The Abigail Peugh Podcast - podcast cover

The Abigail Peugh Podcast

Abigail Peughstan.store
Tune in every Tuesday for a new episode where your girl is bringing you honest and actionable advice on how to build your online business that supports your life, not the other way around. I am not here to show up and pretend that you only need two hours a day, wifi, and an iPhone to make this work; I'm so sick of that narrative! Instead, on this podcast, we will dive into the nitty-gritty of what's working NOW on social media, how to grow an engaged community that can't wait to buy from you, and the actual work that it takes to have a successful online business with digital products.  You can expect a mix of solo episodes and guest interviews. For my solo episodes, you’ll get to hear me talk to myself and share allll the lessons I'm learning along the way, so just maybe you can avoid my mistakes. For my interviews, I’ll be chatting with seasoned entrepreneurs as well as interviewing my past students to show you that all these “overnight success” stories you're seeing online are just a big fat lie. Myself and every single one of my successful students have past experiences that have led them to where they are today, and it would be such a disservice to only share their wins and not also share their entire journey that got them there.  We're talking all about what it actually takes to build a business online, real strategies, and real conversations about the ups and downs of entrepreneurship. Whether you're just starting out or you're ready to scale your online business, this podcast is here to support you on this wild journey we call entrepreneurship. From marketing and sales strategies to productivity hacks and cycle syncing tips, we cover it all. Grab your sneakers, head out on your hot girl walk, and let’s dive in!
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Episodes

38. The 2024 Goals I Didn’t Hit

In this episode, I'm sharing the big goals I set for 2024 that I didn't quite reach. But here's the thing - I'm actually proud of these "misses" because they pushed me to grow in unexpected ways. From dealing with chronic illness to completely shifting my business model, 2024 taught me some powerful lessons about what really matters in business and life. In this episode, I cover: How many walks I took for the year (my goal was 365 for the year) Not hitting my Instagram Growth goals as someone th...

Dec 31, 202420 minEp. 38

37. How Relationship Anxiety Turned Into a 290k+ Strong Digital Product Business - Student Spotlight with @youloveandyoulearn

Today I'm sitting down with student Sarah from @youloveandyoulearn, who took her personal journey with relationship anxiety and turned it into a thriving digital product business. What I love most about Sarah's story is how she proves you don't need a degree to help others - sometimes your lived experience is exactly what people need. From navigating relationship anxiety herself to now helping thousands through her digital products, Sarah shares her incredible journey of building a 290K+ followi...

Dec 24, 202439 minEp. 37

36. 2025 Predictions For Instagram & Digital Products

Today I'm sharing my highly anticipated predictions for Instagram marketing and digital products in 2025! As someone who lives and breathes Instagram for selling digital products, I'm breaking down the major shifts I see coming and how you can prepare your business for success. From the death of certain marketing tactics to the rise of new content formats, this episode is packed with actionable insights you can start implementing now. In this episode, we cover: * Which type of marketing I think ...

Dec 17, 202410 minEp. 36

35. What Worked in My Digital Product Business in 2024

In this solo episode, I'm pulling back the curtain on my third year in business - sharing both the wins and the challenging moments of 2024. From my highest revenue month of the year to learning hard lessons about separating self-worth from business results, this episode shares it all. In this episode, I cover: What led to my highest month in revenue in 2024 My strategy for promotions and sales (that I haven't seen anyone else do) My multi-tasking strategies to get my hot girl walks in Why I sto...

Dec 10, 202425 minEp. 35

34. How Alice Grew Her Faceless Instagram to 300k followers in Less Than a Year w/ @smallstepstoddlers

Today I sat down with Alice, the creator behind Small Steps Toddlers, who grew her Instagram following to over 300,000 in less than a year - all without showing her face! As a mom of two young children, she transformed her solution for reducing screen time into a thriving digital product business. From corporate account director to full-time creator, Alice shares how she built her business around simple toddler activities using items from around the house. In this episode, we cover: How Alice gr...

Dec 03, 202438 minEp. 34

33. How to Turn A Failed Digital Product Launch into Success with Teran Sands - Student Spotlight

Today I sat down with Teran, a mom of three and accountant who lives on a family compound in Texas. She shares her incredible journey from city life to building a thriving digital product business centered around her unique lifestyle. From struggling with her first digital product to a wildly successful launch from her Family Compound Guide, Taren's story is full of valuable lessons for anyone starting their digital product journey. In this episode, we cover: * How Teran transitioned from city l...

Nov 26, 202427 minEp. 33

32. Automate Your DMs & Your Digital Product Sales w/ Natasha Willis

Today I sat down with Natasha Willis, co-founder of School of Bots, to dive deep into the world of DM marketing automation. From her journey as a digital nomad to building a team that's generated almost $80 million through DM funnels, Natasha shares game-changing insights on leveraging Instagram's DM features to grow your business effectively. In this episode, we cover: * What DM marketing automation is and how it works * When to start using ManyChat * Nine different ways to implement DM automat...

Nov 19, 202453 minEp. 32

31. Instagram Content That Converts: Your Questions Answered (Solo Q&A Episode)

In this solo episode, I'm answering the questions y'all submitted about creating Instagram content that actually converts into sales! From content scheduling to storytelling, we're covering everything you need to know about creating content that converts into sales! In this episode, I cover: * Structuring your Instagram stories for maximum impact * The truth about "giving value" and what it really means * Smart ways to develop your content calendar without feeling restricted * My approach to sha...

Nov 12, 202430 minEp. 31

30. Finding Your Secret Sauce: Social Media Strategy & Video Editing Tips w/ Jera Bean

Today I sat down with social media educator and speaking powerhouse Jera Bean to dive deep into authentic content creation, video editing techniques, and finding your unique voice online. From her journey through burnout to building a sustainable business model, Jera shares invaluable insights on showing up authentically while creating engaging content that converts. In this episode, we cover: The Four Quadrants of Secret Sauce framework for authentic content creation Game-changing video editing...

Nov 05, 20241 hr 1 minEp. 30

29. From Burnt Out Vegan Pastry Chef to a Thriving Digital Product Business w/ Clarisse Flon - Student Spotlight

Today's student spotlight, Clarisse, shares her incredible journey from working 12-hour days as a vegan baker to building a thriving digital product business teaching others how to make amazing vegan pastries. As a French-trained pastry chef with 10 years of experience in vegan baking, Clarisse found herself struggling to maintain her wholesale bakery business after having her daughter. By pivoting to digital products, she was able to create more freedom in her life while helping people all over...

Oct 29, 202428 minEp. 29

28. Using Your Story to Build A Community That Will Buy From You with Sun Yi

In this episode, I chat with storytelling expert Sun Yi about the power of authentic storytelling in content creation and community building. Sun shares his journey from web design to becoming a story coach and offers valuable insights on crafting engaging stories that resonate with your audience. In this episode, we cover: Sun's transition from web design to storytelling and personal branding The importance of simplicity and clarity in storytelling Sun's "myth, truth, sandwich" approach to craf...

Oct 22, 202453 minEp. 28

27. What’s Actually Working For Instagram Growth w/ Shannon McKinstrie

In this episode, I sit down with Social Media expert Shannon McKinstrie to dive deep into the world of Instagram reels and content creation for online business owners. Shannon shares her journey from TV production to social media management, and offers invaluable insights on growing your Instagram presence authentically, while also having fun! We also chat about how the traditional content pillars are somewhat confusing, and what we both use instead! In this episode, we cover: Shannon's transiti...

Oct 15, 202451 minEp. 27

26. Things I’ve Been Struggling With As An Online Business Owner

In this raw and vulnerable episode, I break away from my usual light-hearted content to dive deep into the real challenges of balancing entrepreneurship and motherhood. As a digital product creator and online business owner, I open up about my recent struggles, how I'm working through them, and remind my community that social media often shows just a small glimpse of someone's life. In this episode, we cover: The reality of choosing deadlines over family time and why "having it all" might be the...

Oct 08, 202413 minEp. 26

25. Unlock The Secrets to Selling Digital Products on Youtube w/ Stephanie Kase

We're diving deep into the world of YouTube marketing with another incredible entrepreneur. Stephanie started her business journey as a photographer before pivoting to teach social media marketing and digital product creation. She's now helped over 4,000 students through her online courses and reached millions with her content. She has a Youtube following of 96,000 followers and is here today to share her secrets to selling digital products on Youtube. In this episode, we cover: Stephanie's tran...

Oct 01, 202435 minEp. 25

24. My First $35 Digital Product Sale and How it Changed Everything

Today's episode felt like the perfect time to talk about the real, sometimes messy beginnings that not many people share when it comes to starting an online business and selling digital products. Because we all start somewhere, and I want you to know you're not alone in your journey. In this episode, we cover: The “oh sh*t”' moment that pushed me onto TikTok (and my cringey first video) How I turned my audience's burning questions into a must-have digital product The nail-biting countdown to my ...

Sep 24, 202415 minEp. 24

23. Sewing Her Way to 838,000 Instagram Followers in Less Than a Year w/ @mothersewsbest_- Student Spotlight

Today we have the incredible Amelia of @mothersewsbest_! We chat all about how she grew her Instagram following from 3,000 to over 838,000 in less than a year by creating viral reels that invited moms to learn how to sew. Amelia is a long time sewist and mother of 5. Sewing quickly became not just a hobby, but a creative outlet that gave her a renewed sense of purpose when she felt lost in motherhood. Now she is passionate about sharing the same life-giving pursuit with other moms and has taught...

Sep 17, 202432 minEp. 23

22. Using Pinterest to Sell Your Digital Products w/ Serena Javens - Student Spotlight

We’re back with another one of my amazing students: Serena Javens! Serena got started on Instagram doing fashion, and leaned into Pinterest when she started feeling burned out on social media. On top of blogging and making money on Pinterest through Affiliate Links, she has taken everything she’s learned about making money on Pinterest and turned it into a digital product! In this episode, we cover: Serena’s social media burnout and how she pivoted The first steps for anyone wanting to sell thei...

Sep 10, 202439 minEp. 22

21. How To Create the Perfect Instagram Bio

We’re back today with a solo episode where I walk you through how to audit your own Instagram bio! Whenever you’re feeling like your bio just isn’t it, come back to this episode so I can help you feel confident that your Instagram bio will get your dream followers hitting that “follow” button soooo fast! In this episode, we cover everything you’re doing wrong on your Instagram bio, and how to fix it! Including: Profile Photo (which ones work, and which ones don’t work) Username (yes, even your u...

Sep 03, 202420 minEp. 21

20. Taxes for Online Business Owners with CPA Megan Naasz

Join me today with Megan Naasz as we discuss one of my least favorite parts of being an entrepreneur, but also one of the most important parts… taxes! Megan is a CPA, money educator and financial strategist and she shows online business owners how to get organized and feel confident when it comes to their money—whether it’s day-to-day management, making big important financial decisions, maximizing tax deductions, or keeping the IRS from knocking at your door. In this episode, we cover: The most...

Aug 27, 202440 minEp. 20

19. How Restoration Dentistry Gained 250k Instagram Followers Talking About Cavities - Student Spotlight

Today we have Craig and Eliza Clayton of Restoration Dentistry on the podcast to discuss their journey to finding functional dentistry, their wildly successful Instagram following of 250k+ followers, and how digital products changed their entire business model. In this episode, we cover: the different digital products they’ve launched and the pros and cons of each how many students signed up on their first digital product launch questions submitted from my IG followers how rewarding and life cha...

Aug 20, 20241 hr 7 minEp. 19

18. All Your Burning Instagram Questions Answered with Brock Johnson

I am so excited to welcome the one and only Brock Johnson for today’s episode where we learn about Brock’s journey to where his business is today and dive into the nitty gritty of Instagram! Brock Johnson has coached thousands of entrepreneurs and creators on how to grow on Instagram since launching his coaching business in 2018. In 2021, his personal following blew up thanks to his Reels Strategies and he has grown at a rate of approximately 1,000 followers per day, since then. He now has over ...

Aug 13, 202455 minEp. 18

17. Leaving The Classroom To Go Full Time With Digital Products w/ Jessica Reid - Student Spotlight

On today’s student spotlight, we have Jessica Reid! Jessica and I chat all about her journey from being a burned out teacher, to full time entrepreneur! Jessica is a teacher, mom of three, content creator and online coach for teacher entrepreneurs. She helps teachers fight burnout and reclaim time using AI so they can pursue their goals and dreams! In this episode, we cover: The myth of being an “overnight success” The importance of teaching something you’re passionate about How AI can help you ...

Aug 06, 202432 minEp. 17

16. What To Do When You Don’t Hit Your Income Goals

In today's solo episode, I get personal about a major goal of mine that I didn’t reach. It’s nerve wracking to open up and share a failure, but I have always shared the highs and the lows of my journey because I feel strongly that to not is basically false advertising. I’ll always keep it real with you all, and that’s a promise! In this episode you’ll learn the major goal I didn’t reach, why I think it’s so important to not put your worth in reaching your goals, and a list of a few things to do ...

Jul 30, 202413 minEp. 16

15. Using Sales Psychology To Make More Money w/ Natasha Zoryk

We are back today with the one and only Natasha Zoryk! Natasha and I chat about her journey from getting her degree in Communications and Business, to getting a coveted government job, to leaving that job to become an entrepreneur. She is a 7-figure business mentor, speaker, and tech founder. She's all about infusing un-traditional marketing, sales psychology, and laughter into every aspect of business! In this episode, we cover: The power of buyer psychology The 4 different buyer types Instagra...

Jul 23, 202448 minEp. 15

14. Launch Recap: Rich Girl Community

On today’s episode, I keep it brief with a launch recap of my newest offer: Rich Girl Community! In this episode you’ll learn what I did differently this launch, why I almost gave up mid launch, and how many people signed up total during the 5 day launch! Resource mentioned in this episode: Click HERE for Rich Girl Launch Learn from me ⬇️ 75 Digital Product Ideas [FREE] Digital Product Starter Kit IG Growth for Sales Rich Girl Reels Rich Girl Stories Connect with Abigail: Follow on Instagram @ab...

Jul 16, 202412 minEp. 14

13. Under 1k Followers to 27k in Less than a Year w/ @beachy.therapist -Student Spotlight

Today we have Mackinzie Rummell joining us on the podcast for a Student Spotlight! Mackinzie shares her Instagram journey and how she was able to exponentially grow her follower count with the help of IG Growth for Sales and Rich Girl Reels! Mackinzie (@beachy.therapist) is a California based relationship therapist who specializes in helping couples turn conflict into connection and create depth in their relationships. Resources mentioned in this episode: Click HERE for Mackinzie’s Couples Retre...

Jul 09, 202433 minEp. 13

12. Digital Marketing Icks with Copywriter Kaili from Reveal Studio Co.

For today’s episode, we have Kaili Meyer of Reveal Studio Co! Kaili is an incredible copywriter and always my go to whenever I need help getting my words onto the page. Kaili writes web and sales copy for creative service pros, educators, product-based businesses, and other really cool humans. She sees her job as part storyteller, part marketer, and part word therapist — she reveals the best, most compelling parts of your brand so that the right people find and love you. And if she’s not writing...

Jul 02, 202436 minEp. 12

11. How to Protect your Digital Products from Being Stolen w/ @legaldoer

We are back today with my incredible lawyer, Alyssa! I’ve hired her countless times for my business and it was worth it every time. Alyssa has been a practicing lawyer for over 12 years, and is dual licensed in California and Nevada. She is a wife, a mom of 2 (a 5 & 2 year old), a travel enthusiast, and a doer. In March of 2023, she stepped away from her attorney career at a law firm to go full time in her online business, Legal Doer. So she knows what it is like to leave your stable job and...

Jun 25, 202431 minEp. 11

10. From Network Marketer to Self-Made Millionaire with Colleen Nichols

On today’s episode we have the one and only, Colleen Nichols! After meeting Colleen at an event we both spoke at, I knew I had to have her on the show! Colleen is known on the digital streets as the heartbeat behind the Instagram account @noshamesalesgame. She's a best selling author, a digital authenticity expert and a self-made millionaire who helps entrepreneurs build scalable, sustainable brands and businesses online. In this episode, we cover: Colleen’s journey from network marketing to sel...

Jun 18, 202435 minEp. 10

9. The Hard Sh*t Nobody Talks About as an Entrepreneur Selling Digital Products

I talk a lot about all the amazing things selling digital products has brought to my life, but it doesn’t mean it’s always a walk in the park. Today’s episode felt like the perfect time to talk about the hard sh*t that not many people are talking about when it comes to owning an online business and selling digital products, because we all go through these crappy situations and I want you to know you’re not alone. In this episode, we cover: How lonely being an entrepreneur can be and how importan...

Jun 11, 202416 minEp. 9
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