The Art of Online Business - podcast cover

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessietheartofonlinebusiness.com

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.


Join fellow online course creators and coaches as we dive into things like 
• sales and marketing optimization, 
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!


Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.


Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.


You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.


Hit "Subscribe" and let's gooooo!

Episodes

AI: Not Just a "Nice to Have" Anymore

Are you using AI in your business yet? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this quick tip episode of Art of Online Business, I want to talk about AI and give you a little bit of a different perspective than most people have when it comes to this technology. There are a ton of tools available, and if you haven’t yet embraced them, I encourage you to check them out. However, if you...

Mar 17, 202310 minEp. 687

Why a Funnel Isn't Enough: Unlocking What ACTUALLY Sells Out Your Coaching Program | w/Neill Williams

Is your funnel working for your business? In this episode of Art of Online Business, I’m diving into some of the problems I see people having when it comes to building a funnel for their coaching business. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I can tell you what buttons to press in your ads and give you templates to use, but that’s just one part of the process. It’s really important ...

Mar 15, 202346 minEp. 686

Why YouTube is the Ultimate Platform for Finding Paying Clients | w/Karin Carr

Are you using YouTube to find paying clients? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this quick tip episode of Art of Online Business, I’m sharing a guest teaching episode with one of my Accelerator coaching members, Karin Carr. She teaches people how to use YouTube for lead generation so they can find paying clients. Karin Carr is a sought-after speaker on video marketing for real ...

Mar 10, 202320 minEp. 685

From Zero to $25K/mo: How to Create a Passive Income Stream with Niche Sites | w/Kristin Hanes

What do you think about passive income? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Have you always thought that it wasn’t possible or it is something that other people can do but not you? Or have you ever wanted to create a side project that can generate revenue for your business passively? If so, this episode is for you. In this episode of Art of Online Business, I sat down with one of my...

Mar 08, 202347 minEp. 684

Ask Rick: How Do I Verify if My Evergreen Funnel Is Working?

How do you know if your evergreen funnel is working? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this quick tip episode of Art of Online Business, I’m sharing another Ask Rick episode. A question I hear from my Accelerator coaching members all the time is how to know if your evergreen funnel is working. This question can be tricky to answer if you don’t have all of the pieces to the puzz...

Mar 03, 202318 minEp. 683

10 Ways Your Values Can Drive Your Online Business Success

Let’s talk about business values. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Your values are the foundation of your online business. I’ve been running my business for nine years, and putting my values into action has been one of the hardest things I’ve done. It impacts a lot more than you may think. When you’re living through your values and making business decisions through your values, i...

Mar 01, 202340 minEp. 682

The Power of CONTEXT In Your Team’s Success

Let’s talk about context when it comes to your team. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ One of the simplest things you can do with your team is to give them context. In this quick tip episode of Art of Online Business, I’m sharing what I mean by this and how you can do it with your team to get them more involved in your business. We all want our team members to be more involved and...

Feb 24, 202313 minEp. 681

The Rise of AI and Its Effect on SEO: What You Need to Know | w/Gert Mellak

With the explosive growth in popularity of Chat GPT and AI-generated content, one of the things we have been talking about is how it’s going to change the way we write content or blog posts for our business. And with that, there’s been a lot of talk about how AI-created content will rank on Google. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode of Art of Online Business, I sat ...

Feb 22, 202356 minEp. 680

How to Get An INSTANT Pulse On Your Team's Workload

Are you wondering how you can find out how your team is feeling about their workload? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this quick tip episode of Art of Online Business, I’m sharing how you can get an instant pulse on their workload using Slack or your team communication tool. This concept is called Green Light, Yellow Light, Red Light and it has been a complete game changer fo...

Feb 17, 20236 minEp. 679

TikTok (Organic) Marketing: How to Grow Your Business In 2023 | w/Keenya Kelly

Let’s talk TikTok. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ It’s been a little while since we have talked about TikTok on the show and in this episode of Art of Online Business, I invited one of my Accelerator members, Keenya Kelly, back onto the show to share what’s working with TikTok today, what she’s hearing from the people at TikTok, and how we can make video creation as easy as pos...

Feb 15, 202345 minEp. 678

How to Jumpstart Your Sales & Marketing in 15 Minutes

As online business owners, we know how fast things can change. What worked before might not work now, and what’s working now, might not work in the future. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In order to stay in business and continue to bring in revenue, we have to be in tune with what is changing and adjust our business based on what our audience needs from us. In this quick tip ep...

Feb 10, 202314 minEp. 677

How to Legally Protect Your Membership (and Yourself) with Autumn Witt Boyd and Chanteé Hallett | a Nov 2021 Classic

Do you know how to legally protect your membership? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode of Art of Online Business, I’m sharing a replay of a fan-favorite episode from November of 2021 where I sat down with Chanteé Hallet and Autumn Witt Boyd to talk about everything you need to know about legally protecting your membership. Autumn Witt Boyd works with influencers to ...

Feb 08, 20231 hr 3 minEp. 676

Coaching Call: Should She or Shouldn't She? Crafting a New Launch for Her Membership

What would you do in your business if you knew you were going to win? If you knew that you can’t lose, how would you do it? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode of Art of Online Business, I’m sharing a coaching call that I had with one of my Accelerator members, Hallie Sherman. She already has a very successful membership program, and today, we are mapping out a new l...

Feb 03, 202317 minEp. 675

6 Mind-Blowing AI Tools That Will Save You a TON of Time

The stuff I’m getting ready to share with you is going to send you down a rabbit hole that will blow your mind. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode of Art of Online Business, I’m sharing 6 AI tools that every online business owner should be using today. There’s been a lot of talk lately about AI and I really want to talk to you about it too because it’s not coming up...

Feb 01, 202344 minEp. 674

Coaching Call: A HUGE Breakthrough That Changes Everything | w/Laura Peters

On today’s quick tip episode, I’m sharing a recording of a recent coaching call that I had with one of our Accelerator coaching members. This call is a 1-on-1 coaching call with Laura Peters from www.mikeandlauratravel.com . Laura and her husband are travel bloggers who teach other people how to be travel bloggers. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Not too long ago, Laura’s busine...

Jan 27, 202321 minEp. 673

How to Turn Your Launches From Stressful, Unfocussed Chaos Into Fun and Profitable | w/TaVona Denise

If you’ve been listening to the show for some time, you probably already know my stance on live launches. I am not generally a fan of only live launching your offer. As I teach my Accelerator members, you can do live launches, but you should also be offering your program on an evergreen basis. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Offering only live launches is stressful. There are so...

Jan 25, 202345 minEp. 672

Ask Rick: What's My Role As CEO?

In this quick tip episode of Art of Online Business, I’m doing an “Ask Rick” episode. This is where I answer questions that I get from people that I think would really benefit your business. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ So in this episode, I want to talk about your role as the CEO. In past episodes, I shared more about why you should be incorporating CEO time into your busine...

Jan 20, 202323 minEp. 671

How to Write Copy That Sells In 2.5 Hours Flat | w/Kris Jones

In this episode of Art of Online business, we are talking about a topic that I think we could all use some help with- copywriting. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ This has never been a strong suit for me, so I am thrilled to sit down with Kris Jones today who is brilliant at writing copy in a way that doesn’t take up a bunch of our time. I asked her to come on to the podcast and...

Jan 18, 202347 minEp. 670

How to Ethically Sell In the DMs (Scripts Included) | w/Kendra Perry

In this quick tip episode of Art of Online Business, I want to continue our series where I invite one of my Accelerator Coaching members onto the show to teach you something that can really help you in your business. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode, I sat down with Kendra Perry to talk about how to ethically sell in your DMs. Kendra has found a lot of success in ...

Jan 13, 202323 minEp. 669

From $0 to $100K in 93 days | w/ Neill Williams

In this episode of Art of Online Business, I’m sharing an interview that I did on Neill Williams’s podcast. She’s been on my podcast several times, and in this one, I interviewed her about one of her sales funnels for her business. She created a brand new program in the summer of 2022, and in the first 93 days of launching it, she generated over $100,000. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ...

Jan 11, 20231 hr 2 minEp. 668

Are You Creating Your Business Around Your Life? | a Dec 2021 Classic

Are you creating your business around your life? Or, are you creating your life around your business? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ On today’s quick tip episode of Art of Online Business, I want to share a classic replay of an episode from December 2021. In this episode, I dive into how you can make sure that you are planning your business around your life. A lot of people do ...

Jan 06, 202323 minEp. 667

9 Thoughts On What's Ahead for 2023

Happy New Year! ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ This is the first episode of 2023, so I want to dive into it by sharing my thoughts on the new year. I’m not sharing any forecasts or predictions. It’s hard to predict anything that will happen. So what I’m going to do instead in this episode of Art of Online Business is share nine thoughts on what’s ahead for 2023. Through my Acce...

Jan 04, 20231 hr 1 minEp. 666

My Exact Business Plan for 2023

Happy New Year! ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode of Art of Online Business, I am sharing my exact business plan for 2023. If you tuned in to the last episodes, you know I shared my biggest lessons and takeaways from 2022. So that provides a lot of context for why I set up my business plan for this year the way that I did. The problem was that I didn’t focus enough...

Dec 30, 202234 minEp. 665

My Biggest Lessons and Takeaways of 2022

How did your business do in 2022? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I’ve had some pretty big lessons and takeaways during this year and in this episode of Art of Online Business, I want to share them with you. As a result of these lessons, I have some plans for how I’m going to be moving forward in 2023, and I’ll be sharing those in the next episode. To be honest, this year wasn’t...

Dec 28, 202230 minEp. 664

$1M From a $297 Course in Less Than 2 Years | w/Jessica Berk

Have you ever heard that you can’t create a $1 million business off of a smaller offer? That simply isn’t true and today’s guest is proof of that. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode of Art of Online Business, I sat down with Jessica Berk from Awesome Little Sleepers to talk about how she did that in her niche within a niche. In this case study, we talk about how Jes...

Dec 21, 202247 minEp. 663

Pricing, Wealth Building & Your Relationship with Money | a Dec 2021 Classic w/ Jacquette Timmons

In this episode of Art of Online Business, we are tapping into a classic episode from last year. It’s a conversation that I had with Jacquette Timmons on the topic of pricing, wealth building, and your relationship with money. When it originally aired, it was so well-received that I knew I had to share it again. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Jacquette M. Timmons focuses on the...

Dec 16, 202253 minEp. 662

KPIs for Your Support Team: Measuring the "Unmeasurable" | w/ Erika Macauley

One of the biggest shifts I made in my business as a leader and CEO is when I went from being a task assigner to assigning ownership of results. This was a huge “a-ha” moment for me. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ You can’t grow your business if all you’re doing is assigning tasks. You have to be able to assign ownership to specific people on your team. With that, you’re going to wan...

Dec 14, 202256 minEp. 661

Behind the Scenes: A Unique Way to Work With Your Customers (And I Love It)

In 2022, I added a whole new revenue model to my business. I want to share it with you in this episode of Art of Online Business because it might be something that you can do too. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Sometimes the right way of living is not yet known to you until you say yes to something or decide to try something new. That could open up a whole new avenue in your business...

Dec 09, 202222 minEp. 660

The Real Cost of Business Burnout, with Jude Charles

Are you experiencing business burnout? ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Burnout has become a buzzword lately in the business world, but it is very real and it can sneak up on you. It’s very common but it just doesn’t get talked about enough. So in this episode of Art of Online Business, I sat down with Jude Charles to talk about business burnout and how Jude changed his business and li...

Dec 07, 202250 minEp. 659

Help! I Need Registrations! (14 Fresh Traffic Ideas)

As business owners, there will inevitably be a time when something unexpected comes up and we have to figure out a solution. The problem is that when we are coming up with solutions from a fear-based or scarcity-based mindset, our ideas aren’t going to be very good. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We have to take a step back and try to get some perspective on things. If one of your pr...

Dec 02, 202218 minEp. 658
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