Among the copywriters we’ve had the pleasure to meet, there are a lot of former teachers who have gone from helping students learn history, math, and English and now help teach customers about products and services that meet their needs. Our guest for the 213th episode of The Copywriter Club Podcast is Francis Nayan, a former teacher, now conversion copywriter specializing in emails. Francis told us about how he made the switch and what he’s doing now. Here’s what we talked about: • the first hi...
Nov 17, 2020•1 hr 9 min
Do you ever listen to what our podcast guests share and think, that’s not the kind of business I am building? Today’s guest for the 212th episode of The Copywriter Club Podcast is Liz Painter. She has built a very “normal” copywriting business—one that probably looks a lot like your business. And there’s still a lot here that we can all learn from. Here’s what we asked her about: • her path from journalist to email strategist and copywriter • how copywriting and journalism are different and how ...
Nov 10, 2020•1 hr 4 min
Retainers or projects? That’s a question a lot of copywriters ask themselves when they determine what kind of business they want to build. But who says you have to choose? Our guest for the 211th episode of The Copywriter Club is Brian Speronello who’s “Barbell Strategy” takes advantage of both projects and retainers to make his business stronger and more resilient. We asked him about: • how Brian used a course to specialize and launch his copywriting business • the “try it before you buy it” ap...
Nov 03, 2020•1 hr 14 min
For the 210th episode of The Copywriter Club Podcast, Rob and Kira are guest-less, which means it’s just us, talking about what’s going on in our lives and in the club. Here’s what we covered this week: what we’ve done to create a routine during the “shutdown” an update on the new podcast format—what we think about the extra work what else we’re working on as we update other parts of The Copywriter Club how we’re trying to make everything we do more helpful for copywriters what we’re doing diffe...
Oct 27, 2020•39 min
When it comes to building a copywriting business, there are lots of options. You can sell services. You can sell products. You can even create a platform. How about all three? Our guest for the 209th episode of The Copywriter Club podcast is Eman Zabi and we asked her all about her unique approach to her business—one that includes all three of these approaches to earning money. We talked about… • an update on what she’s been doing the past 2+ years • some of the “insane” ideas she’s pursued sinc...
Oct 20, 2020•1 hr 15 min
Mindset is a topic we touch on quite a bit—because a healthy mindset is the foundation for everything we do well as copywriters and in life… and an unhealthy mindset? We’ll that won’t take you anywhere good. Our guest for the 208th episode of The Copywriter Club Podcast is Ian Stanley. Ian doesn’t call himself a copywriter any more (we talk about why) but he knows a lot about copy and getting people to respond to his offers. We asked Ian about: • how he became a copywriter—a story of height supr...
Oct 13, 2020•1 hr 12 min
Getting things done—or getting MORE done—is a struggle for many copywriters including us. But systems and processes can help. Our guest for the 207th episode of The Copywriter Club podcast is systems expert, Jordan Gill. Jordan shared a ton of ideas for improving systems to help get things done and stop spending every minute on your business. It’s a message we definitely needed to hear—and maybe one you can relate to as well? Here’s what we talked about with Jordan… • how she came to “love” syst...
Oct 06, 2020•1 hr 17 min
Facebook ads are one of those copywriting deliverables that neither of us focus on in our business. But we want to know more. So we invited copywriter and Facebook Ad Specialist Sarah Sal to share what she knows about the dark arts of Facebook ads. Here’s what we talked about: • how Sarah went from math and IT to writing Facebook ads • the connections between the disciplines of math and copywriting • the basics you need to know about the algorithm to write Facebook ads • what elements (tactics) ...
Sep 29, 2020•1 hr 6 min
One of the “options” for copywriters who don’t want to limit themselves to solely writing for clients is creating and promoting their own products. And for many of the copywriters who take this path, it’s very lucrative. Our guest for the 205th episode of The Copywriter Club Podcast is Justin Goff. Justin has created his own offers and in this interview he talks about how you can do the same thing. We also talked about: • how a gambling debt he couldn’t pay led to his first online product • his ...
Sep 22, 2020•1 hr 20 min
Too many copywriters have a limiting belief around how much they can charge for their services, so our guest for the 204th episode of The Copywriter Club Podcast is Jereshia Hawk, a high-ticket sales coach who shared how we can overcome that mindset issue. But that’s not all we talked about. We also covered… • how she became known for helping clients increase high-ticket sales • how her “engineering” approach shifts her thinking about products, problems and failure • overcoming objections—after ...
Sep 15, 2020•1 hr 18 min
How do you attract clients to your business? That’s one of the subjects we covered with Jenn Robbins, the guest for the 203rd episode of The Copywriter Club podcast. Jenn is an expert on funnel strategy and shared the three types of funnels every business owner should have—not right away, but eventually, if you’re going to grow. But that’s not all we covered, here’s a partial list of what we asked Jenn… • going from 80 hour weeks in accounting to blogger to copywriter • why freelancers often fai...
Sep 08, 2020•1 hr 7 min
What kind of a business are you building? The guest for episode 202 of The Copywriter Club Podcast is Amy Posner. Amy’s the first person to be interviewed on the podcast three times—and no wonder—she’s got a lot to share. Amy’s currently rethinking the programs and services she offers her clients and we thought it might be worth talking to her about the process. We talked about all of the following: • the agonizing journey she’s been on as she’s changing her own business model • why the process ...
Sep 01, 2020•1 hr 16 min
He’s one of the few copywriters who truly doesn’t need an introduction—Parris Lampropoulos is our guest for the 201st episode of The Copywriter Club Podcast. Parris spoke at both of our TCCIRL events in New York City—and it was a discussion at our event that led to this interview. rather than interview Parris about his life, we talked to him about his mentors and what he learned from them. Here’s a sample of what we covered: • his advice to “newbie” copywriters about who to learn from • how a fi...
Aug 25, 2020•1 hr 29 min
It’s time to celebrate… we’ve reached episode 200 of The Copywriter Club Podcast. This episode marks a tweak to our format and an update to the music we use. And to help us celebrate the changes—and our anniversary—we invited copywriter and marketing consultant Mike Kim to share his story and what he’s learned over the last several years of his career. Here’s a recap of what we covered: • how he went from marketer to blogger to copywriter • the importance of professional-grade production—spoiler...
Aug 18, 2020•1 hr 13 min
This episode is completely different from anything we’ve done before. If you’re here for copywriting and business tips, you might want to skip this one. But, if you want to get a sense of the breadth of musical talent in The Copywriter Club, tune in, because this one is fun. When we announced we were updating the podcast for episode 200 (coming next week), we put out a call for the musicians in our group to let us know what they think the new intro should sound like. We’ve collected the submissi...
Aug 11, 2020•30 min
Copywriter Allea Grummert is our guest for episode 199 of The Copywriter Club Podcast. Wait… are we really about to cross the 200 episode frontier? Yep, and Allea is the perfect guest to wrap up the last 100 episodes before we make a few changes to the format. We talked to Allea about her processes, her switch from blogging to copywriting, and how she’s made so much progress in the past year. Here’s the breakdown of what we covered: • the long road from personal finance blogger to copywriter • h...
Aug 04, 2020•53 min
Copywriter and Creative Director Sam Pollen is our guest for the 198th episode of The Copywriter Club Podcast. Sam works in-house at an agency focused entirely on copy—there are no designers—which might be a dream for a lot of copywriters. We asked Sam about the differences between the freelance world and the work his team does. Here’s an idea of what we covered during the interview: • how Sam went from zoology student to copywriter and creative director • why Sam prefers to work in-house and le...
Jul 28, 2020•53 min
Red hot copywriter Lorrie Morgan is our guest for the 197th episode of The Copywriter Club Podcast. As a stay-at-home mom she looked for a job that she could do from home. When a client asked for a 52-part auto responder, she knew she had to get serious about the craft. And she shared her decades of experience, as we asked about: • her journey from actor to copywriter to direct response guru • what she learned from her mentors (and who they are) • what it takes to “write fearlessly” … Lorrie bre...
Jul 21, 2020•52 min
Copywriter and persuasion expert Adil Amarsi is the guest for the 196th episode of The Copywriter Club Podcast. Adil is working on a book on Persuasion and recently changed the title he prefers from Copywriter to Creative Director because he does so much more than copy. We covered quite a bit of ground during our discussion, including: • how writing daily stories as a kid led to a gig as a copywriter (before he knew what copywriting was) • his process for attracting his first clients • what he d...
Jul 14, 2020•59 min
Growth marketer and event co-founder, Stef Grieser, is the guest for the 195th episode of The Copywriter Club Podcast. Kira met Stef and Shine Bootcamp late last year and immediately knew that she had a lot to share with our audience. But we didn’t just talk about speaking. We covered a lot of ground—and went a little longer than usual. Here’s a taste of what we talked about: • Stef’s career path and how she came to co-found two big events • how she used meet-ups to “test drive” CTA Conference •...
Jul 07, 2020•1 hr
Copywriter Christina Torres is our guest for the 194th guest on The Copywriter Club Podcast. Christina is a member of The Underground and The Copywriter Think Tank so we’ve seen some of the changes she’s made to her business recently. We talked to Christina about her business and the kinds of things she does as a pocket CMO. Here’s most what we covered… • her story—how she became a copywriter by mistake • how she got permission to do the thing she really wanted to do • what she does in her role ...
Jun 30, 2020•47 min
Copywriter Brittany McBean is our guest for the 193rd episode of The Copywriter Club Podcast. We wanted to talk to Brittany after we heard about the success she had when she completed the “Find a Client in 3 Weeks or Less” Challenge we offered in The Copywriter Underground this past April. In addition to that, Brittany shared her path to copywriting and the nuts-and-bolts of creating a paid workshop for your list. Here’s what we covered in this interview: • going from acting in musical theater t...
Jun 23, 2020•55 min
Business coach and copywriter Ashley Gartland is our guest for the 192nd episode of The Copywriter Club Podcast. No surprise, when it comes to helping other writers build a solid business, she knows her stuff. So we asked Ashley about a whole range of things, including: • how she ended up as a writer and business coach • what she does in her business today and the problems she helps solve • what a “better not bigger” business looks like and how to create one • a few of the business models that h...
Jun 16, 2020•44 min
Copywriter Kaitlyn Parker is our guest for the 191st episode of The Copywriter Club Podcast. We got to know Kaitlyn a bit better at this years IRL event where she took more than 35 pages of notes, recording the most important ideas and tactics that the speakers shared. We asked her why she did that as well as a lot of questions about how she's grown her business. Here's most of what we covered: • how she turned a social media gig with LuluLemon into her current role as a copywriter • what she do...
Jun 09, 2020•48 min
Copywriter Per Andreasen interviews Rob and Kira for the 190th episode of The Copywriter Club Podcast. Per kicks off the interview with the Intro in Danish... which will probably confuse a few listeners expecting to hear our regular intro... then we talked about what's up with us and how the podcast will be changing in the near future. Here's most of what we talked about: • what the intro sounds like in Danish… thanks to Per Andreasen • how to thrive in a crisis—Rob’s advice for surviving a rece...
Jun 02, 2020•49 min
In the 189th episode of The Copywriter Club Podcast, Kira and Rob talk with A-lister Carline Anglade Cole on how supporting her firefighter husband led to a career as a copywriter, what she learned from her mentor Clayton Makepeace, how she connects with her prospects and more. Here's a bit of what we covered... • her ballsy approach to scoring a 2-hour interview for a marketing position • how she learned the craft of copywriting without courses or books • how doing a great job on a promotion go...
May 26, 2020•1 hr 1 min
In the 188th episode of The Copywriter Club Podcast, Kira and Rob talk with Gin Walker on how her experience as a stage actor influences her writing process, her REACH framework, the misunderstanding that turned her into a copywriter, and what she does to manage the competing interests in her life. Here’s the outline of what we covered during this interview: • the airplane discussion that “mistakenly” turned her into a copywriter • the podcast that helped her discover what copywriting is • the d...
May 19, 2020•52 min
Conversion designer and sales page specialist Melissa Burkheimer is the guest for the 187th episode of The Copywriter Club Podcast. We talked a bit about why copywriters and designers don't always see eye-to-eye and what we all can do about it. We also asked Melissa about why she niched to conversion design and sales pages and her design process. Here's what we covered: • how Melissa became a “conversion designer” and started her own business • what she learned from investing in several programs...
May 12, 2020•57 min
In the 186th episode of The Copywriter Club Podcast, Kira and Rob talk with two ambitious copywriters who recently launched the first of many Women Led Summits. Their first summit included 45 different speakers, helped them grow their email list and actually made money. We wanted to know how they did it, so we invited Great Cate and Betsy Muse to the studio to chat. Here's what we covered: • how Betsy and Greta became business partners • the paths they both took to becoming copywriters • the ori...
May 05, 2020•48 min
Health copywriter, Darren Hanser, is our guest for the 185th episode of The Copywriter Club Podcast. We recently met Darren at an event in Las Vegas, then again at The Copywriter Club In Real Life and after chatting, we knew we had to have him on the show. Darren has built a solid copy business and we got him to share how he did it. Here's what we talked about: • why he may have been destined to become a copywriter even as a child • the google search term that led him to a career as a copywriter...
Apr 28, 2020•58 min
