When shit hit’s the fan… what do you do? Almost exactly 2 years past the first COVID lockdowns in the U.S. Austin and Lily team up to share what exactly has been going on and the impacts it’s had on eComm brands. Learn what’s out and no longer working, get some ideas for where you can focus your energy now and how to win in a post-Facebook world. Episode Highlights: 0:45 What’s been happening in eComm since COVID hit 3:48 Demand for eComm products right now 7:06 Supply chain issues - what’s next...
Mar 18, 2022•34 min
If you can’t write, you can’t sell (unless you hire a copywriter). How to increase conversion, LTV & engagement with better copy. In this episode, Austin and Chris Orzechowski discuss a wide range of eComm topics to give you some great food for thought. Topics include - traffic strategies by channel, how to hire a copywriter, choosing your mindset towards your business, how to write a story hook over a product hook (and sell more), and rounding out with web3 opportunities and curiosities. Si...
Mar 15, 2022•57 min
Quick win: How you can have success with influencers for content creation to drive more engagement, better ad creative, and increase organic traffic. Key Takeaways: TikTok and Instagram platform updates (and opportunities) How to get quality content from influencers Creating influencer contracts & how to do it right Resources: Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter Review or subscribe on iTunes...
Mar 11, 2022•10 min
What opportunities are you leaving on the table with Google Shopping? This is a critical mid-funnel channel that will help you convert more customers. Eagan Heath is one of the unique people that has experience both owning an eCommerce brand and owning an agency. This episode is about what he's seeing work right now from his access to a lot of different accounts in different industries. Eagan is an expert in Google Shopping and Google ads and he shares his strategy. (If you’re interested in lear...
Mar 08, 2022•51 min
Quick win: How to build a successful loyalty program to improve customer retention and drive higher value repeat purchases. Key Takeaways: What does a good rewards program look like (tools & strategy) Offering a discount vs a free item: what provides more value Resources: Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter Review or subscribe on iTunes...
Mar 04, 2022•9 min
Product launches can be a rocket ship to your sales or a sinking vessel pulling you underwater. Here are 6 different ways to make your next product launch your best ever. Austin and Lily share strategies, actions, and tips that you can take away from launches that they’ve seen crush it. Episode Highlights: 2:51 The power of product launches: why you should do them 4:16 Coordinating with influencers to pour fire on your launch 8:50 Waitlisting your audience before a launch 10:38 Testing your prod...
Mar 01, 2022•27 min
Quick win: How to train, optimize and manage a remote team. Plus, tips in building company culture and why it should be an integral part of your onboarding process. Key Takeaways: Optimizing a team for remote work Building a marketing first company Training in company culture first How to build a training system that will scale with your growth Resources: Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitter Review or subscribe on iTunes...
Feb 25, 2022•17 min
Breathwork is a superpower for dealing with stress, lack of clarity and overwhelm. If you’re overwhelmed learning to work with your breath and meditation is how to stop entrepreneurial burnout. This episode will put a tool for your toolkit to help you get through the challenges that come from running your business (and life) and help you thrive in fulfilling your dreams and best life. Carson Finkle is the CEO of Tenth Street Hats, a DTC hat business. He also has a new business called Create Medi...
Feb 22, 2022•54 min
Quick win: a streamlined process that will teach you how to hire your dream team while saving yourself time and headache. Key Takeaways: Why you need a compelling job post Use your marketing skills to “sell” your company and attract the right person The biggest mistake entrepreneurs make: wasting time into interviewing unqualified people How to set up a process that filters out people who don’t fit early on Resources: Brand Growth Membership (Join today for $1 for 7-days) @BrandGrowthX on Twitte...
Feb 18, 2022•15 min
Last year was a wild ride - and one of the hardest years for eCommerce ever. What do the opportunities and hurdles for eComm businesses look like this year? Austin and Lily share what they’re excited about and where they suggest focusing your efforts right now. Episode Highlights: 6:18 What Austin is most excited about in eComm right now 8:28 4 big opportunities for eComm this year 8:43 Influencers to create or grow a brand 12:01 TikTok will continue to expand reach 12:37 Privacy - getting ahead...
Feb 15, 2022•39 min
Quick win: how to optimize your email marketing to make it work harder for you (without working harder yourself). Key Takeaways: 3X your email sign up rate with conversational pop-ups Why your transactional emails need personalization How to conduct customer research Write insanely good copy by using what your customers say What KPIs to track with changing privacy policies Resources: Brand Growth Membership (Join today for a 7-day trial) @BrandGrowthX on Twitter Review or subscribe on iTunes...
Feb 11, 2022•26 min
Make more money, work less, and be prepared for a black swan event when you offset the risk of business by investing smartly. Taylor Pearson is the founder of Mutiny Fund , where he helps investors maximize the long-term growth of their portfolios. In this episode, he shares how he thinks about investing and diversifying as a business owner. We talk about how to think about diversifying your portfolio to offset the risk you've taken by going all-in on a business You’ll learn what talk risk means...
Feb 08, 2022•50 min
Quick win: where to unlock hidden revenue in your email marketing. Key Takeaways: How to determine which emails to focus on (that will drive the most revenue) and when to test. How to optimize your flows (trigger emails) to ensure you’re not leaving money on the table. 3 email mistakes you’re probably making and how to fix them. Resources: The Brand Growth Accelerator (apply today: next cohort starts Feb 15, 2022) The Brand Growth Membership @BrandGrowthX on Twitter Review or subscribe on iTunes...
Feb 04, 2022•25 min
If you want to be successful you need to focus on selling your business, not selling your product. (Even if you’re not planning on selling) This is an episode about the system that we use to run our business called the Effortless Growth Operating System (EGOS). It’s a 6-step system that we share with members of the Brand Growth Membership and help people implement directly in their own business in the Brand Growth Accelerator. Today - Austin and Lily team up to give you a look into how it works ...
Feb 01, 2022•32 min
Facebook is smarter than you, and your customers are better marketers. (Learnings from working at a fast-growing brand.) Today’s guest is our own Brand Growth Experts Marketing Manager, Lily Ackerly. We’re talking about Lily’s journey being one of the first employees at a fast-growing brand and what she’s learned from really teaching herself the ropes in eCommerce. Lily also has a lot of experience in customer support - and we’re going to give you some reasons why you should keep your marketing ...
Jan 25, 2022•38 min
How do you sell a product that no one understands until they try it? With smart marketing, positioning, packaging, and a solid mix of DTC to big box sales. John Pinto founder of BoomBoom Naturals (all-natural nasal sticks) and he's been a friend of mine for over 10 years, we met and got our start together working at our first job out of college. In this episode, we talk about John’s journey with BoomBoom, what he’s learned in DTC and acquiring over 500,000 customers through Facebook and online m...
Jan 18, 2022•1 hr
Get out from under never-ending to-do lists, delegate and build a business with happier employees, customers, and profit. Cameron Herold was the CEO of 1-800-Junk, which he grew from 2 million to well over 100 million. He now has a company called the CEO Alliance where he helps second in command up their game and be more successful. He's also the author of 5 books, including Vivid Vision, which lays the foundation for building a vivid vision in 3-year segments for your business and life. There’s...
Jan 11, 2022•53 min
It’s been a wild wave in ecommerce when we look at where the industry started to where the opportunities are today. My guest today reflects on what's he's learned at 15 years in ecommerce and what's coming in ecommerce in 2022. Drew Sanocki was the CEO of the eCommerce brand AutoAnything, the founder of the blog nerdmarketing.com and the owner of the Shopify direct marketing app PostPilot . He has his hands in a lot of key areas in eCommerce and has been in the game for about 15 years. In this e...
Jan 04, 2022•48 min
“Where did the SEO hide the dead body? On page two of Google.” Yes - SEO in 2022 will still play a huge role in eComm success. With ad costs going up it’s a great time to learn how to drive quality organic traffic with smart SEO tactics. John Murphy is the CEO of Ebike Generation and an eCommerce SEO expert. In this episode, we talk about John’s journey, and how he went from being an executive at GE to starting his own eCommerce company. John’s eComm success has largely come from SEO after he wa...
Dec 28, 2021•48 min
The path to massive success is often through failure. This episode's guest went from Forbes 30 under 30 to bankruptcy in the same year and reflects on lessons learned. Josh Durham co-founded Weighted Comforts, one of the first weighted blanket brands, with his mom in 2015. They took off like a rocket, hitting 8-figures in 4 years. But - they hit some snags, the market shifted and at age 24 Josh went from almost $10 million in sales to bankruptcy in a period of less than a year. In this episode, ...
Dec 21, 2021•47 min
“Systems run your business, people run your systems.” Learn how to grow your business and unlock hidden profit using virtual assistants. Barbara Turley is the founder of The Virtual Hub , an agency that pairs businesses with virtual assistants, and she's an expert at delegation. Barbara has paired over 500 virtual assistants with companies and her team is over 240+ in the Philippines. In this episode, she pulls back the curtain on how it's worked for her, and how it might work for you in your ow...
Dec 14, 2021•47 min
This Is A Special Episode – The Recording Of A Live 'Ask Me Anything' With Joe Valley On How To Sell Your Online Business, Recently Offered Inside The Brand Growth Membership. Joe is the author of The EXITPreneur's Playbook. He's a buyer and seller of many online businesses and the president of Quiet Light Brokerage. He’s an expert on how to sell for max profit. If you listened to my earlier episode with Joe this AMA session takes those concepts and goes deeper, which is what we do in the Member...
Dec 09, 2021•1 hr 17 min
Launching a first-of-its-kind product comes with challenges, but Pela has always been a creative first-mover. They’ve had massive success and fun educating consumers and keeping their mission to combat climate change positive. This episode’s guest is Pela CEO Matthew Bertulli. Pela makes compostable phone cases and they just launched a new product called Lomi that went viral on Kickstarter. Matt and his team at Pela are forward thinkers and Matt share’s how that’s led them to success, what it wa...
Dec 07, 2021•1 hr 3 min
We’re looking out to the (near) future at some very creative opportunities for eCommerce in NFTs. These ideas could help circumvent some of the margin pressure and economic challenges brands are facing today. This episode features Taylor Holiday, the founder of Common Thread Collective . Before running an eCommerce agency he had his own D2C brand so he brings a ton of knowledge from being on both the brand and the agency side of eComm business. Taylor is an NFT enthusiast and has some brilliant ...
Nov 30, 2021•1 hr 6 min
Was Facebook ever really performing as well as we thought - or was our attribution model just wrong? A post-purchase survey will tell you where people are actually hearing about your brand. If you're spending money on Facebook you know it's incredibly hard to figure out where your customers are coming from. Matt Bahr, CEO of Enquire Labs , has a way to help you better track attribution with a post-purchase survey. I stumbled across Enquire a couple of years ago and thought they were super intere...
Nov 23, 2021•30 min
Cryptocurrency is the financial system of the future. Ready or not it’s coming and as an eCommerce founder, there are opportunities you could be taking advantage of now. This episode is part of a series on cryptocurrency and decentralized finance (DeFI). My guest, Nat Eliason , has been a guest before as an SEO expert but in the last year he’s made a trajectory shift and moved into the space of web3, and specifically DeFi. Nat talks about why he made the shift, what he’s so excited about and why...
Nov 16, 2021•1 hr 16 min
You might be surprised how lessons learned from over a decade on a SWAT team apply to building a highly successful lifestyle brand. Todd Lamb, CEO of PureLife Organics , was a police officer for 17 years, as a SWAT team leader and then canine officer. When his wife started having health issues he turned to natural remedies and found an incredibly successful protocol that helped her heal. He wanted to share this protocol with others and thus, Pure Life Organics was born. Today, the business Todd ...
Nov 09, 2021•45 min
Would you quit your day job and move to Miami to sell your new product while playing on the beach? Sounds like a dream and this founder made it a reality, with a lot of hard work, motivation and talent. This episode’s guest is Chris Meade, the founder of Crossnet , one of the fastest-growing games in the US. Chris has been on an incredible journey from quitting his job at Uber to moving to Miami to sell his dream game on the beaches. Crossnet has grown incredibly fast due to an organic viral vid...
Nov 02, 2021•45 min
How is your pop-up game? Email capture strategies to increase conversion are one of the single most important things you can do to grow your eCommerce business and if you’re using the same old “discount for email” strategy you’re missing out on potential customers. This is a tactical episode with how-to steps you can use to improve your email capture strategies to increase conversion right now. John Ozuysal is the Head of Growth at Optimonk, a platform where you can create unique, interesting po...
Oct 26, 2021•31 min
If you hate what you’re doing - can you stop doing it? How can you stay engaged and keep your business ventures fun? Plus, using video sales letters for viral launches. Andrew Drish is a good friend and we have spent countless hours talking about business, life, and relationships. So - I'm excited to bring him on the show and share one of these conversations with you. Andrew was behind The Foundation, which was a very successful accelerator for developers building software companies. In this epi...
Oct 19, 2021•53 min
