362: Paid Social Strategy: What’s Working Right Now

An active media buyer shares the nuances of the “new” Facebook platform and some paid social wins right now.

If you are struggling with your ad performance right now or if you’re trying to learn more about Facebook advertising and how the platform works you will learn a lot here. 

We all know what a nightmare ad performance has been in the last 12 months so this episode is to give insight into how some eComm brands are managing their ads accounts right now and give you some tips and ideas to improve your own performance.

What You’ll Learn From This Episode:

• Big ideas for acquisition and retention marketing right now
• If Facebook is still a viable growth channel for brands with smaller marketing budgets
• What a successful marketing mix might look like for early-stage 6-figure eComm brands
• Analytics and how to track your KPIs when data is skewed
• Sustainability and the future of ethical eCommerce

Resources:

• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes