48. How I Built a 100K Instagram Community in Two Years
Mar 11, 2025•21 min•Ep. 48
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Episode description
In this milestone episode, I'm pulling back the curtain on exactly how I grew my Instagram to 100,000 followers in just two years. While follower count isn't everything, I'm sharing the specific strategies that built this incredible community and transformed my digital product business!
A few things we cover in this episode:
- Why sharing the messy parts of my journey attracted more loyal followers than just posting highlights
- The counterintuitive reason I never used content pillars (and still grew rapidly)
- How Trial Reels became my secret weapon for gaining thousands of new followers
- The surprising personal content strategy that created deeper connections than business content
- My simple approach to carousel collaborations that put me in front of ideal audiences
Resources mentioned in this episode:
Connect with me:
- Instagram: @abigailpeugh
- Join Rich Girl Community for more growth strategies!
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