For this first podcast episode of 2018, I’m taking a look back at some of the big lessons that I learned about advertising on Facebook in 2017. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I’m also looking ahead at what to expect in this year in terms of Facebook advertising, and online marketing in general, and sharing this with you. It’s not enough to just be running multiple campaigns on Facebo...
Jan 03, 2018•45 min•Ep. 172
For today’s show, we have another Facebook ads strategy session, this time with Denise Schmeichler. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Denise has created a content marketing course that’s in Spanish, and she’s looking to scale her Facebook ads for her future campaigns - without increasing conversion costs. We’re going to break down her webinar sales funnels to see where we can make impro...
Dec 27, 2017•40 min•Ep. 171
Today on the show we’re diving into a Facebook ads strategy sessions with a food blogger named Christine McMichael, who runs a site called JarOfLemons.com. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help We break down her sales funnel and what her current objectives are for the business. I also pull up her webpage during the conversation to talk about her customer’s journey, and what they’ll see when...
Dec 20, 2017•37 min•Ep. 170
On the show today I’m joined by Babak Azad, who is the former Senior Vice President of Media & Customer Acquisition at Beachbody. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help During his time there, Babak helped grow the company from $100 million to over a billion dollar in sales, while overseeing more than $500 million in media spend. Now he is the founder of Round Two Partners, which helps pe...
Dec 13, 2017•49 min•Ep. 169
My friend Chanti Zak is a conversion copywriter and she appears on the podcast today to look at something we haven’t covered a whole lot on this show – quizzes! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Chanti reveals how using quizzes, along with Facebook ads, can generate lots of high-quality leads for your business. She shares her specific process for creating quizzes, and discusses a case s...
Dec 06, 2017•46 min•Ep. 168
Today I’m doing something a bit different as I’m joined by not one, but two guests on the podcast. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help You may recognize Ethan Sigmon’s name from a past episode where he talked about how to create high-converting Instagram ads. This time Jarrod Bentley, who hired Ethan to run his Facebook ads, is also here and we’re going to dive into how they’re using a Fa...
Dec 01, 2017•57 min•Ep. 167
I’m doing something quite different in today’s episode…Rather than share a strategy, a how-to, case study, or campaign insights or stats… Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I want to talk about something that’s holding so many of us back in our businesses. And that’s perfectionism. And the reason I decided to share it with you is this is something that I have struggled with. And the more...
Nov 22, 2017•9 min•Ep. 166
With Black Friday and Cyber Monday right around the corner in the United States, today I wanted to share a case study with you. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Jackie Ellis is one of my students and last year she got amazing results with Black Friday/Cyber Monday promotions for the local fitness and tennis club she works at. In this episode, Jackie breaks down how she generated over $...
Nov 15, 2017•35 min•Ep. 165
For today’s episode, I’ve got another great conversation with a student of mine. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Her name is Tiffany Cavegn, and she’s the founder of The Kids Cooking School, which is a non-profit cooking school for kids based in Minnesota. Earlier this year, Tiffany was brand new to Facebook ads, and she’s been learning how to use them to grow her cooking school over ...
Nov 10, 2017•49 min•Ep. 164
I’m excited today to welcome one of my students to the podcast. Her name is Salome Schillack and her website and business is called ShineAndSucceed.com. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Salome lives down in Australia and she’s quickly created an awesome Facebook ads business for herself, while being one of the most positive and passionate people I know who’s trying to help female onlin...
Nov 08, 2017•49 min•Ep. 163
For today’s show, I have a little something different! After getting to know the owner of a local cryotherapy business, Matt, he told me about the multiple times he’s been burned by local marketing companies. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help As a result, he’s poured thousands of dollars into local advertising to get ZERO results, and I wanted to bring you his story today so you can see...
Nov 03, 2017•19 min•Ep. 162
Art of Paid Traffic listener, Nick Wolny, joins me on the show today for a Facebook ads case study. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Nick helps boutique fitness and yoga studios in the Houston, Texas area and he’s been using what he learns from the podcast here to get some incredible results for his clients. Today we dive in and break down two campaigns: One where he generated $15,000 ...
Nov 01, 2017•41 min•Ep. 161
On today’s episode, I’m chatting with my buddy Noah Kagan. If you’d know who he is, you’re in for a treat... Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Noah was employee #30 at Facebook, he was an early employee at Mint.com as their Director of Marketing, and he’s the founder of AppSumo and SumoMe. Noah is a fellow podcaster, hosting a great show called Noah Kagan Presents, which I listen to reg...
Oct 27, 2017•53 min•Ep. 160
In today’s episode, I want to share with you how to get the most out of your Facebook ads during the holiday season. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Here we are the end of October already and if you’re going to be advertising on Facebook between now and the end of the year, I want to share with you some things to consider and how to get the most out of your marketing. This is mainly a...
Oct 25, 2017•16 min•Ep. 159
We’ve been talking a lot about Facebook ads on the podcast lately, so we’re going to change things up today and talk about another interesting traffic strategy: Gmail ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help And joining me to share his knowledge is Charles Kirkland who was a guest here on The Art of Paid Traffic way back on episode 21. Charles is the founder of mediabuyerassociation.com a...
Oct 18, 2017•45 min•Ep. 158
Facebook ads Q&A part II! On today’s show, I’m answering more of your Facebook ads questions, as I bring you a Part II of the Q&A episode from #156. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today I dive into the following: What to do if you’re a complete beginner with Facebook ads and wanting to advertise to your local market, How to start a Facebook ads agency (from scratch) in a spec...
Oct 11, 2017•32 min•Ep. 157
This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help This is a call with Jeri De Martini who owns a local commercial and residential security company, called JadTec Security Services. They’re in Southern California but serve clients all over the US. This strategy call fo...
Oct 04, 2017•29 min
It’s Q&A time here on The Art of Paid Traffic podcast! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help On the show today I’m answering your Facebook ads questions, diving into topics like: How to hire a Facebook ads manager, Who should (or shouldn’t) be looking to outsource their Facebook ads, Where to place the Facebook ads pixel and strategies for retargeting audiences, Is it ok to make changes...
Sep 27, 2017•35 min•Ep. 156
For most people, change can be hard! If you’re doing Facebook ads, you’ve got to be able to roll with the changes and on today’s episode, I’ll be talking about three big ones that came into effect recently. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help They are: The merger of Ads Manager and Power Editor into one combined tool, New targeting updates -- no more Job Title and education targeting…And ...
Sep 20, 2017•32 min•Ep. 155
On today’s episode of The Art of Paid Traffic, I’m joined by Sam Payne, a CrossFit gym owner in the United Kingdom. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help For the past several years, Sam has been trying to grow his business using Facebook ads, and in the last year and a half or so, has seen amazing success. Sam’s been doing so well using Facebook ads to get new customers into his gym that he...
Sep 13, 2017•39 min•Ep. 154
This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help This is a call with Liat Siegel who is an interior designer working with local and residential design, commercial design, she also helps real estate agents with staging, and she’s also working towards working with bout...
Sep 08, 2017•34 min
On today’s episode of The Art of Paid Traffic, I’m sharing with you lessons learned during the July launch of my FB ADvantage LOCAL program. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help We had a perfect storm of technical issues like we’ve never had before and I want to share with you what happened and the lessons I learned in the hope that it can help your business -- particularly when it comes t...
Sep 06, 2017•32 min•Ep. 153
On today’s episode of The Art of Paid Traffic, I’m joined by Deacon Hayes from wellkeptwallet.com talking all about how he generates affiliate income by using Facebook ads to amplify helpful content on his website. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help We dive into all of his strategies and specifically we break down a recent campaign where he spent $8,500 on Facebook ads and did $21K in re...
Aug 30, 2017•35 min•Ep. 152
This is a bonus episode where I’m going to take you inside a Facebook ads strategy call with one of my students. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I’m excited about sharing this with you because this is something I want to start doing more of here on the podcast and I hope you like it too. This is a call with Heather Stevens who is running Facebook ads for Financial Advisors and we talk...
Aug 28, 2017•23 min
On today’s episode of The Art of Paid Traffic, I’m pumped to be joined by Facebook ads manager Andrew Hubbard. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Andrew is one of my original students and now runs Facebook ads for some very successful online entrepreneurs. One such client is my guest from last week’s episode, Melyssa Griffin, who shared how she’s created a 7-Figure Automated Webinar Funn...
Aug 23, 2017•44 min•Ep. 151
Super pumped to welcome my friend Melyssa Griffin to the podcast today, where we’re talking all about how she’s created a 7-figure automated webinar funnel in just 18 months. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Melyssa is a super-successful entrepreneur who’s teaching others how to grow their audience and monetize their passions, but she’s a lot more than that...I can honestly say after g...
Aug 16, 2017•40 min•Ep. 150
On today’s episode, my good friend Jasmine Star rejoins me to share a case study where we dive into the 3 components of a Facebook video ad that has given her the best results. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Jasmine was my guest back on episode 106 where we talked about How to Strategically Attract Your Ideal Facebook Ads Audience and if you haven’t listened to that episode yet, defi...
Aug 09, 2017•39 min•Ep. 149
On today’s episode of the podcast, we’re talking copywriting -- specifically how to write better more effective conversion-focused copy on your sales and landing pages, as well as your ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help And joining me to share his expertise is conversion copywriter, Joel Klettke. Joel is the founder of Business Casual Copywriting and he’s worked with clients like Hu...
Aug 02, 2017•46 min•Ep. 148
On today’s show, I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that local businesses are facing with their Facebook ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Even if you’re not a local business, you’ll want to check out what I have to say about these challenges, as they’re still very much relevant and applicable to...
Jul 25, 2017•24 min•Ep. 147
I talk a lot here on the show about how if you want to be successful with Facebook ads or any paid traffic, you’ve gotta have the right mindset... Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help The willingness to test things out and keep at it even if what you’re doing isn’t working. That’s what we’re talking about on today’s episode of The Art of Paid Traffic, where I welcome back one of my student...
Jul 19, 2017•36 min•Ep. 146
