E245: FROM COMMUNITY TO RETAILER TO SOCIAL COMMERCE PLATFORM IN 7 YEARS - Brayden Ware, Holler Commerce - THE ECOMMERCE EDGE Podcast - 21 July 2023

Brayden is the Growth Specialist at Holler Commerce - https://www.hollercommerce.com Holler Commerce is a social commerce platform that converts audience into community and impressions into revenue Holler Commerce started life as the home-grown tech behind the wildly successful otdoors community and commerce platform GoWild Holler Commerce is the productisation and commercialisation of the GoWild tech underpinnings Holler Commerce is designed to help retailers start with community and build commerce experiences on top of it In this episode, Jason & Brayden discuss how Holler came to be and why brands should focus on building out and serving a community of the like minded before ever trying to sell to them