Watch On Youtube: https://youtu.be/8zyEw0QUOt0 On This episode of Dealership Fixit, We revisit a 2022 webinar For Digital Dealer and Carwars going over the Key to building BDCs for dealerships. The phones are critical to the overall process inside the dealership. They still chat & message but the phone call gives the customer instant gratification. The dedicated team available for the customer allows a smoother customer journey and removes friction for the buyer. Take it one step at a time a...
Jul 14, 2023•40 min•Ep. 94
On this episode of the Dealership Fixit, we interview our Guest, Mike Shaug, Founder & Owner of Premier Online Marketing. Subscribe YouTube: https://youtube.com/Dealership FiXit He Entered into marketing from humble SEO (Search Engine Optimization) beginnings with a couple of companies but realized that Paid Ads is the clear winner. We know how an agency or great media buyer can use Google ads to help dealers: Increase Visibility, Get More customers to see your products and services. We Targ...
Jul 07, 2023•1 hr 30 min•Ep. 93
Unveiling the Secrets of Online Shopping: How to Sell Your Inventory Like a Pro Free Download Of Presentation: https://www.internetsalescoaching.com/free-resources Spotify: https://spoti.fi/3N9lzfg Apple Podcast: https://apple.co/43FoanX YouTube: https://youtube.com/@dealershipfixit On this episode of the Dealership Fixit; Jacob is discussing 5 ways that you can draw a parallel to your online inventory the same way you would create an online dating profile. Shoppers browse your inventory the sam...
Jun 30, 2023•23 min•Ep. 92
Check out our new Episode! On this episode of the Dealership Fixit Podcast, we interview the unique process from Tony Mommone from Powersports of Palm Beach. YouTube: https://youtu.be/CP9sVjPBenU The best quote of the podcast: “Selling a bike is profitable, gaining a customer is profitable, doing right by someone is profitable, establishing a trust factor is profitable.” “Motorcycles is about passion, community, about an outlet and a lifestyle.” From graduating Motorcycle Mechanics Institute and...
Jun 23, 2023•53 min•Ep. 91
Check Us Out on Youtube: https://youtu.be/_uy3PPGhFUA On this episode of the Dealership Fixit Podcast, we are back again with Jacob Berry & Angel Hacker discussing Artificial Intelligence (AI). If you have not used it yet or have not heard about it’s abilities, you need to listen to this podcast. There are lots of different programs out in a short amount of time. We look at the various ways a AI tool can help supplement a dealership staff and their responsibilities. From customer service and...
Jun 16, 2023•55 min•Ep. 90
Youtube: https://youtu.be/IRRmPg0IFl0 Downloads: https://www.internetsalescoaching.com/ On this episode of the Dealership Fixit Podcast, we are back again with Jacob Berry & Angel Hacker discussing scoreboards, benchmarks, and baselines for dealers. There are lots of different ways to track the customer journey from online to in-store. How many outbound activities does it take to make a connection with a customer? How many connections does it take to set a solid appointment? We show you the ...
Jun 09, 2023•26 min•Ep. 89
Youtube: https://youtu.be/_l415vmj1X4 On this episode of the Dealership Fixit Podcast, we are back again with Angel Hacker discussing 3 of the top headlines in Powersports Business. Pied Piper ranks Indian Dealers as #1 when it comes to their Internet Lead responses, How does this affect how your store process responds to mystery shopping? Tucker goes DTC (direct to consumer) and some industry heavyweights feel like its now competing with the dealers they are distributing it for. Can this be a g...
Jun 02, 2023•59 min•Ep. 88
Youtube: https://youtu.be/faESiEPEbrQ On this episode of the Dealership Fixit Podcast, we talk with Angel Hacker, General Manager of Indian Motorcycle San Diego. We go over her trajectory from sales to parts to running her own store in the competitive market of southern California. A veteran of dealership processes and running a high-performance team, she covers her experience and perspectives on customer success with reputation management. We talk about Angel’s background, the online experience...
May 26, 2023•1 hr 30 min•Ep. 87
On this episode of the Dealership Fixit Podcast, we talk with Jacob Berry, formerly the Digital Marketing & Sales Director with RideNow/RumbleOn. A veteran of Online Inventory, Digital Marketing, and Websales Processes for dealerships, we discuss his LinkedIn post “7 Easy Ways To Improve Your Dealer Online Game” Link: https://bit.ly/7EasyWaysLinkedin We talk about Jacob’s background, the online inventory merchandising and the customer's journey to find it and submit a request. Follow Our Gue...
May 19, 2023•47 min•Ep. 86
How lucky am I? I saw this book that I knew I had to buy and read and when I messaged the author about coming on my little dealership podcast to talk about it, he said yes! Frank J. O'Connell, who before becoming an author of this book was in leadership at several titan companies you'd know the names of, including Indian Motorcycles. Frank is an avid motorcycle rider and enthusiast of 50 years and logs more miles each year than most legit motorcyclists that I know. Being an absolute top level co...
Dec 24, 2022•37 min•Season 4Ep. 85
Heartburn to Heartbeat with Phillip Orange of Houston Motorsports
Dec 24, 2022•5 min•Season 4Ep. 84
Phillip Orange from Houston Motorsports joined me to chat about powersports dealership as well as leadership stuff including his 10 pennies philosophy. Phillip shares that he got into the motorcycle business when he got a chance to work at a dealership in the Houston area. With the help of some great employers to teach him the ropes and at least one great mentor, he has gone on through dealership management and now owner & operator of multiple stores in his native Texas region. It's obvious ...
Oct 30, 2022•1 hr 4 min•Season 4Ep. 83
Michael Masouras of MotoHunt.com joined me to chat about several things but mainly what is going on with the impending FTC rules changes that are looming, which will affect all dealerships with regard to how they can advertise their units for sale. Michael has the dealers interests at the heart of his business so if you aren't familiar with them, please go look at their website and learn about what they are already doing and can possibly do more of, for your powersports dealership lead generatio...
Sep 23, 2022•59 min•Season 4Ep. 82
Michael Masouras, CEO of MotoHunt.com joined me for a quick Heartburn to Heartbeat episode today. Check them out here: Motohunt.com ***** The Dealership fiXit podcast exists to tap dealerships into high performance ideas! Please support us by rating, reviewing and/or sharing the #dealershipfixit podcast on your podcast player of choice! Thank you! Brian Croft *****
Sep 19, 2022•6 min•Season 4Ep. 81
My friend Jeffrey P. McNulty joins me for a "quick" Gamify Heartburn to Heartbeat segment! Jeffrey P. McNulty is A Founder, CEO, Retail Turnaround Expert, Retail Educator & Trainer, Leadership Coach, Innovator, Online Course Creator, Mentor, Retail Expert, and Best-Selling Author of "The Ultimate Retail Manual.” Mr. McNulty is currently the Founder & Chief Executive Officer of New Retail Ethos, which assists retail organizations/businesses (regardless of size, scope, or niche) with allev...
Sep 16, 2022•10 min•Season 4Ep. 80
Kurt was kind enough to come back on with me and discuss Leadership in Crisis. We are are having some wide ranging effects from this mess that is the COVID-19 Coronavirus of 2020. Kurt and I chat about ways to take control of what you can right now for maximum benefit coming out of this. Find Kurt here on Linkedin: https://www.linkedin.com/in/kurtvonahnen/ His website Mañana No Mas is here: https://manananomas.com/ The dealership fiXit podcast exists to tap dealers into high performance ideas! P...
Sep 16, 2022•56 min•Season 2Ep. 60
Jared joined me again to dig in on ideas for dealers to implement in this very confusing and continually evolving Coronavirus Pandemic. He recently wrote the referenced article, here on his LinkedIn page: Jared's Article on LinkedIn Jared says it will also be published on DealerNews this coming Monday, March 23, 2020. If you haven't checked out DealerNews recently, do yourself a favor and hop over there. They were a true staple in my days at dealership (albeit in a paper version!) Jared is NOT n...
Sep 16, 2022•56 min•Season 2Ep. 59
It's an honor to welcome back to the show, my friend Jeffrey P. McNulty! Jeffrey P. McNulty is A Founder, CEO, Retail Turnaround Expert, Retail Educator & Trainer, Leadership Coach, Innovator, Online Course Creator, Mentor, Retail Expert, and Best-Selling Author of "The Ultimate Retail Manual.” Mr. McNulty is currently the Founder & Chief Executive Officer of New Retail Ethos, which assists retail organizations/businesses (regardless of size, scope, or niche) with alleviating and address...
Sep 16, 2022•1 hr 20 min•Season 4Ep. 79
Jon (Pierre) Levesque of Ronnie's Cycle Sales of Bennington (Vermont) joined me for a chat about how their dealership has used Facebook groups as way of tapping into a customer base far beyond their local area. I really appreciate him being willing to share this secret for success - but as we all know it takes both knowledge AND action to make a recipe work. As mentioned I really see this as a tool for the dealership to help remove barriers for older riders/racers to reenter the dirtbike categor...
Sep 01, 2022•1 hr 1 min•Season 4Ep. 78
Jon Levesque of Ronnie's Cycle Sales of Bennington (Vermont) joined me for a quick 5 Minute Heartburn to Heartbeat #heartburntoheartbeat bonus episode. Watch for a full episode from Jon coming this week! Check out Ronnie's Cycle Sales of Bennington here: Facebook - https://www.facebook.com/RonniesBennington/?ref=page_internal Web - https://ronniesbennington.com/ ***** The Dealership fiXit podcast exists to tap dealerships into high performance ideas! Please support us by rating, reviewing and/or...
Aug 31, 2022•3 min•Season 4Ep. 77
Jake Lowry is a family man, pro level mx-er, podcast host, MX school coach and many year powersport dealership guy at Graham KTM/Husqvarna/GasGas/Beta in Senatobia, MS (Memphis, TN metro area). Jake joined me today for a long chat where he shared some of his journey from son of a shop owner, bound for shopdom (lol) to living his dream as a national level pro motocrosser and how he turn that dream into the current blend of what he does WHILE being a busy family man. I have to admit I envy his abi...
Aug 30, 2022•1 hr 51 min•Season 4Ep. 76
Primo Marotto from Scott Sports (aka Scott USA) joined me for a full episode to chat about what is happening in the world of goggles. My first job outside the dealership came from Primo and we chat about that among other things. If serving dealers has done one thing for me over the years, it's given me the opportunity to meet and befriend the best humans! #dealership #primomarotto #scottsports #scottusa #scottgoggles #motocross #goggles #defendyourvision #partsdepartment Check out Scott-Sports.c...
Aug 24, 2022•50 min•Season 4Ep. 76
He might be one of the most contagiously fun people in the business to be around - Primo Marotto from Scott Sports (aka Scott USA) joined me for a quick 5 Minute Heartburn to Heartbeat #heartburntoheartbeat bonus episode. Watch for a full episode from Primo coming this week! Check out Scott-Sports.com for the latest and greatest in products to "Defend Your Vision" ***** The Dealership fiXit podcast exists to tap dealerships into high performance ideas! Please support us by rating, reviewing and/...
Aug 22, 2022•5 min•Season 4Ep. 75
Tiffany Miller joined me today to do a quick 5 Minute Heartburn to Heartbeat segment. She has worked in the trenches at a dealership parts counter to a main distributor to athlete manager at EVS, then to her current role with Motosport.com and her resume business with Moto-resume.com really brings her desire to offer her experience in a way to help others move thru the ranks they dream of. Watch for a full one hour episode with Tiffany! #heartburntoheartbeat on Dealership fiXit. Link up with Tif...
Aug 21, 2022•6 min•Season 4Ep. 74
Tiffany Miller joined me today to do a quick 5 Minute Heartburn to Heartbeat segment. She has worked in the trenches at a dealership parts counter to a main distributor to athlete manager at EVS, then to her current role with Motosport.com as well as her resume business with Moto-resume.com really brings her desire to offer her experience in a way to help others move thru the ranks they dream of. Also check out her 5 minute Q&A in #heartburntoheartbeat on Dealership fiXit. Link up with Tiffa...
Aug 20, 2022•1 hr 5 min•Season 4Ep. 73
Jake Lowry, a podcast host, MX school coach and many year powersport dealership guy at Graham KTM/Husqvarna/GasGas/Beta in Senatobia, MS (Memphis, TN metro area) joined me today to do a quick 5 Minute Heartburn to Heartbeat segment. Watch for a full episode with Jake sometime soon! #heartburntoheartbeat You can check connect with Jake here: Instagram: https://www.instagram.com/jake231/ LinkedIn: https://www.linkedin.com/in/jake-lowry-b654a6135/ The Shop: A Moto Podcast: https://podcasts.apple.co...
Aug 19, 2022•6 min•Season 4Ep. 72
Hey fiXit friends! Yes, I have been away a bit from giving you fresh content - but I have new episodes in process and more fun conversations planned with powersports industry folks. Stay tuned! Brian Croft Dealership fiXit 503-724-1185 dealershipfixit@gmail.com
Aug 19, 2022•3 min•Season 4Ep. 71
Last weekend I was on a rare sunny Oregon winter day bike ride the with my kids. They’re currently 10 and 8 years old. I got both of them started riding bikes pretty young so they’re both (surprisingly?) proficient. I’m actually in awe about it when I ride with them. While riding and thinking about how great they are doing - and of course my mind appreciating being in that moment as well as knowing any such experience could be my or our last - It occurred to me that each time we do it, it’s both...
Jan 25, 2022•10 min•Season 4Ep. 1
Today on the very first episode back in this year, 2021 - Episode 69 - Michael Masouras from MotoHunt.com talks Google and how dealerships can get more bang for their buck on that behemoth search engine. He worked at Google so he knows his stuff. Listen up! Below are the links regarding tools he discussed that dealers can use today to get an idea on how well they are actually doing in search results. You can contact Michael at michael@motohunt.com for any questions regarding the subject - he say...
Oct 25, 2021•1 hr 15 min•Season 3Ep. 69
Powersport Roundtable - Dec 9th - Part 5 - Kurt von Ahnen For a man with so many irons in the fire at any given time - Kurt is surprisingly difficult to write a "who is" about! While he is a published author of a motorcycle fixed ops (service department) efficiencies book, that is certainly not all. He was a corporate trainer for Ducati N.A. as well as Suzuki America, a certified speaker by the John Maxwell team, and daily runs his Mañana No Mas website that touches all things life including hea...
Dec 27, 2020•54 min•Season 2Ep. 68
