customers. This is especially popular among those who work in technology but can be applied to any industry: hospitality, supply chain, etc. This is an easy and tasteful way to get customers for consulting or contracting services.

Sep 17, 202310 minSeason 1Ep. 74

Use This Meetup Hack to Land Meetings With Anybody

E73: This Meetup hack gives you: Clout in any niche. Dramatically increased likelihood of influencers in your niche taking meetings with you. A new email list. And the hack takes under 10 minutes to do.

Sep 17, 202311 minSeason 1Ep. 73

The Crazy Black Hat SEO Trick I Heard Which I 100% Should Not Be Sharing

E72: I heard possibly the craziest marketing hack of my life last night at a hidden restaurant in Soho, NYC. What I share in this episode is SUPER against the rules, and while I don't condone or endorse it, I do find it fascinating. And I can see how it is wildly lucrative.

Sep 15, 202314 minSeason 1Ep. 72

Obsessive People vs. Non-Obsessive People

E71: The story of how my mentor became of Head of SEO (Search Engine Optimization) at the biggest marketing agency in the world, by market cap, and how I became one of the most skilled SEOs around.

Sep 14, 202311 minSeason 1Ep. 71

What Happens if You Stop Posting? And More TwitterX Lessons.

E70: My friend was crushing it with daily videos on TikTok. Here's what happened when he took a couple days break. + I'm refining my TwitterX Ad strategy. + What I'm learning about TikTok engagement hacks.

Sep 13, 202315 minSeason 1Ep. 70

Hacking Engagement With TwitterX Ads

E68: People are converting from my TwitterX ads after the campaigns have stopped. This got me thinking... people are already sharing my ads while they are running; how can I increase this? Engagement hacking is one of the most fascinating areas of the Internet, and TwitterX ads give me a huge canvas to paint on.

Sep 11, 20238 minSeason 1Ep. 68

The Creator of Adventure Time Hates Me

E67: It's a simple lesson - don't get angry, don't be arrogant. If there's somebody you don't like, ignore them. But it's a hard lesson. And the only way to learn it is to make mistakes. While I often talk about networking wins I've had, and how I've done them, networking losses are also important to discuss. So, in today's show, I discuss one of the biggest losses you can make: burning a bridge.

Sep 10, 202311 minSeason 1Ep. 67

The Celebrity Birthday Party I Went to 2 Nights Ago

E66: 12 years ago my friend was a struggling actor serving wine at events to make money. Two nights ago he rented out a top NYC rooftop club with an open bar and celebrity performances. This is that story.

Sep 09, 202311 minSeason 1Ep. 66

I’m on a New Level - I Have One of the Most Popular Websites in the World

E65: TwitterX ads are even better than I thought. They put my websites into the top 1,000,000 most popular websites in the world. This has unlocked all sorts of superpowers for me, the least of which is access to Help A Reporter - one of my favorite marketing tools.

Sep 08, 202315 minSeason 1Ep. 65
Hosted on Libsyn
For the best experience, listen in Metacast app for iOS or Android