Teach Reps to Talk the Talk of Business with Kevin Hopp

In this episode of the Cold Calling Podcast, Kevin Hopp joins Collin to talk about sales readiness and ramp. He discusses the need for reps to talk the talk of their company and know basic things like who their top competitors. Sales leaders should ensure this so reps enter calls with less anxiety and more confidence to answer questions that prospects will throw at them. 

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