Copywriter Rachel Greiman is our guest for the 184th episode of The Copywriter Club Podcast. Rachel has worked almost exclusively with photographers since she launched her copywriting business a few years ago. We talked about how the niche found her, her unique process and more. Here's most of what we covered: • how she became a photographer and copywriter • her work as a photo-journalist and the work she did • the struggle she had in early days in her business as a copywriter • how she charged ...
Apr 21, 2020•50 min
SEO Consultant (and reformed web designer) Meg Casebolt is our guest for the 183rd episode of The Copywriter Club Podcast. Since this is an area that we don't have real deep knowledge in, we asked Meg all about what copywriters need to know about SEO and what they should be trying to rank for. And we spent a lot of time talking about the 3-week challenge she put together last year and how it helped grow her list. Here's a pretty good list of what we covered: • how she went from graphic design to...
Apr 14, 2020•1 hr 8 min
SaaS Copywriter Rachael Pilcher is our guest for the 182nd episode of The Copywriter Club Podcast. We've had a front row seat over the past year as Rachael has made dramatic changes to her business and stepped up as an expert in the SaaS space. So we wanted to ask her about: • how she went from travel blogging to SaaS copywriting • what she did to find her first clients—it started with job boards • what she learned running a “little shop” and why she sold it • why she niched into SaaS and the cl...
Apr 07, 2020•38 min
In the 181st episode of The Copywriter Club Podcast, Kira and Rob talk about what happened at TCCIRL—the best event we've held yet. Several speakers stepped up at the last minute, others brought their A-game and shared ideas and stories that have changed the businesses of the 130+ copywriters who were there. We talk about: • the earthquake, the virus and the economic response to it • why we can’t afford to operate from a place of fear no matter what is going on • why TCCIRL felt “better” this ye...
Mar 31, 2020•56 min
Copywriter and persuasion scientist Jimmy Parent is our guest for the 180th episode of The Copywriter Club Podcast. We've been meaning to get Jimmy on the podcast for quite a while and were finally able to make it happen. Jimmy is a master storyteller and has spent a lot of time thinking about how to make messages more compelling. We asked him about: • how Jimmy went from phone sales to copywriter, then what he did to grow his skills • the importance of sales skills for copywriting • Jimmy’s two...
Mar 24, 2020•58 min
Copywriter and former cookie maker, Helen Tremethick, is our guest for the 179th episode of The Copywriter Club Podcast. Helen has an interesting approach to working with her clients, so we asked her all about it... and we asked her about these things too: • the path she followed from R&D director at a cookie company to copywriter • the common thread running through the jobs she had before she became a writer • her “complimentary relationship” tactic for finding clients • the “platypus model...
Mar 17, 2020•55 min
Productivity Expert and Coach, Charlie Gilkey, is our guest for the 178th episode of The Copywriter Club Podcast. We've admitted our struggles with getting things done on the podcast before—and neither one of us is a fan of traditional time management tactics like setting SMART goals... so it made sense to have Charlie on to talk through how we can start finishing and get more done. We asked Charlie about: • how he accidentally became a speaker, author and coach • exactly what he does as a coach...
Mar 10, 2020•1 hr 2 min
Social Media strategist, Andrea Jones is our guest for the 177th episode of The Copywriter Club Podcast. We were interested in this topic because we are so bad at using social media in our own businesses and for The Copywriter Club. If you've struggled to find a way to maximize social media to help you find clients you'll want to listen to this. We asked Andrea about: • how she became a social media strategist—she started doing posts for $5 • what she did to meet her husband (he was annoying her...
Mar 03, 2020•46 min
We don't often have two guests join us in the studio, but this week is one of those exceptions. For this special "un-numbered' episode, we've invited Rob Braddock and Conor Lynch to share how they become copywriters, what they're doing differently in the financial niche, and how you can earn the opportunity for a paid gig ($7,500 plus royalties) to write a promo for WealthPress. You'll want to listen to get the details. We also talked about: • how Rob Braddock accomplished his meteoric rise from...
Feb 25, 2020•49 min
Special Midweek Bonus Episode. TCCIRL is just around the corner, so we invited Event Strategist, Elaine Wellman, to join us for the 176th episode of The Copywriter Club Podcast. When we first published the podcast, we regularly posted two episodes a week. Now that's a rarity... thanks to the behind the scenes info that Elaine shares about TCCIRL, we didn't want to wait to publish this on. We talked to Elaine about: • the path she followed from public relations to coaching to event management • h...
Feb 20, 2020•59 min
For the 175th episode of The Copywriter Club Podcast, Kira and Rob talked with copywriter Derek Hambrick about his path to freelance copywriter... including his first failed attempt and what made him successful the second time he gave it a go. We also talked about: • the path he followed from communications to copywriting • the surprising emotions Derek felt when he was laid off… panic and excitement • how he relies on relationships to find clients for his business • what he did to step up his c...
Feb 18, 2020•50 min
Copywriter, coach and expert marketer, Ray Edwards is our guest for the 174th episode of The Copywriter Club Podcast. In this wide ranging conversation, Kira and Rob asked Ray about his business, how he got started, the changes he's making in his business and life, and what he does to accomplish more than most other people... even things he thinks are impossible. Here are a few of the things we covered: • how Ray went from radio host to copywriter • the experiences he had working in radio that h...
Feb 11, 2020•44 min
Accountant and business consultant, Erik Solbakken, is the guest for episode 173 of The Copywriter Club Podcast. If you saw that Erik is an accountant and thought, "maybe I'll skip this one" don't. Because we didn't really talk with Erik about the typical accounting stuff. Instead, Erik shared how he changed the pricing model for his service business and how copywriters can do the same thing. Now instead of trading time for money, a signifiant portion of Erik's income is completely independent o...
Feb 04, 2020•53 min
Allison Evelyn Gower is our guest for the 172nd episode of The Copywriter Club Podcast. We asked Allison about her experience creating her first program, what inspired her to move fast, and how she got scrappy to fill it. She offers plenty of learning and advice to anyone who is thinking of creating a program or course. Here's the outline of what we covered during this interview: • what inspired her transition from film production to copywriting • how she learned to be “scrappy” as a production ...
Jan 28, 2020•1 hr 10 min
It's a bit early to pick a best episode of 2020, but we predict this will be an early contender. Master copywriter, Stefan Georgi, joined us for the 171th episode of The Copywriter Club Podcast, to talk about how he became a copywriter who has helped his clients earn $700 million is sales. That is NOT a typo. Stefan is a terrific copywriter and this interview is practically a workshop on writing better sales letters. We talked about: • the lucky poker game that turned Stefan into a copywriter • ...
Jan 21, 2020•1 hr 4 min
For the 170th episode of The Copywriter Club Podcast, Kira and Rob do something they haven't done in awhile and that's chat about what's going on in their lives and The Copywriter Club. Plus, they talk about the most popular episodes of the podcast this year—and of all time. Both of them listed a few of their favorites from the past 12 months... if you haven't listened to all the past year's episodes, this is a great way to find a few you don't want to miss. Here's what they covered: • what’s ha...
Jan 14, 2020•52 min
Messaging expert Michelle Mazur joins Rob and Kira in the studio for the 169th episode of The Copywriter Club Podcast. Michelle started her career as a speech consultant, then pivoted to talking about the 3 Word Rebellion and how a rallying cry can make your business more resilient. We talked about: • how Michelle became a messaging coach and strategist • what a “messaging strategist” actually does on a day-to-day basis • how she lost her “why” and completely changed her business • what a three-...
Jan 07, 2020•50 min
NPR Podcaster and story teller, Glynn Washington, was generous enough with his time to visit our studio and share his thoughts about podcasting, storytelling and the hustle required to make something great for the 168th episode of The Copywriter Club Podcast. We love this interview. Here's a few of the things we talked about with Glynn: • how (and why) he built a career as a podcaster and radio producer • the reaction he got when he announced his intention to be a podcaster • what he did to help...
Dec 31, 2019•55 min
Copywriter Andrea Littell is the guest for the 167th episode of The Copywriter Club Podcast. As we've gotten to know Andrea over the past year and learned more about her accomplishments and struggles, it was obvious we needed to have her join us to talk about her business. This discussion covers a lot of ground, including: • her experience as the “go to” person for marketing and copywriting • why she started a blog—Townies—and what it did for her business • how she attracted attention without a ...
Dec 24, 2019•1 hr 1 min
Online Business Manager, Ashlee Berghoff, is our guest for the 166th episode of The Copywriter Club Podcast. Ashlee has helped a bunch of copywriters we know and like figure out how to make their businesses more profitable... and just as importantly, helped them focus on the work they are best at (while shifting other work to a VA or OBM). That sounded like something we needed to hear more about. So we asked Ashee about ..... • how she became an independent business manager/COO for copywriters •...
Dec 17, 2019•57 min
This one is wild. We invited Drayton Bird (who knew and worked with some of the original mad men) to join us for the 165th episode of The Copywriter Club Podcast. Drayton has been around the world of advertising and direct marketing since the 1960s and he has the stories to prove it. As we talked, it occurred to us that if Drayton wasn't the inspiration for The Most Interesting Man in the World, he probably should have been. We asked Drayton about: • what happened to him the last time he went to...
Dec 10, 2019•1 hr 4 min
Want to get better at copy? Copywriter and author, Glenn Fisher, joined us for the 164th episode of The Copywriter Club Podcast to talk about how he became a copywriter and how he rapidly improved his skills. Today, Glenn teaches other how to start and get better at copywriting on his podcast, in speeches, and in his book. We asked Glenn about: • how copywriting overtook his dream of becoming a bank manager • pitching everyone in London before finding his first job • what he learned from his ear...
Dec 03, 2019•1 hr
Email copywriter Sarah Henson is our guest for the 163rd episode of The Copywriter Club Podcast. We first met Sarah a couple of years ago (at a copywriter conference) and have seen her make big changes in her business in the past year as a member of The Copywriter Think Tank. We asked Sarah about her successes, her struggles and how she's pushed herself to accomplish more—even as she's faced some big challenges in her life and business. We talked about: • Sarah's career path from actress to coac...
Nov 26, 2019•53 min
Leadership coach, Tanya Geisler, is our guest for the 162nd episode of The Copywriter Club Podcast. It's been more than 2 years since we spoke to Tanya last (all about the Imposter Complex) and we thought it was time to check back in and see what other issues she could help us deal with. And we're glad we did. We asked Tanya about: • what’s changed since we talked to her 2 years ago • the behaviors that hold us back from accomplishing our mission • the difference between anxiety, criticism and i...
Nov 19, 2019•58 min
Speaking coach and consultant, Lanie Presswood, is our guest for the 161st episode of The Copywriter Club podcast. Lanie coached both of us (Kira and Rob) as we scripted and delivered our presentations at our copywriting event, The Copywriter Club In Real Life. We asked Lanie to join us to talk about public speaking, what to do (and not do) on stage and this long list of other topics we covered: • her journey to becoming a public speaker and speaking consultant • some of Lanie's early successes ...
Nov 12, 2019•47 min
Brand expert and one-woman SNL skit, Rachael Kay Albers is our guest for the 160th episode of The Copywriter Club Podcast. Fitting all the characters Rachael plays on her YouTube channel into the TCC studio wasn't easy, but we managed. In addition to meeting several of the characters from her show (hey, Rachael's mom and Brad!), we also talked about: • how she went from law school to business comedian and content writer • how Rachael found her first clients (it has to do with cam shafts and pepp...
Nov 05, 2019•54 min
Copywriter Matt Hall joins us in the studio for the 159th episode of The Copywriter Club Podcast. Matt is a member of The Copywriter Think Tank and has a ton of experience as a copywriter and agency owner. He's worked in-house, as an agency employee, and has started his own agency—twice. Here's what we talked about: • the high school experience that made him want to know everything • how he decides what he needs to learn next—without the stress of keeping up • getting permission to be different ...
Oct 29, 2019•54 min
Samar Owais, content expert and email copywriter is our guest for the 158th episode of The Copywriter Club Podcast. This one has been a long time coming... this is our fourth attempt to make this interview happen and it is worth the wait. Kira and Rob ask Samar about a lot of stuff from email to being the only person at TCCIRL with a hijab. Here's the list of what we asked: • how Samar built her content business and charged $1000 per blog post • what content writers should be doing to build thei...
Oct 22, 2019•41 min
Copywriter and expert cold emailer, Laura Lopuch, is our guest for the 157th episode of The Copywriter Club Podcast. In this interview, Kira, Rob and Laura covered a lot of ground when it comes to what to say when you're cold pitching new prospects. Here's a pretty good list of what we covered: • the path Laura took from paralegal to copywriter • what made her decide it was time for a job change • how she attracted her first clients when she went out on her own • how to cold pitch effectively • ...
Oct 15, 2019•51 min
Sometimes we like to try a little something different with the podcast and today's interview is a bit different than our standard. Preacher, coach and copywriter Les Hughes is our guest for the 156th episode of The Copywriter Club Podcast. We talked to Les about ..... • how awesome, giving and kind Kira is • the path from preacher to business coach • what he did to build his platform as he pivoted his “business” • having the right mindset before you make a shift • trusting the process (and mento...
Oct 08, 2019•57 min
