Quick win: Austin shares the pros and cons of the EOS method outlined in the book Traction and his tips on how to apply this business process to your eCommerce company. Key Takeaways: How to focus on the things that move the needle How to be strategic in your planning, without getting overwhelmed Resources: Grab our Growth Pack for founders 7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes...
Jul 01, 2022•18 min
An active media buyer shares the nuances of the “new” Facebook platform and some paid social wins right now. If you are struggling with your ad performance right now or if you’re trying to learn more about Facebook advertising and how the platform works you will learn a lot here. We all know what a nightmare ad performance has been in the last 12 months so this episode is to give insight into how some eComm brands are managing their ads accounts right now and give you some tips and ideas to impr...
Jun 28, 2022•53 min
Quick win: customer satisfaction can be a gold mine for marketing. You can build brand virality through word of mouth. Key Takeaways: How to build and use net promoter score Using customer feedback to build the product they want Resources: Grab our Growth Pack for founders 7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes...
Jun 24, 2022•7 min
It’s time to reflect and refocus. Our tips to make sure you’re on track to have a winning Q3 and Q4 this year. The first half of this episode focuses on how to get organized and reflect on the first half of the year. The second half of this episode will give you some high level areas to focus on in Q3 and what to look ahead to for Q4. You’ll leave with a checklist that you can run through in your own business to ensure you’re focused on the things that will scale your business and keep you on tr...
Jun 21, 2022•29 min
Quick win: how to prioritize email flows that drive the most revenue, and not waste time on one's that won't. Key Takeaways: How to prioritize your time when working on email marketing The email flows to consider starting with based on the type of business you have How you can increase & improve your flows as your business grows Resources: Grab our Growth Pack for founders 7 Figure Founder (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or su...
Jun 17, 2022•10 min
Understanding human behavior will bring you more customers and increase your conversion rate. It’s the psychology of UX design for eCommerce. Psychologist and expert UX designer Alina Prelicz-Zawadzka gives an insider view into why we do what we do, and how you can use that to improve your website. What You’ll Learn From This Episode: How humans think and how your site should be designed to support that The best practices for UX design right now Simple things to help you increase your conversion...
Jun 14, 2022•51 min
Quick win: Austin Brawner's #1 piece of advice for eComm owners actively trying to scale their business up to 7 figures: get perspective Key Takeaways: Why a business without process will break when it grows How to set yourself up with a successful and scalable business Resources: Grab our Growth Pack for founders 7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes...
Jun 10, 2022•6 min
Answers to the question every eComm owner asks themselves at some point - should we hire an internal team or hire an agency to do that? This is a question we see over and over from clients and one Austin and Lily have both dealt with personally before too. If you’re trying to figure out what to do - here are some answers What You’ll Learn From This Episode: How to think about when to hire an agency so that you can make the best decision for your business based on where you’re at right now. How t...
Jun 07, 2022•36 min
Quick win: an accountability chart makes it easier to identify the role you need to hire for BEFORE you overwork your team or yourself. Key Takeaways: How an accountability chart is different from an organization chart Getting a clear picture of the responsibilities of your team Figure out what type of skills you need to hire for (instead of what “position” you need to hire for) Resources: Grab our Growth Pack for founders 7-Figure Founders Program (get help from Austin Brawner to grow your busi...
Jun 03, 2022•7 min
Tips on how to grow and market your eCommerce brand and hit that 7-figure goal both from a creative and operational direction. Srdjan (Serge) Popovic is the CMO of Crossrope, a fitness jump rope company. He met the CEO and partnered with Crossrope as an early influencer in the fitness jump rope space. He then left his career in mechanical engineering in 2015 to join the team as employee #3. If you’re interested in content creation and UGC to grow your business, you will get a lot out of this epi...
May 31, 2022•1 hr
Quick win: how to build a formula for creative churn that consistently turns out winning content for your eCommerce brand. Key Takeaways: A formula you can use to create winning content, consistently Where to look for copy inspiration Using customer content Resources: Grab our Growth Pack for founders 7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes...
May 27, 2022•7 min
A case study on Posh Shoppe and their 90 day growth goals to find success on TikTok, hire a Brand Director and deliver 1 million compliments. Posh Shoppe owner, John Chen, was struggling to continue the growth of his business after the iOS updates killed his acquisition on Facebook. He attended an event with Brand Growth Experts to help him get clear and figure out what to do next. This episode is his story, why he came to us and the goals he has for the next 90 days. Episode Highlights: 9:40 Ho...
May 24, 2022•39 min
Quick win: how to use subscriptions to raise the floor and increase LTV and improve customer retention. Key Takeaways: Subscriptions can help you get a better valuation when you sell Build a more stable business model that’s not reliant on auction-based marketing platforms Resources: Grab our Growth Pack for founders Brand Growth Membership (get help from Austin Brawner to grow your business to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes...
May 20, 2022•9 min
Ideas for customer support strategies that are NOT scalable to provide a truly unique and special experience for some of your customers. This episode is for people who want to go above and beyond for their customers. Why? Because your customer won’t remember that your site was easy to navigate. The things that make a brand stand out and memorable are the experiences - these are the things that people share with their friends & this is what keeps people coming back. Episode Highlights: 5:11 S...
May 17, 2022•26 min
Quick win: building a crystal clear vision to be the single guiding light to drive growth in your business. Key Takeaways: What the true cause of slow growth in a business often is How to use visualization: lessons from pro athletes Resources: Grab our Growth Pack for founders Brand Growth Membership (work with Austin Brawner) @BrandGrowthX on Twitter Review or subscribe on iTunes...
May 13, 2022•8 min
Stop only sending discount emails! Implement these 3 email campaign ideas to drive full-price sales in your business. Austin and Lily share some email designs they’re digging right now to serve as creative inspiration for you. Episode Highlights: 5:03 Email example #1: Using aspirational imagery and problem/ solution storytelling 9:49 Email example #2: Clever copywriting to encourage a sale in abandoned cart (and not discounting) 13:25 Email example #3: Using a waitlist to drive urgency, excitem...
May 10, 2022•20 min
Quick win: Tried and tested email flows to drive more revenue without reinventing the wheel. Grab our Email Map to start driving more revenue with email today Key Takeaways: Where to start & how to be profitable with smart email flows are Applying email wins to SMS Resources: Grab our Email Map to start driving more revenue with email today Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter Review or subscribe on iTunes...
May 06, 2022•6 min
Want to drive more sales, lower your ad costs and make your buyers into loyal customers? Run a community-building challenge for your eCommerce business. This is a packed episode with tons of tactical ideas to grow your business using a 60-day challenge model. Alicia Reynoso grew her business to 8-figures before selling using this strategy and she’s sharing everything… How to quickly scale audience growth & business revenue Challenges & how they work in eComm Facebook groups & their v...
May 03, 2022•53 min
Quick win: How to use VA's to fuel the growth of your business & get more time back by having someone to delegate to. Key Takeaways: How to build a good role for a VA How to hire a VA and what you should be delegating Resources: Grab our FREE Founders Growth Pack Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter Review or subscribe on iTunes...
Apr 29, 2022•16 min
How to get from here to there. Setting goals and systems to scale a profitable business. A re-cap of our Profit Summit event. We wanted to record an episode coming out of the Profit Summit because there were some big themes that came up. Each attendee was very different in terms of product, team structure and revenue but they all showed up with pretty much the same question - “how do I get from here to there” everyone had a future goal without a clear path on how to get there. Episode Highlights...
Apr 26, 2022•30 min
Quick win: How to maximize your time and grow your business without giving up all your time. Prioritizing and delegating tasks to get more done. Key Takeaways: Putting the most important things first How to compartmentalize Resources: Grab our FREE Founders Growth Pack Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter Review or subscribe on iTunes...
Apr 22, 2022•8 min
Sick of expensive acquisition costs? This is how to grow a brand with organic TikTok (read: no ad spend). This episode features the founder of a hemp cigarette company. And guess what - he can’t advertise on Facebook or Google due to the nature of the product. So, he had to get super creative to figure out how to acquire customers and get in front of people. After several failed attempts he found massive success with organic TikTok. He did $500k in revenue in year 1 with no paid ad spend, and no...
Apr 19, 2022•46 min
Quick win: How to respect your time, your team's time & be a more effective and efficient company. Key Takeaways: How to set expectations Using impact filters to have more effective meetings Resources: Grab our FREE Founders Growth Pack Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter Review or subscribe on iTunes...
Apr 15, 2022•8 min
With paid traffic costs continuing to go up PR is a great place to find long-term value in traffic and social proof. Learn how to get press for your eCommerce business. Nora Wolf is a PR expert and specializes in getting brands tons of press. She takes a modern approach to PR and uses a mix of media strategies including a unique take on influencers as press. She shares her tips and tools on how to get media for your eCommerce business. Episode Highlights: 5:16 What’s exciting in PR right now: ge...
Apr 12, 2022•55 min
Quick win: When things are going wrong in your business how can you take radical responsibility, shift perspective and ultimately solve the problem. Key Takeaways: It’s easy to blame, but where does it actually get you? Stop putting bandaids over issues - find solutions that last Resources: FREE Founders Growth Pack Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter Review or subscribe on iTunes...
Apr 08, 2022•8 min
How to grow a bootstrapped brand from nothing to 8 figures by thinking outside the box to drive organic traffic with influencers and TikTok acquisition. Jason Wong started his first eCommerce business when he was just 15 years old. Since then he’s become one of the top marketers and entrepreneurs in the space. He’s built a framework to build bootstrapped brands up to 8 figures using organic TikTok and influencer content. He was one of the first to see TikTok as an opportunity. As a forward think...
Apr 05, 2022•47 min
Quick win: How to get clear on your vision for your business and life. Key Takeaways: Taking time to get away from the weeds Using offsites as a way to get clear Resources: Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter Review or subscribe on iTunes...
Apr 01, 2022•9 min
The top questions from eCommerce owners right now - answered. (hint: are Facebook groups dead = no!) These are questions that have come up either in the Brand Growth Membership forum or in our member's office hours calls recently. This episode is designed so you can walk away with an answer and an action to take. If you have questions you want to chat with us about check out the membership . Episode Highlights: 4:54 What’s the state of business - are we optimistic or pessimistic? 9:03 Austin’s t...
Mar 29, 2022•32 min
Quick win: How to use landing pages to optimize for conversions by testing and creating a better experience. Key Takeaways: Using landing pages to test site design Landing pages to improve ad performance Resources: Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter Review or subscribe on iTunes...
Mar 25, 2022•10 min
Tips on running and selling a business from an exit entrepreneur who never planned to sell. How can you build a business that both you and future you will benefit from? This episode covers the steps to growing a business you can sell. My guest (and friend) Jared Nations shares his lessons, tips, and learnings from recently selling his business. His story is interesting because his plan had been to keep running the business as a cash flow business and never sell. After a cold offer, he changed hi...
Mar 22, 2022•53 min
