Own Your Niche Space in Podcasting

In this episode of the Cold Calling Podcast, Ed cold calls several prospects who all seemed like they were not interested in finding out more about podcasting for revenue. However, the last call may hold promise as the prospect, whose business is in a niche market, agreed to receive an email from Ed if he could "make a compelling case," then the prospect would agree to a meeting. Collin shares that prospects from niche markets have a good chance of cornering their segment as there are very few top-rated podcasts in those markets. 

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