This episode is an interview of Tracy Sher, MPT, CSCS who started a cash-based private practice 2 ½ years ago in the Pelvic Health niche. Within one month of starting out, she was already “too busy to market” her practice. This interview covers a wide variety of topics that are applicable to anyone interested in starting of transitioning to a private-pay practice. In this episode, you’ll learn about: Pricing advice for those starting a cash practice. How she varies her schedule based on patient ...
Jun 04, 2015•1 hr 3 min
Click here to download this episode . If you’ve ever wondered if the cash-based model would work for an outpatient Neuro practice, wonder no longer! Re-Active PT and Wellness is a successful multi-therapist Neuro outpatient practice that is completely out of network with all payors except Medicare. Along with their skilled PT offerings, they also offer Occupational Therapy and a number of cash-pay wellness services. In this interview, owner Julie Hershberg PT, DPT, NCS tells us all about how she...
May 21, 2015•58 min
Today I speak with Danny Matta DPT, OCS, CSCS of Athlete’s Potential and MobilityWOD . His cash-based PT practice within a CrossFit gym is less than a year old but already going strong. Though we dive into the nuts and bolts of starting a cash practice within a gym, this interview is absolutely packed with cash-based wisdom applicable to all practice locations. Enjoy! In this episode, you’ll learn about: Why he decided to start a cash-pay practice (even with two very young children at the time) ...
May 07, 2015•1 hr 14 min
Click here to download this episode I’m happy to finally publish the first Q&A episode that utilizes actual audio recordings of questions from you … my audience and colleagues. In this episode, you’ll learn about: An exciting announcement about growth at Carter Physiotherapy Answers to the questions: Do you know of practices that are out-of-network with all private insurances but still in-network with Medicare? Does that model seem to work? When a patient has a Medicare Advantage Plan (Part ...
Apr 23, 2015•30 min
Get out your notepad cause this episode has an incredible amount of useful insights and lessons from Meredith Soelberg PT, DPT, MBA and Brooke Mitchell PT, DPT, co-owners of Elevate PT & Fitness. Their practice is 100% cash-based, has multiple personal trainers and ancillary services, and they just hired a staff PT to join them. We cover a lot of ground in this interview. In this episode, you’ll learn about: What business entity they chose for their practice and how they came to that decisio...
Apr 09, 2015•1 hr 1 min
Click here to download this episode I’m pumped to present this interview of my friend and physical therapist, Stephen Dunn MPT, COMT, PMA-CPT. Yes, Stephen was actually my physical therapist a couple years ago and I was really impressed with the fact that he was mostly in-network but still spent a full hour one-on-one with every patient like I do. How is he able to do this? Because he and his wife have built a booming Pilates and Gyrotonics cash-based business alongside the PT practice. In this ...
Mar 26, 2015•45 min
Click here to download this episode Ever think that cash-based practices can only work and be successful in larger metropolitan areas? With lots of wealthy people? Today’s interviewee, Brenda Shelton PT, is a great example why that’s just not true. She is one of a growing number of successful out-of-network clinics in smaller communities and rural areas, and discusses how referral sources and marketing change when you move from the insurance-based realm into the cash-based model. She’s been a PT...
Mar 12, 2015•48 min
After 10 years in the PT field as an employee in insurance-based private practices, Bob Schroedter PT, DPT took the leap 4 years ago and started a cash-based practice in the Miami Beach area. It has gone really well and he shares his lessons learned and insights in this interview. In this episode, you’ll learn about: The logistics of how he runs his solo practice How he participates with Medicare but also provides wellness and fitness services to MC beneficiaries on a cash-pay basis His niche in...
Feb 26, 2015•1 hr 2 min
Today's episode describes the techniques and tricks I use to make sure the majority of my marketing efforts continually produce business for my private practice every year. You’ll learn a variety of methods to do the same, and some easy new ways to use technology to maximize everything you do to promote your practice. Resources and Links mentioned in this episode: Take Advantage of Trends and Squeeze Every Drop From Your Marketing Efforts Jarod Carter's YouTube Channel Hootsuite – For Pre-Schedu...
Feb 12, 2015•21 min
Click here to download this episode This is part 2 of my interview of Scott Waddell, president of PatientSites.com, where we dive into loads of tactics and best practices for using Social Media and Email Marketing to develop relationships and generate business for your private practice. If you missed Part 1, get it here . We’ve all heard that we should be using social media and email to market to past, current, and prospective patients. This is how you actually do so. In this episode, you’ll lea...
Jan 29, 2015•36 min
If you want your website to produce business for your practice, you need to listen to this episode. I interview Scott Waddell, president of PatientSites.com , who has developed web programs for huge brands like Microsoft, Sprint, HSBC, and has over 12 years experience in helping businesses thrive online. He has helped hundreds of private practices generate patients via multiple online marketing methods, and he shares all the details of how we can do the same with our website, patient email list,...
Jan 15, 2015•1 hr 1 min
Let me start by wishing you all a Happy New Year. I sincerely hope that 2014 is ending on a high note, and that you have great things coming your way in 2015. In this episode, I give the juicy details of my life and business in 2014, the things I'm excited about in 2015, two different approaches to goal setting and achievement, the reason I was happier and more productive in 2014, and my personal challenge to you, my friends and colleagues. More specifically, you’ll learn about: Details of all t...
Dec 30, 2014•26 min
Today’s episode is an interview with Phil Plisky, PT, DSc, OCS, ATC, CSCS. Phil works at an insurance-based clinic that generates a large percentage of total revenue from cash-pay injury-prevention programs. I’m really pumped to start presenting more ideas of how any practice (cash-based OR insurance-based) can generate more private-pay revenue with non-treatment services. As I’ve said before, being 100% out-of-network for treatment services will simply not be an option for plenty of clinics out...
Dec 11, 2014•48 min
In the spirit of Thanksgiving, I’d like to start by mentioning something I’m very thankful for … YOU! My audience and supportive colleagues! At the time of this writing, the podcast has now been downloaded well over 20,000 times, and has seventeen 5-star reviews! Though I haven’t published an all-text blog post in quite a while, I have been writing a great deal in the past year. In fact, I declined to see patients this week in order to do a 3-day “book retreat.” It was an exhausting but satisfyi...
Nov 27, 2014•19 min
This is a return to a very popular post I did in 2013 about what I consider a huge problem for the PT field: the undervaluation of our services … not just by patients, referral sources, and (of course) 3rd party payors, but by physical therapists themselves! This is an important topic and conversation we need to have over and over again, because the low-value mindset is so widespread among our colleagues and the general public alike. It is up to us to solve this issue. Please get involved in the...
Nov 13, 2014•14 min
I’m so pumped to present this episode and interview with Eric Oliver, PT of Go Beyond Exercise , a fully cash-based practice in Cincinnati with 2 physical therapists and a sports nutritionist. Eric was one of the first visitors to this website and my eBook/Cash-Based System 3 ½ years ago (which I didn’t know prior to the interview) so it was especially exciting to hear about all he’s done in the years since. Aside from PT treatment services, he and his staff offer numerous cash-pay fitness and p...
Oct 30, 2014•49 min
Click here to download this episode This episode is an interview of Nancy Beckley of Nancy Beckley and Associates , a rehab compliance consulting firm. We get into the nitty-gritty of HIPAA (and also Medicare) as it relates to a cash-based practice. She fields my questions for over an hour and absolutely fills us with the info we need to protect ourselves and our practices. In this episode, you’ll learn about: What exactly is HIPAA and why does it exist How to determine if your practice is a “Co...
Oct 16, 2014•1 hr 13 min
I received a lot of great feedback from my first Q&A session and a number of people asking me to do more, so I didn’t want to wait to long before I honored their request. I also have an exciting announcement about a new way you can ask me questions to answer in future Q&A episodes like this one. In this episode, you’ll learn about: How the cash pay business model affects frequency and duration of patient treatment in my clinic. What I do when I can tell that the cost of treatment is a bu...
Oct 02, 2014•23 min
Click here to download this episode Liz Gillem-Duncanson PT started her cash-based practice on a part time basis in 2006, doing house calls, and now see’s patients full time and is booking up to four months in advance! In this podcast episode, we discuss her path to this point and how she’s had this level of success. In this episode, you’ll learn about: How she delineates between wellness and skilled PT services How she changed her receipts so that her patients could get reimbursements for self ...
Sep 18, 2014•39 min
Aaron LeBauer DPT started his 100% Cash-based practice straight out of PT school, and generates about 50% of his new patients from his efforts online. From blogging, SEO, review sites, Google Plus, and Video, we cover it all in this interview. In this episode, you’ll learn about: The logistics of his practice and how he makes a great living while leaving a lot of time for family. His average patient demographic and their mindset about treatment and value. His treatment philosophy and specific ma...
Sep 04, 2014•1 hr 3 min
Today’s episode is my first Q&A podcast session where I answer a number of the frequently asked questions I receive via email. In this episode, you’ll get my answers to the following questions: Do you offer treatment packages? If so, how much do you discount the packages? Do you list your cash rates publicly (on your website, etc)? Why or why not? How detailed does your documentation need to be if you are not billing insurance/Medicare? If you’re not billing any insurance, do you still have ...
Aug 21, 2014•22 min
This podcast episode is an interview with Ben Gold PT of Home Physical Therapy New York City . He has been working full time in his cash-based practice for over 3 years now and he has 3 independent contractor Physical Therapists currently working for him. All patients are treated in the comfort and convenience of their own home or office throughout New York City. He has done extremely well at carving a niche for his practice and quickly filling his patient schedule. In this episode, you’ll learn...
Aug 07, 2014•51 min
Both before and after June 2012, when the Supreme Court upheld the constitutionality of the Affordable Care Act (aka: Obamacare), I have received numerous questions surrounding this topic. This episode is all about my thoughts and predictions regarding Obamacare and its likely effect on out-of-network clinics and the cash-based business model as a whole. In this episode, you’ll learn about: Why I may sound a little winded in this episode’s recording. How you can win a free 30-minute phone consul...
Jul 24, 2014•15 min
Click here to download this episode This episode is part 2 of my interview of Jerry Durham, co-owner of San Francisco Sport and Spine Physical Therapy who transitioned his 3-clinic practice completely out of network with all 3rd Party payors except Medicare. This part of our interview dives into the details of the initial phone conversation with a prospective patient when your clinic is not in network with any insurances. He goes into so many important details, I actually recommend listening to ...
Jul 08, 2014•30 min
Click here to download this episode This episode is part 1 of my interview of Jerry Durham, co-owner of San Francisco Sport and Spine Physical Therapy who transitioned his 3-clinic practice completely out of network with all 3rd-Party payors except Medicare. We cover a wide variety of topics surrounding the transition out-of-network. More specifically… In this episode, you’ll learn about: How Jerry entered his private practice partnership and the 2 keys for choosing a great business partner Some...
Jun 26, 2014•1 hr 3 min
Click here to download this episode In this episode, you’ll learn about: How Ann’s choice of office space has helped produce cash-based referrals The type of writing and blogging Ann has done to generate new business and how she has developed relationships with publications How Ann has been successful in developing physician referral relationships, even with physicians who own their own PT clinic! The topic of distance consulting and “tele-health” services. The rules and regulations for physical...
Jun 12, 2014•45 min
Click here to download this episode Just a couple years out of PT school, classmates Austin Woods PT, DPT, and Paul Killoren PT, DPT, CSCS partnered up to start a cash-based private practice. In this interview they discuss what led them into this business model, how they structured the partnership, and how they very quickly filled their schedules with self-pay patients. In this episode, you’ll learn about: What made them decide to go cash-pay and why they felt it was a viable business model for ...
May 15, 2014•47 min
Click here to download this episode Today’s podcast episode is with Cash-Based Practice Owner, Carlos Berio PT, DPT, MS, CSCS, CMTPT. He employs a staff physical therapist, a personal trainer, and an office administrator. He shares multiple lessons he’s learned along the way and the key factors to his success so far. In this episode, you’ll learn about: How Carlos got his start in the cash-pay realm and went from a 300 sq ft space to a 2000 sq ft space. The mistakes he made along the way. The co...
May 07, 2014•47 min
In this episode, I interview Sara Squires Davis, a physical therapist who started her cash-based practice in Bethesda, Maryland about a year ago. I would link to her website, but at the time of this writing she has not yet created a website for her practice… she’s been too busy treating patients who pay her $250/eval and $175 for follow up treatment sessions! She has been immediately successful in the private pay business model and this interview is all about her story and how she has done so we...
May 01, 2014•31 min
Though treating a wide variety of issues and injuries for a wide variety of people has worked well for many cash practices (including mine), focusing on a niche market can be a great way to get a new practice going strong or develop a new segment of business for your existing practice. This is one of those topics and podcasts episodes that really applies to any type of physical therapy practice, cash based or not. In this episode, you’ll learn: One characteristic that every practice must have fo...
Apr 17, 2014•13 min
