Engaging Podcasts in New Industries

In this episode of the Cold Calling Podcast, Collin speaks to a prospect who works in the clean energy industry and has been on a few podcasts himself. He mentions that their sales and marketing teams are not yet looking to add podcasts to their strategy this year. He, however, thinks the industry will be ready for account-based marketing and other inbound approaches soon. He asks Collin to call again around Q1 or Q4 of next year.

To learn more about Monster Connect and to claim your free dial session visit:https://monsterconnect.com/salescast