2017 Facebook Ads Lessons + What to Expect In 2018 - podcast episode cover

2017 Facebook Ads Lessons + What to Expect In 2018

Jan 03, 201845 minEp. 172
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Episode description

For this first podcast episode of 2018, I’m taking a look back at some of the big lessons that I learned about advertising on Facebook in 2017. 

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I’m also looking ahead at what to expect in this year in terms of Facebook advertising, and online marketing in general, and sharing this with you. It’s not enough to just be running multiple campaigns on Facebook, you’re going to need to know what you want to accomplish and have a clear strategy around this…

With the frequent changes on the platform, it’s up to the advertiser to check Facebook’s policies on a very regular basis, as well as keeping up on all of the platforms and emerging technology so that you can take a holistic approach to marketing your brand.

A lot of what I talk about today, like building relationships and being aware of your customer journey, can be considered fundamentals of marketing and things I discuss often. However, you’ll see just how important it is going to be to determine how to best have a personalized conversation with your target audience and to do this as soon as possible.

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