Copywriter and hypnotist Jesse Gernigin joins The Copywriter Club Podcast to talk with Kira and Rob about his freelance business, creating an online summit, and how knowing how to hypnotize people helps him know how to attract customers and sell more products. In this interview, we talk about: • how Jesse went from magician to hypnotist to copywriter • what it takes to bee a hypnotist • the #1 thing he did that made him a successful hypnotist • what he sent potential clients when he was cold con...
Jan 25, 2018•56 min
Agora Financial Copy Chief (and copywriter) Joe Schriefer is our guest for the 70th episode of The Copywriter Club Podcast. Kira and Rob ask him all about what it’s like to work for Agora, how he landed his job there, how Agora’s writers are paid and a lot more. Specifically we cover: • how he “lucked” into a job he didn’t want with Agora • the best advice anyone ever gave him at Agora (and why he became a copywriter) • his process for finding ideas for promotions • how he knows when an idea is ...
Jan 23, 2018•53 min
Copywriter, marketing strategist, and CMO-for-Hire, Myrna Begnel joins us for our second episode of the week (our 69th overall) to talk about her copywriting business and how she became known as “the client whisperer” among the members of The Copywriter Think Tank. In this episode we cover: • how Myrna went from selling elevators to agency strategist to writing copy • what she learned from her career in sales that applies to copywriting • how you create a relationship with a client so your proje...
Jan 18, 2018•47 min
Copywriter and calligrapher Ashlyn Carter joins Kira and Rob for the In 68th episode of The Copywriter Club Podcast and wow, does she deliver. In just a couple of years, she's built a six-figure business that is growing like crazy. In this interview, she shares: • how she went from agency consultant to PR publicist to freelance writer • what she learned from working with companies like Delta Airlines and Chick-Fil-A • the difference between working with corporate brands and personal brands • her...
Jan 16, 2018•47 min
For the 67th episode of The Copywriter Club Podcast, Kira and Rob sit down with copywriter and content specialist, Emma Siemasko to talk about her business, working with clients, and the advice she would give to someone just starting out as a copywriter. During our conversation we covered: • how a trip to South Korea launched her freelance writing career • Emma’s and Rob’s favorite poets—yeah, this one is a little different • what she learned working at a bad content marketing agency • the thing...
Jan 11, 2018•46 min
Copy Chief (and copywriter) Henry Bingaman is in the studio for the 66th episode of The Copywriter Club Podcast. And he showed up with plenty to share—including his formula for writing great sales copy. Kira and Rob took the opportunity to ask Henry about: • his path from fiction writer and flight attendant to copywriter and copy chief • not wanting to write for clients and creating his own product (and the lessons he learned) • how he landed his first client (and learned to write his first prop...
Jan 09, 2018•42 min
In this jam-packed 65th episode of The Copywriter Club Podcast, Kira and Rob talk with author and ghostwriter Laura Hanly about book writing and publishing. We met Laura a few months ago and after grilling her over breakfast, knew she’d be a great addition to the show. In this discussion we cover: • how she became a book writer and publishing consultant • what you need to think about before you write your book • Laura’s thoughts on who exactly needs to have a book—if you are in a commodified ser...
Jan 04, 2018•45 min
For the 64th episode of The Copywriter Club Podcast, Kira and Rob bring copywriter Paige Poutiainen into the studio to talk about how she’s grown her business from Upwork to online funnel specialist. It’s a great conversation in which, Paige talks about: • becoming a copywriter because she doesn’t speak Finnish well • how she has succeeded working with clients found on Upwork • why she shifted from content to conversion copy to funnel strategist • what she’s doing to avoid funnel fatigue for her...
Jan 02, 2018•39 min
This one is a bit of a holiday gift for you all... so many good ideas and a fantastic guest! For the 63rd episode of The Copywriter Club Podcast, Kira and Rob talk with Margo Aaron, a copywriter and psychological researcher with an impressive range of experience and know-how. During our conversation, Margo shared: • how she went from academic researcher to copywriter • the importance of psychology in copywriting (and life) • why you need to listen to people don’t say in addition to what they do ...
Dec 26, 2017•46 min
For the 62nd episode of The Copywriter Club Podcast, Kira and Rob brought former screenwriter, movie producer and copywriter Jamie Jensen into the studio to talk all about her copy business. She shares the good and the bad and why she decided to shut down her agency just as it was really taking off. We also talked about: • how her dad unknowingly put her on the path to copywriting as a kid • why she left Hollywood to make her own movie, then jumped to copywriting • what she did early on to attra...
Dec 19, 2017•51 min
Welcome to episode 61 of The Copywriter Club Podcast. Today Kira Hug and Rob Marsh talk with freelance copywriter Alaura Weaver about how she’s grown her business, often working at night to get things done. During our discussion, we covered: • how she went from acting to sales to copywriting • how theater and acting has made her a better copywriter • what she did early on to get her first clients and her advice to new copywriters • how she saw herself as a business owner, not a freelancer • her ...
Dec 12, 2017•45 min
For the 60th episode of The Copywriter Club Podcast, Kira and Rob opted not to invite a guest on the show and instead take your questions and give our off-the-cuff, no-preparation answers. We don’t claim to have all the answers, but we did our best with what we have. We talked about: • where we got our first clients (and where we get some of our clients today) • why relationships are so critical especially for freelancers who never leave the house • how copywriting has changed since we both got ...
Dec 05, 2017•48 min
For the 59th episode of The Copywriter Club Podcast, in-house copywriter and creator of The Headline Project, Justin Blackman, is in the house to share how writing 100 headlines a day for 100 days changed his writing and his business. (We recorded this one a couple of months ago and are just getting around to publishing it now—apologies Justin.) In this episode Justin shares: • his path from sports and field marketer to copywriter • what his job as an in-house copywriter involves from one day to...
Nov 27, 2017•44 min
For the 58th episode of The Copywriter Club Podcast, Kira Hug and Rob Marsh sit down to talk with financial copywriter, Jake Hoffberg about all kinds of things related to writing copy in the financial niche, including: • his first exposure to direct response and how he got into internet marketing • how he was rejected by every division of Agora but one before he landed his first project • the terrible cold email pitch template he used (we share it, don’t use it) • his contrarian “I want to make ...
Nov 21, 2017•51 min
In the 57th episode of The Copywriter Club Podcast, Kira and Rob talk with Heather Dominick who coined the term, highly sensitive entrepreneur—a name for business owners who are more sensitive to the demands of start-up and freelance work. During our conversation, we asked her: • what a “highly sensitive entrepreneur is” and whether it’s a weakness we need to overcome • how to know if you were born highly sensitive—20% of us are • whether there’s something wrong with Rob who is highly insensitiv...
Nov 14, 2017•51 min
Personal branding expert and talented designer, Sarah Ancalmo Ashman is the guest for the 56th episode of The Copywriter Club Podcast. She shared with Kira and Rob (and you) how she became a brand expert—she started out as an ad agency designer working with personalities like Madonna, Jimmy Fallon and the rock group, RadioHead. In the podcast she talks about: • how she developed her unique design style and why she chose branding as her discipline • the first steps she took when she started her o...
Nov 07, 2017•39 min
Paid search expert (and copywriter club member) Amy Hebdon joins Kira and Rob for the 55th episode of the podcast to talk about search marketing, the tools and skills you need to do it right, best practices for testing and messaging, and whether copywriters can drive quality leads for their own businesses with paid search. Here’s what we cover: • how Amy went from inexperienced copywriter to web designer to paid search consultant • what paid search is and the various places you can participate i...
Oct 31, 2017•47 min
Copywriter Chanti Zak (aka Chantelle Zakariasen aka the Queen of Quiz Funnels) joins us for the 54th episode of The Copywriter Club Podcast. Chanti started her career as a food blogger, racking up more than 50,000 regular visitors and a big email list before transitioning to copywriting for coaches and other wellness-based businesses. During our interview, she tells us about: • how she went from moderately successful food blogger to in-demand copywriter • the biggest differences between blogging...
Oct 24, 2017•41 min
Ryan Johnson, Head Copywriter at IWT (short for I Will Teach, Ramit Sethi’s company) steps up to the microphone with Kira and Rob for the 53rd episode of The Copywriter Club Podcast. This interview covers a lot of ground, including: • how after a grueling interview in his car, Ryan failed to get a job with IWT only to get hired a few months later (never give up) • how to get inside the head of your client so you can speak with his or her voice • his process for laying out all the moving pieces o...
Oct 17, 2017•42 min
When we launched The Copywriter Club Podcast, we made a list of copywriters we wanted to interview and the guest for episode 51, David Garfinkel, was at the top. Known as the World's Greatest Copywriting Coach, David is a world-class copywriter who regularly consults with clients like Agora Financial and GKIC along with several high-level copywriters to help improve the performance of their copy. During our interview, David talked about: • how he got his start as a copywriter • a “this will only...
Oct 03, 2017•50 min
Direct response copywriter and video sales letter expert, Valentina Volcinschi, is in the house for episode 51 of The Copywriter Club Podcast. Kira and Rob ask her about how she became a direct response copywriter and how she developed her skills—she’s written a ton of successful promotions including one that pulled in $7 million in 5 months and saved a company that was headed toward bankruptcy. She also talks about... • how musician Jack White landed her a job in direct response • the “secret” ...
Sep 26, 2017•41 min
For our 50th episode of The Copywriter Club Podcast, we’re doing things a little differently. Actually, quite a bit differently. We’ve flipped the microphone and invited Ry Schwartz back for another visit—but this time to ask questions of copywriters Kira Hug and Rob Marsh (your humble hosts for all the other episodes). Ry does his best to get the goods from us. In the process we cover... • Rob’s advice on how to have a happy marriage (obviously he hasn’t had to give it a lot of thought) • how c...
Sep 19, 2017•50 min
For the 49th episode of The Copywriter Club Podcast, Sean D'Souza is here to talk about about the psychological tactics that get people to respond to your sales message. Kira and Rob go deep with Sean asking about how he started his business and what he wants from it today. Sean talks about: • how he got into copywriting, then out, then back in. • how a short presentation inspired by Jay Abraham inspired The Brain Audit • the seven “red bags” of The Brain Audit and how they work together • the q...
Sep 12, 2017•48 min
Copywriter Marcella Allison is the only person who has “cubbed” for the biggest names in copywriting including Parris Lampropolous, Clayton Makepeace, David Deutch and Mark Ford. And she’s learned a lot along the way. Marcella stopped by our virtual studio to chat with Rob and Kira about: • how she got started as a copywriter (twice) • whether copywriters can develop a talent for writing about complex things • how an unexpected kiss from Marty Edelston transformed her career • the importance of ...
Sep 06, 2017•48 min
Do you struggle with impostor syndrome (or more accurately impostor complex)? Then you’re going to love this episode. Tanya Geisler stops by The Copywriter Club Podcast to talk with Rob and Kira all about why we struggle to believe in ourselves and our work. It’s an evolutionary behavior that’s designed to protect us, but in today’s modern world, often keeps us from doing our best and most important work. In this interview Tanya shares: • the background on the “discovery” of impostor complex • h...
Aug 29, 2017•53 min
Because this is a short informational episode all about our upcoming mastermind group that we’re calling The Copywriter Think Tank, we’re not doing a transcript for this one. However, to find out more about The Think Tank and what we have planned you can go to www.copywriterthinktank.com and get on the notification list. Click to listen...
Aug 28, 2017•6 min
For the 46th episode of The Copywriter Club Podcast, our friend, copywriter and comedian, Lianna Patch stops by to tell her story (she starts at the very beginning) about making copywriting her career. During the next 40ish minutes share also shares: • Why she chose humor as her “hook” for copywriting clients • her snarky answer to the dumbest question Rob has ever asked • the enormously helpful life hack that would freak out AA • how the rules of comedy can improve your copywriting • how to be ...
Aug 22, 2017•40 min
This is the 45th episode of The Copywriter Club Podcast and we're joined by online business expert Zach Spuckler. As you listen, you’ll see that Zach’s energy and enthusiasm is contagious—and it quickly becomes clear why we booked him for the show. Zach shares how he started his first business at age 12, started a food blog and a few other businesses before deciding he needed to work in a business that he loved. In the interview Zach talks about: • how he knew it was time to do “something new” i...
Aug 15, 2017•54 min
Copywriter Abbey Woodcock stops by The Copywriter Club Podcast studio to share how she went from being a single mom and journalist struggling to make ends meet to a highly paid copywriter specializing in complex launch sequences. And she shares a few of the hard-won lessons along the way. Things like: • when you should absolutely NOT buy that course or coaching program • the #1 thing she learned working for Ramit Sethi • how she writes sales pages that make customers think she is reading their m...
Aug 08, 2017•50 min
Former professional basketball player and current email copywriter, Big Jason Henderson, joins Rob and Kira for the 43rd episode of The Copywriter Club Podcast. Jason shares how he went from Australian basketball star to highly paid email copywriter and in the process talks about: • the too-easy-to-believe advice for writing great emails • how he keeps his emails personal by writing to “one” person • the recommended number of links that should go in every email (jk) • the tools he uses to track ...
Aug 01, 2017•45 min
