We’ve all been saying it - the world is crazy right now. So - I’m sharing what’s top of mind for me going into Q4 and 2022 including the very real energy crisis in China, opportunities to make 6+ figures flipping NFTs, and what the heck to do with paid social in Q4. This episode is a solo cast. I wanted to check in and talk about what's been on my mind as we prepare for Q4 and ultimately start to make our 2022 business plans. I’m thinking about how to optimize Facebook and Instagram for Q4 (afte...
Oct 12, 2021•14 min
What could you do to make your website better, your ads stronger, and ultimately increase sales? Try one of these expert tips from an agency owner who’s interviewed over 150 eCommerce founders and marketers. Chase Clymer is the host of the Honest Ecommerce podcast and also co-founder of the Electric Eye Agency . In this episode, we’re talking about mistakes that eCommerce owners make with their website and advertising and how to make simple improvements to avoid them. Chase and I also discuss id...
Oct 05, 2021•44 min
The pandemic forced many owners to shift from brick and mortar to eCommerce. Some succeeded, and some did not. Today’s guest was one of the successful -- she doubled her brick and mortar business revenue in 2020 by implementing Shopify, Klaviyo, and a seamless in-store and online rewards program. Mandy Buterra began her journey as an entrepreneur at age 50 when she started Wren and Wild a brick and mortar business featuring clean beauty and aerial yoga, in Bend, Oregon. Her business evolved and ...
Sep 28, 2021•43 min
Are you building to sell? You should be. Even if selling isn’t your main priority it will make you a better business owner and it will make the value of your business higher. This episode has the details of how to do it. Joe Valley is the author of The Exitpreneur’s Playbook and a buyer and seller of many online businesses, both on his own and now as a broker with Quietlight.com. Joe’s book is designed to help you get maximum value for your online business and in this episode we go deep into his...
Sep 21, 2021•54 min
Building a business is filled with amazing highs and big lows. Despite some tough blows in the early days, one eCommerce founder kept his commitment to his personal health and family and found success on the other side. Jay Campbell is the owner of Aseir Custom , and in this episode he shares his wild journey of building a business. We go deep into what he's learned through major manufacturing issues and how he managed customer experience after that. We discuss how he unlocked massive growth wor...
Sep 14, 2021•42 min
Is TikTok the new frontier for social advertising? How to get reliable Facebook ad performance data post iOS 14? These are some of the questions The Social Savannah is answering for us today. This episode features Savannah Sanchez a media buyer and owner of The Social Savannah . Savannah started her advertising career at large agencies working on Facebook ad accounts. In 2019 she left to create her own boutique agency helping eCommerce brands with their paid social advertising. She is a prolific...
Sep 07, 2021•1 hr 6 min
In this Greatest Hits episode we're revisiting a conversation about market disruption and big goals. JT Marino shares the story of his dream to build a company that would disrupt the mattress industry. JT Marino was the co-founder of Tuft & Needle, and this is his story of bootstrapping his way from nothing to the largest online mattress retailer in the world. JT, who is now the Chief Strategy Officer for SSB Phoenix, joins us to share his incredible story. We talk about why customer-centric...
Aug 31, 2021•1 hr 13 min
We’re bringing back this Greatest Hit with 6 quick wins you can execute today to grow your business immediately. I get asked for my growth checklist for eCommerce businesses all the time so I'm bringing back this episode with Andrew Foxwell on how to grow your business with 6 tactical and quick wins you can implement today. We're sharing the tried and true things we know work from Facebook ad set up to email segmentation, and website optimization to customer acquisition. I guarantee these tips w...
Aug 24, 2021•17 min
Positioning your brand correctly is the most powerful thing you can do to attract and retain customers. Effective copywriting is how you do it. My guest on this episode is none other than The Email Copywriter , Chris Orzechowski, and he’s here to deliver massive value about copywriting, positioning, and marketing strategy. We talk about how to think about copywriting, ways to improve your emails, and different styles of email campaigns and flows. We go deep into positioning and ways to unlock ad...
Aug 17, 2021•1 hr 3 min
I have worked with hundreds of different companies at various stages of growth, from pre-launch to multi-million dollar acquisitions. In this Greatest Hits episode we're talking about scaling a brand and what it takes. This is the first episode in our scaling series, where we’ll talk about each stage of growth and the challenges you're going to face as you scale up your business from zero to 8-figures. In this “zero to launch” episode where we’ll address some of the questions you’ll face when yo...
Aug 10, 2021•23 min
In this episode we have a handful of quick and easy wins that have been tested and proven to increase revenue. If you’re looking for a win that also saves you time - it’s in here. Lisa Byrnes is a marketing and business coach. She's also a member of the Coalition , our community of 250+ eCommerce business owners and experts. After 17 years managing multi-million dollar brands, Lisa left her corporate job and started her own marketing business to support emerging eCommerce business owners (specif...
Aug 03, 2021•34 min
There Are 2 Directions Your Ecomm Brand Can Go - You Can Be A Brand That Scales Up, Or You Can Flop. In This Greatest Hits Episode We Share the Secrets We've Seen Behind The Brands That Make it Big. Some eCommerce brands make it big while others stall out, it’s a fact. But there’s really no big mystery behind why this happens. Today we're revisiting an interview I gave on the Ecommerce Evolution Podcast by my good friend Brett Curry. We break down what separates eCommerce brands that scale up ve...
Jul 27, 2021•45 min
Raising capital can go two ways - it can help you reach your goals faster or be disastrous and destroy your business. Karen Howland is the managing director at Circle Up , an investment platform that uses technology to invest in early-stage businesses (mostly health and wellness CPG companies). She’s been investing in companies for the last eight years, and in this conversation, we go deep into early-stage investing, what entrepreneurs need to know about raising capital, and the mistakes she see...
Jul 20, 2021•49 min
Buffy was one of the first brands to crack paid social. As today's Facebook advertisers scramble to adjust to changes on the platform we revisit this Greatest Hits episode to learn from one of the best. What started as an idea to disrupt the bedding industry has grown into a multi-million dollar business. This summer we’re re-releasing some of our top episodes of all time, and this week we’re bringing back this incredibly relevant show with Buffy co-founder Shoaib Kabani. We talk about everythin...
Jul 13, 2021•45 min
Are you winging it when it comes to processes and systems in your business? Today’s guest will help you stop before you spiral out of control. Joshua Uebergang is a master of processes and systems. He is the director of Digital Darts , a Shopify agency based in Australia, as well as a certified Shopify Marketing Expert. He is also a member of the Coalition . In this episode, we get an inside look into an ultra-organized mind. We talk hiring process, the importance of SOPs (and how to write them)...
Jul 06, 2021•34 min
What Would Pura Vida Do? From Start-Up to Multi-Million Exit We Talk Strategy With One of The Top Ecommerce Brands Today. When someone asks about eCommerce best practices, we always hear, “well, what’s Pura Vida doing?” and in this episode we’re talking with Pura Vida CEO, Griffin Thall, to get an inside look at their strategies, how the company’s grown over the last several years, the way his role has evolved, and what it’s actually like to prepare your company for a multi-million dollar sale. ...
Jun 29, 2021•45 min
In a world full of varying attribution models, collecting and using data is critical to understanding your customers and running a successful business. Kevin Hillstrom is President of MineThatData , a consultancy that uses data to help executives better understand the relationship between their customers, advertising, products, brands, and channels. Kevin supports a diverse set of clients, from internet startups, to billion dollar multichannel retailers and previously held various roles at major...
Jun 22, 2021•54 min
Imagine the insights you'd glean if you could get a behind-the-scenes look at five different brands at once. Lucky for you today's guest is pulling back the curtain. Andrew Faris is the host of the Ecommerce Playbook Podcast and CEO of eCommerce holding company, 4x400 . After helping grow one brand from $0 to $20MM in less than 2 years, Andrew founded 4x400, where he supports five different eCommerce brands. In this episode, Andrew shares the challenges he's faced and how his mindset has changed...
Jun 15, 2021•49 min
Think you need to sacrifice everything to have a successful business? You're wrong. When you get to a certain point in your business' growth, sacrificing your relationships and your health is the worst thing you can do for your ongoing success. We help you scale up without sacrificing everything or feeling overwhelmed. Today, I'm walking through our current programs so you can determine which one is the right fit for you. Episode Highlights: 3:37 A coaching community with tools to help you scale...
Jun 14, 2021•16 min
Most people start a business because they dream of freedom. But in reality, they build themselves a prison. Having 7 or 8-figure revenue only does so much good if your entire business is dependent on you. I see so many business owners with more stress and less free time. The good news is, it doesn't have to be this way. In this episode, I'm sharing the 7-step roadmap for how to build a self-managing company that brings you joy and gives you the freedom you've always desired. If you're ready to g...
Jun 09, 2021•23 min
Are you making at least 20% of your revenue from email marketing? If not, today’s guest is here to tell you how. Chase Dimond is a prolific email marketer who is making a lot of noise in the eCommerce arena. In 2018, he launched an email marketing agency called Boundless Labs that supports 6-9 figure eCommerce companies. Since then, he and his team have helped their clients send hundreds of millions of emails resulting in over $50 million in email attributable revenue. Chase joins us on today’s ...
Jun 08, 2021•46 min
Do you want to unlock massive growth or stay small? If you're unsure why your eCommerce business isn't growing, this episode is for you. Over the last five years, I've worked with businesses that have grown from $100K per month to $1MM per month, and I've worked with businesses that have continued to stay small, despite their desire for growth. In this bonus episode, I'm sharing the 9 reasons why your eCommerce business isn't growing, and how you can change that. If you're ready to unlock growth...
Jun 04, 2021•22 min
After a decade of fast-paced growth, are you wondering what’s next in eCommerce? Today’s guest is here to share his predictions. Three-time returning guest Andrew Youderian is back on today’s show. Andrew is a well-known entrepreneur in the eCommerce space, host of the eCommerce Fuel Podcast and the owner of the eCommerce Fuel forum . In this episode, we do some big picture thinking on what’s next in eCommerce, what we’ve seen coming and going, Facebook trends and the future of Amazon. We also t...
Jun 01, 2021•59 min
Writing copy that converts has nothing to do with magically pulling the perfect words out of thin air. It’s about learning how to copy + paste. At least that’s what Val Geisler - email marketing conversion copywriter, strategist for B2C startups and Customer Evangelist at Klaviyo - has to say. Val has been a part of the eCommerce community for a long time and is a master at the art of conducting meaningful customer research that translates into copy that converts. Val joins us today to dive deep...
May 25, 2021•1 hr
Is your business built to sell? John Warrillow is here to help you harvest the value of your company. John Warrillow is the founder of The Value Builder System, a Top 10 Forbes Ranked Podcast host, and author of Built to Sell, a best-selling book that’s helped over 50,000 businesses build more valuable companies. Throughout his career, he's founded and exited four companies and now dedicates his time to helping entrepreneurs sell their own for higher multiples. Listen now for John’s most valuabl...
May 18, 2021•56 min
From changes in consumer privacy to new business models popping constantly, the Ecommerce landscape is changing and it's changing fast. Here to help you keep up is my good friend Brett Curry. Brett is an entrepreneur, eCommerce strategist, and host of the eCommerce Evolution podcast. He leads an incredibly talented team at OMG Commerce , and today we're diving into what's new in eCommerce. We talk about the future of eCommerce advertising and who should be most concerned about upcoming privacy c...
May 11, 2021•56 min
It's time to stop losing customers and start understanding them. Sean D’Souza, author of The Brain Audit , founder of Psychotactics , and host of The Three Month Vacation Podcast , is a Marketing Strategist and expert on consumer psychology. He’s one of the most articulate and well-spoken people I’ve met in the field of marketing and he’s here to help you figure out why you aren’t selling as much as you should. In this episode, Sean sets the record straight on the number one reason your customer...
May 04, 2021•50 min
Trying to get valuable time back from your business? Steve Chou and I are here to talk about how automation helps us work smarter. Steve Chou , host of the My Wife Quit Her Job Podcast , has built a large business that only requires the help of one VA. From managing a robust social media calendar to tackling email marketing, Steve has cracked the code on how to do more with less. Steve and I share a joint passion for helping entrepreneurs build businesses that don't consume their entire life. If...
Apr 30, 2021•40 min
The right marketing strategy + the right team members to execute = DTC success. “A little crazy” is what Ecuadorian artisans called Case Bakker after he requested order after order of handmade blankets to sell to boutiques all over the Ottawa Valley. Rooted in a mission to give back, Pokoloko started off as a wholesale brand dedicated to bringing global inspiration to people's homes and directly supporting artisans all over South America, Turkey, Morocco, and Indonesia. I met Case, Pokoloko’s CE...
Apr 27, 2021•28 min
Misinformation is spewed left and right about nearly everything in eCommerce and it’s driving Kurt Elster and I insane. We are excited to bring you episode 300 of the Ecommerce Influence podcast and our special guest today is Kurt Elster . Kurt is a CRO expert, host of the Unofficial Shopify Podcast , and runs an eCommerce website design and development agency called Ethercycle . If you’ve been a long-time listener of the podcast, you know that Kurt is a trusted recurring guest and in this episo...
Apr 20, 2021•38 min
