Marketing OG, Nigel Stevens, is our guest for the 155th episode of The Copywriter Club Podcast. Nigel is in the middle of a move from Asia to Spain and we caught him as he was packing his bags to talk about the business he's built, his experience in content marketing and SEO, and maybe most interesting... how to raise your prices and up level the clients you work with. Here's what we covered... • how he turned an English degree into a position as the marketing OG • why he left a cushy job in San...
Oct 01, 2019•45 min
Copywriter and expert researcher, Hannah Shamji, joins us in the ultra-plush Copywriter Club studio for our 154th episode. Hannah has been making a name for her self doing research for Copyhackers Agency and we wanted to learn more about how she does it. We asked Hannah about: • how she went from boring public policy to copywriter and research specialist • The catalyst for making her career change • how her previous experience helped her make the jump more quickly • the first steps she took as a...
Sep 24, 2019•51 min
Conversion content writer, Doug Paton, is the guest for the 153rd episode of The Copywriter Club Podcast. We've known Doug since the beginning days of The Copywriter Club, so it's about time we had him on the show to talk about his approach to content writing. We asked Doug all about: • his favorite place to fly fish (in British Columbia) • how “not wanting to talk to people” led to his career choices • why he chose content as his focus as a copywriter • his stint writing books for kids—and how ...
Sep 17, 2019•41 min
Continuing what’s been a bit of a theme on the show lately, we invited copywriter Mai-kee Tsang to talk about how to pitch podcasts for the 152nd episode of The Copywriter Club Podcast. Mai-kee recently set a goal to pitch 101 podcasts in 30 days, and she joined Kira and Rob to talk about how she did it, what she learned, and the impact the project had on her business. During our discussion, we asked her: • how Mai-kee finally listened to her heart and became a copywriter • how she applies ideas...
Sep 10, 2019•56 min
Marketing strategist and event planner, Patsy Kenney, is our guest for the 151st episode of The Copywriter Club Podcast. Patsy is wrapping up a couple of transitions in her business, including combining her event planning business into an agency with two of her best friends. We asked Patsy about all the changes in her life and... • how Patsy became a brand and event specialist • all the things someone needs to know to be an event planner • how to think about the purpose of your event to magnify ...
Sep 03, 2019•46 min
For the 150th episode of The Copywriter Club Podcast, we asked public relations and podcast expert, Brigitte Lyons, to talk about the best ways to build authority. Brigitte has presented to our Think Tank and The Underground, but we felt like what she has to share is too good to keep secret. In this interview, we asked her about: • her early experiences as a PR specialist • how she shifted her business from PR to specializing in Podcasts • why podcasting is a powerful medium for building authori...
Aug 27, 2019•51 min
This episode of The Copywriter Club Podcast, is all about The Copywriter Accelerator—the 16-week program designed to help "newish" copywriters build the foundations of a healthy business. Kira and Rob talk about what it includes and who it's for in this short, informational episode. The Copywriter Accelerator opens up for new members on August 27 and launches for good the first week of September. The people and stuff we mentioned on the show: The Copywriter Accelerator Kira’s website Rob’s websi...
Aug 22, 2019•21 min
Copywriter Lindsay Hotmire is our guest for the 149th episode of The Copywriter Club Podcast. We’ve gotten to know Lindsay over the past six months as she’s made some big changes to her business—including dialing in her niche and reaching out to a new kind of client. She told us all about the process she has followed as she’s made these changes (funny enough it’s the same process she walks her clients through). We asked Lindsay a bunch of stuff including: • how Lindsay went from high school Engl...
Aug 20, 2019•48 min
Author, copywriter and member retention specialist, Robert Skrob, is our guest n the 148th episode of The Copywriter Club Podcast. We recently invited Robert to present his unique business model to the members of The Copywriter Think Tank and wanted to share his unique approach to marketing his business with everyone who listens to the podcast. We asked Robert about: • how he went from working as a book keeper to writing copy for subscription businesses and the advantages his accounting backgrou...
Aug 13, 2019•50 min
Copywriter Adam Bensman is our guest for the 147th episode of The Copywriter Club Podcast. We've gotten to know Adam over the past few months and are very impressed with the business he's built. While so many copywriters struggle to find decent paying clients, Adam has built a great business working with a few, high-paying clients—and still has plenty of time at the end of the day for recreation and fun. We asked Adam about: • how he went from door to door sales to copywriter (with a few stops i...
Aug 06, 2019•50 min
A-list Copywriter and best-selling author, Richard Armstrong, is our guest for the 146th episode of The Copywriter Club Podcast. Richard has been writing winning direct response copy for more than 30 years. And he just released his latest book, The Don Con. Kira and Rob invited Richard into the studio to talk about the book and a whole lot more. Stuff like... • how Richard went from office boy to agency creative director • the lessons he learned early on working on “junk” mail • what’s changed i...
Jul 30, 2019•53 min
Copywriter Jay Pitkanen is our guest for the 145th episode of The Copywriter Club Podcast. Jay has an interesting background, having worked as a taxi driver and relationship coach which has prepared him well for the work he does as a copywriter. Kira and Rob asked Jay about: • how he went from poker player to blogger to copywriter to coach • what his business looks like today and what he writes • why we need to be “cool with being vulnerable” • what the typical conversation with his coaching cli...
Jul 16, 2019•54 min
Copywriter Jeff Kimes is our guest for the 144th episode of The Copywriter Club Podcast. Jeff is a former scientist and musician (or rather, he's currently a musician making his living writing copy for clients). We asked Jeff about his path into copywriting and a bunch of other topics including... • Jeff’s journey from scientist to copywriter • the “copywriting” lessons he learned as a musician • how he creates connection with his readers • the importance of setting the stage to create a better ...
Jul 09, 2019•53 min
Copywriter Lauren Hazel is our guest for the 143rd episode of The Copywriter Club Podcast. Lauren is a hustler who has done a lot in her years as a copywriter. She thinks and writes about brand stories, marketing and email. Once we got her in the studio, we asked about... • how Lauren accidentally became a copywriter • how she stumbled onto copywriting when she tried to improve a flyer • the programs she used to learn her skill set • what she learned about pricing from her first freelance projec...
Jul 02, 2019•56 min
What’s the big deal about style in copy anyway? We invited Style Consultant and copywriter Tamara Glick to join us for the 142nd episode of The Copywriter Club Podcast to get to the bottom of that question. We covered a lot of ground in this one, but unfortunately we forgot to ask Tamara about joining a biker gang—even though we teased it in the intro. However, we think this episode makes up for that mistake because it’s our first interview to include the word, “huge-mungous.” Here's what we cov...
Jun 25, 2019•48 min
Writing quizzes is pretty hot right now. So we asked entrepreneur and Quiz expert, Josh Haynam to join us to share everything he knows about quizzes for the 141st episode of The Copywriter Club Podcast. In this episode Kira and Rob asked all their questions about what copywriters need to know before creating great quizzes. Here’s what we covered: • the story of how Josh and his partner built a business on quizzes • some of the struggles he faced in starting his own company • the moment Josh and ...
Jun 18, 2019•46 min
Thinking about joining a membership community for copywriters? This episode may help you make the decision to jump. For the 140th episode of The Copywriter Club Podcast, Kira and Rob talk about The Copywriter Underground—what it includes and what you can expect when you join. And so it just isn’t us talking about a thing we made, we asked six members to join us and share their experience. The result is an episode that is a bit longer than what we usually share, but it was interesting to hear som...
Jun 11, 2019•1 hr 9 min
Thinking about writing a book? Author and book coach Jennie Nash is our guest for the 139th episode of The Copywriter Club Podcast. Although we’ve talked about writing a book on the podcast before, Rob and Kira wanted to go even deeper on the topic, as well as learn what it means to be a book coach. We learned a lot from the discussion. Here’s what we covered: • how she became a book coach and landed book deals for her first 3 clients • the embarrassingly easy process of writing her own first bo...
Jun 04, 2019•54 min
Do you need better packages to offer your clients? Prerna and Mayank Malik join us for the 138th episode of The Copywriter Club Podcast to share what they know about packages. This is something a lot of copywriters struggle with, so Kira and Rob asked Prerna and Mayank about the best ways to think about and structure packages. Here’s what we covered: • what has changed in their business over the past two years • their failure to reach a lofty revenue goal (and why it was still a success) • the k...
May 28, 2019•57 min
Copywriter and entrepreneur, Austin Mullins, is our guest for the 137th episode of The Copywriter Club Podcast. We’ve known Austin for quite a while now and the more we heard him talk about his sales process, the more we knew we needed to have him share his process with the club. We covered a lot of ground—especially about sales processes—in this one, here’s a good list of most of what we talked about: • how Austin became a copywriter in high school • why he thinks it was a mistake (for him) to ...
May 21, 2019•51 min
Nikita Morell is our guest for the 136th episode of The Copywriter Club Podcast. We’ve known Nikita for a while now and given the success she’s had, it's a shame we haven’t had her on the podcast before now. Nikita has found a lot of success by niching her business and delivering exactly what her ideal clients need. We talked to her about: • how she went from selling bread to selling ads to writing copy • her accidental sales pitch that saved her sales job • how a job in marketing taught her ski...
May 14, 2019•52 min
Copywriter Andrey Adison is our guest for the 135th episode of The Copywriter Club Podcast. We recorded this one on Valentine’s Day and are just now getting it in your podcast feed—hopefully it is worth the wait. We asked Dre about his background, what he helps his clients do today, and what he thinks writers will be doing in the future. Here’s what we covered: • how he went from affiliate marketer to copywriter • what he learned from affiliate marketing that he applies to his work today • why h...
May 07, 2019•40 min
Grumpy Grammarian, Autumn Tompkins, is our guest for the 134th episode of The Copywriter Club Podcast. Autumn has been a member of the club almost from the beginning. And she’s shared her editing and proofreading advice with anyone who asked. Now we took the chance to ask a few questions about her business. Here’s most of what we talked about: • how she went from ink slinger to grumpy grammarian • her business rules that keep her from being miserable • the difference between copyediting (art) an...
Apr 30, 2019•47 min
Copywriter Doug Pew is our guest for the 133rd episode of The Copywriter Club Podcast. Kira and Rob talked to Doug about his transition from composer of melodies to composer of sales email sequences and a whole lot more. Although he’s only been at his copywriting business for about a year, he’s found traction by connecting with the right mentors and bringing his past experience into his approach towards marketing. We talked to Doug about: • how he went from university professor to copywriter • w...
Apr 23, 2019•56 min
Former copywriter and Ad Contrarian, Bob Hoffman, is our guest for the 132nd episode of The Copywriter Club Podcast. If you know anything about Bob and his special brand of commentary, you already know that you’re in for a treat. He’s been an outspoken critic of what’s wrong in the advertising world and he had a lot to say about privacy, ageism, and social media. Here’s what we talked about: • Bob’s path from bad school teacher to contrarian copywriter • the most important personal quality if yo...
Apr 16, 2019•56 min
Direct response designer, Lori Haller, talks all about design and how copywriters can work more effectively with designers in the 131st episode of The Copywriter Club Podcast. Lori was also one of the speakers at our recent copywriting event in Brooklyn, TCCIRL (videos available soon). Kira and Rob asked Lori about her processes, how she built her design agency, and all of the following: • how she got started as a designer • where her first jobs came from—and how she chose direct response as her...
Apr 09, 2019•48 min
We’ve flipped the microphones again and invited copywriter Kirsty Fanton back into the studio to interview us for the 130th episode of The Copywriter Club Podcast. This is the episode where we answer important questions like... What’s a furfie? What’s a ripsnorter? And has Rob ever cried in a movie? And what disgusting work habits does Kira have? Plus we talk about what the Copywriter Think Tank is like—it’s only open for new members once a year and we’re taking applications right now. Here are ...
Apr 02, 2019•58 min
Copywriter Pete Michaels of Rock and Roll Copy fame is back for a second guest appearance—exactly 100 episodes after his first visit to our studio. A lot has changed in Pete’s business since we last talked, so we asked him about: • what’s happened since we last talked • why he moved from London to Berlin • Pete’s questioning process for making the decision to move • how moving away from your comfort zone leads to progress • the role expectations play in what we do (and do well) • how working wit...
Mar 26, 2019•44 min
Copywriter Keli Chevalier was the final speaker at TCCIRL19 and she brought down the house with her chant about booty call brands (get the videos to see what we’re talking about). Now she’s our guest for the 128th episode of The Copywriter Club Podcast. We had hoped to get this out last week before the event, so you could have a taste of what she was going to speak about, but it works as a follow up too. Here’s what we covered: • how she unknowingly started writing copy while selling weapons for...
Mar 19, 2019•54 min
Direct response copywriter Pauline Longdon shares her thoughts about showing up in a bigger way in the 127th episode of The Copywriter Club Podcast. What does she mean by that? It’s not enough any more to just show up. You need to be strategic about how, where, when and with whom you show up. And that’s just one of the many things we discussed with Pauline, Here’s a short list of some of the other topics we covered... • how she went from army nurse to up-and-coming copywriter • the impact that d...
Mar 05, 2019•48 min
