E122: How to do bottom-of-funnel purchase-intent SEO for an agency, firm, or devshop. This is slightly different than doing it for a product, such as a piece of software. I share examples and tell you exactly what to do and what I see.
E121: How to use Screaming Frog to audit a site and crawl through it just like you were one of Google's spiders. Screaming Frog is one of the top tools in any SEO's toolbox, and there are few replacements for it. Here's why search engine optimizers love it so much and how to use it. #performancemarketing #seo #searchengineoptimization #digitalmarketing
E120: Is growing on Instagram really as easy as just continually reposting your well-performing content? Turns out it is. And the more you do it... the better it works. Instagram's quality algorithms raise the ceiling on how well your content can do. #growthhacks #instagramhacks #instagramtricks #socialmediamarketing
E119: How to use TikTok if you are either a B2C or B2B software startup. You could have funding, or you could be bootstrapped. This episode gives examples and specific directions on what to do to get users, customers, and a brand that can ultimately be acquired. #growthhacks #startups #growthmarketing #ycombinator
E118: Exactly how to build a TikTok presence for an agency. This is not a personal brand. It's a brand specifically for an agency. Your agency (if you have one). It would also work well for a startup with no TikTok presence. This is a validated method that many don't think of. #agencysuccess #agencymarketing #getclientsonline #growthhack
E117: Follower Ads on TwitterX are back. If you combine the TwitterX Ads Glitch (explained in episode 80 of The Edward Show) with this new trick, you can get followers for pennies. Real people. Here's how to run Follower Ads on TwitterX. #followerads #growthhack #growthhacking #buildinpublic #indiehackers #performancemarketing #blackhat
E116: I probably shouldn't share this one, but I'm doing it anyway. For $150, this tool (Megaphone.network) will make your tweets go viral. #twitterhack #growthhacking #growthmarketing #blackhat
E115: Pieter Levels (@Levelsio) said on The Bootstrapped Founder Podcast by Arvid Kahl that his best day of sales for his Photo AI startup was when his product went viral on TikTok. So now he’s learning TikTok and posting frequently. Here’s how I'd play this if I were him (this comes from my experience posting on TikTok every day for the past year). #growthmarketing #growthhacks #tiktokhacks #indiehackers
E114: So many SEOs do manual outreach to build their site's ranking power; to get high-quality backlinks. This episode gives a new strategy centered around journalists coming to you. Instead of reaching out to authoritative publications, the publications find you on a search engine, you offer them value, and then you build links that way. For anybody interested in off-site SEO, link building, or overall search engine optimization, this episode is a must. The article referenced in this episode: h...
E113: Exactly how I make my daily TikToks and all the trial and error that got me here. Do this method to start on TikTok from where I am now. Reduce the time it takes to build a strong audience that you will use to repeatedly launch to.
E112: This hack is used to grow the Instagram accounts of famous athletes. It's a certain way to repost high-performing content. Here's how to do it. And why. #instagram #instagramhacks #instagramtips #socialmediamanager
E111: How engaging article writing leads to: - Increased SEO Domain Authority - Ridiculous evergreen Google rankings - Newsletter subs - Everest-sized mountains of cash #SearchEngineOptimization #seo #contentmarketing #performancemarketing
E110: Neil Patel runs an experiment to see if spending hundreds of thousands of dollars on luxury clothes will give him a positive ROI.
E109: A guy writes a long LinkedIn post advocating quitting and starting something new. The guy is being weak. Michael Bloomberg has a long quote explaining what success really is. The grass is not greener on the other side. It's most likely green where you are now.
E108: Two valuable things I've learned about TwitterX ads. And two valuable things I've learned about TwitterX organic posts (not paid ads).
E107: Examples of marketing language and when to use it. Some brilliant ones: - Retina Display - Blast Processing - Keyword Arbitration - Triluminous - Natural - Military Grade
E106: One of my best episodes. I got my entire social media following until now shooting on an iPhone 8 and editing on a 2014 MacBook Pro. In this episode, I counter popular excuses people have for not starting on TikTok, which is among my favorite growth hacks. No excuses.
E105: Nikita Bier, Ankur Nagpal, Turner Novak, Nichole Wischoff, and Nicole Behnam share their most impactful lessons as well as stories they probably shouldn't share during a New York Tech Week panel. Here are my takeaways.
E104: If your product doesn't yet have total product-market fit, you can still write copy so good that you go viral, get backlinks, and use that to find the market through SEO. The CD Baby thank you email is an example of copy this good. It's all about leverage. This one nails it.
E103: I learned this morning to RAISE PRICES. Marc Andreessen also says you should RAISE PRICES. And I divulge a conversation I had a year ago with a director at Yves Saint Laurent who told me why they - you guessed it - RAISE PRICES. #buildinpublic #indiehackers #pricingstrategy #startups
E102: Reading and commenting on 1,000 True Fans by Kevin Kelly. This is an essay that every entrepreneur, artist, and creator should read or hear at least once.
E101: I made 3 TikToks in 75-minutes. TikToks 1 and 3 flopped. TikTok 2 got 67,000 views and brought 3,100 users to our app. Here's the 3 TikToks. And an explanation of why TikTok 2 won out.
E100: I love simple writing. Simple, punchy writing. In this legendary episode, I share Stephen King's Toolbox about avoiding the passive voice. Avoid it at all costs! This one piece of advice will keep your people so much more engaged.
E99: 'Series,' TikTok's newest feature, can be put on videos that are going viral. This means you can create a video product for a video that is in the process of going viral and sell it on the viral video WHILE IT IS STILL GOING VIRAL! Game changer.
E98: Yoann Pavy, CMO of Nude, shared an impactful LinkedIn Hack with me. This is an actionable hack for founders who are fundraising or getting customers. If you've ever wondered about best practices to use on LinkedIn to get customers or investors, this episode will be helpful.
E97: My excitement about TikTok's Series feature has only risen since yesterday. Here's how it will make creators with something valuable to teach a ton of money. And even learners who are sharing their learning journey will make money doing this.
E96: TikTok's Series feature is a game changer feature. If you have anything useful to teach that others want to learn, one viral video could be life-changing. The friction between watching a viral video and purchasing is insanely low. This has the power to change creators' lives while also disrupting top e-learning platforms.
E95: The curious learner bias is my favorite human bias. Curious learners are often seen as experts because they are passionate about what they're learning and this creates top-of-mind awareness as long as they're vocal. Here's how to exploit this bias with TikTok if you're a founder or job seeker.
E94: TwitterX has a new ad format, which may yield a higher CTR and more conversions. + Some of the silly and ridiculous ads I've tried.
E93: Everybody has something they can leverage. Here's my favorite place for distributing a press release and how you should always leverage it and other pieces of news into something bigger.
