Kickoff

Episode 1 – Kick Off

In the debut episode of The Digital Handshake with CEO Scott Jorgensen, we set the stage for a brand-new podcast dedicated to the way plastic surgeons present themselves online in 2025. Your “digital handshake” is the first impression you make with potential patients before they ever step into your office. Scott introduces the core themes of the show: what works (and what doesn’t) when it comes to building trust, standing out, and showcasing your practice in today’s fast-moving digital landscape. From websites and social media to video content and reputation management, this podcast will break down the strategies that matter most for surgeons who want to connect authentically and grow their practices. If you’re a plastic surgeon, or part of a practice team looking to sharpen your online presence and master the art of the digital first impression, this quick overview will give you a clear look at what’s ahead.