Tweak the Script to Tie Back to Podcasting with Kevin Hopp

On this episode of the Cold Calling Podcast, Kevin Hopp advises Collin how to adjust your cold call script to appeal to different personas. This episode features a prospect's objection due to a different focus on investment. If you can zero in on the marketing initiative they are actually focused on, then podcasting can be tied back to that channel. Always remember, if you end the call, what question can you ask yourself about that call?

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