So many of us desire businesses that run on autopilot where we wake up to sales — email automations make that happen! An automation is a drip-fed campaign we create ahead of time and it continually runs. Examples of this include the automated emails you receive when you opt into someone's newsletter, the emails that follow when you download a lead magnet, or even the emails when you purchase a product. And having worked with hundreds of business owners, I've created a process to help you nut one...
Oct 04, 2023•31 min•Ep. 17
Strap yourself in for my first ever story time! It was the first ever 'proper' business of mine (does an Avon account at 14 count?!) which began in 2009. Not only will you hear all about how I started including how much it all cost, I throw in some valuable lessons and learnings you can take and implement into your business — like paying for mentors! Would love to know your thoughts — hit me up on Instagram @professionalbabe Spill your secrets (or ep requests, feedback, or praise to me) by sendi...
Sep 29, 2023•37 min•Ep. 16
Asking someone what email marketing software to use is just like asking someone for the best chocolate cake recipe — what they recommend is going to depend on their preferences without any consideration for yours. Email is the exact same. Choosing software is personal to your business. And rather than go with the crowd, I'd encourage you to get clarity on you're after. So let's uncover the perfect software for your business! RESOURCES: Shit Hot Email Content Planner Give Good Email - https://www...
Sep 21, 2023•22 min•Ep. 15
Business is hard but you're going to be okay. And if you're in the toughness trenches at the mo', then allow this episode to help. I cover why I think it is hard compared to our parents generation (hello, Instagram) and some helpful shifts to get you thinking differently and get you into massive action. We specifically cover: Macro Dream, Micro Execute: Don't pressure your business for immediate results. Instead, focus on your long-term vision and execute your strategy step by step. Certainty is...
Sep 11, 2023•32 min•Ep. 14
Ever sat and scratched your head when it came to the email subject line... only to title it 'open me', 'august newsletter', 'program launch' or something lacklustre and beige? Not anymore, my friend! Introducing my email subject formula — this is taken straight out of my program, Give Good Email. The email subject formula — mix and match with your subject and preview. Ask a question Personalise it (great for personalisation if targeting a segment) Make a shocking statement Promote curiosity Make...
Aug 28, 2023•10 min•Ep. 13
Heads up — this content was repurposed from a spirited naked Insta pep talk. If there’s one thing I love, it’s repurposing shit and if you need a pep talk on this, listen to the previous episode — what fuqboys can teach us about systems. And it’s my belief that everyone needs a spite story. Yes, you. Love and light you, you need a spite story to fuel you somedays. A spite story is a story you tell yourself that changes your state and allows you to keep moving forward, instead of being a miserabl...
Aug 24, 2023•10 min•Ep. 12
We need to give fuqboys credit for is they are smoooooooth. They have all their moves worked out and their rinse and repeat with their approach. If it’s worked twice, why break it and try something new? We can do the same with our systems and even content strategy in business. For people who say they don’t have the time and feel like that’s the biggest block, channel your inner fuqboy. And in today’s episode, we’re covering the five things they do so well: they know it’s a numbers game they unde...
Aug 21, 2023•28 min•Ep. 11
People love to pay me. Say that to yourself and notice what comes up. In this episode we will be exploring all things cash money including the beliefs I had to smash in order to charge some good cash money. Pop this episode into your ears and you'll learn: - How sales will make or break a business and how you have to have belief in what you sell. - And a lot of us have a stuck point and make big deals out of making a lot of cash — e.g. hyping up our next big month or launch — which is great, but...
Aug 11, 2023•20 min•Ep. 10
If we desire to make that sweet cash money in business, we need two things — leads and sales conversations. But for many of us... we're just keeping the soup hot. We've got our business on a simmer and it's reflecting with our cash in the bank. Resources mentioned: AUDACIOUS Mastermind - https://bit.ly/audaciousmastermind Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re craving more, you can find me on Instagram @professionalbabe a...
Aug 01, 2023•14 min•Ep. 9
Growth is marketed as something that's super sexy. But it can be a mind fuck, especially when you feel like you're not growing and shit has been the same for months... or has it. This ep uncovers why staying still is okay and why you're probably not in a plateau — you've actually grown and here's why it's not reflecting in your bank account *yet*. Resources mentioned: AUDACIOUS Mastermind : bit.ly/audaciousmastermind Who Are You Becoming self-paced offering : bit.ly/whoareyoubecomingselfpaced Sp...
Jul 14, 2023•17 min•Ep. 8
If you woke up this morning and wondered, "I wondered what Peta thinks are six things that would make me a better entrepreneur" then you're in luck! These six things? They'll transform your business. I double dare you to give it a go! Resources mentioned: Who are you becoming self-paced program — bit.ly/whoareyoubecomingselfpaced AUDACIOUS Mastermind — bit.ly/audaciousmastermind Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬 Support the show If you’re crav...
Jul 06, 2023•41 min•Ep. 7
The Fuqboy Chad Approach. You spend time list building, but you only reach out to your subscribers when you want a sale. That's it. No value, only the hard sell. And it’s the equivalent of a ‘You up?’ text at 11pm. The result of this is a cold list which fuqs deliverability for your whole list and a bunch of subscribers who can’t remember why they opted in and don’t trust you. If you’re guilty of being said fuqboy, here’s what people tell you to do — email your subscribers like nothing happened ...
Jun 29, 2023•21 min•Ep. 6
I promise my advice is Fair Work approved AND it can suit any business! Use email marketing — your unpaid VA that always shows up and never needs sleep. How good would that be? If you could hire someone, hardly pay them, and knew they came with an unbeatable work ethic? It sounds like you’d be getting a call from Fair Work? But… let’s for a moment dream up the job ad: Always shows up no matter what You train them ONCE and they remember for life Is there to greet each and every subscriber and giv...
Jun 22, 2023•23 min•Ep. 5
The easiest way to get 760% more revenue out of your emails AND ensure you’re always sending relevant content to the right people. Segmentation is one of the most important parts of email marketing. Doing it will make your metrics sky rocket, sales increase (backed by current data — can get up to 760% more revenue from each email) and creating raving fans. It's not only about to become your revenue-producing BBF, but it's a core part of my program, Give Good Email. Resources mentioned: Give Good...
Jun 15, 2023•19 min•Ep. 4
Can you sell something... that doesn't even exist? Sure! And you should. Listen in for my process on how I created a Mastermind after noticing a gap in my own service offerings and how I could best serve my customers. In this episode I'll cover: Why I created the Mastermind How I was using data from my 1:1 client experiences to help format the program The creation process consisting of two hours per night, Chat GPT, and Notion sales pages My method for ensuring you always at minimum break even o...
Jun 08, 2023•36 min•Ep. 3
We’ve all heard the saying ‘it’s not the size, it’s how you use it’ and the same can be said for your email list. Too many people get stuck on thinking you need a particular number to be successful with email but it’s not the case. If you’ve got one person on there, you’ve got a potential customer. And in this episode we look at maximising your list size and some tips for better conversions. This episode is a wonderful taste of a live event I have coming up on June 13th, Pump Up Your Email Profi...
Jun 01, 2023•35 min•Ep. 2
Welcome to The Business Fondle — the bold business podcast for entrepreneurs and business owners, hosted by Peta Serras, the Professional Babe. So why don’t you pour yourself a drink and slip into something a little more comfortable and I’ll get your business going. In this episode we’re going to have a quick date (if you wear your best outfit I promise I’ll wear mine!) and you’ll learn all about who I am and what this podcast is about. If you love it—and I know you will—make sure you: Subscribe...
May 29, 2023•22 min•Ep. 1
I'm Peta Serras founder of Professional Babe, giver of good email, and now the host of your favourite business podcast — The Business Fondle. Having been in the business game for 14 years, I know a thing or two — and an entertaining anecdote to pair it with — about business and entrepreneurship. My methods are sticky, scalable, and profitable, and I love working with businesses to boost their profit with efficient systems and damn good strategy. So why don't you pour yourself a drink and slip in...
May 29, 2023•41 sec
