The Abigail Peugh Podcast - podcast cover

The Abigail Peugh Podcast

Abigail Peughstan.store
Tune in every Tuesday for a new episode where your girl is bringing you honest and actionable advice on how to build your online business that supports your life, not the other way around. I am not here to show up and pretend that you only need two hours a day, wifi, and an iPhone to make this work; I'm so sick of that narrative! Instead, on this podcast, we will dive into the nitty-gritty of what's working NOW on social media, how to grow an engaged community that can't wait to buy from you, and the actual work that it takes to have a successful online business with digital products.  You can expect a mix of solo episodes and guest interviews. For my solo episodes, you’ll get to hear me talk to myself and share allll the lessons I'm learning along the way, so just maybe you can avoid my mistakes. For my interviews, I’ll be chatting with seasoned entrepreneurs as well as interviewing my past students to show you that all these “overnight success” stories you're seeing online are just a big fat lie. Myself and every single one of my successful students have past experiences that have led them to where they are today, and it would be such a disservice to only share their wins and not also share their entire journey that got them there.  We're talking all about what it actually takes to build a business online, real strategies, and real conversations about the ups and downs of entrepreneurship. Whether you're just starting out or you're ready to scale your online business, this podcast is here to support you on this wild journey we call entrepreneurship. From marketing and sales strategies to productivity hacks and cycle syncing tips, we cover it all. Grab your sneakers, head out on your hot girl walk, and let’s dive in!
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Episodes

68. The Hard Sh*t Nobody Talks About as an Entrepreneur Selling Digital Products (FBF)

I talk a lot about all the amazing things selling digital products has brought to my life, but it doesn’t mean it’s always a walk in the park. Today’s episode felt like the perfect time to talk about the hard sh*t that not many people are talking about when it comes to owning an online business and selling digital products, because we all go through these crappy situations and I want you to know you’re not alone. In this episode, we cover: How lonely being an entrepreneur can be and how importan...

Aug 05, 202516 minEp. 68

67. My First $35 Digital Product Sale and How it Changed Everything (FBF)

Today's episode felt like the perfect time to talk about the real, sometimes messy beginnings that not many people share when it comes to starting an online business and selling digital products. Because we all start somewhere, and I want you to know you're not alone in your journey. In this episode, we cover: The “oh sh*t”' moment that pushed me onto TikTok (and my cringey first video) How I turned my audience's burning questions into a must-have digital product The nail-biting countdown to my ...

Jul 29, 202515 minEp. 67

66. Using Sales Psychology To Make More Sales w/ Natasha Zoryk (FBF)

We are back today with the one and only Natasha Zoryk! Natasha and I chat about her journey from getting her degree in Communications and Business, to getting a coveted government job, to leaving that job to become an entrepreneur. She is a 7-figure business mentor, speaker, and tech founder. She's all about infusing un-traditional marketing, sales psychology, and laughter into every aspect of business! In this episode, we cover: The power of buyer psychology The 4 different buyer types Instagra...

Jul 22, 202548 minEp. 66

65. Using your Cycle to Make More Money w/ Hormone Health Coach Emily (FBF)

Before I even started planning the launch of my podcast, I dreamed of doing an episode all about cycle syncing and hormone health. It’s something that isn’t talked enough about in the business world, but is SO important for female entrepreneurs! Today’s guest is Emily, a hormone health coach that helps women balance their hormones and use their cycle as their superpower to tap into the magic of being a woman. Learning to use your cycle and live in tune with your hormones is the missing puzzle pi...

Jul 08, 202557 minEp. 65

64. Mid-Year Review: What’s Working for Digital Product Sales in 2025

We’re halfway through 2025, so I thought it was time to sit down and do a mid-year review, the kind where I spill exactly what’s been working in my business, what I’ve changed, what I’ve let go of, and what I’m doing differently for the rest of the year. If you’ve been feeling like this year has flown by (or maybe totally derailed your plans), this episode will remind you that there’s still so much time to hit your goals — and that a lot can happen in just six months. Inside this episode, I cove...

Jul 01, 202516 minEp. 64

63. Bootcamp Alumni Roundtable: Launch Fears, Digital Product Wins, and What They’d Tell You Now

This might be one of my favorite episodes yet — and it’s a little different than usual. I brought together four amazing women from different rounds of my Digital Product Bootcamp for a roundtable-style chat where we got super honest about their experiences inside my Bootcamp. They didn’t hold back. Whether you’re stuck on your product idea, overwhelmed by perfectionism, wondering if anyone would actually buy from you, or trying to decide if this whole thing is even worth the effort — this episod...

Jun 24, 202553 minEp. 63

62. Thinking About the Digital Product Bootcamp? Listen to This First

You asked, I answered. If you’ve been wondering whether the Digital Product Bootcamp is the right move for you, this episode breaks it all the way down. I popped a question box on IG asking where you're at in your digital product journey, and the responses? All over the map (in the best way). So I’m giving candid answers on who the Bootcamp is for, who it’s not for, and what you need to know before you join. We’re covering real-life scenarios like: “I’ve started my product but can’t grow my foll...

Jun 17, 202517 minEp. 62

61. Digital Product Launch Strategies: $100K Launches & What’s Working in 2025

I’m sitting down with two brilliant digital product creators—Kelsey McCormick of Coming Up Roses and Laura Paolino of The Doggy Dish —to talk about what launching really looks like in 2025. ✨ First up: Kelsey. Kelsey shares how she hit her first $100k launch with her signature offer, Launch Your Own Way . We dig into: Why longer launch warmups are absolutely necessary right now How she built a high-converting waitlist without selling during it The creative way she kept launch energy high even in...

Jun 10, 20251 hr 2 minEp. 61

60. Digital Products That Sell in 2025 + Real Examples From My Students

In this episode, I’m breaking down what low ticket digital products are really selling in 2025, based on real digital products from my past students! If you’ve ever wondered: What kind of digital products are actually making sales right now? Do I need to be an expert to launch something? Can I sell a “fun” product… not just something people need? How do I know what my version of that could be? We’re getting into all of it. Inside this episode: Why “I have nothing to offer” is a lie (and what to ...

Jun 03, 202517 minEp. 60

59. From 0 to 50K Followers, Daily Sales, and a Comeback After Loss — A Rich Girl Coaching Session with Emily from @heybridey

Today’s digital product coaching episode is extra special. It’s a Rich Girl Coaching Session with one of my amazing students, Emily from @heybridey — a digital product creator helping budget-conscious brides plan their dream weddings without losing their minds (or their entire savings account). We talked about: How Emily started her brand from scratch and grew a community of 50,000 on Instagram What helped her go from idea to actual sales using Rich Girl Community and Digital Product Bootcamp Wh...

May 27, 202535 minEp. 59

58. 5 Things That are Holding You Back From Creating & Launching a Digital Product

I’m walking you through 5 common places that digital product creators get stuck—from struggling to pick an idea to feeling like you don’t have the time, energy, or confidence to launch. (Spoiler: You’re not lazy or behind. You’re just stuck—and there’s a way out.) Then, I’m handing the mic to one of my favorite low-lift business experts, Rheanna, for a Rich Girl Session where she shares 5 brilliant ways to work less and still grow your business—especially if you’re managing chronic illness, pare...

May 20, 202529 minEp. 58

57. The Reel That Gained My Student 59,000+ Followers

Okay y’all — today’s episode is so fun. Amy (@geniusmomhacks) had a reel absolutely blow up. We’re talking over 59,000 followers, 3.1 million views, and a huge spike in her daily digital product sales. In this episode, I’m giving you the full behind-the-scenes breakdown of: • What she posted (and why it worked so well) • The exact prompt she used from inside Rich Girl Community • The clever caption + audio combo that made her reel both hilarious and strategic • How she positioned her product for...

May 13, 202516 minEp. 57

56. 90K Downloads in One Year?! Here’s How I Used My Podcast to Sell More Digital Products

It’s officially been one year since launching this podcast (!!!) and today I’m pulling back the curtain on everything—what worked, what flopped, and whether it actually helped me sell more digital products (spoiler: it did). If you’ve been thinking about starting your own podcast or just want to hear how I used mine to grow my audience and make more sales without sounding like a robot… this episode is for you. A few things I cover: The real reason I started a podcast (and why it wasn’t to go vir...

May 06, 202525 minEp. 56

55. How to Launch a Podcast That Sells Your Digital Products For You

If you’ve been thinking about launching a podcast but feel overwhelmed by all the advice out there... today's episode is going to feel like a deep breath. I’m sitting down with Adam Schaeuble, host of the top-ranked Podcasting Business School and someone who’s been in the podcasting world for over 10 years (and has over a million downloads to show for it). We’re breaking down what it actually takes to start a podcast today—whether you have 100K followers or you’re starting completely from scratc...

Apr 29, 202537 minEp. 55

54. How Kristen Turned Low Tox Living into a Viral, Life-Changing Digital Product Business

Today’s guest is someone I instantly connected with online (even though we haven’t met in real life yet). Kristen, also known as @the.organimana, is a mama, content creator, and full time digital product seller, who went from battling chronic illness and mold toxicity to creating a thriving business rooted in low tox living. If you’ve ever wondered whether your “weirdly specific life experience” could become a business... Kristen’s story is about to light a fire under you. In this episode, we co...

Apr 22, 202549 minEp. 54

53. Hot Girl Walks, Pickles, & My Highest Revenue Day — A Juicy Q&A With Yours Truly

Okay y’all… we flipped the script this week. My sister (and podcast manager/VA/bestie/occasional bully) Mary hijacked the mic and interviewed me for a juicy little Q&A episode. We talked business, motherhood, hot girl walks, digital products, and yep— even pickles . This episode is a peek behind the curtain of what’s really going on in my life and business right now, and we covered so many fun (and real) topics that I know you’ll love. A few things we cover: The most money I’ve ever made in ...

Apr 15, 202535 minEp. 53

52. The Truth About Niching Down — Does It Really Boost Digital Product Sales?

On today's episode, I'm sitting down with Amanda Schonberg, an award-winning chef turned digital product creator who found massive success by hyper-focusing on one specific audience: bakers who want to monetize their skills. Amanda shares how she went from selling a single recipe for $37 to building a thriving membership with over 400 members spanning multiple countries. A few things we cover in this episode: How Amanda made $5,000 in her first week selling just ONE recipe (and continues selling...

Apr 08, 202524 minEp. 52

51. When (and What) to Outsource: Hiring Your First Virtual Assistant as a Solopreneur

On today's episode, I'm sitting down with operations consultant Madi Waggoner to discuss one of the most anxiety-inducing parts of scaling a digital product business: hiring help! As a solopreneur who waited over a year to hire my first VA, I'm so excited to bring you someone who specializes in helping online entrepreneurs set up systems and make their first hires without losing their minds. A few things we cover in this episode: The foundational systems every digital product business needs from...

Apr 01, 202534 minEp. 51

50. Why Your Instagram Views Are Down in 2025: Algorithm Update Explained by Brock Johnson

Today I'm bringing back one of your favorite guests, Instagram expert Brock Johnson! With over 700,000 followers and growth of approximately 1,000 followers daily, Brock breaks down the major algorithm changes affecting everyone's reach and views. Right after his interview with the head of Instagram (yes, really!), he's sharing exactly what's changed and how to adapt your strategy. A few things we cover in this episode: The significant shift in how Instagram is now showing your Reels (and why yo...

Mar 25, 202535 minEp. 50

49. Get Your Digital Products Featured in The Morning News With This Pitch by Lisa Bradshaw

On today's episode, I'm sitting down with Lisa Bradshaw, a story and pitch expert who has mastered the art of getting featured everywhere from Friends (yes, THE Friends TV show that I’ve spent countless hours watching & rewatching) to Oprah Radio. With years of experience on both sides of the mic, Lisa reveals exactly how digital product creators can craft pitches that open doors to incredible visibility opportunities, regardless of your following size! A few things we cover in this episode:...

Mar 18, 202541 minEp. 49

48. How I Built a 100K Instagram Community in Two Years

In this milestone episode, I'm pulling back the curtain on exactly how I grew my Instagram to 100,000 followers in just two years. While follower count isn't everything, I'm sharing the specific strategies that built this incredible community and transformed my digital product business! A few things we cover in this episode: Why sharing the messy parts of my journey attracted more loyal followers than just posting highlights The counterintuitive reason I never used content pillars (and still gre...

Mar 11, 202521 minEp. 48

47. From Nausea During Pregnancy to a Thriving Digital Product Business - Student Spotlight with @pregnancy_nutritionist

On today's episode, we're sitting down with Stephanie, a registered dietitian and mom of two (with baby #3 on the way!) who transformed her expertise into a thriving digital product business. After noticing a major gap in nutrition guidance during pregnancy, she created targeted meal plans that are now helping thousands of pregnant women manage symptoms and eat confidently. A few things we cover in this episode: Stephanie’s first low ticket digital product launch results (spoiler alert, it was s...

Mar 04, 202533 minEp. 47

46. How to Start & Grow a Paid Community with Vix Meldrew

On today's episode, we're diving into the psychology of online learning with Vix Meldrew, a an online learning educator who has taught over 8,000 people and built multiple successful online communities. After running a 1,200-member paid community and scaling a digital education business for eight years, she's sharing what actually works for creating engaged communities and courses that get results. A few things we cover in this episode: The "Chicken Nugget Theory" that transformed how she thinks...

Feb 25, 202536 minEp. 46

45. How I Gained 4,000+ Followers Using Trial Reels (Q&A)

After my trial reels episode with Nikki, I'm back with real numbers, specific strategies, and answers to your burning questions! From testing over 32 trial reels in the past month, I'm sharing exactly what worked (and what didn't) to gain over 4,000 new followers! A few things we cover in this episode: The exact content type that got me 1.7M views and 1,002 new followers from a single reel Alllll your burning questions that you had for me after my first episode on trial reels My 10-minute daily ...

Feb 18, 202538 minEp. 45

44. What I Really Think About Master Resell Rights with Vicki Pollack

Today I'm sitting down with Vicki Pollack, a former 7-figure master resale rights course seller who walked away from $200K monthly income to align with her integrity. With her no-BS approach, Vicki opens up about the truth behind the digital product boom and what it takes to build a sustainable online business. A few things we cover in this episode: The untold truth about making money online that most content creators won't share Why selling with integrity might mean walking away from massive pr...

Feb 11, 202536 minEp. 44

43. Using Instagram Trial Reels to Gain Hundreds of New Followers with @niki.puls

Today's guest is Niki Puls, a marketing coach, who writes content for celebrities and has cracked the code on Instagram's newest feature that most people don't even know exists yet! Niki joins us to reveal how she's helping herself and her clients gain hundreds of new followers daily using a strategy that even TikTok doesn't have. A few things we cover in this episode: A new Instagram feature that's slowly rolling out (and why you need to be ready for it) Why your "failed" content might actually...

Feb 04, 202525 minEp. 43

42. Launching a Digital Product with a Small Following - Student Spotlight with @iamcristina.suarez

On today's episode, we're sitting down with Cristina, a mom of 4 who went from struggling to find her niche, to being wildly successful! After trying multiple business models that didn't quite fit, Christina discovered her path to creating digital products and UGC content that not only brings in consistent income but is also something she’s extremely passionate about! A few things we cover in this episode: The surprising pivot that led to a £2,000+ launch with less than 2,000 followers Why the "...

Jan 28, 202527 minEp. 42

41. DIY Your Brand Photos: Pro Tips for Stunning Photos on Any Budget with Erin Blackwell

On today’s episode, we're diving into the world of brand photography with my incredible guest and personal photographer, Erin Blackwell. Erin specializes in helping women show up confidently as the face of their brand. She recently took my brand photos, and I can honestly say I've never felt more comfortable during our photoshoot and more "me" once I saw the photos! A few things we cover in this episode: Erin turned a $200 investment into a thriving photography business When you should (and shou...

Jan 21, 202524 minEp. 41

40. My 90 Day Sales Challenge: You in?

In this week's episode, I'm sharing everything about my 90-day sales challenge for 2025, plus answering some of your questions submitted on Instagram! A few things we cover in this episode: How I’m using a 90 day challenge to help me reach my goal of $100k monthly recurring revenue My rules for this challenge How you can also do this challenge Plus, I'm trying something new with a Q&A section at the end where I answer YOUR questions about: Choosing your first digital product Making sales wit...

Jan 14, 202523 minEp. 40

39. How to Set Goals You Will Actually Hit in 2025 + My Big Goals for 2025

In this week’s episode, I’ll be sharing all my personal AND business goals for 2025, as well as how to set goals you will actually hit, especially when it comes to revenue goals. A few things we cover in this episode: Why I’m taking a break from launching new offers in 2025 (and what I’m doing instead) How I track my goals with a Big A$$ Calendar The passion I'm rekindling (hint: it has nothing to do with business) My biggest, scariest goal yet (and why I'm finally ready to share it) Resources m...

Jan 07, 202521 minEp. 39
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