003.  A $55k launch selling something that didn’t exist. - podcast episode cover

003. A $55k launch selling something that didn’t exist.

Jun 08, 202336 minEp. 3
--:--
--:--
Download Metacast podcast app
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

Can you sell something... that doesn't even exist? Sure! And you should. Listen in for my process on how I created a Mastermind after noticing a gap in my own service offerings and how I could best serve my customers.

In this episode I'll cover:

  • Why I created the Mastermind
  • How I was using data from my 1:1 client experiences to help format the program
  • The creation process consisting of two hours per night, Chat GPT, and Notion sales pages
  • My method for ensuring you always at minimum break even on your launches
  • How hiccups happened and how they were tackled
  • And some tips if you're wanting to pull your own $55k launch out of your rear!

Questions? Love it? Come find me on the 'gram!

Resources mentioned:
Business Bang — enroling for 2024 - bit.ly/audaciousmastermind
AUDACIOUS Mastermind — enroling for July 2023 intake - bit.ly/joinbusinessbang

Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬

Support the show

If you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.

Transcript

[00:00:00] Welcome to the Business Fondle, the Bold Business Podcast for entrepreneurs and business owners hosted by Peta Serras the Professional Babe. So why don't you pour yourself a drink and slip into something a little more comfortable and I'll get your business going.

[00:00:17] Peta: Okay, you're gonna wanna strap yourself in for this one because we have an awesome episode about my most recent launch, which was a program that basically didn't exist. Yes, I sold something that didn't exist and I made 55,000 bucks. Let's talk about it. So this was the launch of a program that I created called Business Bang, and what I wanna talk about is kind of.

[00:00:40] Uh, the process, how it really came to be. And then of course, give you some teaching points if you are listening to this and you are like, oh my God, like, I wanna learn how to move like this. Like I feel like I always have these ideas and you know, I action it, but the cash results never match the amount of [00:01:00] work that's involved.

[00:01:01] I don't know if you've ever felt like that before, where you feel like you show up and you do a monumental amount of work. But the actual outcome, so cash in the bank, or sales if you're on payment plans, you know, it just doesn't really feel like it matches up. So I'm gonna go all the way back. We are going all the way back to December 28th, 2022, and this is when I sat down to actually craft my plan.

[00:01:28] So I crafted a big plan of how my 2023 would look, and it sounds a bit ridiculous, but when I had actually mapped everything out and where I wanted launches to be, I had noticed that there was this gap.

[00:01:39] So there was this gap between, I think it was about February and our next intake of Give Good Email, which is happening right now. So in June, and I kind of just had a feeling that I was going to be ready to launch a program. I was not sure what it would be. So I just wanna emphasize this. I had no idea what this was going to [00:02:00] be, and if you looked at my year plan, It pretty much said, I think it was in like yellow writing and said program launch question mark.

[00:02:07] And it was like spread over two to three months. And you know, after that I kind of just forgot about it. I probably would have like little ideas drop in and in my head I was like, oh, is this gonna be the thing or is this gonna be the thing? But you know, there was nothing concrete. Now I was going about my year.

[00:02:25] Working with a few one-to-one clients. And I had noticed at the time that I was basically doing the same thing with every single one-to-one client, and that was creating systems for their business. So these were established business owners that were going into their next stage of growth, and they felt like that they had kind of been really successful up into a point, but they needed to kind of step back and create a system, uh, that would enable them to move forward or grow their team or, you know, expand in.

[00:02:52] However they kind of visualized it would look in their mind, thus resulting in more revenue, more profit for their business because [00:03:00] they had these structures and systems in place. So I really felt like that. I kept doing the same thing. I even noticed the end of last year, all my one-to-one clients were really doing.

[00:03:10] Continually the same work. And there was also something happening in my own business where I kind of had this like gap with all my offerings. So how people normally work with me, I find they start with give good email, and then from there they were either like working with me one-to-one, or I have a mastermind called Audacious.

[00:03:29] Okay, so the problem that I was having was there was this real gap between people going from give good email to then that next thing, because obviously working with me, one-to-one was an investment price, and I felt like that I couldn't really serve my audience. They either had to like save up or go on this super long payment plan, and I kind of felt like I had this gap.

[00:03:51] And I noticed as well that having this gap was really affecting a metric called my customer lifetime value. So if you use Stripe, [00:04:00] that will actually calculate automatically. You can go in there and look at that and it will show you your customer lifetime value. So what that means is, you know, if someone works with you, what you can expect, the lifetime value to them to pay you for that to be.

[00:04:15] And so this was all going on, right? And I had noticed that, you know, I was trying to promote my mastermind, and again, I still had these same things of people that were coming to me wanting to. Work on particular things in their business. And again, they were all around the same thing. It was like strategy and it was systems, and it was things where I was like, oh, I could tell that if I were to put them in audacious, that it just was not the right program for them.

[00:04:44] Like that was for really established business owners that already had all of this worked out and they were ready to dramatically expand. On what they were already doing. So what I decided to do was start to put things behind the scenes [00:05:00] on my close friends list on Instagram and little things on stories.

[00:05:04] So what I was doing, I was really trying to kind of like, Understand where people were in their business. So I was putting up lots of different poles, but I was also strategically showing how I built my business. So, you know, my year planning, what this looked like, all of my systems, how I actually can work out ahead of time, the profit and loss of a program, and what is my break even number, what is my profit number and how I can kind of play with the numbers to make sure that I've got a really profitable figure.

[00:05:34] And people were like, oh my God. What is this? What is this magic? And also telling me that they felt like that every time they launched, that they lost money on a launch because they put all of this work in and they felt like that they weren't getting any money back. And obviously we know the problem with this is that if you aren't launching and you aren't selling, then the business isn't [00:06:00] growing.

[00:06:00] You know, we need to be continually visible and putting ourselves out there. So I could see that this was a problem as well with my current audience, was that them not feeling like they could put themselves out there and sell and actually work out the profitability of programs. Like if they were making money on the services that they were selling, this was going to prevent them growing in their business and also growing and getting to a point where they could obviously work with me.

[00:06:28] In a, a particular capacity, so a boundary I have, I actually don't like people to get. Loans or anything like that to work with me. That just for me feels like a hard no. So I really felt like there was this point of people who were like, we need you. And me being like, I know you need me, but there's really nothing that kind of exists.

[00:06:46] So I guess like the first little tip is that as I was creating this program, Online. I had actually started to share the process and ask people, you know, would you be keen, like if I were to [00:07:00] create a program that would teach you all this, like we've had lots of interest of people saying, oh my gosh, I love how you're sharing about this.

[00:07:07] This is really new to me. If you were keen, let me know. And again, we were just collecting email addresses, 

[00:07:13] So what I was doing, I was working on this behind the scenes, but I was also equally showing up online and marketing. Publicly, even if I didn't have a name and the working name for it back then was Sexy Little Mastermind. And what I was doing to kind of like get people curious about the vibe was I was sharing, uh, Pinterest boards, so creating Pinterest boards and just sharing those on Instagram and then just writing stuff.

[00:07:42] And again, still saying, if you're keen, let me know. Opt in. Opt in, and getting as many people's email addresses as I could. Now, another thing, so when all of this was happening, I was actually at home. I was looking after my mom. She had like a hip replacement. So I'm working on all of this from like, I think it [00:08:00] was about 10 o'clock at night when I put her to bed till midnight and around like all of my clients and programs that I was running as well.

[00:08:07] But I was really just working on this at night and then showing up publicly, still talking about this every single day. And I know for some people they might be like, but how do I show up and talk about something that doesn't exist? And what I would encourage you to do is whatever is happening in your head is perfect to put out there.

[00:08:35] So what I mean by that is, you know, I was going through this thing of being like, I don't have an offer for people who are in this particular part of business and working with clients. I'm seeing this come up. You know, I could pop that online and people were then saying, oh my God, this is me. So I think sometimes we need to, to step back and be like, it doesn't need to look a [00:09:00] particular way.

[00:09:01] You know, I think our perfectionist side creeps in where what we need to do is just focus on, keep moving forward. Even if it's not the best work, that's still okay. But the most important thing for business is we just have to be visible and we continually have to be front of mind with our audience. So what I had then done, I actually used chat, G p T.

[00:09:25] So I went on to chat G P T, and I was just asking you questions. I was like, you know what would be. In a really cool foundational business program and then it came up with staff and I'm like, okay, cool, but what would you do if this was more around like systems and strategy? And for me, I just really wanted to get perspective.

[00:09:46] So again, in human design I'm a manifesting generator, so I really have that gut response. And what I was doing, I was asking questions, looking at what came up, and then having it in front of me. And being like, oh, good [00:10:00] idea. Or No, I don't like that. No, I don't like that. Like how many times have you been in conversation with someone or you've heard someone speak and you immediately get this sense drop in of, yes, I love that, or Yuck.

[00:10:11] I hate that. So for me, what I was doing was just gathering information and just really slowly, Refining this, and this was something that I was doing for about two weeks. Again, still sharing stuff, still sharing the wait list. And I think it was like a prompt on chat G P T, where I was like, okay, cool. Like let's name it.

[00:10:31] So something for me that really helps to like form an idea is I really have to have a good name and think of like the branding and the whole identity of the offering. And I feel when that drops in, like all of a sudden everything just feels crystal clear. when the name Business Bang dropped in and you know, we had like a couple of little taglines like, join our Bang Gang and let's take your business to New Heights. And I wanted to have like a pink cowgirl theme. I [00:11:00] just felt like everything felt super clear, so I got as much sales copy as I could out.

[00:11:07] I think at this stage it was probably, oh, I actually, we would be at the two, two and a half week mark. so I flew back to my home in Melbourne. I went to work the next day and I was like, where can I get like a cheap and tacky pink cowboy hat? And someone's like, oh, there's a shop up the road. So I went up there and I got these cute little like fake guns, and I bought some Polaroid film.

[00:11:30] And then that night I shot it myself, so I worked all day, shot it myself again, still at night, went into work the next day, scanned everything. And I popped it up on Notion, so the sales page actually lived in Notion, so if you use Notion, absolutely use it for sales pages. I just created a page and then just played around with the formatting and I just wrote the copy. I showed just a couple of people to get their different perspective on things. And then I just popped it out there, of course, like ensuring that the [00:12:00] program was profitable. I went in knowing my break even numbers. So what I mean by that is for me to cover all my costs, including my time.

[00:12:10] And this is a big thing for business owners, especially business owners that are transitioning from being a sole trader to a company founder. We don't factor in our time. We think that our time is profit and like, yes, if you are a sole trader technically, but if you have. Big company expansion goals. What I want you to start thinking about is your time isn't just profit like we wanna make sure that we're factoring in your big fat wage and that profit is on top of that.

[00:12:39] We wanna make sure that we have this beautiful amount that allows you to reinvest back into your company. So if you wanna get that website or branding or. Work with a consultant that you have that money there and so many people don't factor that in. And this is why in their business they feel like they are just constantly like barely coasting [00:13:00] through every month.

[00:13:00] They're barely paying themselves, but they have no money to invest back for their growth. And what I would challenge you to do is sit down and run. The numbers on all of your programs, all of your offers, even if you are, say a social media manager and you are selling retainers, whatever you are selling in your business, we wanna sit down and we want to work out the profitability of this and making sure that everything makes sense.

[00:13:26] So once I had this number, and I think from memory, I think it was about like five or six. My goal was that I wanted to get as close to that number before I put everything out there and went hardcore. and this is really a, a good thing to do, if you do feel like that you have a program.

[00:13:49] And it's a lot of maybe like mental work or maybe you're bringing in some experts and you're paying people like the overheads for at a higher, that we wanna make sure that we're covering [00:14:00] costs. So what you can do is have some kind of wait list or soft launch it to a particular group of people. First, aim to pre-sell the mark where you break even, and then go public.

[00:14:15] As soon as you break even. So that was my plan. Now I will say this didn't work out only because this happened so fast. , and it happened so fast that I'm pretty sure at this stage we were now three weeks in from me not having any idea of what I was doing or my audience even knowing that I'm doing a program to me saying, Hey.

[00:14:43] I'm running this Mastermind business bang, it's like over $6,000 join, But what I had done is I had contacted all of the people that had given me their email address, and I had reached out to people in the past that [00:15:00] had registered interest in say, another mastermind or one-to-one, and it just didn't work out for whatever reason.

[00:15:06] I had sold, oh, I think I had sold, at this stage it was two and I had another person interested, so I had three. So before we went super public and me like on socials, like saying, Hey, I've got this program enroll. I didn't hit my break even number. But again, that was completely okay. So what I did from here was I created a freebie.

[00:15:29] Like a, an evergreen webinar called How I Bang My Business. And what that was was just a walkthrough of my notion Dash and how I plan, how I structure, and how my whole business runs through notion and why that is, and how we could kind of do the same thing for your business. The big message around it was, just because this works for me does not mean that you should duplicate it.

[00:15:53] Because what we need to do is create a system and a strategy that's perfect for you and your business. I think we [00:16:00] had about 70 people opt in and we had really high clicks on that. So just while I'm here, all up, we did have 63% of people. Purchase on email. Actually, I think it could be higher, but the bulk of our sales came from email.

[00:16:18] Now, what I had done looking at my existing database, because you know we love email here, we love to sell an email, was that I organized people in kind of like three different segments. So I had my entire list. Then I had the people who had opted in for how I banged my business. And then I had all of my existing clients, so people that had worked with me one-to-one if they had purchased any of my programs, especially the Give Good email people.

[00:16:46] And what I had done is I had these particular campaigns and I just changed the messaging up slightly to speak to people. in a obviously a different way. So what I mean by that is the [00:17:00] people that had worked with me in the past, so if they're in give good email, I was probably a little bit harder on the sales than say my newsletter list, who probably just opted in for updates.

[00:17:10] And if I was hard selling to them, they would just absolutely disengage. So if you're a client, we did give a really small financial incentive for people to join. I did have five clients joined, which was super awesome, and I basically in those emails, had this tone of, you know, we've worked together before.

[00:17:31] You've had a really good result. Here is what this is about. I would love to work with you. Now for the business bank people, these were a little bit more like sales related. We were bringing in some anecdotes and some value ads, and what I then had done was I had. Another lead magnet that was around, I think it was November, the Give Good email.

[00:17:54] And then I had actually included that segment with the Business Bang People. And then [00:18:00] when I was emailing my whole list, obviously excluding these other people, I would make this like a beautiful story in the body of the email. I would take out any obvious call to action and we would have the sales in the ps.

[00:18:14] So what it ended up looking like, we had in total. Eight sales. Five people had purchased from me before. Of those five, every single person was in Give Good email. I had worked with people privately before three people were in Give Good email, but they were also in my business of email Mini Mind.

[00:18:36] And I had someone who had also purchased my content marketing course, web Patch Content. Two other people who purchased had been on my list for a while. Uh, one of those had also purchased Give Good email, and then I had another person that saw me. Um, someone recommended me in a Facebook group. We had a really lengthy call.

[00:18:56] I pitched her some different options of how it could look for us to work together. [00:19:00] We had both deemed that this is probably the best option for her right now, and I've, I thought that that was pretty successful. 

[00:19:08] So another thing that I made sure that I =did with this particular product is everything in your business and in your office suite has to make sense. What I think sometimes we wanna do is it's like we are renovating a house and we're like, let's just put a room here and let's put a window here and let's do this and let's do this.

[00:19:26] Where sometimes what we need to do is just stand back and look at the big picture and think, where are we going? What do we want this to look like and plan accordingly. So for me, this was a real strategic offer to bring in my business because I had noticed that when people had finished give good email, they wanted to work with me, but there was really nothing.

[00:19:46] On that next level. And also feeling like that they kind of were missing some key parts in their business. So when they do business bang, then they are going to be perfectly primed if they wanna continue to work [00:20:00] with me to go into my more higher level mastermind audacious. So in doing that, and it was just so brilliant to see, I had my biggest win when we were.

[00:20:12] You know, going through this launch where my lifetime customer value had boosted all the way up to $36,000, which I was like, oh my gosh. So of course we use that in the sales material for Business Bang. But what I can now see is there is this real beautiful customer journey that's. Someone goes on when they enter my business.

[00:20:37] And I can also see now how all of the work that I do this year and all of the people that come into my space, you know, now that we've got the podcast, I have these beautiful offerings for people to join. And then if someone's, someone wants to work with me in a closer setting, you know, it's, it's not just a high level mastermind or one-to-one.

[00:20:58] We now have this [00:21:00] beautiful offering called Business Bang. Which fyi, I'll pop in the sales page below. It'll probably come out next year around March or April, but of course I would love to have you.

[00:21:11] So I will also say that. One thing with launches, and my belief in business is that we can't have a good day's business. And what I mean is a business that is designed for, you know, when you're ovulating and the sun's out and you're in a good mood and you're in love, and you are just like, everything is vibing.

[00:21:32] We need to anticipate the shit. And let me tell you that when we were in the midst of this launch, there was heaps of shit. So I'd actually had a problem with my hosting and my domain. And with this, I had completely lost authentication of my emails, so I could not email for one week. Then I think it was the week after that, I got knocked out with a chest infection and at the time I remember sitting in bed thinking, [00:22:00] this is hilarious given this is what this whole program is about, is about awesome business planning and how I am so.

[00:22:07] So, so, so sick. So even though this all happened within seven weeks from this idea dropping into eight people in this mastermind, I was actually out of action for. I think it was about two weeks. I do have a team. So from me putting this together and creating a process in notion, they were still able to show up and work.

[00:22:31] So of course we didn't lose too much time, but I did find it quite funny that this had happened. And really interestingly, in Business Bang, I'm talking with people about, you know, that we always need something for passive income or we always need an offer that is, Not so reliant on us being there. So for me, that program is give good email and how, I think in the first month, every single person in the mastermind had something happen for them to be like, okay, [00:23:00] shit, I've gotta have something like this in my business as well, for me to safeguard my revenue because currently I only get paid if I show up.

[00:23:10] Okay, so in total we had about $55,000 worth of sales. That's obviously not cash collected in my business. We love a good payment plan, and we had two sales for give Good email come through. I think in total I put about . Five people on the wait list for next round. And in general, I just had all of these people that came into my world that were like, I have never seen you before, but I absolutely love the branding.

[00:23:35] So always think that there is this like overflow that happens in a launch. I think sometimes we can get really stuck on. The numbers and the cash collected in our sales. And of course we're in business to make money, so that is absolutely important. But sometimes we just need to step back and be like, okay, you know, has my social media following gone up?

[00:23:54] Has my list grown? Have I, you know, pivoted or done [00:24:00] things in a particular way where now I'm visible to this completely different crowd that I have struggled in the past to market to? There are all of these different benefits in business as well, and for me it was. I think the main win was definitely boosting up my customer lifetime value.

[00:24:17] One of the things that we were talking about online was how, and I love this stat. If you improve your customer retention by 5%, you can drive profits up in your business by over 25%. So I could really see this happening with my customer lifetime value by adding in this offer of now having this like next step for people to go to.

[00:24:40] So on that, the first thing that I would tell you to do is, you know, what you do now in business will help future you. I think sometimes we get really stuck in. You know, I have to solve this problem now. I have to solve this problem now let me wait, let me wait. Let me wait. But you know, it is going to be next year before [00:25:00] you know it, and we want to kind of get.

[00:25:04] You know, out of this way of thinking of, let me just like solve this fire. Like let me just put this spot fire out right now when what we need to do is be really quite visionary and strategic and start to make changes in our business that will benefit our future selves. So again, for me, This was boosting my customer lifetime value.

[00:25:26] It was giving people an option to work with me that was a lot more cost effective, compared to working with me one-to-one or in my mastermind. And that solved a problem that I was continually seeing, that I wasn't really seeing a lot of other offers out there that were kind of doing the same. It was a little bit more.

[00:25:47] Broad in what it covered. Uh, so this doesn't really cover mindset, like I think, you know, you'll work on your mindset obviously as you're building your business because stuff comes up. But this was very much about [00:26:00] tangible strategy systems and structure. So that brings me to 0.2. We need to notice patterns and solve problems.

[00:26:08] So you can look back from where you are right now, all the way to the start of the year and just identify any, you know, patterns that you're seeing in your business, any problems that continually come up. So for me it was people telling me that every time they launch, they lose money off a launch. It was them basically losing their shit whenever I shared my business backend.

[00:26:30] The third point, one of my favorites is we need to have a hot audience. And it is easier to sell to people who are already giving you money. So when I was, oh my God, I was either like 15 or 16. My like first real job was at the candy bar. In the cinema. And what I had noticed is it was really hard to sell to someone that wasn't giving you money.

[00:26:53] So for example, you could say, oh, it's a really long movie, do you wanna drink? And they'd be like, no. Compared to the person that was getting [00:27:00] a small drink and you say, it's a really long movie. Do you wanna get the larger size? It's only 50 cents extra. There's gonna be a higher uptake of people who are gonna take you up on that compared to people that you have to convince to purchase, especially if they have had a really good experience with you and your business, they've seen a return on their investment.

[00:27:20] It is going to be easy to get them to see the value in whatever you are selling, because of course they've experienced the value before. So for me, I had huge success of people who were in Give Good email that were like, This is amazing. This is exactly what I need. And of course, my mailing list that is continually nurtured.

[00:27:38] Now, I do know that if we had given people more time, of course we would've got more sales. This is not like a $50 investment. This is a couple thousand dollars. So if I had given my hot audience enough time, I know we would've got more sales, but that's okay. This program is going to launch again. But it was really awesome that I had noticed that [00:28:00] even though I was selling and we were selling pretty hardcore, when I actually had looked at my email data, The metrics were still really high.

[00:28:07] Our open rate was high. Our click through rate was really high, but our unsubscribes were phenomenally low to a point where I'd say 80% of emails were 0%. And then the ones that did have unsubscribes, they were like one or two unsubscribes, uh, in, in those emails. So hardly anything at all.

[00:28:26] Point number four is to move forward with B minus work. So many people get stuck on shit needing to be perfect. Now I know that there are gonna be some people who look at the fact that this had really beautiful branding and be like, this looks pretty bloody perfect to me. But what. I started with was B minus work.

[00:28:47] It was shit on Insta Stories. It was just me taking a picture of my laptop with some text over the top. You know, I didn't wait for this beautiful branding to drop in in in order for me to move forward [00:29:00] and sell. I refined as I move forward, and I didn't know about you, but sometimes it's really hard for me to get clarity if I'm from this stuck point.

[00:29:09] My best ideas come as I'm moving forward and I know that I just had to make it messy and that I could just clean it up along the way and on that bin, fire converts better than visionary. If it's done versus an idea. So what I mean by that is even if I had put out this bullshit sales page with typos on it, That is going to convert better than this idea.

[00:29:38] In my head that is not out there, and the reason being is that the bin Fire sales page has a payment link, it has an application link. The idea in my head, it's not like that people can telepathically communicate with me and we can have a conversation that way. So my priority was getting paid, and I will [00:30:00] say this, my podcast was actually meant to come out a lot earlier than it did.

[00:30:04] The reason that we had decided to have this launch and push the podcast back was when I actually looked at my numbers. I saw that we probably didn't have as much monthly reoccurring revenue as I'd like. I had three big client projects finish up, and I didn't wanna start the podcast and then have all of this pressure to then create this program out of this, you know, need for cash.

[00:30:31] And this scarcity of, we don't have enough money. I don't have enough people, so I wanted to create it when I did have money come in and I felt like I was financially supported and that we had continual money come in. And then I could focus on my podcast. And the result of that now is, I'm actually pretty sure that my wage is covered and all my business outgoings until December, which I don't know about you, is [00:31:00] pretty wild to me to think about.

[00:31:02] And um, oh, you know what I'm gonna tell you when we've done it, but let me just say that I am going to be buying something major. Like big and you know, it would not have been made possible if this launch didn't happen.

[00:31:19] And then the last thing would be to just have fucking fun with it. I think sometimes we forget that this is our business and that we can do things however we want. We get to put our own unique stamp on there. And I really gave myself permission with this to have as much fun as I possibly could and have it be an extension of me and my personality.

[00:31:44] Like if you think about it, these people are now gonna be working with me for seven whole months if they do not vibe with me. Do you think that they're gonna vibe with me in a seven month container? So I wanted to put as much of my personality in there [00:32:00] as I could. So it's pink, it's loud. In the promotional material on Instagram, we had like a lot of Enno, marae and um, his fantastic Western music and it was just super fun.

[00:32:15] And people had commented on that even if they didn't purchase. They said the branding, the marketing. Everything around the promotion of the program was just so fun that you couldn't help but click and consume and opt in.

[00:32:30] So something that I think that every business owner needs to do is that we constantly need to set ourselves challenges. Too many of us just coast on and we cruise by and we just wait for Sky Daddy to drop something in our lap.

[00:32:46] But for us to be a better entrepreneur, a better business owner, What we need to do is continually, you know, push ourselves and test ourselves, and I would encourage you to just move forward with an idea that has just [00:33:00] dropped in. Like if you see that you have space in your calendar and that you have seen people talk about this particular problem, or it keeps coming up, you know, to create an offer and put it out there.

[00:33:13] Make sure that it makes sense with everything that you're doing, that it has like this clear purpose and it's not kind of like standing on the toes of another offer. And most importantly, we wanna make sure that we are matching the work that we are doing behind the scenes with our marketing. Okay?

[00:33:33] Because you think about it, we could create the best damn thing in the world, but if we don't market it, no one is in the best damn thing in the world. And if it makes you feel any better, When everyone purchased Business Bank, this program didn't even exist. Yes, I knew the outcomes and what it would look like, but the most important thing that I needed to do was get people in this program.

[00:33:55] So the bulk of my time went to marketing and being as [00:34:00] visible as possible. So if you've got any questions about this, I am more than happy for you to slide into my dms on Instagram at Professional Babe. And who knows, you might just. Decide our next podcast idea. Now, if you are already in business and you are super established and you are like, oh, I love this, like, just give me a nice spontaneous $55,000 launch.

[00:34:26] My incredible mastermind audacious is enrolling now. Spots have already been taken, and this is where we actually get to work together privately and also in a group setting. And I have my wonderful team member, Sharon, that is coming in to do some money and finance work with everyone as well. Our early bird is open.

[00:34:45] It's closing on June 16th where you can save $500 and you will find all the details below. Oh, I've loved this episode. I've loved it so much. I love you more than Kit Kats. I'm having [00:35:00] like a real Kit Kat moment at the moment. I don't know what it is. I think it's like the creaminess of the chocolate and then the crunchiness of the wafer. Nothing like, not any of the sexy, exotic ones like we are just going the basic bitch milk.

[00:35:14] I also love you more than when I stepped outside this morning and it was just the most perfect weather. Have you ever just felt like the sun just hit your skin and the air is just like the most perfect temperature and how like the sunlight is like hitting the trees and the paver and it just, it just looks so beautiful.

[00:35:32] Oh, I love you more than that. I love you more than when you put clean sheets on your bed and you just shaved your legs. And that is just the best feeling in the world. So if I love you more than that, God damn, that is a whole lot of love. Anyway, I'm about to cook my dinner. What am I having? I don't know.

[00:35:53] It's gonna be a fridge surprise. Anyway, hottie, I'll see you next time.

[00:35:56] If you're craving more, make sure to [00:36:00] subscribe to my email list, which you can find at professionalbabe.com. And word on the street I give good email. Now go and take everything you've learned, get your hands dirty with it, and go and make some serious money.

[00:36:14] 

Transcript source: Provided by creator in RSS feed: download file
For the best experience, listen in Metacast app for iOS or Android