Considering starting a cash-based practice or online business? Here’s my advice on the top things to consider in your decision-making process that will ensure you are geared toward success.This “highlight” is from a full interview I did with Chad Prince . More specifically, we discuss these cash-based practice topics: Setting realistic expectations for profit margins, overhead costs, and the overall time commitment. The importance of leveraging experts instead of doing it all yourself. Approache...
Oct 17, 2019•12 min
After leaving a career in finance where he was “pretty miserable,” Mike Braitsch decided to start anew and pursue his passion for physical therapy. During his education at UT Southwestern, he combined his knowledge in PT and a background in martial arts to put together a pilot program to test the benefits of boxing and martial arts training for Parkinson’s patients. The program did so well that he decided to open his own practice after completing school. Three years later, Mike’s practice is ope...
Oct 10, 2019•1 hr 14 min
If you can’t find your dream job, create it! After receiving her PT degree, Kelsey Baas found rewarding work in the specialties of developmental pediatrics and orthopedics in a Houston hospital, and saw the importance of multiple disciplinary teams in providing the best care. But personally, she and her husband wanted to move back to Waco. Since Waco offered no opportunities for her to work in a way that integrated the specialties she’d come to appreciate so much, she decided to create her own m...
Sep 17, 2019•55 min
In 2005, Rob Vining developed and launched the world’s first digital practice for physical therapy. His telehealth model allowed him to accept and treat patients from all over the world on a cash-pay basis, and it became clear those patients were getting great results. In time, Rob found himself focusing more on developing software tools that would enable medical professionals to easily enter the growing telehealth market. He and his students are proving the potential for PTs to become more effi...
Aug 29, 2019•1 hr 23 min
After PT school, Cameron Garber found himself increasingly frustrated by the standard approach to healthcare that focuses on treating illnesses rather than preventing them. This led him to buy an existing partially cash-based practice that would allow him to offer the kind of care he felt was best for his patients. However, this decision proved troublesome for many reasons, and Cameron struggled to make it work (which we discuss in detail) —eventually letting go of virtually all the existing pat...
Aug 21, 2019•1 hr 19 min
“Am I living out my purpose?” That’s the question Amanda Heritage asked herself as she assessed her career in physical therapy. When she realized the answer was “no,” she knew she needed to make a change. Despite the naysayers who told her it was impossible to create a successful cash-based PT practice in southern New Jersey, she decided to give it a go. She began looking online to learn how to build a profitable, cash-based practice that could meet the needs of an underserved market. By July 20...
Jul 09, 2019•1 hr 4 min
In this interview, Tony describes how he built a 100% mobile neuro cash-based practice from scratch, walking us through his journey and how he specifically got started with home care. He shares specifics on his main referral sources which unexpectedly came from not having a fax machine and what has been the best marketing strategies for his practice. Tony also give some great advice on hiring and working with independent contractors and how, more importantly, and how he’s working within the tax ...
Jun 07, 2019•1 hr 3 min
What do neuro, non-profits, and the NBA have in common? They are all major components of Valerie Johnson’s successful cash-based neuro practice in Dallas-Fort Worth! Valerie’s jumped on a number of unique opportunities on her journey to cash-based physical therapy. She quit her full time job to take on her position as the neuro specialist for the Dallas Mavericks, launched her private practice on the coatends of maternity leave, and took on teaching positions everywhere from her local Parkinson'...
May 10, 2019•1 hr 2 min
Kevin Vandi knows how to market a high-tech cash practice. 3 years ago, Kevin opened Competitive EDGE PT as a full-scale running gait lab and sports performance center. Utilizing IMU sensors, instrumented treadmills, force plates, and muscle EMGs, Kevin and his staff have been able to craft a niche in the running and triathlon markets. Competitive EDGE also provides expert PT in the soccer niche as the official provider for the San Jose Earthquakes pro soccer team. Since opening in 2015, Kevin h...
Apr 30, 2019•54 min
*NOTE: This is second part of my Biz Lessons from the ICU podcast series. You can listen to part one HERE .* Last year my son, Gray, was hospitalized for more than three months. While I was more or less living at the hospital, I spent many hours reflecting on what the experience was teaching me. I wrote down many of those lessons and found that most of them applied to not just my life and my family's, but also to my business. In this episode of the podcast, I share three more Biz Lessons you can...
Apr 18, 2019•22 min
Feb 01, 2019•33 min
Over four years ago, Dr. Carlos Berio was the SEVENTH guest on the Cash-Based Practice Podcast. It is hard to believe how much has changed in the time between episodes. I start off this episode with two major life updates. The first is an update on my twins' health and the second is an announcement about registration for my upcoming Cash-Based Practice Freedom e-course . During the interview, I catch up with Carlos about hiring employees for a cash-based practice, what kind of physical therapy a...
Sep 13, 2018•59 min
Between running her cash-based practice in NYC, recording her thriving Healthy Wealthy and Smart podcast, and co-founding the Women in PT Summit, Dr. Karen Litzy is one BUSY person. I last interviewed Karen back in episode 40 , so when our schedules lined up nearly 3 years later I was stoked to get in a follow-up episode! In this short interview, I get Karen’s thoughts on hiring new employees for her concierge practice, how podcasting has changed her life and how my listeners might start their o...
Aug 23, 2018•42 min
With over 75,000 followers, Leon Knight gets at least one patient a week directly from Instagram. For a small solo cash practice … that’s huge! (especially since he currently does zero paid social media advertising) In this episode, Leon shares with us how he grew such a following, the kind of content that brings in local patients, and what he does with his social media to show that his practice is all about the patient. But even if you have no interest in using Instagram for your practice, he a...
Jul 05, 2018•52 min
Click here to download this episode When I produce my videos and podcasts, I always try to answer the questions I hear the most in my mastermind or during conferences. A few weeks ago, I did something a little different and asked for cash practice questions straight from my followers via a FB Live Q&A session. The Q&A was a success and had such a variety of questions that I decided to share it as a podcast for those who missed the live event. In this episode, I answer the following quest...
Jun 21, 2018•1 hr 21 min
Jim Heafner, PT, DPT, OCS, started his cash practice as a “side hustle” while working home health prn in Boulder, CO. Within a year of opening, Jim was able to scale and give Heafner Health 100% of his time, and he’s now fully booked and looking to hire his first PT! In this episode, I ask Jim about what strategies worked to build his practice so quickly and answer some incredibly common questions/dilemmas about scaling and hiring. We discuss what traits I look for in a PT, how to automate the h...
Jun 07, 2018•1 hr 7 min
This episode solves two incredibly common but little known problems for private practices… First, the average email deliverability rate is around 60-70%… which means 30%-40% of your emails are never reaching your target audience! Imagine what just a 10% increase in the delivery of your marketing messages could mean for your private practice’s bottom line. Second, […] The post CBP 076: Optimizing Your Email Deliverability and Website SEO to plug Cash Practice Profit Leaks appeared first on Guide ...
May 24, 2018•1 hr 9 min
In our previous episode of The Cash-Based Practice Podcast, Sturdy McKee shared the patient communication strategy he used each time he dropped an insurance contract and delved into exactly how cash-based practices need to go above and beyond to win out-of-network patients. Now, in episode 75, Sturdy explains how to identify touch-points where patients or referrers interact with your brand and ways to improve their experience. We talk about everything from getting staff invested and engaged in p...
May 08, 2018•59 min
Sturdy McKee took a booming 3-clinic in-network practice and successfully transitioned completely out-of-network without missing a beat. In this episode, Sturdy shares the patient communication strategy he used each time he dropped a provider, asks a thought provoking question about why patients would choose to go out-of-network, and gives examples of where cash-based practices have […] The post CBP 074: The Keys to Successfully Going Out-of-Network and Maintaining Patient Volume appeared first ...
Apr 26, 2018•1 hr 6 min
Back in episode 23 and episode 24, Scott Waddell, president of PatientSites.com, gave us tons of advice on how to turn our websites into patient-generating machines. Now, 3 years later, Scott is back to update us on what PatientSites (with tons of data across hundreds of clinic websites) has learned about optimizing your website, emails, […] The post CBP 073: Must-Know Advancements in Lead Generation and Marketing Over the Past 3 Years – with Scott Waddell appeared first on Guide to a Successful...
Apr 09, 2018•1 hr 5 min
[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22.3"][et_pb_row admin_label="row" _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_text admin_label="Text" _builder_version="3.22.4" background_size="initial" background_position="top_left" background_repeat="repeat"] Maury Hayashida, DPT, has achieved what a great deal of established practice owners are look...
Mar 31, 2018•1 hr 3 min
[et_pb_section fb_built="1" _builder_version="3.22.3"][et_pb_row _builder_version="3.22.3" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.0.47"][et_pb_text _builder_version="3.24.1" background_size="initial" background_position="top_left" background_repeat="repeat"] . This is a follow up interview with one of the most popular guests I've had on the podcast, and she once again proves why in this episode. When I firs...
Mar 16, 2018•1 hr 9 min
Mar 02, 2018•51 min
*Note: this is part two in a series. To listen to part one, please click here* In part one, the guys from Duck Legs Podcast hosted me for a Facebook Live video interview. We talked about why I started my cash practice, what you should do if you’re planning to start a cash practice soon, strategy, […] The post CBP 069 How to Build a Cash Practice: Checking in With the Guys from the Duck Legs Podcast Part 2 appeared first on Guide to a Successful Cash Based Physical Therapy Practice ....
Feb 15, 2018•49 min
Feb 08, 2018•1 hr
“It’s good to learn from your mistakes. It’s better to learn from other people’s mistakes.” ~ Warren Buffett I’m a strong believer in this statement from the world’s greatest investor. That’s why whenever I’ve made a mistake, I do my best to put my ego aside and share it candidly with the thousands of people […] The post CBP 067: Learn From My Mistakes! Lessons Learned in 2017 and HUGE Changes Coming in 2018 appeared first on Guide to a Successful Cash Based Physical Therapy Practice ....
Jan 11, 2018•40 min
Dec 21, 2017•1 hr 14 min
Nov 21, 2017•1 hr 6 min
Before we get into this podcast episode, a quick reminder that I’m hosting my an in-person 2-day workshop for PT practice owners who want to start/grow a cash-pay practice and develop a 1-year action plan to make sure you’re successful. This is an invaluable opportunity to learn from me in person and launch your practice forward in 2018! […] The post CBP 64: Over 20 Frequently Asked Questions – ANSWERED! appeared first on Guide to a Successful Cash Based Physical Therapy Practice ....
Oct 06, 2017•1 hr 2 min
Sep 14, 2017•45 min
