Book Meetings Using the Good-Bad Method with Walker McKay

In this episode of the Cold Calling Podcast, Ed cold calls a prospect who was very impressed and scheduled a meeting to hear more about what Salescast can offer. Walker explains that Ed used the Good-Bad method. This starts by congratulating the prospect on what they like best about what they're doing. And then, follow it up by asking the one thing they would like better or different and work in how podcasting fits in that strategy.

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