On this episode of the Digital Handshake Podcast, host Scott Jorgensen sits down with Michael Stein to discuss building a premium plastic surgery practice in one of the most competitive markets in the world — New York City. Dr. Stein shares how he’s grown a thriving breast and body practice on Park Avenue by focusing on exceptional patient care, honest results, and a strong word-of-mouth reputation rather than chasing trends or viral content. The conversation dives into the realities of marketin...
May 21, 2026•16 min
In this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Sarah Kennedy of North Atlanta Plastic Surgery Group to explore how modern aesthetic surgery is being shaped by culture, social media, and celebrity influence. Dr. Kennedy shares her journey from training at Vanderbilt and the University of Michigan to building a thriving aesthetic breast and body practice in Atlanta.
May 07, 2026•14 min
In this episode of The Digital Handshake Podcast , host Scott Jorgensen sits down with plastic surgery icon Dr. Peter Fodor , past president of the American Society of Aesthetic Plastic Surgeons and renowned UCLA professor. Dr. Fodor shares the personal story behind what drew him to plastic surgery, why creativity and patient happiness define his life’s work, and how giving, not taking, became the driving force behind his career.
Apr 30, 2026•15 min
In this episode of The Digital Handshake Podcast , host Scott Jorgensen sits down with renowned Chicago plastic surgeon Dr. John Cook to discuss his journey into plastic surgery, the role of art and aesthetics in his work, and why organic, relationship-driven marketing still wins.
Apr 23, 2026•11 min
In this episode of The Digital Handshake Podcast, host Scott Jorgensen sits down with Dr. Armando Soto, a board-certified plastic surgeon based in Orlando, Florida, to explore the evolving landscape of aesthetic medicine and patient engagement.
Apr 16, 2026•9 min
In Episode 18 of The Digital Handshake Podcast, host Scott Jorgensen sits down with Dr. Jerry “Dr. Chiddy” Chidester, a fast-rising plastic surgeon based in Salt Lake City, Utah, who’s redefining what it means to grow a modern practice.
Apr 09, 2026•11 min
Welcome back to The Digital Handshake with your host Scott Jorgensen! In this episode, we’re joined again by Dr. Ed Gronet from Charlotte, North Carolina, as he shares his insights on how young plastic surgeons can stand out in a competitive field.
Apr 02, 2026•15 min
What does it take to build a powerful personal brand before you even finish residency? On this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Elizabeth Malphrus, a rising plastic surgeon completing her residency at Penn, who has already built an impressive social media presence with over 30,000 followers.
Mar 26, 2026•18 min
In this episode, host Scott Jorgensen sits down with Dr. Shawna Kleban , a board-certified plastic surgeon with the HKB Plastic Surgery Group in Charlotte, North Carolina. Dr. Kleban shares her journey from aesthetic fellowship to becoming Fellowship Director within one of the fastest-growing plastic surgery groups in the Southeast. The conversation dives deep into massive weight-loss body contouring , the rise of GLP-1 medications , and how plastic surgeons can build trust and connection throug...
Feb 26, 2026•18 min
In this episode of The Digital Handshake , host Scott Jorgensen sits down with Dr. Alannah Phelan , a Boston-based plastic surgeon specializing in facial, breast, and body procedures as well as non-invasive aesthetics.
Feb 12, 2026•12 min
On this episode of The Digital Handshake , host Scott Jorgensen sits down with Dr. Lara Devgan , a New York City–based, board-certified plastic surgeon and leading voice in modern aesthetics.
Feb 11, 2026•14 min
Legendary plastic surgeon Dr. Mark Epstein shares how informational video content, patient education journeys, and personalization helped double his consultation conversion rates. From early websites to MediaPSC and The Plastic Surgery Channel, this is a masterclass in building trust before patients ever walk in the door.
Jan 22, 2026•18 min
In this episode of The Digital Handshake , host Scott Jorgensen , CEO of MediaPSC , sits down with renowned Houston facial plastic surgeon Dr. Raghu Athre to unpack what it really takes to build a successful digital presence in medicine.
Dec 18, 2025•21 min
Host Scott Jorgensen sits down with Virginia Beach plastic surgeon Dr. Gianfranco Frojo to discuss the power of authenticity in digital marketing. From Google reviews to viral videos and his million-view YouTube channel, Dr. Frojo shares why showing up as yourself—and creating content you actually enjoy—is the key to connecting with patients.
Dec 04, 2025•14 min
Host Scott Jorgensen welcomes Boca Raton plastic surgeon Dr. Charlie Riccio to discuss building a thriving practice in one of the most competitive markets in the country. Just two years out of training, Dr. Riccio shares how Instagram, video marketing, and authentic patient communication are helping him stand out in South Florida’s crowded landscape. He reflects on the balance between professionalism and personality online, the importance of reputation management, and why treating patients like ...
Nov 20, 2025•15 min
Host Scott Jorgensen sits down with Montclair, New Jersey plastic surgeon Dr. Barry DiBernardo to discuss his three decades at the forefront of aesthetics and marketing. From his early passion for photography to becoming a thought leader in lasers and medical devices, Dr. DiBernardo shares how innovation, honesty, and attention to detail have shaped his career. He also explains why quality visuals, authentic storytelling, and consistency are essential for building a digital identity that lasts....
Nov 13, 2025•23 min
Host Scott Jorgensen welcomes Dr. Johnny Mao, a facial plastic surgeon from Orange, Connecticut, to share his journey from head and neck surgery to mastering facial aesthetics. Dr. Mao discusses how his expertise in local anesthesia has shaped his approach to facelifts, eyelid surgery, and rhinoplasty, and why natural results are his hallmark. Beyond the OR, he opens up about balancing family life, his love of high-performance driving, and how video marketing, before-and-after photography, and p...
Nov 06, 2025•14 min
In this episode of The Digital Handshake , host Scott Jorgensen speaks with Dallas plastic surgeon Dr. Roger Cason about the evolving role of social media in patient engagement. Dr. Cason explains how authenticity, along with before-and-after results and patient education, helps build trust in a crowded digital landscape. He also shares insights on managing online reviews, staying true to professional values, and why transparency is key to long-term success in plastic surgery marketing....
Oct 30, 2025•15 min
Host Scott Jorgensen welcomes Dallas plastic surgeon Dr. Joseph Kelling to explore how young surgeons can build lasting reputations in today’s digital landscape. Now in his third year of practice, Dr. Kelling shares how patient education, clear communication, and authentic connection foster trust both online and in person. He also reflects on balancing professional growth with family life and why thoughtful use of social media, video, and SEO are essential tools for a modern practice
Oct 23, 2025•14 min
In this episode of The Digital Handshake , host Scott Jorgensen sits down with renowned plastic surgeon Dr. Jason Pozner to discuss the importance of authenticity in building a strong digital presence. From navigating online reviews to balancing credibility with marketing trends, Dr. Pozner shares lessons learned over decades of practice. He also offers candid insights into smart investments, the pitfalls of gimmicky social media tactics, and why treating patients like family is the foundation o...
Oct 20, 2025•14 min
In this episode of The Digital Handshake , host Scott Jorgensen sits down with plastic surgeon Dr. Edward Gronet to explore how first impressions are built long before patients walk into the office. From the power of word-of-mouth to the role of social media, video, and educational content, Dr. Gronet shares strategies for cultivating trust, credibility, and connection in the digital space. He also discusses future trends in patient engagement, including immersive tools and behind-the-scenes edu...
Oct 09, 2025•14 min
Episode 1 – Kick Off In the debut episode of The Digital Handshake with CEO Scott Jorgensen , we set the stage for a brand-new podcast dedicated to the way plastic surgeons present themselves online in 2025. Your “digital handshake” is the first impression you make with potential patients before they ever step into your office. Scott introduces the core themes of the show: what works (and what doesn’t) when it comes to building trust, standing out, and showcasing your practice in today’s fast-mo...
Sep 20, 2025•4 min
Episode 2 – Interview with Dr. William Adams, Jr. In this episode of The Digital Handshake with CEO Scott Jorgensen we sit down for a chat with Dr. William Adams, Jr., the No. #1 Breast Plastic Surgeon named by Newsweek Magazine. Dr. Adams gives his detailed insight into what is your digital handshake and how you get a firm grasp on what it takes to build a lasting presence in the digital space in 2025. As well as who Dr. Adams would sit down with for dinner if given the choice....
Sep 20, 2025•18 min
