The Cash-Based Practice Podcast

CBP 062 From Solo Cash Practitioner to 3 Full-Time Therapists in 2 1/2 Years! - Catching up with Danny Matta

CBP 061: Explosive Growth in His Full Service Performance & Wellness PT Practice: Follow Up Interview with Eric Oliver

CBP 060: Managing a Home-Based Cash Pay Practice from Around the World: Interview with Ben Gold

CBP 59: From Stressed and Overworked to a Completely Automated, Million-Dollar, Out-of-Network Practice - Interview with Dr Jamey Schrier, PT

Big news! This podcast has hit 200k downloads—Thank you so much for getting it there. I couldn’t have done it without your support! Click here to download this episode Today’s interview is with Jamey Schrier, out-of-network practice owner, PT business coach, and author of The Automated Practice: Success Secrets for Working Less and Earning More. Jamey has had plenty of ups and downs in his practice, including a fire that wiped out his clinic. After his slate was literally wiped clean, he rebuilt...

CBP 58: It's been a wild ride - A review of the past year in my Cash-Based Practice

CBP 57: My Morning Routine, Staff Training Musts, Patient Communication Tips, Cash-Practice Marketing Advice, and Much More

CBP 56: The Unforeseen Challenges of Growing from Solo Practitioner to Business Owner – Reverse Interview with Paul Gough

In this reverse interview, I’m fielding questions from Paul Gough about my first year of expanding from solo-practitioner to hiring staff and becoming a multi-therapist practice owner. We especially dive into the things I would have done differently as well as the decisions I’m very happy I made, so I think this episode will be […] The post CBP 56: The Unforeseen Challenges of Growing from Solo Practitioner to Business Owner – Reverse Interview with Paul Gough appeared first on Guide to a Succes...

CBP 055: Interview with Direct Primary Care Physician Michael Garrett MD

CBP 54: The Logistics of Billing OON on Behalf of Patients - Cash PT Lunch Hour interview of Jerry Durham PT – PPS Conference Episode Part 2

CBP 053: My Bar-Side Q&A with DPT Students – PPS Conference Episode Part 1

CBP 052: How to Break Into a Niche Market & Generate Loads of New Patients with Both Offline and Online Marketing

As competition increases, POPTS and hospital systems horde referrals, and profit margins are squeezed by declining insurance reimbursements, targeting a niche market in which you become the “go-to practice” can be a business-saving move. In this episode, I answer the question of how Carter Physiotherapy is breaking into the ‘Running’ niche market in Austin Texas, […] The post CBP 052: How to Break Into a Niche Market & Generate Loads of New Patients with Both Offline and Online Marketing app...

CBP 051: Big Success in a Small Niche – Interview with Angela Wicker-Ramos DPT of Cancer Rehab Austin

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22.3"][et_pb_row admin_label="row" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_text admin_label="Text" _builder_version="3.22.4" background_size="initial" background_position="top_left" background_repeat="repeat"] Click here to download this episode When I was writing my first book on the Cash-Based busin...

CBP 050: From Newbie to Successful Cash Practice in Less Than 2 Years – Interview with Sarah King DPT

CBP 49: Mike Reinold – The First Two Years Of His Successful Cash-Pay Practice

CBP 48: Break the PT Salary Ceiling by Starting Your Own Practice OR an ONLINE Business - Reverse Interview w/ Chad Prince PT

CBP 47: Are Cash-Practices Scalable? Can They Go Big?

CBP 046: Started in network with 15 insurance companies... now he’s down to 2!

This “reverse interview” episode is essentially a recording of a consulting call I did with a friend and colleague, Richard Symister, PT of Move Evolution PT in Brooklyn, NY. He is looking to ramp up his practice and hire a PT and more full-time admin as he continues to drop insurance contracts and move fully cash-pay (he started in-network with 15 ins companies and is now down to 2!) So he had a number of questions for me and we decided to record it all so you could learn from it as well. In th...

The Automated Systems that Run his 4-Clinic Cash-Based Practice while he Travels the World Half of Each Year - Live In-Person Interview with Paul Gough

Click here to download this episode I recently had a special guest visit me in Austin and before we dove into all the fun things this city has to offer, we sat down and did a live interview on Periscope … which I of course recorded and now you can either watch the video below or listen to the audio recording above. Paul shares some brilliant, actionable tips on systems you can start setting up in your practice right now in order to free up your time, increase compliance and “buy in” from patient...

CBP 045: An Insurance-Based Practice with Loads of Cash-Based Revenue – interview with Al Moreau PT

Ever wonder how you can add cash-based services to your private practice but don’t really want to drop insurance contracts? This episode is for you. Actually, this episode will be useful to any type of practice out there interested in a realm of cash-based services that relatively few practices have explored. Today, I interview Al Moreau, PT who is partner in Moreau Physical Therapy, a large private practice with multiple locations in Louisiana. Though most of their outpatient PT is provided on ...

CBP 44: PPS 2015 Highlights – Part 2 – 6 Marketing Geniuses Walk Into A Bar...

Click here to download this episode This episode is an absolute Must-Listen … not very long but absolutely packed with marketing strategies and tactics you can immediately implement in your PT business, whether cash-based OR insurance-based. ... You’ll Learn: Paul Gough discusses some highlights from Jerry Durham’s presentation and he dives into some great advice on how he scripts out the first conversation his staff has with prospective patients. How they brilliantly “turn the table” on patient...

CBP 43: PPS 2015 Highlights - Part 1 - "I F@#%ing Love Jerry Durham" and other Social Media and Marketing Knowledge Bombs from Gary Vaynerchuk

Click here to download this episode Want to be a master of Medicare in a Cash-Based practice? Click HERE The PPS conference is a blast and this time around (2015) I brought a little microphone with me and recorded a number of conversations to pass on the business highlights and takeaways other attendees and I had at the conference. This episode is part 1 of 2, and the primary focus is on the marketing and social media advice that a number of our colleagues took from keynote speaker and marketing...

CBP 042: Success in the Cash-Based Practice Model since 1996! Sage Wisdom from Bob Cohen PT

Click here to download this episode Bob Cohen has had a cash-based PT practice since 1996! In this episode we learn the key ways he was able to have success for this long; and long before most people thought this business model was even possible. In this episode, you’ll learn about: What compelled him to start his practice, and to choose the cash-pay route back in 1996 How he did so with a 6 year old son and little other income the backup plan that he had in case it didn't work out the niche mar...

CBP 41: Bar-Side Chat with Paul Gough - Systems to Scale Your Cash Practice and Keys to Hiring and Training Staff

Two cash-based practice owners walk into a bar … And in this podcast episode you get to hear their conversation about hiring and training cash-practice staff and filling their schedules with private-pay patients. I just recently gave a presentation at the Referral Ignition conference and it was an awesome experience. My presentation went very well but the biggest highlight for me was meeting the other practice owners, a number of whom were my podcast listeners and eBook readers. One of the many ...

CBP 040: The Home/Office-Visit Cash-Practice Model – Rockstar Advice from Karen Litzy DPT

Karen is a cash-based practice owner who sees all her patients in their homes or offices. She gives an incredible amount of practical and actionable advice for those interested in this model, and much of the advice is applicable to and useful for any type of practice. I was ultra impressed with her answers to my questions, and I’m pumped to present you with this info-packed episode. In this episode, you’ll learn about: Why she felt that a home-visit cash practice was a viable option when she was...

CBP 39: MEDICARE and Cash-Pay Physical Therapy – a Full Overview of the Rules on Taking Private Payment from Medicare Beneficiaries

Click here to download this episode If you are interested in creating cash-based revenue for your physical therapy practice, but confused about the laws on taking self-payment from Medicare beneficiaries, then this episode is for you. Whether you are a: veteran practice owner who participates with Medicare, hybrid practice owner with Non-Participating status, cash-based practice owner not enrolled in Medicare, physical therapist hoping to become any of the above, … very few seem to know when and...

CBP 38: Easy Ways to Increase the Perceived Value of your Services and Generate More Business

Click here to download this episode The public’s perception of physical therapy and especially the “Value” they see in it has become a hot-button topic in the past few years. I recently joined Periscope and in my first live broadcast, I read some excerpts from a fantastic book called Marketing is Everything by Fred Joyal . I discussed value perception in our patients and prospective patients, how we can increase it, and I wanted to share what I said and expand on it a bit further in this episode...

CBP 37: PART 2 - Booked and Charging $150 When His Competitors Charge $0 - Direct Response Marketing for PT Practices with Paul Gough

This episode is Part 2 of my interview of Paul Gough, an England-based physiotherapist and cash-based practice owner with four clinic locations. What’s most impressive about this is that his business is almost 100% cash-based in a country where everyone can get physical therapy completely for free. That’s right, most of his patients pay $100-$150/visit out-of-pocket at his clinics, even though they would pay $0 to go to his competition. We continue our conversation about exactly how he has done ...

CBP 36: PART 1 - Booked and Charging $150 When His Competitors Charge $0 - Direct Response Marketing for PT Practices with Paul Gough

The marketing tips, techniques, and mindset presented in this episode are absolute gold . I was so pumped when I finished this interview. Paul Gough is a physiotherapist and private practice owner in England with four clinic locations. What’s most impressive about this is that his business is almost 100% cash-based in a country where everyone can get physical therapy completely for free. That’s right, most of his patients pay $100-$150/visit out-of-pocket at his clinics, even though they would p...

CBP 35: Q&A with Jarod – The Wonderful Grey Areas of Medicare and Cash-Based PT

At the time of this recording, the podcast just passed the 50,000 download mark! Thank you to all who have helped me reach this milestone. Today’s episode is a Q&A session in which I answer recorded questions from listeners like you. The following questions are answered in this episode: If a Medicare beneficiary is training for an event like a marathon and seeks my services due to an injury, would that be considered covered skilled PT services or wellness/fitness, or does it really depend on...

CBP 34: Moving Cities, or How to Start a Cash Practice TWICE – Interview with Carrie Jose DPT

This is my first interview of someone who had a successful solo cash practice, had to move to another city, and then started another cash PT practice in an area with very different demographics. So Carrie Jose DPT, of CJ Physical Therapy and Wellness, has started TWO cash-based practices from scratch. Not bad! We cover all the details in this interview. In this episode, you’ll learn about: Her journey from employee in a burnout sports med clinic to having her own cash practice. Her emotions and ...