The Art of Online Business - podcast cover

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessietheartofonlinebusiness.com

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.


Join fellow online course creators and coaches as we dive into things like 
• sales and marketing optimization, 
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!


Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.


Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.


You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.


Hit "Subscribe" and let's gooooo!

Episodes

How to Create a Business That Generates Revenue While You Nap, with Seemi Abdullah | an Oct 2021 Classic

Wouldn’t you like to have a business that generates revenue while you sleep? What about when you’re taking a nap in the middle of the day? That sounds pretty great to me! ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Seemi Abdullah has structured her business to allow her to do just that, so she is joining me to break down how. Seemi and I get into how she has structured her business and the journe...

Nov 30, 202245 minEp. 657

The Missing Piece to Exponential Growth (It's Not What You Think)

I’m kicking off a new series on the show where I bring on members of my Accelerator coaching program to teach a short lesson on something they are an expert in that can help you in your own business. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this quick tip episode of Art of Online Business, Caitlin Mitchell is kicking off this series. She is an incredibly smart CEO and in this episode, she i...

Nov 25, 202220 minEp. 656

How She Runs a Wedding Membership With Just 3% Churn, with Faye Cornhill

When I see people that are doing extraordinary things in their business, whether it’s a membership, coaching program, or course, I want to bring them to you. This is so that we can unpack what they are doing that’s working so you can take some tips and apply them to your business. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode of Art of Online Business I sat down with Faye Cornhill, ...

Nov 23, 20221 hrEp. 655

5 Subtle Things That Can Dramatically Improve Your Meta Ads

How are your Facebook ad campaigns going? ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I had one day recently where all of my calls with my Accelerator members were Facebook ads related. There were some common themes or takeaways among all of those calls that I think you could all benefit from. In this episode of Art of Online Business, I’m sharing 5 Facebook or Instagram ad observations and updat...

Nov 18, 202221 minEp. 654

The Evolution of a Multi-Million Dollar Offer

How do you know it's time to make a change in your business or your offers? ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode of Art of Online Business, I wanted to open up and share about my own experience changing course and really optimizing my business over the last two years, specifically my offers. So many people are afraid to make changes to their business because they don’t want...

Nov 16, 202230 minEp. 653

(Best Of!) Pros & Cons of "Black Friday" Promotions

Are you thinking about running a Black Friday promotion? ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this quick tip episode of Art of Online Business, I’m sharing a “Best Of” episode from this time last year. The reason I wanted to share this again is that it’s that time of year and I get a lot of questions about this so I knew this would be a great episode to revisit. To be honest, I have som...

Nov 11, 202220 minEp. 652

How the "5 Ps of Alignment" Affect the Success of Your Business, with Annemie Tonken

The word alignment gets thrown around a lot and it can have a lot of different meanings. It’s really near and dear to me personally because I’m always striving to do things that are in alignment with what I deem important, especially my values. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Today on Art of Online Business, I sat down with Annemie Tonken, a former Accelerator member in the photograph...

Nov 09, 202249 minEp. 651

3 "Creative" Funnels Working Right Now

I recently shared a behind-the-scenes look at what happened at our Accelerator retreat. We all went around and shared what was working in our businesses right now and to tell you the truth, nothing was revolutionary. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ It was all of the fundamental business methods that we have heard time and time again. It goes to show that what’s old really is new. When...

Nov 04, 202218 minEp. 650

How (and Why) to Choose the Right Coach or Mentor

When it comes to investing in a coach or a coaching program, I used to get stuck in short-term thinking when I was considering the investment because I had coaches before. I was so focused on earning my money back. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I eventually learned to take a step back and realize that whatever you’re investing in is going to give you a very long ROI. It’s going to b...

Nov 02, 202253 minEp. 649

We're All Just Figuring This Online Business Thing Out

Normally, this episode would be a quick tip but in this episode of Art of Online Business, I’m doing something a little different. We just finished up a live Accelerator Coaching retreat, and it was honestly one of the best live events I have ever done. I left it feeling so inspired. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ So I’m going to be giving you a behind-the-scenes look at this retreat...

Oct 28, 202245 minEp. 648

Creating a Business That Makes Money While Surfing, with Brenton Ford

It’s Organic October and in this episode of Art of Online Business, I’m sharing a case study with you that I think is going to really inspire you. I sat down with Brenton Ford who has built a wildly successful business using primarily organic marketing strategies. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Brenton has a membership that he sells with his small, but effective team and he has been ...

Oct 26, 202240 minEp. 647

(Best Of!) Advanced Evergreen Sales & Marketing Strategies, with John Lint

Are you interested in learning some advanced evergreen sales and marketing strategies? ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode of Art of Online Business, I’m revisiting an interview I had with John Lint back in July of 2022. The Founder of Kleq, formerly 10xpro, John Lint is sharing some of those advanced strategies and how easy it is for you to set up your funnels using Kleq....

Oct 24, 202249 minEp. 646

What I'm Doing to INCREASE Email Opt-Outs During Promotions

Our email list is the only thing that is really ours. Facebook can go away tomorrow. Instagram and TikTok are the same. The only thing we have full control over is our email list, and we have to respect that. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this quick tip episode of Art of Online Business, I’m sharing what I do to increase opt- outs during my promotions. It may seem counterintuitiv...

Oct 21, 202212 minEp. 645

How to Use Ethical Affiliate Marketing to Grow Your Revenue

Are you using affiliate marketing for your business? ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode of Art of Online Business, I’m sharing some ways that you can use ethical affiliate marketing to grow your revenue for your business. I’m taking you behind the scenes of some affiliate marketing promotions I use and how I promote them. There are a lot of benefits to adding affiliate ma...

Oct 19, 202237 minEp. 644

My Exact Plan for Growing My Account On TikTok

If you’re anything like me, you’ve been putting off getting on TikTok and growing your brand, community, or your following. I’m here to tell you that we can’t ignore this platform anymore. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I’m not someone who jumps on every new platform. I’m all about doubling down on what’s working. However, the attention is on TikTok right now. It has over a billion a...

Oct 14, 202217 minEp. 643

TikTok: How to Make Money and Build Community, with Keenya Kelly

Raise your hand if you have been ignoring getting your business on TikTok. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I know my hand is raised, but I’m planning to change that soon. There are over a billion users on TikTok and it’s only growing. Many businesses have been slow to adapt, but the ones that utilize TikTok are growing exponentially. In this episode of Art of Online Business, I sat do...

Oct 12, 202249 minEp. 642

3 Effective Organic Marketing Ideas You're Probably Overlooking

Welcome to Organic October! ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ All month long, I’m going to be talking about organic marketing strategies for your business. Now, ads are still 100% effective even though they are different than they used to be. However, in this episode of Art of Online Business, I’m sharing some organic marketing methods you can use instead. In this episode, you’ll learn ...

Oct 07, 202222 minEp. 641

Intentional Organic Marketing that WORKS, with Hunter Donia

Wondering what you can be doing in your business to diversify your traffic without doing ads? ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ This is a question I hear a lot and in this episode of Art of Online Business, I sat down with Hunter Donia to talk about how you can grow your business organically. These intentional strategies we are sharing in this episode will help you grow quickly and with...

Oct 05, 202248 minEp. 640

Why You CAN'T Compare Your 2022 Business to 2020/21

I'm sharing a cautionary tale in this episode of The Art of Online Business. For many online businesses, 2020 and 2021 were some of the best years of their business, however, those two years were an anomaly. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ These times were unprecedented. People were working from home, kids were going to school from home, and everything was online. All of this created ...

Sep 30, 202213 minEp. 639

Behind-the-Scenes of Creating a HUGE New Offer, with Judith Gaton

In this episode of Art of Online Business, I sat down with one of my Accelerator students, Judith Gaton. She is a returning guest on the show, and this time, she is taking us behind the scenes of creating a huge new offer. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ When business owners come to me and tell me they are thinking of creating a new offer when they already have one that’s doing well, ...

Sep 28, 202258 minEp. 638

11 Simple YouTube Video Tools/Equipment for Beginners

In the last few episodes, I have been talking all about YouTube and why you should seriously consider adding it as an additional marketing channel for your business. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode of Art of Online Business, I’m diving into the video tools and equipment you’ll need to get started with your channel as a beginner. YouTube is the second largest search eng...

Sep 23, 202220 minEp. 637

2 Things You Must Focus On To Grow Your YouTube Channel Quickly, with Pat Flynn (Part II)

On this episode of Art of Online Business, we are back for part two of my conversation with my good friend, Pat Flynn. We are chatting about YouTube and how you can grow your channel quickly, even if you’re just getting started. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We discussed a lot of important stuff in the first part of this interview. We covered how to get started, the YouTube algorith...

Sep 21, 202252 minEp. 636

Don't Make THIS Same Business Mistake I Did

In this quick tip episode, I am sharing a huge missed opportunity that I experienced, and I am sharing it because I don’t want you to make the same mistake that I did. In my nine years of business, I wouldn’t say that I have many regrets, however, this is definitely something that I wish I had started sooner. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ My goal for you with this episode and my con...

Sep 16, 202218 minEp. 635

If I Were Starting a YouTube Channel Today, with Pat Flynn (Part I)

In this episode, we are talking about one of my favorite things: YouTube. I sat down with one of my very close friends Pat Flynn to dive into this topic. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I have heard from so many of you that you are looking to diversify your traffic in your business. If you are looking for an additional marketing channel that will both help you in the short-term and bu...

Sep 14, 20221 hr 2 minEp. 634

How I Created Millions of Ad Impressions in 5 Minutes

This episode is for all of you podcasters or people thinking about starting a podcast! I’m sharing the concept of dynamic content and why it’s essential when it comes to podcasting and increasing your ad impressions. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ One of the biggest mistakes I made during my years of podcasting was not keeping track of where I was putting my promotions, so it was ver...

Sep 09, 202212 minEp. 633

4 Mistakes Coaches Make That Build Useless Email Lists, with Neill Williams

Today on Art of Online Business, I sat down with a recurring guest, Neill Williams, to talk about the four mistakes that we see coaches making when it comes to their lead magnets and building useless email lists. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ This isn’t only applicable to coaches. These mistakes and tips can be applied to anyone, regardless of what they do in their business. Neill i...

Sep 07, 202243 minEp. 632

How I View My Business Expenses (and How My Mindset Has Evolved)

With all of the economic uncertainty going on right now, I have focused the last several episodes on money and finances in business. I continue to get questions surrounding this topic so I’m diving deeper into it in this episode. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ A lot of you have been asking what I personally have been doing with my money in my business, so in this quick tip episode of...

Sep 02, 202218 minEp. 631

How to Ensure Your Business is Financially Stable, with Emily Sandberg

Let’s talk about money. In the past several episodes, we have been talking about financial topics and this one will be following the same theme. With all of the economic uncertainty right now, it is always a good idea to learn as much as possible about setting your business up financially for as much success as possible. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In today’s episode of Art of Onl...

Aug 31, 202247 minEp. 630

How to Use IG DMs to Get Guest Podcasting Gigs

Getting on other people's podcasts is a great way to grow your audience and business. It can exponentially increase your reach if done correctly. In fact, it is one of the best ways to grow your business. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ But how do you make it happen? Many people send out tons of pitches and get no reply. I get so many great questions all the time about how to send a p...

Aug 26, 202222 minEp. 629

How to Write Emails People WANT to Read (and That Make You Money) with Bobby Klinck

Email marketing is an incredibly important part of business, especially if you want to grow and scale. As essential as this aspect of business is, not enough people seem to be talking about it. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode of Art of Online Business, I invited Bobby Klinck to come and chat with us about email marketing and how to write emails that people actually wan...

Aug 24, 202242 minEp. 628
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