THE ECOMMERCE EDGE Podcast with Jason Greenwood - podcast cover

THE ECOMMERCE EDGE Podcast with Jason Greenwood

Jason Greenwoodwww.greenwoodconsulting.net
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface). - THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology. - With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.

Episodes

E256: 📦B2B Commerce Corner #16 | EXECUTING ON THE GLOBAL B2B ECOMMERCE OPPORTUNITY THROUGH A PRACTITIONER FOCUSED HEALTH BRAND - Suzie Young, Metagenics - THE ECOMMERCE EDGE Podcast

Suzie is the Digital Marketing & E-Commerce Lead (ANZ) at Metagenics - https://metagenicsanz.com Metagenics is a natural health product and supplement manufacturer Metagenics supplies the trade (Practitioners) and retailers via B2B eCommerce & EDI Metagenics is also increasingly leaning into DTC eCommerce for sales of its consumer/retail products In this episode, Jason & Suzie discuss the challenges and opportunities that eCommerce presents for manufacturers and how they can best lev...

Aug 16, 202357 min

E255: 🎓Mentoring Moments #45 | INTL. ECOMM EXPANSION, LINKEDIN GROWTH TIPS, CONTENT OPPORTUNISM, WHAT'S A REALISTIC TAM, STEPS TO B2B ECOMMERCE SUCCESS | THE ECOMMERCE EDGE Podcast

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own ...

Aug 14, 202343 min

E254: CHALLENGES & SOLUTIONS TO OMNICHANNEL MARKETING ATTRIBUTION IN A PRIVACY FIRST WORLD - Ron Jacobson, Rockerbox - THE ECOMMERCE EDGE Podcast - 11 August 2023

Ron is the Co-Founder & CEO of Rockerbox - https://www.rockerbox.com Rockerbox is a SaaS based, Omnichannel marketing attribution, tracking & modelling platform Rockerbox "brings clarity to the noise through accurate attribution and marketing mix modeling that helps you make the right optimizations." Rockerbox allows markeeters to become increasingly confident in where their marketing budget is working hardest for them In this episode, Jason & Ron talk about the evolving wo...

Aug 11, 202341 min

E253: 📦B2B Commerce Corner #15 | HOW TO POSITION & MARKET YOUR B2B ECOMMERCE PLATFORM OR APP FOR SUCCESS - Brandon Bobart, Wholesale Gorilla - THE ECOMMERCE EDGE Podcast - 09 August 2023

Brandon is the CMO of Wholesale Gorilla - https://wholesalegorilla.com Wholesale Gorilla⁠ is a Shopify App that adds a suite of B2B functionality to Shopify Wholesale Gorilla has been available since 2017 and has steadily added new functionality then until now Brandon was brought in by the founders as a fractional CMO to help supercharge app sales and performance through strategic marketing initiatives In this episode, Jason & Brandon talk about the challenges of building a brand outside the...

Aug 09, 202348 min

E252: 🎓Mentoring Moments #44 w/Guest Mentor Liz Carter | HOW BRANDS CAN CRUSH IT VIA FACEBOOK AND INSTAGRAM DM'S - EVEN IF CUSTOMERS DON'T FOLLOW YOU! | THE ECOMMERCE EDGE Podcast

Liz is the Founder & CEO of GROW AI - https://www.getgrowai.com Liz was gracious enough to be our guest mentor for this episode of Mentoring Moments - thanks Liz! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The ...

Aug 08, 202359 min

E251: HOW AI IS DRIVING RADICAL CHANGE IN ECOMMERCE SEARCH, MERCHANDISING & PERSONALISATION - James Taylor, Particular Audience - THE ECOMMERCE EDGE Podcast - 04 August 2023

James is the Founder & CEO of ⁠Particular Audience⁠ - ⁠⁠https://particularaudience.com⁠⁠ Particular Audience is an eCommerce Search, Merchandising and Personalisation Engine Particular Audience helps merchants sell more by tailoring their customer experience to the 1-1 level In this episode, Jason & James discuss how Particular Audience has evolved in the age of AI and how merchants and their customers are benefiting as a result...

Aug 05, 202353 min

E250: 📦B2B Commerce Corner #14 | UNVEILING THE DIGITAL TOOLING B2B BRANDS REQUIRE TO SUCCEED AT ECOMMERCE - Andrew Rogencamp, Commerce Vision - THE ECOMMERCE EDGE Podcast - 02 August 2023

Andrew is the COO of Commerce Vision - https://www.commercevision.com.au Commerce Vision is a SaaS based, B2B focused eCommerce/Omnichannel platform Commerce Vision also offers advanced order management/automation, field merchandising and mobile CRM modules In this episode, Jason & Andrew discuss how B2B eCommerce has evolved over the last 20+ years, how Commerce Vision has evolved alongside these changes and how B2B merchants can leverage a modern tech stack to deliver sales and service eff...

Aug 03, 20231 hr 18 min

E249: SPECIAL EDITION - REAL TIME REVIEW OF THE BARE KIND MANAGEMENT BOARD PACK & RECOMMENDATIONS - CANDID FOUNDERS PODCAST

JASON GUESTS ON THE CANDID FOUNDERS PODCAST ! In this episode, Jason's reviews the Bare Kind Board Pack in REAL TIME! We discuss: Channel Risk - how does BK expand from 1 B2B Marketplace and an online store into everywhere Who are the BK ICP's and how do we get them to trust us? How does BK think about their business as charity first, not channel first. At the moment Charity feeds into B2B and B2C but should be leading, it's their secret sauce! -------------------------------------- ...

Jul 30, 202358 min

E248: CREATING A UNIVERSAL COMMERCE API TO ENABLE COMMERCE EVERYWHERE - Arjun Bhargava, Rye - THE ECOMMERCE EDGE Podcast - 28 July 2023

Arjun is the Co-Founder & CEO of Rye - https://rye.com Rye⁠ aims to be the 'plumbing' of the next generation internet Rye⁠⁠ will be the 'spades and picks' that enables commerce everywhere Rye⁠⁠ connects buyers and sellers via intermediate merchants across media and other platforms (think Link In Bio platforms, Netflix etc) In this episode, Jason & Arjun discuss the gaps in the market that are preventing commerce from being truly universal and how Rye and their heavy hitti...

Jul 28, 202358 min

E247: 📦B2B Commerce Corner #13 | HOW & WHY B2B COMMERCE IS TAKING CENTRE STAGE AT BIGCOMMERCE - Lance Owide, BigCommerce - THE ECOMMERCE EDGE Podcast - 26 July 2023

Lance is the Director, Business Groups and General Manager of B2B at BigCommerce - https://www.bigcommerce.com BigCommerce is a SaaS eCommerce Platform targeted at mid-market enterprise eCommerce merchants and above BigCommerce has increasingly focused on serving B2B merchants more deeply and completely over the last few years starting with the release of the 'B2B Edition' in mid-2021 BigCommerce followed up this release with the purchase of BundleB2B and B2B Ninja in mid-2022 and have c...

Jul 26, 20231 hr

E246: 🎓Mentoring Moments #43 | CLEARING INVENTORY WITHOUT KILLING YOUR BRAND, THE ECONOMICS OF BUNDLING, REVENUE VS UNIT SALES GROWTH, SCALING CONTENT FAST | 24 July 2023

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the ...

Jul 24, 202319 min

E245: FROM COMMUNITY TO RETAILER TO SOCIAL COMMERCE PLATFORM IN 7 YEARS - Brayden Ware, Holler Commerce - THE ECOMMERCE EDGE Podcast - 21 July 2023

Brayden is the Growth Specialist at Holler Commerce - https://www.hollercommerce.com Holler Commerce is a social commerce platform that converts audience into community and impressions into revenue Holler Commerce started life as the home-grown tech behind the wildly successful otdoors community and commerce platform GoWild Holler Commerce is the productisation and commercialisation of the GoWild tech underpinnings Holler Commerce is designed to help retailers start with community and build comm...

Jul 21, 202350 min

E244: 📦B2B Commerce Corner #12 | CAPITALISING ON DTC EXPERIENCE TO BUILD B2B ECOMMERCE CAPABILITY - Matt Donin, Thermacell - THE ECOMMERCE EDGE Podcast - 19 July 2023

Matt is the eCommerce Manager at Thermacell - https://www.thermacell.com Thermacell is a designer, manufacturer, wholesaler, distributor & DTC retailer of natural insect repellent products Matt has a deep background in DTC & retail eCommerce having come from Amazon Matt has helped Thermacell turn his experience into a strategic B2B eCommerce strength In this episode, Jason & Matt discuss how B2B brands can leap ahead by pulling from the rich eCommerce talent pool to be found in the D...

Jul 19, 202342 min

E243: 🎓Mentoring Moments #42 | CATALYSTS FOR BUILDING CONFIDENCE, IDENTIFYING EXCEPTIONALITY AND FINDING ’IKIGAI’ | 17 July 2023

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the ...

Jul 17, 202316 min

E242: NEXT LEVEL ECOMMERCE EXPERIENCE PERSONALISATION AT SCALE - Kasper Jensen, Hello Retail - THE ECOMMERCE EDGE Podcast - 14 July 2023

Kasper is the Co-Founder of CEO of Hello Retail - https://helloretail.com Hello Retail helps eCommerce brands create an ened to end personalised customer Journey Hello Retail provides: Search & Merchandising, Product Recommendations, Audience Builder, Triggered Email and Personalised Brand Page functionality In this episode, Jason & Kasper discuss how and why brands MUST make their customer experiences more personal and tailored if they want to win at the game of retail

Jul 14, 202346 min

E241: 📦B2B Commerce Corner #11 | ACCELERATING YOUR PATH TO B2B ECOMMERCE EXCELLENCE - THE RISE OF DIGITAL NATIVES IN B2B - Jess Herzog, Chief - THE ECOMMERCE EDGE Podcast - 12 July 2023

Jess is the eCommerce Manager (B2B) at Chief Enterprises - https://store.chiefenterprises.com Chief is a designer, manufacturer, wholesaler and distributor of electro-mechnical and power systems for the on-offroad vehicle indistries You can think of Chief as an OEM partner to the industry they serve Chief is a pure B2B business Jess is a digital native and has been working with Chief for over 4 years Jess knows B2B eCommerce inside out as this has been the focus of her entire career thus far In ...

Jul 12, 202351 min

E240: 🎓Mentoring Moments #41 | CHANGING THE TRAJECTORY OF YOUR CAREER TOWARDS DIGITAL & MORE! | 10 July 2023

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the ...

Jul 10, 20231 hr 11 min

E239: WHAT DOES A FUTUREPROOF HEADLESS COMMERCE PLATFORM LOOK LIKE? - Martin Jensen, Centra - THE ECOMMERCE EDGE Podcast - 07 July 2023

Martin is the Co-Founder of Centra - https://centra.com Centra is an mid-enterprise headless commerce platform Centra also offers more than commerce, including Order Management and a Lightweight PIM system Centra is designed to be a cost effective headless commerde solution for DTC & B2B brands Centra is focused primarily on the fashion & lifestyle verticals In this episode, Jason & Martin discuss what merchants and agencies are loking for in their headless commerce solution and how ...

Jul 07, 202351 min

E238: 📦B2B Commerce Corner #10 | SCRATCHING AN ITCH - BUILDING A B2B ECOMMERCE PLATFORM WITH ERP IN MIND - Arno Ham, Sana Commerce - THE ECOMMERCE EDGE Podcast - 05 July 2023

Arno is Co-Founder & CTO of Sana Commerce - https://www.sana-commerce.com He is also the host of the B2B E‑Commerce Integrated Podcast Arno has been working in the B2B eCommerce space for almost 13 years Arno knows the good, the nad and the ugly when it comes to successful B2B eCommerce projects Arno also deeply understands the opportunity that B2B eCommerce presents for legacy B2B brands that do not offer eCommerce to their customers today In this episode, Jason & Arno discuss his backg...

Jul 05, 20231 hr 17 min

E237: 🎓Mentoring Moments #40 | SPECIAL EDITION: AMA (ASK ME ANYTHING) WITH JASON - YOUR ONLINE Q’S ANSWERED | 03 July 2023

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the ...

Jul 04, 202349 min

E236: LEVERAGING CONSUMER INTENT & PSYCHOLOGY TO PERSONALISE THE ECOMMERCE BUYER JOURNEY - Alan Gormley, Shopbox - THE ECOMMERCE EDGE Podcast - 30 June 2023

Alan is the CEO of Shopbox - https://www.shopbox.ai Shopbox is a SaaS based, game-changing AI sales engine for eCommerce stores Shopbox leverages consumer psychology, shopping and buying patters to personalise all stages of the customer journey Shopbox uniquely and accurately matches your merchandising goals to customer desires Shopbox mimics shop assistant behaviours - a good store assistant sells the product - a great one sells the bundle Shopbox uses smart prompts to generate multiple product...

Jun 30, 202344 min

E235: 📦B2B Commerce Corner #9 | WALKING DOWN B2B ECOMMERCE MEMORY LANE - HOW IT ALL STARTED - Chris McCollum, Heidrick & Struggles - THE ECOMMERCE EDGE Podcast - 28 June 2023

Chris is currently the Application Architect for Heidrick & Struggles Chris has worked in eCommerce for 25+ years Chris has a deep specialisation in enterprise and solution architecture and dev engineering of eCommerce platforms Chris has also specialised in B2B eCommerce for a good portion of his career and was part of the original development team that built IBM Websphere Commerce and its B2B eCommerce functionality - one of the first in the game to offer this In this episode, Jason & ...

Jun 28, 202357 min

E234: 🎓Mentoring Moments #39 | STARTING UP ON SHOPIFY SUCCESSFULLY - SELECTING A FREELANCER OR AGENCY PARTNER | 26 June 2023

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the ...

Jun 26, 202320 min

E233: BUILDING A MARKETING AUTOMATION & COMMUNITY ENGAGAMENT PLATFORM FOR INSTAGRAM - Paul Albou, Ubu - THE ECOMMERCE EDGE Podcast - 23 June 2023

Paul is the Co-Founder of Ubu - https://www.getubu.com Ubu is a permission based, Opt-In, Marketing Automation Platform for Instagram Ubu is so much more than just Marketing Automation though - it is an end to end community engagement platform for Instagram Ubu helps strong personal and commercial brands better create a community from their Instagram following through automated, DM based communication Think of Ubu a bit like the 'Klaviyo' of Instagram In this episode, Jason & Paul discuss ho...

Jun 23, 202338 min

E232: 📦B2B Commerce Corner #8 | HOW A SUSTAINABLE BRAND WITH A SOCIAL CONSCIENCE BUILT THEIR B2B BUSINESS ON MARKETPLACES - Andrew Kemp, Bare Kind - THE ECOMMERCE EDGE Podcast - 21June 2023

Andrew is the Co-Founder & Director of Bare Kind - https://barekind.co.uk Bare Kind are a sustainable fashion brand with a built in social conscience as part of their business model Bare Kind make bamboo fabric socks featuring endangered animals in their designs Bare Kind donates 10% of all profits to animal charities representing the animals displayed in their designs In this episode, Jason & Andrew discuss sustanability, greenwashing, authenticiy and building a B2B eCommerce channel by...

Jun 21, 202359 min

E231: 🎓Mentoring Moments #38 w/Guest Mentor Ryan Imlach | How to Make Your Business 200% More Efficient Using ChatGPT | 19 June 2023

Ryan is the CEO & Head of Digital for SunshowerOnline AU - https://sunshoweronline.com.au Ryan was gracious enough to be our guest mentor for this episode of Mentoring Moments - thanks Ryan!------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so ...

Jun 19, 202335 min

E230: Ultimate QR Code Experiences & Management for eCommerce - Kait Stephens, Brij - THE ECOMMERCE EDGE Podcast - 16 June 2023

Kait is the Co-Founder of CEO of Brij - https://brij.it Brij is a SaaS platform that provides the ultimate in QR code generation, managament and analytics for eCommerce Brij acts as a simple, easy to use consumer 'bridge' between the smartphone and a brands website and consumer facing content and experiences Brij helps brands create QR Code Experiences for their products, allowing customers to register, reorder, and more with a simple scan In this episode, Jason & Kait discuss how QR codes h...

Jun 16, 202349 min

E229: 📦B2B Commerce Corner #7 | Building a B2B eCommerce Centre of Excellence - Brett Sinclair, b2bea.org - THE ECOMMERCE EDGE Podcast - 14 June 2023

Brett is the Executive Director of the B2B eCommerce Association - https://b2bea.org The B2B eCommerce Association is truly helping to put B2B eCommerce on the map Brett is a B2B eCommerce expert, having worked in the space for well over a decade The B2BEA aims to be an industry body that supports the adoption of B2B eCommerce by creating a focal point for industry players to participate in and contribute to The B2BEA also works with B2B eCommerce thought leaders and content producers to create ...

Jun 14, 20231 hr 2 min

E228: 🎓Mentoring Moments #37 | Following Your Heart & Turning Creativity Into Coin | 12 June 2023

Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's 1-1 and Group Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference If you'd like to join Jason's Group Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the ...

Jun 12, 202316 min

E227: Making Direct Mail An Easy Part of the eCommerce Martech Workflow - Michael Epstein, PostPilot - THE ECOMMERCE EDGE Podcast - 09 June 2023

Michael is the Co-Founder of PostPilot - https://www.postpilot.com PostPilot is a SaaS platform that offers Direct Mail marketing reinvented for modern eCommerce PostPilot makes it a cinch to send personalized, profitable Direct Mail for eCommerce brands PostPilot also integrates with common systems in the eComm martech stack such as Klaviyo, making it super easy to integrate PostPilot into existing Marketing Automation workflows PostPilot makes sending direct mail as easy as sending an email! I...

Jun 09, 202343 min
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