Copywriter Zafira Rajan is our guest for this un-numbered episode of The Copywriter Club Podcast. Zafira’s business has really taken off over the past year as she’s focused in on a niche and gotten herself in front of the right clients. We talked about that as well as how she has used events to connect with people in person. Here’s what we covered: • her journey from Nairobi to Vancouver and journalist to copywriter • the skills she learned as a journalist that make her a better copywriter • the...
Mar 01, 2019•48 min
Okay, this one is more than a little different. We talked with bio-energetics therapist and self mastery coach, Ron Baker for the 126th episode of The Copywriter Club Podcast. Let’s just say this upfront, this interview is way outside our experience as copywriters. But as human beings, maybe there’s something here that we can all learn from. Here’s what we covered with Ron: • how he become a “bio-energetics therapist” and self mastery coach • how to be present in the moment and get in touch with...
Feb 26, 2019•47 min
Conversion copywriter, Lisa Pierson, joins us for the 125th episode of The Copywriter Club Podcast. We’ve known Lisa for a couple of years and have witnessed as she’s built a growing freelance business in a short time—creating demand for her copywriting and her presence on stage to talk about increasing conversions. This was a great conversation that covered: • how Lisa went from journalism and PR to copywriter • why she joined a mastermind when she wasn’t sure what a mastermind was • how she la...
Feb 19, 2019•46 min
Launch manager, Shannon McCaffery, is our guest for the 124th episode of The Copywriter Club Podcast. We’ve known Shannon for a little over a year and after talking with her about TCCIRL and several other launches she’s helped manage, we thought she’d be a great guest for the show. Here’s a sample of what we talked about: • how she went from a corporate job to independent business owner • the biggest lessons she learned from working with Dan Kennedy • why she doesn’t ever take phone calls on the...
Feb 12, 2019•54 min
For the 123rd episode of The Copywriter Club Podcast, Kira and Rob change things up a little bit and go “guest-less”. After a short discussion about what’s going on in our own copywriting businesses, we talk about we’re working on and what we’re most excited about—with special attention paid to our in-person event coming up next month. Here’s what we covered in our discussion: • the pain of juggling two businesses • getting back into things after taking a step back from client work • what we mig...
Feb 05, 2019•48 min
Copywriter and book strategist, Bryna Haynes is our guest for the 122nd episode of The Copywriter Club Podcast. Bryna helps “change makers” make their change with books that start movements. And she would know. She’s the author of The Art of Inspiration, a best-selling book about writing inspirational books. Here’s a look at we talk about in this interview: • how she went from hair stylist to freelance copywriter • how she found out that being a good writer isn’t enough to keep a business afloat...
Jan 29, 2019•1 hr 1 min
Copywriter and entrepreneur Nikki Groom joins Rob and Kira for the 121st episode of The Copywriter Club Podcast. Nikki is a high achiever who isn’t afraid of trying new things (like moving to America to start a business) so we asked her about her life as a copywriter and the new things she’s doing in her business. Here’s a look at what we covered in this fantastic interview: • how she became an advisor, coach and marketing specialist • why she moved to America to further her career • what she do...
Jan 21, 2019•45 min
Copywriter and Copy Coach, Amy Posner, returns to chat with Kira and Rob for the 120th episode of The Copywriter Club Podcast. (Yeah, it’s #120 even though the intro says “special un-numbered episode.”) Despite our numbering flub, this episode is loaded with great advice from an expert copywriter with serious coaching chops. We talked with Amy about all of the following and more: • how her business has changed from big projects to coaching this year • the differences between copywriting and copy...
Jan 15, 2019•45 min
Expert copywriter Clayton Makepeace is our guest for this special episode of The Copywriter Club Podcast. If there were a list of the world’s most successful (and highly paid) copywriters, Clayton would have a place near or at the top. He’s the kind of expert worth listening to if you want to succeed as a copywriter (and especially if you want to write financial copy). Here’s what we covered in our discussion: • how Clayton went from running a folding machine to his first copy assignment • what ...
Jan 03, 2019•56 min
Copywriter Jonnie Williams joins us for the 119th episode of The Copywriter Club Podcast. Kira met Jonnie at Copy Chief Live and they hit it off. We continued their conversation from the conference on the podcast and asked Jonnie about her work. Here's a taste of what she shared: • How she survived a bad situation and launched a solo career • The first gigs she landed and what she did to get her business off the ground • The crazy stuff that happened at the job she left—really crazy • How to dea...
Dec 18, 2018•38 min
Copywriter and brand specialist, Sorcha MacKenzie, is our guest for the 118th episode of The Copywriter Club Podcast. We've admired Sorcha for quite awhile now, and have followed along as she's launched her own brand and website. We asked Sorcha about that process and this stuff too: • her path from acting to branding to copywriting • what her business looks like today • what it’s like to work for big brands like Marvel and Disney • how research impacts the creative process and brand development...
Dec 11, 2018•48 min
Copywriter Hannah Mang is our guest for the 117th episode of The Copywriter Club Podcast. We both love to travel, so we naturally wanted to talk with Hannah about how she makes her business work while traveling to interesting places around the world. But that’s not all, we also asked Hannah about: • the accidental path she took from lawyer to copywriter • what she did to connect with her first clients (and how that led to more) • how she avoids the mistakes that other copywriters are making • ho...
Dec 04, 2018•49 min
Our guest for the 116th episode of The Copywriter Club Podcast is Nabeel Azeez. Kira and Rob talked with Nabeel about getting put in time out in the Facebook club, cultivating controversy as part of your branding strategy, being a “troll” and a lot more. Here are the specifics: • how Nabeel became a copywriter and what he does today • becoming “Dubai’s most expensive” copywriter • why he was put on a “time out” from The Copywriter Club • how copywriters can stop selling themselves short • nichin...
Nov 27, 2018•52 min
Luke Sullivan, author of Hey Whipple, Squeeze This! is our guest for the 115th episode of The Copywriter Club Podcast. Kira and Rob were thrilled when Luke agreed to share his advice on the show—Rob is a proud owner of the first edition of Luke’s book purchased 20 years ago and headed for an expanded 6th edition soon—because he comes from the advertising agency world and has a slightly different perspective on copywriting than most of our other guests. We asked Luke about: • how he got started i...
Nov 20, 2018•48 min
Seth Godin is the guest on this special un-numbered episode of The Copywriter Club Podcast. Of course, Seth needs no introduction. He has inspired millions of entrepreneurs, marketers and freelancers to think bigger about the change they want to make in the world and to create products and services that aren’t mediocre, but rather aim to change the world—even if they fail. Rob and Kira asked Seth about: • the two kinds of freelancers (and which one you want to be) • the enemy inside that most fr...
Nov 13, 2018•45 min
Attorney and contract expert, Christina Scalera is our guest for the 114th episode of The Copywriter Club Podcast. We’re grateful Christina took some time to explain why we (copywriters outside of the EU) might not need to worry too much about stuff like GDPR and what we really should be worried about instead (if you write sales pages, you’ll want to hear what she says). Here’s what we talked about: • how and why she started the Contract Shop • the risks of working with generic legal websites or...
Nov 06, 2018•54 min
Creative Director and copywriter, Daniel Harmon is one of the brains behind the popular ads for PooPouri, Purple mattresses, Chatbooks and more. In the 113th episode of The Copywriter Club Podcast, Kira and Rob talk with Daniel about The Harmon Bros. approach to creating advertising that’s calibrated to go viral, demonstrate the product, and sell enough to make a lot of money. Here’s what we covered: • how growing up on a potato farm led to a career in advertising • using YouTube to sell a tongu...
Oct 30, 2018•48 min
Copywriter Chris Orzechowski is our guest for the 112th episode of The Copywriter Club Podcast. We met Chris through our friend Kim Schwalm after they got in a bit of a fight over the best kind of clients. Needless to say, we're all friends now, but it was touch and go there for a little while : ). Rob and Kira sat down with Chris to talk about: • Chris’s path from school teacher and wrestling coach to copywriter • how he “embraced the suck” to make things work as a marketer • how his teaching a...
Oct 23, 2018•54 min
Erika Lyremark, known as the “business whipstress,” is our guest for the latest episode of The Copywriter Club Podcast. Like a few of our other guest experts, Erika doesn’t call herself a copywriter, but she has written her own copy (it’s good) in the past and knows a bit about the business struggle copywriters go through. So Kira and Rob asked her about: • how she became the “business whipstress” • her red carpet dream and how to find yours • how to get clarity around “your thing” in your space...
Oct 16, 2018•53 min
There’s a lot of talk lately about money mindset and “blocks” that keep you from achieving the success you want. In this episode of The Copywriter Club Podcast, Kira and Rob talk with the Queen of Passive Income, Colleen Arneil, about money mindset and how to discover the mind trash that is holding us back. We talked about: • her path from psychology to money mindset coach • why we don’t finish the majority of training programs we start • why money mindset is important even if you think it’s woo...
Oct 09, 2018•53 min
Comedy writer Eric Cunningham talks about what it takes to be funny with Kira and Rob for the 109th episode of The Copywriter Club Podcast. A lot of writers dream of working for comedy shows like Saturday Night Live or one of the late night shows. But there’s a lot of competition and success isn’t guaranteed. What does that have to do with copywriting? It turns out, quite a lot. We talked to Eric about: • the career path to become a comedy writer and what it takes to succeed • how to deal with t...
Oct 02, 2018•33 min
Copywriter, coach and former defense attorney, Linda Perry is our guest for the 108th episode of The Copywriter Club Podcast. Linda’s career hasn’t followed the typical marketing to copywriting track. She’s spent time in prisons and courtrooms around the country, honing her skills for empathy and persuasion. Add in serious training as a coach and she’s got plenty of copywriting advice to share. We talked with Linda about: • how she went from defense attorney to copywriter • how her legal backgro...
Sep 25, 2018•48 min
Just a short introduction to The Copywriter Underground and an invitation to join our first-ever hot seat call for members of The Copywriter Club. To learn more, go to thecopywriterclub.com/tcu. Click the play button below. The people and stuff we mentioned on the show: The Copywriter Underground Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Because this episode is simply an introduction to The Copywriter Underground and the special hot s...
Sep 14, 2018•14 min
Copywriter Joel Klettke shares his thoughts with Kira and Rob about how copywriters like to show off only the best parts of their business and how that affects other writers struggling to make things work. It’s a great discussion, but we covered a lot more than that. Here’s a look at what you'll hear in this 107th episode of The Copywriter Club Podcast: • what he’s doing and how his business (and life) has changed in the past year • how audits and research have impacted his business • what Joel ...
Sep 11, 2018•48 min
Copywriter Kirsty Fanton joins Kira and Rob to talk about psychology in copy in this episode off The Copywriter Club Podcast. Kirsty’s experience includes a degree in psychology and work as a counselor and what she learned in those roles has had a big impact on her work for her clients. She shares how you can use psychology to forge a better connection with your clients. We talked about: • How a travel blog helped Kirsty discover copywriting and land her first clients • The things she did to get...
Sep 04, 2018•39 min
Copywriter Sarah Grear is back for a second appearance on The Copywriter Club Podcast. Kira and Rob wanted to learn more about how she is shifting to offer more consulting in addition to copywriting, the tools she uses to land clients and how she structures her business so she gets paid even while on vacation. It this episode (#105 for those who are keeping score) we talked all about: • how she made six figures last year (and took four months off) • what Sarah’s accomplished since we last talked...
Aug 28, 2018•37 min
Copywriter Colin Theriot joins Rob and Kira for the 104th episode of The Copywriter Club Podcast. Colin is well known as the leader of the Cult of Copy (as well as four or five other related Facebook groups). He often jumps into the club to answer questions or comment on something, and we thought it was about time to talk shop with him. In our discussion, we covered: • how Colin became a copywriter • why he started The Cult of Copy • the short cut to getting people to know who you are • how begi...
Aug 09, 2018•49 min
Copywriter, course creator, and coach, Belinda Weaver joins Kira and Rob for the 103rd episode of The Copywriter Club Podcast. Belinda's also the co-host of the popular Hot Copy podcast. We talked with Belinda about the variety of ways she's created income streams for her business. Note: links and a full list of what we discussed is coming soon. Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copyw...
Jul 31, 2018•45 min
Community manager Harmony Eichsteadt is the guest for the 102nd episode of The Copywriter Club Podcast. We chatted with Harmony about a wide range of topics related to connecting with clients to building communities for both customers and peers. Harmony knows a thing or two about building healthy communities—she’s done it with groups like The Good Life Project and NationBuilder. We asked Harmony about: • how she became a community manager (with stops as a dating coach and cancer survivor along t...
Jul 24, 2018•47 min
We’re kicking off our second century of podcasts by flipping the tables and answering your questions for the 101st episode of The Copywriter Club Podcast. Justin Blackman (of 100-Headline-Project fame) grabs the microphone to ask Kira and Rob all about: • who Rob and Kira really are • how Rob and Kira met and decided to start The Copywriter Club together • where the idea for The Copywriter Accelerator came from • the story behind the creation of the first Copywriter Club event • why we shut down...
Jul 17, 2018•47 min
