Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. Ever wonder why some agencies have prospects lining up while others struggle to close deals? The secret isn't better talent or flashier portfolios, it's how you communicate your value. In this eye-opening episode, Troy Dean reveals why your prospects don't want to buy your services; they want the transformative results those services deliver. Wh...
Aug 15, 2025•9 min•Ep. 158
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Brent Weaver, former founder of uGurus and now CEO of E2M Solutions, for a candid conversation about career transitions and the future of AI in agencies. Brent shares his journey from building a coaching empire to its unexpected shutdown by DigitalOcean, and how he found a new path leading a 330-person a...
Aug 08, 2025•46 min•Ep. 158
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean reveals the single biggest mistake that keeps agencies stuck in the feast-or-famine cycle: giving away their most valuable asset for free. Through compelling case studies of agency owners like Simon Kelly who tripled his revenue to $100K/month, Troy demonstrates how implementing a paid strategy model transforms not jus...
Aug 01, 2025•9 min•Ep. 157
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this special episode, Troy Dean takes you behind the scenes of one of Agency Mavericks' exclusive training workshops focused on building your "authority website." You'll discover the critical components every agency website needs to position you as the trusted expert in your field and convert more visitors into high-quality leads. Troy shares...
Jul 18, 2025•35 min•Ep. 156
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean takes you behind the scenes of MAVCON Bali 2025, the 21st MAVCON event held at the luxurious Laguna Resort in Nusa Dua. Experience the highlights of this transformative event where agency owners gathered to share strategies, systems, and insights in a breathtaking tropical paradise. Troy unpacks the key presentations, ...
Jul 04, 2025•27 min•Ep. 155
Welcome back to The Agency Hour , the show that helps web design and digital agency owners create real abundance - for themselves, their teams, and the communities they serve. Tired of working endless hours in your agency without seeing the profits you deserve? Discover the exact framework successful agencies use to create sustainable growth, package their services into scalable products, and gain back precious time. In this special episode, I reveal the complete Agency GPS Model that's helped c...
Jun 20, 2025•17 min•Ep. 154
Welcome back to The Agency Hour , the show that helps web design and digital agency owners create real abundance - for themselves, their teams, and the communities they serve. Ever wonder if attending industry events is actually worth your time and money? In this eye-opening episode, we dive into the surprising ROI of in-person connections that you simply can't replicate online. Join Troy Dean and Simon Kelly (CEO of Seriously Good Design) as they explore the hidden value of those unstructured, ...
Jun 13, 2025•41 min•Ep. 153
Welcome back to The Agency Hour , the show that helps web design and digital agency owners create real abundance - for themselves, their teams, and the communities they serve. In this episode, Troy Dean and Simon Kelly, CEO and Head of Growth at Seriously Good Design, dive deep into the mindset that builds winning teams. They explore how beliefs shape behaviors, why most job ads fall flat, and how to use AI tools like Claude to develop powerful team member profiles. The conversation cuts through...
Jun 06, 2025•41 min•Ep. 152
Are you stuck in the grind, hiding behind “hustle culture” to justify the constant overtime? You’re not alone—and you don’t have to keep sacrificing your relationships, health, or freedom to build a successful agency. Welcome back to The Agency Hour , the show that helps web design and digital agency owners create real abundance—for themselves, their teams, and the communities they serve. In this episode, host Troy Dean sits down with Simon Kelly , CEO and Head of Growth at Seriously Good Design...
May 30, 2025•46 min•Ep. 151
Ever felt like your team is underperforming despite your best efforts? Welcome back to The Agency Hour , where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean and Simon Kelly , CEO and Head of Growth at Seriously Good Design, dive deep into the challenges of team leadership. They explore why most agencies struggle to grow beyond the founder, how to motivate team members beyond financial incentives, and t...
May 23, 2025•48 min•Ep. 150
Is Your Agency Ready to Sell? Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. Ever wondered if your agency has what it takes to be acquired? Whether you're burning out or simply ready for a new chapter, this episode reveals the truth about agency valuations and what makes your business attractive to buyers. In this episode of The Agency Hour, Troy Dean sits down with with Adam Silverman, foun...
May 16, 2025•50 min
Ever wondered how AI could transform your digital agency? Imagine getting qualified leads directly from ChatGPT and Perplexity without extra effort. In this eye-opening episode, Simon Kelly reveals the game-changing ways his agency is leveraging AI to streamline operations and drive growth. Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. This conversation goes beyond buzzwords to show you pra...
May 02, 2025•51 min•Ep. 148
Stop treating your website like a brochure! Most businesses invest heavily in content creation but fail to evolve their website based on real customer conversations. Meanwhile, they're spending countless hours on social media and sales outreach without leveraging those insights to improve their most valuable digital asset. Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode of The...
Apr 25, 2025•49 min•Ep. 147
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean sits down with Simon Kelly, CEO and Head of Growth at Seriously Good Design, to explore the powerful concept of content assets. They discuss how to transform your existing content into revenue-generating machines, why most businesses are sitting on untapped gold mines of valuable assets, and the critical difference bet...
Apr 11, 2025•55 min•Ep. 146
Welcome back to The Agency Hour podcast, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Johnny Flash welcomes Kasper Sierlev, Chief Creative Officer at ZITE , all the way from Copenhagen, Denmark. They dive deep into the evolving relationship between in-house marketing teams and external agencies, unpacking surprising insights from Zite's in-house Marketing Barometer report that surveyed over 1,000 marketin...
Apr 03, 2025•36 min•Ep. 145
Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue. In this episode, Max Jeffcote and Simon Kelly dive into the art of content leverage for agency growth. Learn how to transform your expertise into powerful content assets that build authority and drive conversions. Whether you're struggling with content creation or overwhelmed by platform changes, you'll discover a practical framework for creating, repur...
Mar 27, 2025•39 min•Ep. 144
Welcome back to The Agency Hour , where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode, Troy Dean and Simon Kelly, CEO and Head of Growth at Seriously Good Design, dive deep into actionable strategies for agency growth. They unpack powerful concepts from the Mavericks Club training, reveal untapped revenue potential within existing client bases, and break down how focusing on the right indicators can lead to predi...
Mar 20, 2025•44 min•Ep. 143
In a sudden move, DigitalOcean has shut down UGURUS , leaving many digital agency owners feeling lost and abandoned. In this special episode of the Agency Hour podcast, Troy Dean acknowledges the incredible impact UGURUS founder Brent Weaver had on the agency world and offers condolences to those affected. Troy shares the history of UGURUS and its parallel journey with WP Elevation (now Agency Mavericks), highlighting their pioneering roles in the agency coaching space. He expresses his disappoi...
Mar 13, 2025•25 min•Ep. 142
Welcome back to The Agency Hour , where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue. In this episode of The Agency Hour, Johnny Flash and Karen King dive into what it really takes to build a location-independent agency without feeling overwhelmed. You’ll discover how Karen built a business that allows her to work from anywhere in the world—all while prioritizing her family and skiing several days a week. This episode will help you brea...
Mar 07, 2025•29 min•Ep. 141
Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue. In this episode of The Agency Hour, Troy Dean breaks down why having a simple, easy-to-understand offer helps you close more deals, while long-term success comes from providing unique value beyond the first sale, and how growth plans keep clients invested for years. If you're looking to make your agency services easier to sell, create a clear roadmap th...
Feb 28, 2025•29 min•Ep. 140
Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue. In this episode of The Agency Hour, Troy Dean breaks down why traditional high-pressure sales tactics just don't work, and how to close more deals with less resistance by building trust with leads. If you want to find more clients without feeling salesy, build trust with leads so that they finally stop ghosting you, and create a business where people wa...
Feb 20, 2025•31 min•Ep. 139
Welcome back to The Agency Hour, where we help web design and digital agency owners create abundance for themselves, their teams, and their communities. In this episode of The Agency Hour, Troy Dean chats with Stephen Schneider, co-founder and CEO of Trio SEO, about the future of SEO in the age of AI. They discuss whether AI will completely take over SEO or if human expertise will still play a crucial role. They also explore who we're really optimizing for in today's search landscape, the import...
Feb 13, 2025•45 min•Ep. 138
Welcome back to The Agency Hour, where we help digital agencies escape the project-based rollercoaster and build predictable, recurring revenue. In this episode of The Agency Hour, Troy Dean breaks down the exact roadmap to adding $20,000 in monthly recurring revenue to your agency—whether you’re just starting out, scaling past $100K/month, or somewhere in between. You’ll learn how to escape the one-time project trap, transition to a scalable revenue model, and position yourself as a high-value ...
Feb 06, 2025•33 min•Ep. 137
Welcome to the first episode of 2025! We’re kicking off the year with a deep dive into one of the most pressing topics in the agency world: AI. Will it replace creative roles? Will clients bypass agencies for AI tools? Or is it the ultimate tool to help you scale, boost creativity, and increase profits? In this episode, Troy Dean breaks down the real impact of AI on agencies —cutting through the fear and focusing on the opportunities. Plus, we’re unveiling some exciting changes to The Agency Hou...
Jan 30, 2025•25 min•Ep. 136
In this episode of The Agency Hour, Johnny Flash sits down with Thomas Amos, Founder of Design Box Studios and coach at Agency Mavericks, to explore how AI is revolutionizing the way agencies operate. Thomas shares his journey of embracing AI to transform daily workflows, save time, and enhance client experiences. Johnny and Thomas dive into the tools and strategies that have reshaped Thomas’s agency, including creating custom GPTs for SOPs, email follow-ups, and digital roadmaps, which cut hour...
Dec 19, 2024•29 min•Ep. 135
In this episode of The Agency Hour, Troy Dean sits down with Jamie Kritharas, Founder of Defiant Digital, to discuss how he transformed his career from international DJ to leading one of Australia’s top digital agencies. Jamie shares his journey of building Defiant Digital from scratch, helping over 300 businesses generate hundreds of millions in revenue by combining creativity with performance marketing. Troy and Jamie explore the challenges and triumphs of scaling a remote team of 30 A-players...
Nov 28, 2024•47 min•Ep. 134
In this episode of The Agency Hour, Troy Dean sits down with Brandon Leibowitz, Founder of SEO Optimizers, to discuss how digital marketing is evolving in the AI era and what it means for agency owners and marketers. Brandon shares his proven strategies for driving traffic, building authority, and adapting to rapid technological changes like AI-driven content and search engine advancements. Troy and Brandon delve into the rise of AI tools like ChatGPT, Bard, and Gemini, examining their impact on...
Nov 21, 2024•55 min•Ep. 133
In this episode of The Agency Hour, Troy Dean sits down with Cannon Carr, Regional Director and Partner at EP Wealth, to explore strategic wealth-building and financial independence for agency owners. Cannon shares his innovative “Three R’s Framework” — Reinvest, Reward, and Repurpose — designed to help business owners create wealth beyond the agency, while building a sustainable, scalable business model. Troy and Cannon dive deep into the crucial steps every agency owner should take to diversif...
Nov 14, 2024•46 min•Ep. 132
In this episode of The Agency Hour Podcast, Johnny Flash sits down with Laura Elizabeth, seasoned web designer and founder of Client Portal, to unpack the transformative power of paid discovery in building profitable, streamlined client relationships. Laura shares her journey from freelance web design to launching Client Portal, a WordPress plugin that simplifies client communication and helps agencies deliver a professional, high-touch experience. Johnny and Laura dive deep into the role of pai...
Nov 07, 2024•32 min•Ep. 131
In this episode of The Agency Hour Podcast, Johnny Flash sits down with Vladimer Botsvadze, a world-renowned social media influencer, keynote speaker, and startup advisor, to discuss how AI is reshaping personal branding and content creation. Vladimer shares his journey from growing his Twitter following to over 57,000 followers through consistent organic efforts, to becoming a leading authority in digital marketing and AI-powered brand building. He highlights how the modern marketing landscape ...
Oct 04, 2024•32 min•Ep. 130
