Campaign features editor Matt Barker is joined by Jenny Mitton, managing partner and women's sports lead at M&C Saatchi, Melissa Robertson, chief executive officer at Dark Horses and Will Mould, senior vice-president of experiential in Europe at 160over90, to discuss 2024's big sporting events, focusing on the Olympics and European Football Championships. Chat centres around the idea that sports fans are becoming more niche and how brands can look to engage with this more fractured market, b...
Feb 22, 2024•22 min•Season 3Ep. 183
Our intrepid media explorers investigate wrestling, goggles and stainless steel thermoses. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media. Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8 Hosted on Acast. See acast.com/privacy for more information....
Feb 21, 2024•23 min•Season 1Ep. 16
Campaign media editor Beau Jackson, premium content editor Nicola Merrifield and UK editor Maisie McCabe delve into some of the latest news and features. They discuss M&C Saatchi's hiring of Jo Bacon – global client lead for Ogilvy and WPP across Unilever – as its chief executive, the departure of R/GA London's executive strategy director Fern Miller , and how far digital advertising can save the linear TV downturn. There is also the launch of Campaign Canada and the upcoming Campaign TV Adv...
Feb 20, 2024•16 min•Season 3Ep. 182
Campaign's journalists Gurjit Degun, Imogen Watson and Charlotte Rawlings discuss some of the latest news. They cover the Advertising Standards Authority investigating Nationwide's ads; the latest pitching activity from brands including National Express, Molson Coors and USwitch; and the shops shortlisted for the Agency of the Year Awards. The trio also talk about brands' activity around Valentine's Day. Hosted on Acast. See acast.com/privacy for more information....
Feb 15, 2024•17 min•Season 3Ep. 181
The 58th Super Bowl took place on Sunday 11 February, with the Kansas City Chiefs beating the San Francisco 49ers to become NFL champions. Campaign's creativity and culture editor Gurjit Degun asked Helen Rhodes, executive creative director at Bartle Bogle Hegarty, Regan Warner, executive creative director at McCann London, and Noel Bunting, chief creative officer at Publicis.Poke, to review a selection of the ads that ran around the game. They critiqued: Uber Eats “Don’t forget” by Special Grou...
Feb 13, 2024•44 min•Season 3Ep. 180
Campaign and sister brand, C&IT , join forces to talk all things event marketing with Yorkshire Tea and First Event in this sponsored episode of the Campaign podcast. In this podcast episode, we chat about: The role of event marketing: present, past and future Why the relationship between brand and event agency breaks down Events in Yorkshire Tea’s media mix: to what extent has events contributed to the brand’s success? Featuring: Marc Allott, creative director, First Event; Ben Newbury, hea...
Feb 12, 2024•20 min•Season 3Ep. 179
The Campaign podcast’s new format, now featuring twice a week , returns today with a deep dive on mental health in adland. Campaign's media editor Beau Jackson speaks to Josh Krichefski, IPA president and Group M chief executive for EMEA and UK, and Sue Todd, chief executive of NABS. Following Krichefski’s People First Promise launched in January the pair discuss the state of mental wellbeing in adland and share best practice examples, including the temptation for agencies to apply initiatives r...
Feb 08, 2024•29 min•Season 3Ep. 178
Live radio, watercooler TV moments, stunning out of home billboards - ignore or underestimate them at your peril. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media. Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8 Hosted on Acast. See acast.com/privacy for more information....
Feb 07, 2024•26 min•Season 1Ep. 15
In the first of a new second weekly Campaign podcast, features editor Matt Barker is joined in the studio by media editor Beau Jackson and reporter Shauna Lewis to discuss some of the big stories that have appeared on the Campaign Live site over the past week and look forward to what's happening over the coming few days. The trio chat about Coffee & TV selling a majority stake to Omnicom as it eyes expansion in the US, before chewing over the latest on cookies and Google and the introduction...
Feb 06, 2024•13 min•Season 3Ep. 177
Campaign work and inspiration editor Imogen Watson is joined by Franki Goodwin, chief creative officer at Saatchi & Saatchi London, Jo McClintock, vice-president brand and marketing at Trainline and Tom Sussman, deputy chief strategy officer at Leo Burnett, to discuss the role that advertising can play amid the UK’s ongoing cost-of-living crisis. They discuss the moral dilemma brands face around encouraging financially unstable people to spend, restrictions to creativity, and whether consume...
Feb 01, 2024•28 min•Season 3Ep. 176
Goalhanger’s top podcast talent unites for the first time ever at Campaign & PodPod's Podcast Advertising Summit. Co-founded by Gary Lineker, Jack Davenport and Tony Pastor, Goalhanger has taken the world of podcasting by storm over the past few years. After the popularity of The Rest Is History, the company moved into politics, followed by money, football and entertainment, and shows no signs of slowing down. Now, for the first time ever, four of the hosts from Goalhanger’s top podcasts in ...
Jan 30, 2024•53 min
Campaign features editor Matt Barker is joined in the studio by media editor Beau Jackson to chat about some of the big news stories of the week, including a threat to Havas to have its B-corp status revoked after Havas Media won Shell's global planning and buying account. They also discuss Campaign's most recent Question of the Week, asking whether the industry takes staff departures too seriously. Matt then hands over to creativity and culture editor Gurjit Degun, who chairs an all-star creati...
Jan 25, 2024•35 min•Season 3Ep. 175
Crypto, Metaverse, Futureverse, Readyverse...the AI revolution discussed in verse. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media. Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8 The Reading List: "Media and Society: Critical Perspectives" edited by Graeme Burton "The Long Tail: Why the Future of Business is Selling Less of More" by Chris Anderson Convergen...
Jan 24, 2024•29 min•Season 1Ep. 14
Features editor Matt Barker is joined in the studio by Leo Burnett's chief strategy officer Josh Bullmore and deputy CSO Tom Sussman to discuss the agency's PopPulse research platform and recent event, From Coping to Hoping, providing a snapshot of the mood of modern Britain. Before then, Matt is joined by ace reporter Charlotte Rawlings to discuss the ongoing fallout over the ASA's decision to ban a Calvin Klein ad for presenting singer-songwriter FKA twigs "as a stereotypical sexual object", b...
Jan 18, 2024•28 min•Season 3Ep. 174
Features editor Matt Barker is joined in the studio by UK editor Maisie McCabe and media editor Beau Jackson, as they look back at this week's Campaign Year Ahead Breakfast Briefing. The event featured a series of panel talks and presentations, including discussions around what we can expect for brands, agencies, creativity and media owners as 2024 begins to take shape. And, as well as clips from the various discussions at the Briefing, there's also a full recording of a stirring speech from Saa...
Jan 12, 2024•37 min•Season 3Ep. 173
Our intrepid trio investigate cookies, wonks, SVOD, human insight and the return of funny ads. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media. Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8 Hosted on Acast. See acast.com/privacy for more information....
Jan 10, 2024•30 min•Season 1Ep. 13
Features editor Matt Barker is joined by creativity and culture editor Gurjit Degun and premium content editor Nicola Merrifield to discuss Campaign's series of Year Ahead roundtables and features and annual Breakfast Briefing Year Ahead live event. The trio also chat about some of the big stories on the Campaign Live site, notably Xavier Rees leaving Havas to join AMV Group as chief executive and the latest indie agency rankings. Further reading: https://www.campaignlive.co.uk/article/year-ahea...
Jan 05, 2024•17 min•Season 3Ep. 172
In the fifth and final of our look backs at the best of 2023 podcasts, a tribute to the late, great Tony Cullingham. The untimely death of Tony Cullingham, head of Bartle Bogle Hegarty London’s incubator course the Barn and former leader of the Watford Advertising Course, elicited an outpouring of love across the ad industry, as creatives thanked the inspirational teacher for changing the course of their careers. Helen Rhodes, executive creative director at BBH; Martin Reed, deputy head of creat...
Dec 22, 2023•53 min•Season 3Ep. 171
In the fourth of five special editions running daily this week, we look back at some of the best podcasts over the past 12 months. Rani Patel, co-founder and managing director at Calling; Ete Davies, chief operating officer at Dentsu Creative EMEA; and Sharon Lloyd-Barnes, commercial director and inclusion lead at the Advertising Association, join creativity and culture editor Gurjit Degun to discuss Black History Month. Patel highlights the need for agencies to bring in "new thinkers" among bla...
Dec 21, 2023•28 min•Season 3Ep. 170
It’s that time of the year. Campaign’s feature editor Matt Barker joins UK editor Maisie McCabe, creativity and culture editor Gurjit Degun and reporter Charlotte Rawlings to discuss the 2023 Campaign Lists. The trio chat about the process involved in putting the highly-anticipated industry best-ofs together and how, despite the rather stressful nature of deciding on a final rundown, it can all be quite fun as well… They then talk about the return of the Agencies list, which went up on the site ...
Dec 21, 2023•31 min•Season 3Ep. 172
The media trio wrap up Q4 and discuss how brands have leveraged media differently this festive season. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media. Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8 Hosted on Acast. See acast.com/privacy for more information....
Dec 20, 2023•29 min•Season 1Ep. 12
In the third of five special editions running daily this week, we look back at some of the best podcasts over the past 12 months. Today, we go back to October and the publication of the final quarterly print edition of Campaign, with UK editor Maisie McCabe, art director Chris Barker, creativity and culture editor Gurjit Degun and features editor Matt Barker. The quartet discuss the magazine’s cover design (a throwback to the news-story-loaded front pages of yore), with Chris giving a little ins...
Dec 20, 2023•30 min•Season 3Ep. 169
In the second of five special editions running daily this week, we look back at some of the best podcasts over the past 12 months. Today, we go back to July and the whole Barbenheimer phenomenon that sent everyone a bit doolally over the summer. Campaign’s feature editor Matt Barker is joined in the studio by guests Yewande Ogunkoya from Craft Media, Tom Linay from Digital Cinema Media and Tom Ghiden, managing director from Joan Creative to chat about how brands are behaving around the films’ re...
Dec 19, 2023•19 min•Season 3Ep. 168
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Dec 18, 2023•32 min•Season 3Ep. 167
Campaign's media editor Beau Jackson meets with Lydia Gough and Steve Harding-Hill from the Aardman animation studio, celebrating 40 years of making commercials. Back in the studio, features editor Matt Barker and reporters Shauna Lewis and Charlotte Rawlings discuss various stories that have appeared on the Campaign site over the past week. The trio chat about changes at EssenceMediacomX, before chewing over Ikea's invite for customers to have Christmas dinner in-store and a turkey-sized meatba...
Dec 07, 2023•37 min•Season 3Ep. 166
Plus: Working like Mad Men, ByteDance's merry jig, BVOD myths and pass me the Dove soap box. Hosted by Bukky from Wavemaker, Harriet from Publicis and Jack from Craft Media. Got a media confession you need to get off your chest? Need some life advice from the gang? Submit your questions here: https://forms.gle/CXPYw4SDRSqXzZTt8 Hosted on Acast. See acast.com/privacy for more information....
Dec 05, 2023•33 min•Season 1Ep. 11
Campaign UK editor-in-chief Gideon Spanier covers some of the biggest global media trends and the changing fortunes of tech giants and agency groups in conversation with Joanna O'Connell from R3 Worldwide, and Ian Jacob, whose portfolio of directorships includes chairing the board at UKOM. Introducing the episode, Spanier and media editor Beau Jackson talk about the biggest stories of the week including the shake-up at M&C Saatchi, and the flurry of people moves adland is making in the lead ...
Nov 30, 2023•37 min•Season 3Ep. 165
The Campaign Big Awards took place at the Londoner Hotel in Leicester Square last week. Lynsey Atkin, executive creative director at 4Creative; Zaid Al-Qassab, chief marketing officer at Channel 4; Miranda Hipwell, chief executive of Adam & Eve/DDB and Martin Beverley, chief strategy officer at Adam & Eve/DDB discuss the awards show and their success on the night. They also comment on Cannes Lions' decision to introduce a humour category. Earlier in the episode, Campaign's editor Maisie ...
Nov 23, 2023•39 min•Season 3Ep. 164
Lynsey Atkin, executive creative director at 4Creative, and Richard Brin, global chief creative officer at Adam & Eve/DDB, review a selection of the latest Christmas ads. They critique the following ads: John Lewis & Partners "Let your traditions grow" and Waitrose & Partners "It's time for the good stuff" by Saatchi & Saatchi London; Etsy "Your mission" by Orchard; Asda “Make this Christmas incrediBuble” by Havas London; Morrisons “More of the winning feeling” by Leo Burnett; Al...
Nov 16, 2023•44 min•Season 3Ep. 163
Campaign UK editor Maisie McCabe is joined by Orchard’s chief creative officer David Kolbusz and Leo Burnett’s global and UK chief creative officer, Chaka Sobhani to discuss the first batch of Christmas ads. The trio starts off with a review of Etsy’s holiday ad campaign (courtesy of Kolbusz’s Orchard), before chatting about Morrisons (one of Sobhani’s), complete with big-haired 1980s-flashback Starship soundtrack. Talk turns down various enjoyable side streets, from Mariah Carey gigs to Hannah ...
Nov 10, 2023•48 min•Season 3Ep. 162
