E256: 📦B2B Commerce Corner #16 | EXECUTING ON THE GLOBAL B2B ECOMMERCE OPPORTUNITY THROUGH A PRACTITIONER FOCUSED HEALTH BRAND - Suzie Young, Metagenics - THE ECOMMERCE EDGE Podcast
Aug 16, 2023•57 min
Episode description
- Suzie is the Digital Marketing & E-Commerce Lead (ANZ) at Metagenics - https://metagenicsanz.com
- Metagenics is a natural health product and supplement manufacturer
- Metagenics supplies the trade (Practitioners) and retailers via B2B eCommerce & EDI
- Metagenics is also increasingly leaning into DTC eCommerce for sales of its consumer/retail products
- In this episode, Jason & Suzie discuss the challenges and opportunities that eCommerce presents for manufacturers and how they can best leverage digital channels to educate, inform and ultimately sell more
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast