Former copywriter and current business advisor, Jay Abraham is the guest for the 100th episode of The Copywriter Club Podcast with Kira Hug and Rob Marsh. Jay is the perfect guest for this milestone episode because Jay teaches the importance of pre-eminence—and what is more pre-eminent than appearing as the expert on the 100th episode of this podcast? And Jay delivered. Here’s a look at some of what we covered: • how he went from copywriter to business advisor to thousands of companies • the exp...
Jul 10, 2018•57 min
This is the last episode of the podcast before we hit triple digits—and it’s a good one. Health copywriter Jason Rutkowski joins us for the 99th episode of The Copywriter Club Podcast and we covered a lot of ground, from Jason’s secrets for connecting with both mentors and clients to a look inside his copy mastery process (he sent us a screen capture of his file system so you can see what he’s talking about during the podcast). Here’s a look at what we covered: • how Jason failed his way to copy...
Jul 03, 2018•47 min
For the 98th episode of The Copywriter Club Podcast, Kira and Rob bring back one of the most popular guests from the first few weeks of 2017—Tarzan Kay. Tarzan’s been a great friend to us (and the club) so we were thrilled to have her back to talk about how her business has changed in the year since we last talked and how having a baby forced her to change how she worked. We talked about: • how her business has changed since we talked more than a year ago • why (and how) she has moved to day rat...
Jun 26, 2018•44 min
Copywriter Michal Eisikowitz joined Kira and Rob for the 97th episode of The Copywriter Club Podcast and we go deep into her business. Michal has made some amazing changes to her business in the last year (including creating one of the best copywriter websites we’ve ever seen). You’re going to want to listen to this one. Here’s what we covered: • how she turned a degree in speech pathology into a career as a copywriter • the “experiment” that led solidified her career choice • what she learned f...
Jun 19, 2018•38 min
For the 96th episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Ridge Abraham. Ridge recently left full time employment with The Agora and now works freelance for financial clients and is taking on clients in other fields as well. You’ll want to listen to this one if only to get all of the books Ridge recommends as we talked. In this wide ranging interview we talked about: • how Ridge went from Los Angeles DJ to financial copywriter • how his very first mailed promotion pu...
Jun 12, 2018•35 min
Copywriter Julia Reinisch is in the house for the 95th episode of The Copywriter Club Podcast. Julia chatted with Kira and Rob about a variety of topics from how she came to join The Copywriter Think Tank to her favorite dive spots in Roatán. Long time listeners know that we like to talk with copywriters at all stages in their business, and while Julia is not a beginner, many listeners will relate to the effort Julia is going through to build a thriving freelance business. Here’s what we covered...
Jun 05, 2018•44 min
Email expert and sometime copywriter, Val Geisler, is our guest for the 94th episode of The Copywriter Club Podcast. In this episode, we go deep on the ins and outs of emails—especially on-boarding sequences which can make a huge difference to your client acquisition processes (and the one you create for your clients). We cover: • how Val went from stage manager to copywriter and email marketing genius • what she did to learn business skills then start her own business • how managing stage produ...
May 29, 2018•43 min
Copywriter Erica Strauss joins Kira and Rob for the 93rd episode of The Copywriter Club Podcast. Erica is doing something a little different in her business than what most copywriters are doing... working with a direct sales company to add another revenue stream to her personal business. So far it's working, and we wanted to know more. We also talked about: • how Erica started her copywriting career at age 10 • what she learned about copywriting from working as a gossip columnist • why she decid...
May 22, 2018•37 min
Copywriter and Marketing Consultant, Eric Bakey, steps into the studio with Kira and Rob for the 92nd episode of The Copywriter Club Podcast. We met Eric a few months ago and got to talking about his approach to his business. It’s different than a lot of other copywriters’, so we thought it would be interesting to talk about how he works with his clients. In this interview, we cover: • how Eric went from the army to construction to writing a book to copywriting • why he doesn’t call himself a co...
May 15, 2018•42 min
Persuasion expert and copywriter Bushra Azhar joins Kira and Rob for the 91st episode of The Copywriter Club Podcast. This is a fun one. We covered a lot of ground with Bushra, beginning with her meteoric rise and success (she worked hard for it) and the principles she teaches in her books and webinars. The stuff we covered includes: • how Bushra went from corporate consultant to copywriter and landed her first client • how her business shifted when she launched an online course • why she worked...
May 08, 2018•43 min
Wow, ninety episodes. That was fast, right? For the 90th episode of The Copywriter Club Podcast, Kira and Rob talk about some of the challenges of running a growing Facebook group and managing competing cultures, expectations, and conversations that cross the line. Some of the topics we covered in this rare guest-less episode include: • what Rob has been doing with his business for the last two months • a little bit about Kira’s experiment with a “mini micro agency” • the program experiment that...
May 01, 2018•31 min
Frameworks specialist, Mel Abraham is our guest for the 89th episode of The Copywriter Club Podcast. Mel’s got an interesting background that launched him as an expert is building expertise (kind of meta, right?), which means he is the perfect person to talk about client relationships and how to establish your expertise before you work with a client. We talked about: • how he learned to leverage his experience to build a real business • how to stop exchanging hours for dollars and sell your true...
Apr 24, 2018•42 min
Our guest for the 88th episode of The Copywriter Club Podcast is Facebook Ads Expert Rick Mulready. Kira and Rob sat down with Rick to ask him about his story and how he became the go-to-guy for everything related to Facebook marketing. Here are a few of the things they talked about: • the mistake he made when he started his business that held him back • how he structures his days to get more done • how he’s grown his team to handle the parts of the business he can’t handle • the programs and pr...
Apr 17, 2018•45 min
Our guest for the 87th episode of The Copywriter Club Podcast is none other than A-list copywriter Paul Martinez. We covered a lot of ground in this one, including how Paul landed a place as Parris Lampropolous’ copy cub (for seven years) and his process for finding ideas that hook the reader so they’ll see his offers. The resources he shares are excellent. Here’s most of what we cover in this episode: • how an English degree and a job in real estate helped him find copywriting • what he did to ...
Apr 10, 2018•47 min
Copywriter Rick Marion joins Kira Hug and Rob Marsh for the 86th episode of The Copywriter Club Podcast. This one gets personal as Rick talks about how he overcame his addictions and how that relates to copywriting. We also talked about... • how he found copywriting and persuasion though a mentor • what his first few clients were like (where the work came from) • how he identifies a mentor to connect (and work) with • how he finds clients today • what he’s doing to build the channels where clien...
Apr 03, 2018•37 min
Health and Fitness copywriter, Misty Mozejko joins Kira and Rob for the 85th episode of The Copywriter Club Podcast. We asked her all kinds of questions about her fitness and copywriting business—and got a lot of great advice to apply to our own businesses. We even talked about nipple tassels, which is new ground for us (though not for Misty). Here’s what else we talked about: • how she got started running her own businesses and how that led to copywriting • how she found a mentor and why she co...
Mar 27, 2018•44 min
Copywriter, author and copy coach Steve Roller stops by our studio for the 84th episode of The Copywriter Club Podcast. Steve is the founder of The Copywriter Cafe Facebook group—a group that a lot of club members are also in. We asked Steve to share his thoughts about his book, the field of copywriting and a whole lot more. Here’s what this episode covers: • how a 17-year career in sales (and an online course) led to his second life as a copywriter • how he connected with his first client (it i...
Mar 20, 2018•39 min
In the direct response world everyone knows the name, Gary Halbert. He’s often called the best copywriter who ever lived. And if we could, we’d ask Gary to be on the show, but alas, that’s not possible, so we’ve done the next best thing. Bond Halbert is the guest for episode 83 of The Copywriter Club Podcast. Kira and Rob sat down with Bond to talk about his famous dad and the lessons he’s learned from a lifetime (literally) learning copy. We talked about: • his path into the world of copywritin...
Mar 15, 2018•1 hr 5 min
Copywriter Eman Zabi joined Kira and Rob for the 82nd episode of The Copywriter Club Podcast and we had a great conversation. She became a copywriter a little over a year ago, but in that time has accomplished more than many writers with several years of experience. We talked about her experience in The Copywriter Accelerator and Think Tank and what she’s done to grow her business to the point where she’s working with major outdoor consumer brands. Here are a few of the topics we covered: • how ...
Mar 13, 2018•37 min
For the 81st episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter and marketing specialist, Mike Saul, about copywriting, sales, marketing, and a lot more. Kira first met Mike at a lunch-time gathering of copywriters in New York City and after talking for a little while, realized Mike had a lot of great advice to share with our listeners. In this podcast we talked about: • how a 13-year-old’s newspaper route led to a career in sales and copywriting • the book that he used to...
Mar 08, 2018•49 min
In the 80th episode of The Copywriter Club Podcast, Kira and Rob share their take aways from the recent TCC In Real Life event in New York City, what’s going on in their businesses right now (and how they’re dealing with it) and what’s coming up in The Copywriter Club—the next Copywriter Think Tank and the new options we’re offering with The Copywriter Accelerator. We talked about: • how some of the best parts of a conference aren’t at the conference • a couple of highlights from the incredible ...
Mar 06, 2018•35 min
Copywriter James Turner is our guest for the 79th episode of The Copywriter Club Podcast. We’ve known James for a few years now, so we’ve been saving up questions to ask him for a while. Here’s just a sample of what we covered... • how James went from an English teacher in Japan to copywriter in Canada • the jobs he took on as he started out in his career and what’s changed since • his thoughts about retainers—the good and the bad • his book ghostwriting experiment and what that involves • why u...
Feb 27, 2018•39 min
Inhouse copywriter Jon Lamphier joins Kira and Rob for the 78th episode of The Copywriter Club Podcast. We’ve known Jon for a few years now and really admire his ability to get readers to care about his writing. And he’s a lot of fun to hang out with. We talked with Jon about: • how socializing at a trivia game led to a job as a copywriter • what it’s like to work as at an agency and his terrifying first days • when he first realized that copywriting was what he wanted to do (and that he was goo...
Feb 22, 2018•36 min
For episode 77 of The Copywriter Club Podcast, Kira and Rob talk with copywriter and marketing specialist Christine Laureano about her business, what it’s like to work with different niches that are completely different (makers and engineers), and a whole lot more. Here’s what we covered in our time together: • how she went from the corporate world to maker to marketer to copywriter • what she did to deal with a devastating personal tragedy • the importance of carving focused creative time out o...
Feb 20, 2018•39 min
Back by popular demand, Tepsii is in the house for the 76th episode of The Copywriter Club Podcast. If you’ve been following along at home you know that she was our guest once before (on our 27th episode), but Kira and Rob wanted to follow up and see how her business has changed in the past year. Here's what we talked about: • how she got started as a copywriter, business coach, and entrepreneur • how she makes money in her business today • why she started working with her husband in her busines...
Feb 15, 2018•50 min
We’re sneaking in an episode between 75 and 76 this week, because copywriter Allison Comotto is speaking at the The Copywriter Club In Real Life event this week and we wanted to introduce her before she takes the stage. She’s given us a sneak preview of her presentation and let’s just say we’re really looking forward to it. In this interview, Rob and Kira ask her about: • how she got hired as an in-house copywriter right out of college • the rigorous interview process she went through • what the...
Feb 13, 2018•38 min
Copywriter Brit McGinnis steps out of the club's Facebook group to join Rob and Kira for the 75th episode of The Copywriter Club Podcast. (Don’t look now but we’re three quarters of the way to 100.) We cover a lot of ground in this wide ranging interview, including: • how Brit went from journalism to virtual assistant to social media and copywriter • what her business looks like today (typical clients, typical projects) • why you might want to work as a virtual assistant • what you need to know ...
Feb 08, 2018•39 min
Copywriter and founder of The Content Bistro, Prerna Malik joins Kira and Rob for the 74th episode of The Copywriter Club Podcast. And we cover quite a bit of ground as we talk about... • how she became a freelance content writer (thanks to a family illness) • how she has grown her business despite living thousands of miles from her best clients • why she’s only invests in training that delivers a real ROI • the activities she spent time on to get her first several clients • how she went from $2...
Feb 06, 2018•37 min
Wellness copywriter and online branding strategist Blair Badenhop recently made her way to our studio for episode 73 of The Copywriter Club Podcast. We were excited to talk to Blair because we’ve had a ring-side seat as she’s launched her new podcast and built her soon-to-launch course. In this interview, we asked her: • how Blair went from ad sales to non-profits to health coaching to copywriting • whether writing in the health and wellness space is really different from writing for other niche...
Feb 01, 2018•52 min
Got legal questions? We do! So we invited attorney and online legal expert Danielle Liss to join us for the 72nd episode of The Copywriter Club Podcast. We’ve had this episode penciled in on our list for a long time—partly because we know so many copywriters have big questions about legal issues (and often don’t have the cash to ask an attorney for help). Hopefully this podcast answers a few of those questions. We talked to Danielle about: • how she went from working in construction law to helpi...
Jan 30, 2018•52 min
