Imagine massively increasing patient volume, skyrocketing your profit per visit, and adding 2 additional clinicians to your team, all while transitioning out-of-network and doing 7-figures in cash-pay revenue! This might sound too good to be true, but Elizabeth Rogers made it happen. In this exclusive interview, you'll hear exactly how Elizabeth defied the odds and built a 7-figure cash-pay business that just 2 years earlier was predominantly in-network/insurance-based. Elizabeth's story offers ...
Jul 26, 2024•36 min
Every practice experiences gaps in their schedule from time to time. Discharges, cancellations, and unexpected events can leave even the busiest clinician with open slots. Imagine this: one of your clinicians has a busier than usual week with discharges and cancellations. Suddenly, their normally full schedule is looking half empty. This situation can cause a dip in revenue and seriously affect your profit for the month. In this episode, I'm diving into a real-life situation from my practice... ...
Jul 20, 2024•7 min
Struggling to compete with in-network providers offering low copays? You're not alone. But price isn't everything! When I poll my audience and students, the top concerns are often lead generation and converting those leads into paying customers. It's crucial to master this conversion if you want to build a successful practice. In this video, I will teach you how to convert leads into cash-pay customers and keep them coming back, ensuring a loyal customer base. Discover how to communicate the uni...
Jul 13, 2024•12 min
Struggling to break free from an in-network clinic and build your own thriving, cash-based physical therapy practice? In my recent interview with Nicole Dumas, we unveil the secrets to getting started and achieving success with minimal risk. Her decision to leave an overwhelming in-network clinic, where she saw up to 20 patients a day, led her to create a practice that not only fulfills her passion but also allows her to provide top-notch care without burning out. Nicole started her practice as ...
Jun 29, 2024•27 min
In my recent interview with Trent Corey, he shared how he built Extra Mile Physical Therapy from scratch during the COVID-19 pandemic. Starting from his home office, he moved to a prime location in a gym and used “SoftWave Therapy” to attract new patients. Trent discussed overcoming challenges, effective networking strategies, and the importance of self-promotion. He also highlighted the benefits of business coaching and being part of a mastermind group, which boosted his confidence and accelera...
May 25, 2024•27 min
In this episode of the Cash-Based Practice podcast, I tackle a question many new business owners face: How to find and hire your first virtual assistant (VA) or on-site admin, and how to prioritize the tasks you give them in order to move your business forward... If you're feeling overloaded and want to finally free up your time to focus on what you do best, this episode is a must-listen! And make sure you also scroll down to get a free resource that will save you hours of time on boarding your ...
May 11, 2024•9 min
In today's episode, we delve into the common challenges and frustrations faced by entrepreneurs and cash-based practice owners from technical disruptions like website and email failures,, to administrative issues and lost leads, the entrepreneurial journey can be daunting and at times downright overwhelming. If you ever get hit with a number of difficulties and frustrations all at once and wonder “could anything else go wrong?“ Or “is owning my own business really gonna be worth it someday?“ …th...
Apr 20, 2024•17 min
Are you ready to turn your next presentation into a lead-generating powerhouse and major revenue producer for your practice? In today’s podcast, we unveil the strategies for effectively collecting and nurturing potential clients at (and after) presentations or workshops. Through these proven and practical strategies, you can easily engage your audience and obtain their contact information without sounding sales-y, AND pre-address common objections to saying yes to your offer. (And before you lea...
Apr 06, 2024•14 min
Mar 23, 2024•12 min
Diving into the journey of establishing a successful cash-based practice can be daunting, but what if you had a clear blueprint to guide your path? In this episode, we explore the essential pillars needed in a TRULY successful and sustainable cash-based practice that not only attracts plenty of patients but also delivers unparalleled service that they're happy to pay for out-of-network. And we also have a special free resource associated with this episode … my report on the “22 Best Sources of C...
Mar 03, 2024•14 min
Ever wondered why some content grabs your attention while you just scroll right past the others? If you are curious about how you can make your target patients stop and read your content, this podcast episode is for you! You’ll learn why and how videos can elevate your marketing strategies and what topics your audience may find relevant and engaging. Moreover, you’ll discover how AI technology is changing the game when it comes to content creation. USEFUL INFORMATION: Check out our course: Cash-...
Feb 17, 2024•15 min
Dec 20, 2023•15 min
How your practice admin handles the phones may seem somewhat less important than patient care, but this area can silently cost a practice thousands in lost business. For that reason, your new admin needs to develop all the skills to handle initial phone calls, but the tricky part is how to get from new hire to high-converting telephone master? In this podcast, you’ll hear my favorite strategy for taking your new admin trained to handle those initial calls… without losing business. As a bonus, if...
Dec 09, 2023•10 min
For a cash-based practice, building and maintaining strong relationships with referral sources can be a huge engine for new business, especially when a practice is getting itself established. If you have the sense there may be some untapped referral sources in your area, you’ll definitely want to check out this podcast to learn some practical referral marketing strategies that will help you make a case for why another professional should trust you with their patients. As a bonus, if you scroll d...
Nov 18, 2023•15 min
If you’re hoping to compete in the increasingly crowded cash-based marketplace, building genuine connections with your potential patients isn't nice to have, it’s essential to success. So this week’s podcast delves into the art of authentic patient engagement using email to convert leads without any pushy sales tactics. As a bonus, if you scroll down this page, you can download a guide on how to get AI to do the heavy lifting when it comes to writing those emails. This resource walks you through...
Nov 04, 2023•16 min
Every practice owner knows the sting of hiring someone who seemed perfect on paper, only to discover their attitude doesn't align with the existing practice values. It's not just about credentials… it's about finding someone who truly resonates with your approach to patient care. Fortunately, there are some simple healthcare interview tips you can put to use that will help you avoid the unpleasant surprise of a bad hire. Even better, by scrolling down this page, you can download an incredibly po...
Oct 19, 2023•9 min
Imagine you’re at a busy event, and more than one potential client is waiting to talk with you. How can you juggle prospects in a way that makes the most of all your opportunities? This is a common problem for practice owners who choose to try some event marketing without a team at their disposal. The environment can be overwhelming, and the pressure to get attendees to sign up for a consult can sometimes lead you to sacrifice one sale for another. Fortunately, there are some simple strategies f...
Sep 19, 2023•11 min
Every private healthcare practice owner knows the importance of a well-functioning front desk. But have you ever stopped to consider the true cost of employing an admin who isn’t great at conversions? You may be shocked to discover your actual investment for keeping an ineffective admin on staff can quickly add up to thousands, maybe even more than 5 figures. In this podcast, I delve into the hidden pitfalls that arise when your admin isn't up to par. The impact on your bottom line is undeniable...
Sep 06, 2023•11 min
Imagine your healthcare practice thriving on predictable income that is not dependent on an uninterrupted flow of new patients. This foundation can help keep your business in the black, even when the economy tightens. And that’s why this week’s podcast explores the transformative power of cash-based memberships and how they can revolutionize a private healthcare practice. In this episode, I share insights and strategies that can help you build a pipeline of reliable, recurring revenue for your c...
Aug 31, 2023•11 min
Are you missing out on the easy sales that can come from people who already understand the incredible value of your cash-based services? Just because a patient has completed their full plan of care doesn’t mean they won’t have a need in the future—or that they don’t have a friend or family member you would be able to help. Yet many practice owners fail to tap into this ready pool of potential business! So in this episode, I explain some email strategies that can help keep your connections strong...
Aug 16, 2023•12 min
Could your practice benefit from the noticeable injections of revenue a high-ticket offer can provide? This is one of my favorite strategies for recession-proofing, as it tends to appeal to affluent customers who are less price sensitive, and it can help make up for any slowdown in business during an economic downturn. And that’s why this week’s podcast explains some highly effective approaches for marketing a costly program or package. You’ll hear how to leverage your existing list to promote t...
Aug 03, 2023•11 min
As the owner of a cash-based practice, you know the value of having patients that can easily afford to pay out of pocket for top-quality care. Today, I'm excited to share with you a simple promotional strategy that I personally use in my practice to tap into affluent patient networks. These discerning individuals highly value the exclusivity and personalized attention an OON provider can offer, and better still, selling some high-ticket services can help keep a practice profitable during periods...
Jul 20, 2023•8 min
The thought of raising rates often stirs up feelings of stress and uncertainty—even outright panic—for a cash-based practice owner. And that fear can keep you working for less than you’re worth for years! But, I’m here to tell you that by equipping yourself with the right knowledge and strategies, you can confidently wrangle your sense of dread so you can raise rates fearlessly and help get your practice to the next level! In this podcast, you’ll discover effective ways to manage your anxiety an...
Jun 29, 2023•10 min
Are you about to make a critical mistake now that you found an amazing clinician who is interested in a job? In our zeal to nab a talented candidate, we often tend to overlook the longer-term motivations behind their current career ambitions… and I can tell you from personal experience, learning your star employee is going out on their own to compete with you is an expensive, painful lesson you won’t soon forget. So how can you avoid hiring a future cash-based competitor? In this episode, I shar...
Jun 15, 2023•12 min
In today's competitive job market, it's crucial for practices to create employment packages that not only attract talented candidates but also keep them motivated during uncertain times. For a private practice, that often means you’ll be forced to decide if you can afford to offer a base salary when it becomes clear there are highly desirable candidates who simply aren’t interested in hourly compensation. In this podcast, I explore some strategies for finding a good balance between minimizing th...
Jun 01, 2023•11 min
Are you looking to give your cash-based practice a quick revenue boost? Look no further! Promotions are an effective tool for bringing new patients to your clinic or enticing existing patients to come in for additional services. They provide an incentive for patients to come in and create a sense of urgency that encourages them to take action. And that’s why this week's podcast delves into the world of proven promotions and revenue boosters that can help you keep your schedule full this summer. ...
May 25, 2023•12 min
If you’re going to the effort of creating a highly valuable presentation or workshop as a marketing tool, you need to be sure you get some business in return. But the critical step that actually converts attendees into patients or referral sources often gets surprisingly little thought: getting participants to opt-in for further interaction. So today, I’m explaining a simple method for establishing a direct connection with attendees that will ensure you get more patients from your presentations....
May 11, 2023•8 min
Are financial pressures making it harder to get potential patients to say ‘yes’ to treatment? In recent months, this has become a growing concern for many cash-practice owners. And that’s why this week’s podcast explains some approaches that can help ensure a positive cash flow even during a recession. In this episode, you’ll learn about tactics that will keep your practice going strong in an increasingly price-sensitive marketplace. I share several strategies that help create stable revenue, co...
Apr 27, 2023•11 min
Looking for some easy ways to maximize your practice potential and attract new business? Crafting a solid patient discharge follow-up system is a great place to start. While an organized approach to post-discharge communication can be a super-easy way to capture reactivations and referrals (and generate some online buzz for your practice), it’s an often overlooked area that allows business to slip through the cracks. That’s why in this week’s podcast, I share how you can use a personalized follo...
Apr 13, 2023•13 min
During these uncertain times, many practice owners are looking for new service areas that can provide additional revenue and marketing potential. One such area that many find attractive is in preventive services, which can seem like a great way to attract a new collection of asymptomatic patients who would otherwise slip through the net. However, there are some little-understood pitfalls to avoid when considering a prevention offering… So this week, I’m sharing a few approaches that can dramatic...
Mar 28, 2023•11 min
