Add Humor to Disarm Resistance with Kevin Hopp

In this episode of the Cold Calling Podcast, Kevin Hopp joins Collin to discuss how to use humor to get past resistance in getting a referral. Kevin taught Collin that inserting the line, "should I tell X that you referred him or should we keep it a little secret?" Get prospects to laugh so they stop thinking so sternly about their business and open up to you.

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