You’ve probably heard it before. A new patient consult is going well. They’re nodding along, clearly seeing the value in what you offer. And then, right at the end, you get hit with it: “I just need to talk to my spouse about it first.” Or maybe it’s a young college student and their parents are footing the bill. Either way, the person with the final say—or the wallet—isn’t in front of you. And suddenly, all that momentum you built... slips away. If this sounds familiar, this podcast is a must-l...
Aug 03, 2025•10 min•Season 1Ep. 277
Let me ask you something: how many of your past patients—who loved your care—haven’t returned, even though they likely still need your help? Now, what if I told you there’s a proven, powerful, word-for-word way to get them back on the schedule—without feeling pushy or salesy? In this episode, I’m sharing the exact scripts—yes, verbatim phone and voicemail scripts—used by some of the most successful cash-based practices in the country to reactivate past patients. These aren’t guesses or hunches… ...
Jul 26, 2025•6 min•Season 1Ep. 276
What if I told you the most powerful lead-generation strategy for your practice isn’t something new you need to learn… it’s something you’re already doing? Too often, practice owners jump from tactic to tactic, chasing that one elusive "secret" to fill their schedules. But the truth is, if something is already working—even just a little—you might be one simple shift away from multiplying its effectiveness tenfold. On a recent Mastermind call, I revealed a simple mindset shift and some actionable...
Jul 19, 2025•11 min•Season 1Ep. 275
There’s a silent killer lurking in most cash-pay practices—and it’s draining your revenue and limiting your impact more than you realize. It’s not poor marketing. It’s not your clinical skills. It’s patient drop-offs—when clients leave before completing their full plan of care. And while it may feel like an unavoidable part of running a practice, the truth is: you can stop it. In this week’s podcast episode, I share an inside look at our weekly mastermind group coaching call, where I walk throug...
Jun 28, 2025•13 min•Season 1Ep. 273
What if one simple workshop could open the door to a steady stream of your ideal patients? That’s exactly what happened to one of our Mastermind members when a local running store offered him the chance to host a few workouts for their customers. Sounds like a perfect opportunity, right? But here’s the real kicker… You don’t need to sit around waiting for opportunities like this to land in your lap. In this episode, I walk you through exactly how to turn a simple idea, like leading a workshop, i...
Jun 14, 2025•11 min•Season 1Ep. 272
If you’re still dealing with no-shows for your evals or drop-offs after the first visit… this one’s for you. In this episode, you’ll get a set of surprisingly simple but incredibly powerful strategies that you can plug right into your pre-eval onboarding processto ensure that when a new patient walks through the door, they’re already pre-framed to say “yes”… Yes to their plan of care…Yes to staying committed till they’ve reached their goals … And yes to referring their friends and family. USEFUL...
Jun 07, 2025•11 min•Season 1Ep. 271
If you’ve ever wondered why some consultations turn into loyal, long-term cash-pay patients—and others don’t—this episode will give you the missing pieces you may not even realize are missing. Whether you're brand new to running free discovery sessions or you’ve done hundreds, there are subtle (but powerful) tactics that can drastically improve your conversion rates and long-term retention. And best of all, many of these are not commonly taught. In this short but value-packed episode, I share ra...
May 31, 2025•9 min•Season 1Ep. 270
Have you ever felt like you were doing everything in your practice—and that it still wasn’t enough? Maybe you started your clinic because you love treating patients, not because you wanted to become a business owner. But as your caseload grew and burnout crept in, you realized something had to change. If that resonates, this episode will speak directly to your journey. I sat down with Jennifer Chu, pelvic health physical therapist and founder of ITR Physical Therapy in the Washington, DC area. W...
May 24, 2025•33 min•Season 1Ep. 269
If you're all about making every effort have maximum positive impact on your Cash Based Private Practice, this episode is for you… Whether you're writing blogs, filming short videos, or giving live presentations, there's a low-maintenance way to turn that effort into long-term visibility, higher rankings, and consistent new patients. In this episode, I walk you through a proven system that transforms a single piece of content into a multi-platform, lead-generating machine—without requiring more ...
May 17, 2025•10 min•Season 1Ep. 268
If you’ve ever asked yourself, “What numbers should I actually be tracking in my practice?” — this episode is a must-listen. I’m pulling back the curtain on the exact KPIs (Key Performance Indicators) I track with my team every single week — and showing you how these small, consistent habits have made a massive impact on everything from lower cancellation rates to higher reactivations, more Google reviews, and, of course, better revenue. You’ll also get a behind-the-scenes look at how we structu...
Apr 26, 2025•11 min•Season 1Ep. 267
If you’re ready to stop losing patients you’ve already worked hard to win — and start filling your schedule more easily — this podcast is a must-listen. In this week’s episode, I break down exactly how I approach reactivating patients without being pushy — using a simple system of texts, calls, emails, and even direct mail that keeps our schedule full and our patients feeling cared for. You’ll learn how to plug the hidden profit leaks in your practice and why your past patients are your most pow...
Apr 14, 2025•10 min•Season 1Ep. 266
Are your billing habits silently sabotaging your practice? If your cash-pay patients aren’t receiving the maximum possible reimbursement from their insurance via your superbills or out-of-network billing, you could be unintentionally creating friction that costs you trust, retention, and new business. Indeed, I’ve seen this be the very reason a prospective stellar customer never gets started with a cash-based practice—or why some patients drop off before completing their plan of care. In the epi...
Mar 29, 2025•15 min•Season 1Ep. 265
Thinking about raising your cash-pay rates but worried that your current patients will push back and new leads will start saying “no”? You’re not alone—but the good news is, there’s a way to do it smoothly without losing business. In this episode, I’ll walk you through how to increase your prices strategically, so you can stay ahead of inflation, cover rising overhead costs, and pay yourself and your staff better—without triggering mass client drop-offs. USEFUL INFORMATION: Check out our course:...
Mar 21, 2025•12 min•Season 1Ep. 264
Have you ever had that moment in a conversation where everything is going perfectly? Your prospective patient is engaged, excited, fully bought in… until you mention the price. Suddenly, hesitation creeps in. They need to “think about it.” Maybe they book, but then cancel. If this sounds familiar, this episode is a must-listen. There’s a simple way to overcome this objection—using just three words that can shift price-sensitive patients from uncertainty to action. In this podcast, I share a powe...
Mar 14, 2025•7 min•Season 1Ep. 263
If you aren’t converting at least 80% of your leads into cash-pay patients, or if you’re struggling to keep at least 90% of them on schedule until they reach 100% of their goals, then this episode is for you. In this episode, I deliver a concise yet powerful breakdown of the key strategies to not just get that initial “yes,” but to keep patients committed throughout their plan of care and beyond. The strategies you’ll learn in this episode have helped countless clinicians transform their practic...
Mar 07, 2025•11 min•Season 1Ep. 262
Ever struggle to balance significant family responsibilities with starting/growing your private practice? Would you like to add new cash-pay services or classes to your existing practice, generating loads more revenue and creating a new stream of patients at the same time? If you answered ‘yes’ to either of those questions, then this episode is a must listen … In this interview, I had the pleasure of speaking with Jennifer Penn, the founder of Create Your Core Physical Therapy. Jennifer transfor...
Mar 01, 2025•42 min•Season 1Ep. 261
If you struggle to get patients to commit from the beginning to complete 100% of their plan of care, and not drop off schedule once they’re 75% better, this episode is a must-listen… … You’ll also get to hear the story of how I met my wife, and how the strategy I used to get her phone number can also be used to get “Yes’s” to your cash-based services. Plus, if you want the exact high-converting script that you can use with your prospective patients to get maximum buy-in and long-term profit by s...
Feb 15, 2025•10 min•Season 1Ep. 260
If you need to set and raise your cash-pay rates with confidence—while keeping your patients satisfied and avoiding pushback or “No’s” —this week’s podcast is a must-listen. Pricing your services right is one of the biggest challenges for cash-based practice owners—yet it’s also key to long-term success. Many practitioners struggle with asking for three figures out of pocket, even when they know their services are worth it. If this resonates with you, you’re not alone. In this episode, we dive i...
Feb 08, 2025•14 min•Season 1Ep. 259
What if the worst day of your career turned out to be the best thing that ever happened to you? I recently had the pleasure of interviewing Kristen, a pediatric occupational therapist based in Lincoln, Nebraska, who transformed a sudden job loss into a thriving cash-based practice. Within hours of deciding to start her own business, Kristen had already booked her first patient—and she hasn’t looked back since. Her story is a masterclass in resilience, creativity, and the power of knowing your "w...
Jan 25, 2025•40 min
Imagine generating over $50,000 in just 4 days—sounds incredible, right? In this episode, I’m revealing how one of my coaching clients achieved this with a simple yet powerful promotion for their clinic’s membership program. The best part? This framework can be tailored to fit any clinic or service-based practice, regardless of your niche, and can be designed and implemented in less than 2 hours. It is literally so simple to put this in place in your practice, even if you don’t yet have a member...
Dec 21, 2024•16 min
Are seasonal cancellations leaving your practice schedule a bit empty at the end of the year during the holidays? If so, this week’s podcast is for you! You’ll hear about two super easy-to-implement promotions that quickly bring patients in the door to offset a holiday slowdown and ensure you finish the year stronger than ever before. Also, scroll down to get the exact emails and details so you can implement these promotions with very little of your time. In this podcast, I explain how to levera...
Dec 14, 2024•9 min
In this episode, I had the pleasure of reconnecting with Jason Racca, who’s come a long way since we first interviewed him. Back then, he was a solo practitioner starting his cash-based practice as a side hustle, navigating the low-risk way to ease into full-time practice. Fast forward to today, Jason’s grown his practice significantly—he now has two therapists, is hiring a third, and in just the past year has created a membership model in his cash-based PT practice that generates over $15,000 i...
Dec 08, 2024•29 min
Do you struggle with how to develop new referral sources for your cash-based practice? Or do your efforts to reach new prospective referral sources rarely get answered? If you answered yes to either of those questions, you’ll want to check out this video. I share a simple healthcare referral marketing strategy that works, without making you feel like a used-car salesman. In this week’s video, you’ll hear my favorite tactic to drastically increase your referral source network, without all the awk...
Nov 16, 2024•10 min
If you’re looking for a free, easy, and powerful way to attract more cash-based patients to your practice, this episode is for you. A steady stream of positive online reviews can be a game changer for a cash-based practice, helping boost your visibility, build credibility, and get interested patients primed to say “yes” to your out-of-network services before they’ve even picked up the phone... In this episode, I share multiple key strategies to help you increase the number of patients who leave ...
Nov 02, 2024•15 min
Are you eager to attract more cash-pay patients without spending money on ads or costly marketing? You’re in the right place! In this week’s episode, we’re breaking down three powerful strategies to bring new cash-pay patients into your practice—completely free. These methods are quick to implement and, as a bonus, often attract patients who are already aware that you’re out-of-network. Plus, the way they discover you will likely boost your credibility and make them more inclined to choose your ...
Oct 19, 2024•11 min
When it comes time to ask a prospective patient to say ‘yes’ to your cash-based services, do you feel awkward, uneasy, or even scared? Do you feel less than 100% confident when offering a plan of care to a new patient? If you’ve answered yes, then you’re at the right episode, you’re not alone, and there is a solution. This podcast episode provides a powerful mindset tactic and a consultation script that will infuse you with confidence and leave patients eager to commit to your treatment plan (AN...
Sep 28, 2024•13 min
Starting a business is never easy, but launching a physical therapy practice during a global pandemic? That takes real grit and determination. In this episode, we dive into the incredible journey of Ashlyn Tersigni and Sarah Clayton, co-owners of Clash PT Specialists in Massachusetts. These two physical therapists didn’t just survive the challenges of COVID-19—they built a thriving, cash-based practice from the ground up. Ashlyn and Sarah’s journey shows that the biggest challenges can spark the...
Sep 21, 2024•36 min
Are you struggling to get more patients to commit to your treatment packages? Or you’d jump on a strategy that increases your conversions by at least 10-20%? In this episode, I’m revealing the biggest mistake practice owners make when selling cash-pay packages—and how to turn it around so patients start saying 'yes'! and begin their treatment journey. Hint: it all comes down to timing. This approach will not only increase patient acceptance of your packages but also help them take that crucial f...
Sep 14, 2024•8 min
In a world where most healthcare practice owners are scrambling to maintain their in-network reimbursement rates, Lilly Bojic took a bold leap in the opposite direction—and it paid off big time. When I first met Lilly Bojic three years ago, she was at a crossroads—facing the daunting decision to step away from the traditional insurance model and venture into the uncertain world of cash-pay services. Fast forward to today, and Lilly has not only built a thriving, 7-figure cash-based practice but ...
Aug 23, 2024•30 min
Are you ready to unlock an additional 5-10% revenue in your practice? Think of a thriving clinic where cancellations are minimal, patients are more committed, and your bottom line is stronger than ever. In this episode, I dive into a mini-masterclass that could transform how you manage your practice and help you increase revenue and improve efficiency. With insights drawn from one of my mastermind coaching sessions, I reveal how one practitioner was shocked to discover a 20-25% cancellation rate...
Aug 09, 2024•20 min
