Powersport Roundtable - Dec 9th - Part 4 - Laura Rondon Laura, a creative designer with 10+ years of experience in graphic design with the Adobe Suite. Is a part of the Beyond Creative team and has designed for companies like Harley-Davidson of Miami, Miami-Dade County and others. Focus in Marketing | Graphics | Social Media She shares some ideas that may go counter to assumptions we have in how to best use social media for best results in business, plus which social media realms and how frequen...
Dec 26, 2020•1 hr•Season 2Ep. 67
Powersport Roundtable - Dec 9th - Part 3 - Joe Iribarren Founded in 2011, Joe's agency Beyond Creative is a Digital Marketing Agency specializing in Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management, Strategic Ad Placement, and Email Marketing for Dealers in the Powersports industry. "We ride and we get it! We understand the intricacies of your business and share the same passions." Joe knows his stuff and was previously marketing director for some true hea...
Dec 26, 2020•1 hr 4 min•Season 2Ep. 66
Powersport Roundtable - Dec 9th - Part 2 Joe Marcoux With over 30 years of specialty retail experience, Joe Marcoux has managed, owned and sold retail fitness businesses. Since the sale of his last retail venture, Joe has played the roles of consultant and coach for high-ticket sales in the specialty fitness equipment and electric bicycle industries. He is a published author and has created programs that have helped thousands of sales people in specialty retail stores all over North America, Eur...
Dec 26, 2020•1 hr 7 min•Season 2Ep. 65
Powersport Roundtable - Dec 9th - Part 1 - Stacy Raske About Stacy Raske An Iraq War Veteran and founder of Stacy Raske Coaching & Consulting, Stacy Raske is an author, speaker, coach, and business strategist. Since her own powerful transformation, Stacy has been obsessed with helping others do the same. Today, she is committed to supporting high-achieving entrepreneurs in growing their businesses with ease and authenticity by helping them build confidence and finally giving themselves permi...
Dec 26, 2020•53 min•Season 2Ep. 64
Link to sign up here: https://powersportroundtable.com/ Seats are FREE right now! BUT YOU MUST RESERVE YOUR SPOT IN ADVANCE. December 9, 2020 — 9 am to 2 pm PST Bringing Powersport Experts to the circle, adding value to dealers and seeking excellence Whether Sales or Service, you must be looking at positive channels to draw attention to your business. We’ll discuss a few tools about online publishing illuminating the options and tools at your disposal. The Dealership fiXit podcast exists to help...
Dec 08, 2020•4 min•Season 2Ep. 63
Welcome back! Tonight I caught up with Austin Rothbard, CEO of Twisted Road to see what he up to, after a year has passed since last episode he was on. Why would normal powersports dealerships be interested in understanding motorcycle "sharing" when they want to sell more motorcycles? I think they should learn about it as, like most other tools available to you - they are also available to your competitors. This is why I asked Austin to speak with me about what he is doing, so powersports dealer...
Jul 12, 2020•41 min•Season 2Ep. 62
Tony Altieri is the VP of Business Development at National Powersport Auctions (NPA). He joined me tonight to chat about their used market insights videos he is now doing frequently to share WHAT is happening at the auction and WHY. Some really interesting insights from a team that certainly has their finger on the pulse of dealers, nationwide. Check their videos out here on the NPA YouTube page: https://www.youtube.com/channel/UCvd6yAMOEo-1FMe4RbLwZCQ/featured Connect with Tony here on Linkedin...
May 15, 2020•44 min•Season 2Ep. 61
Jaye Sanders joined me tonight to discuss what a recruiter can do to help dealerships as well as individuals who work in the spaces of powersports, marine & RV. Now, with the current situation involving the #COVID19 #CoronaVirus there may be a certain lack of action by many of us to wait and see but Jaye says they haven't stopped helping people and businesses like you, connect the right talent to the right opportunity. In fact it might be the perfect time to utilize your skills for a busines...
Mar 19, 2020•40 min•Season 2Ep. 58
Derek joined me this afternoon to discuss why communication is one of the most important things you need to put laser focus on, right now in the midst of this COVID-19 coronavirus thing we dealership people are trying to wrap our heads around. For starters, the consumer expectation has long since diverged from what dealerships (in general) are actually doing to communicate with the consumer, on the consumers' preferred terms. Consumers right now are scared and uncertain. If they reach out to a d...
Mar 18, 2020•55 min•Season 2Ep. 57
Parts & Accessory folks - Do you want to grow? Are you currently retaining all of your customers? Sadly, based on what I see when I visit or consult with many businesses, the answer is probably not a yes. So, if you are bleeding customers at any level, what is step one? I had Richard Kimes come on the dealership fiXit podcast to discuss just that. Although he is no longer with Helmet House , Richard's most recent role was as their Chief Marketing Officer & Director of Training until late...
Feb 07, 2020•48 min•Season 2Ep. 56
I wanted to read this LinkedIn blog post from my friend Jeffrey. It hits home for me and I'm sure it will hit "home" for you... wherever you find yourself. Buy his book on Amazon here: https://www.amazon.com/Ultimate-Retail-Manual-Strategies-Retailers/dp/1732565414 Jeffrey P. McNulty can be found on LinkedIn here: https://www.linkedin.com/in/jeffreypmcnulty/ The actual LinkedIn post can be found here: https://www.linkedin.com/pulse/leadership-axioms-ensure-my-intentions-honorable-true/ Thank you...
Jan 24, 2020•15 min•Season 2Ep. 55
I recently read Kurt von Ahnen 's book " Service Writing in Black & White " written in 2007 and - I can tell you that if you have any interaction with a dealership service department - you need to get it and read it right away! In fact, Kurt has opened up to pre-order the follow up to the first book, which will be named " Service Writing in the Grey " I wrote service as my very first job in this business and I can tell you that I did not have proper training so anything I got accomplished wa...
Jan 20, 2020•57 min
Welcome back! Here we are already a couple weeks into 2020! How did that happen? Episode 53 and tonight we got to chat with Jason Gearld about his "baby" Phoenix Handlebars as well as some other stuff. Jason started in the powersports biz working at a shop in rural Indiana where he says it all started for him in 1985, when his mom brought home the June copy of Dirt Bike magazine from the grocery store and his obsession began. He got his first dirt bike - a legit 1985 Honda XR80 which he says he ...
Jan 17, 2020•1 hr 7 min•Season 2Ep. 53
Did you know that I was inspired to do this podcast by an old friend? As we all know too well this time of year, sometimes inspiration falls flat before the perspiration part even gets started, if we haven't put ourselves around the right kind of people - people who will nudge us in the direction of completing the things we said we wanted to. My old buddy Craig Johnson from Wild Ass Seats is that guy. Ever since I've known him he has been a guy like that. I talked with Craig this time one year a...
Dec 31, 2019•1 hr 4 min•Season 1Ep. 52
I couldn't wait to talk with her and get her take on how we are doing in this business, from a woman's perspective. This being my first chat with a woman in motorcycle business, on this podcast. She was a pleasure to talk with and I know you'll love the listen. Buckle up! You know Teri has to be tough since she attained the rank of Staff Sergeant in the Marine Corps before coming into the motorcycle biz. So why the hell would a dealership say he wouldn't sell her a sportbike?? Listen to the epis...
Dec 20, 2019•56 min•Season 1Ep. 51
Josh Barton with Trail Tech talks with me about Connected Riders & Trail Tech GPS products - Episode 50 Josh was willing to be my CLOSEST proximity guest to date - and doing a phone podcast interview form just across the river in Washington state! If you understand that one of the most important things a company can do these days is offer a way to help a human CONNECT to other people, you'll see the value in their new product line - centered around Connected Riders! I have been on offroad (a...
Dec 18, 2019•27 min•Season 1Ep. 50
Steve Dodds of Garage Composites joined me tonight to discuss dealer comp plan philosophies. A topic I have been asked for at least twice this year - so I hope this brief episode will do it justice, as a start. Steve has offered to come back on in the near future to expand on this and possibly address other topics as well. get your pen and paper ready! :) Find Garage Composites here: https://garagecomposites.com/ Connect with Steve Dodds here: https://www.linkedin.com/in/steve-dodds-ii-6274752b/...
Dec 14, 2019•42 min•Season 1Ep. 49
Phantom of the Shopera, a Christmas Story with Michael Jones! It's the Christmas season and for the motorcycle business, a time to reflect and evaluate how to move forward with the perspective of another year under our belt! Michael, a 30 year service department veteran and master technician joined me tonight to review what he has seen in powersports dealerships in his career, from a back of house service department perspective. Some of the topics include: Paradigm shift - non more if we build I...
Dec 05, 2019•51 min•Season 1Ep. 48
You know that snow sports must be a great hook when someone from Texas decides not just to get into them, but to get into the actual industry while living in Texas! My old buddy Aaron Remkus from the great state of Texas joined me today to elaborate on the who/what/where and WHY he got into Ski Biking and opened a company named Texas Ski Bikes . Now, if you've ever been to Texas (or heard about it, seen pics, etc LOL) you know that Texas isn't known as any epicenter of snow or snow activities. I...
Nov 30, 2019•40 min•Season 1Ep. 47
Joining me today was Larry Little. You may not know who he is, but Larry is one of many people working behind the scenes to keep the doors of your dealership swinging. I think it's important for dealership folks to understand that they do have a network of people working on their behalf to help their business stay healthy. How? Larry is with the Motorcycle Industry Council (MIC) - who works on things that those of us working IN the powersports retail side of the business don't always have time t...
Nov 27, 2019•41 min•Season 1Ep. 46
Do you like technology? Of course you do! You are listening to a podcast. These pretty much didn't exist until technology allowed us to take books and such on the go, with iPods and iPhones etc. At one point there was no way to do such a thing with a wire or two to tether you to these grandchildren of Walkman we now use. Now, when you helmet up for a ride - you probably expect to easily access calls and play whatever music of podcast (like this one) that you are in the mood for. Enter bluetooth ...
Nov 23, 2019•43 min•Season 1Ep. 45
If you were in business and business seemed to be getting harder, would you quit or search for ways to be better? No, it's not a trick question. Many businesses are in the midst of a major transformation right now and if you built a business that is a retail operation you probably have some trepidation about how you fit in not and ongoing. Powersports dealerships are retail outlets that focus on Motorcycle, ATV, UTV, Snowmobile and Personal Watercraft products and services. They have been around...
Nov 16, 2019•1 hr 48 min•Season 1Ep. 44
Natan Sanel, founder of National Powersports Distributors joined me tonight to discuss his thoughts on what is missing from the powersports business these days. Thankfully he is passionate enough about seeing it get healthier industry wide that he shared many insights with me that most business owners would probably prefer to lock up in a safe, than share with all their competitors! Coming from a background in auto parts, Nate says he and his wife decided to get into the powersports business whe...
Nov 12, 2019•1 hr 24 min•Season 1Ep. 43
Dealerships, whether metric or v-twin focused are in a bit of a predicament. Those of us that are in the industry love this thing we do called powersports - riding a powered thing in a sporting way ;-) BUT we have been struggling despite our best efforts to keep our doors swinging with new customers. We can blame the parents of bubble wrapped kids, we can blame the electronics that kids get to play with but whatever the reason you feel is most legitimate, you have to know that there is a big iss...
Nov 02, 2019•45 min•Season 1Ep. 42
Tristan Wright joined me from Melbourne, Australia to discuss how his path from uni (college) for engineering to "real life" work lead him to starting a company making custom cycling apparel. That took off and he built it into a solid 7 figure business that sold around the globe. He says that it didn't go as smoothly as a story book since balancing that and home life ended up costing him a marriage. He says that one thing that he learned is that to build a business you need to be able to accept ...
Oct 29, 2019•36 min•Season 1Ep. 41
The Next Big Shift in Consumer Expectations is Coming. Are Dealers Ready? Jared Burt Joins Me for Episode 40 of the Dealership fiXit Podc ast – I am your host, Brian Croft This is episode number 40 of the podcast. Today, it’s my great honor to have a former client of mine, also a many year friend and very distinguished powersports leader as our guest. I’d like to run thru a quick greatest-hits style bio, of Jared Burt Presently, Jared is: · Managing Principal of Hero Hub · Head of Strategy (Auto...
Oct 05, 2019•1 hr 13 min•Season 1Ep. 40
Randy joined me for the 3rd of 3 sessions discussing some intricate points that he, as a California dealership, is accountable for to state and federal regulatory agencies. This is a session that may have some of you who are not in a role where these compliance items are part of your day to day, let's say... it may have you sort of "glaze over!" But, if you aspire to be in a management role at a dealership or you are today, listen up - the level of onerousness that compliance has come to in some...
Sep 20, 2019•1 hr 32 min•Season 1Ep. 39
Randy Felice joins me as guest on this, his second episode of three to discuss why it's important for dealership owners and managers to ask for help. He describes his experiences starting in powersports and realizing he had a lack of actual management experience. He reached outside the industry and started his journey then in was probably a standard corporate America style management course. It started him on a journey where he hired a business coach and learned the importance of evaluating the ...
Sep 11, 2019•1 hr 22 min•Season 1Ep. 38
Wanted to share the obituary of my friend and Trader co-worker Patrick John Bridgford from Lodi, California. You were a good man P-Town. Quick with a compliment and always found a way to uplift our team. You will be missed my friend. Godspeed. A hui hou. https://www.legacy.com/obituaries/lodinews/obituary.aspx?n=patrick-john-bridgford&pid=193867385...
Sep 11, 2019•2 min•Season 1Ep. 37
How does a mission statement set the bar in your organization? You may want to have a look at yours and determine if it fits to get your vision implemented on a daily basis, to your customers, by your staff. It was a pleasure tonight, getting the chance to talk shop with Randy Felice . His shop, A&S Motorcycles in Roseville, California is one I have been to although it was probably almost 10 years ago. Randy has many more years experience in this motorcycle business we love and I'm glad he l...
Sep 06, 2019•1 hr 8 min•Season 1Ep. 36
