This episode features Jason Manningham, Co-Founder and CEO of Blockgraph, an adtech company co-owned by Comcast/NBCUniversal, Charter Communications and Paramount, which offers a peer-to-peer platform designed to enable companies to create and implement privacy-focused targeting and measurement solutions. Among other things, Manningham provides an overview of Blockgraph’s flagship technology, the Identity Operating System (IDoS); outlines the problems that the technology is designed to solve; ca...
Apr 19, 2022•50 min
A native Virginian living in LA, Clay Tweel is a documentary director/producer/editor with a passion for telling great character-based stories. His works include Make Believe, Print the Legend, Finders Keepers, Out of Omaha, The Innocent Man and Gleason—the last of which was shortlisted for an Academy Award and named one of the 5 best documentaries of 2016 by the National Board of Review. His features have been distributed by Showtime, Netflix, and Amazon Studios while working closely with compa...
Apr 19, 2022•43 min
This episode features Vijay Sajja, Founder and CEO of Evergent, a provider of customer relationship management tools for streaming media and entertainment companies (customers include BritBox, the BBC, DirecTV, WarnerMedia and others), which currently supports around 600 million end-users on its platform. Sajja describes Evergent’s CRM capabilities (which include managing registration, authentication, transaction gateways and more), and how these capabilities also allow it to generate large amou...
Apr 19, 2022•45 min
This episode features Marianne Vita, SVP/Director of Integrated Strategy and Marketing at VAB, discussing two reports that that organization recently published: “Reaching ‘Corded’ and ‘Cordless’ Audiences through Video Streaming” and “Stream On: 23 Real-World Case Studies Highlighting How Video Streaming Drives Brand Success.”
Mar 07, 2022•31 min
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features interviews with three senior executives from measurement company, Comscore: Chief Research Officer, Michael Vinson; CEO and Executive Chairman, Bill Livek; and Chief Commercial Officer, Chris Wilson. Among other things, Vinson discusses the difficulties inherent to audience measurement even with today’s digital technologies, explains ho...
Mar 07, 2022•39 min
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features interviews with three senior executives from measurement company, Comscore: Chief Research Officer, Michael Vinson; CEO and Executive Chairman, Bill Livek; and Chief Commercial Officer, Chris Wilson. Among other things, Vinson discusses the difficulties inherent to audience measurement even with today’s digital technologies, explains ho...
Mar 07, 2022•31 min
This week’s highly entertaining episode of The Friday Fireside welcomes Dennis Gillespie from Outside, Inc. Dennis talks about the consumer appeal of Adventure Sports along with how attractive those consumers are to Advertisers (think youth, disposable income and time on their hands). And we learn how Dennis participated in some of the earliest televised sports betting (minus the cash) while interning at Qube in #Columbus, Ohio. Dennis was at the time a student at the good doctor’s Alma Mater, O...
Mar 07, 2022•23 min
This episode features Darren Lepke, Head of Video Product Management at Edgecast (formerly Verizon Digital Media Services), a provider of CDN, edge computing, serverless computing and streaming-delivery services. The conversation focuses on the work that Edgecast is doing in streaming sports, including enabling livestreaming of the Super Bowl earlier this year. Lepke also discusses how the company overcomes the challenges involved in powering and scaling livestreaming events, outlines its busine...
Mar 07, 2022•34 min
This episode features John Piccone, President of QTT, a division of Viamedia that offers a cloud-based advertising solution which it bills as “request[ing] and receiv[ing] ads from programmatic digital ad exchanges to enable linear cable television ad insertion utilizing existing cable and broadcast TV infrastructure.” He discusses the challenges involved in delivering digital advertising to linear TV; explains how QTT’s solution works, including how it makes use of VAST (Video Ad Serving Templa...
Mar 07, 2022•27 min
Our guest on this week’s Friday Fireside is Tsahi Levent-Levi, Analyst and Consultant for WebRTC, publisher of BlogGeek.me, and CEO of TestRTC. Tsahi takes us under the hood of this open-source technology that enables audio and video communications inside Web pages WITHOUT plug-ins. And he explains a critical benefit of WebRTC—significantly lower latency for live video. Low enough to permit in-game sports betting on television. That, RIGHT THERE, is reason enough for all of our viewers to ping T...
Mar 07, 2022•20 min
In this episode of Screen Culture, Tynesha shares how screen content—in the form of the sitcom Who’s the Boss—inspired her as a child to pursue a career in advertising. She shares key professional experiences, from creating a successful Super Bowl ad to becoming a leader in developing “worldbuilding’ immersive campaigns to market film and television properties and other products.
Mar 07, 2022•48 min
We get inside the streaming subscriber’s head in this week’s Friday Fireside with Scott Solter, industry veteran and consultant. After a brief trip down memory lane to the earliest days of “multi-pay marketing” (did you know that when Showtime started competing with HBO they had exactly the same movie line-up?), we dig into the thorny and timely issue of the true value of a streaming subscriber (probably much less than you think). Advertising isn’t the only thing that relies on impressions; the ...
Mar 07, 2022•22 min
Today’s episode of Centriply’s Friday Fireside welcomes Chris Pizzurro, SVP of Global Sales and Marketing for Canoe Ventures. Chris unwraps the secrets of Canoe’s success, and details their operating strategy to deliver advanced advertising to 38 MILLION HOUSEHOLDS. We discuss the future of Set-Top Boxes, Nielsen, Addressable Advertising, Programmatic, Canoe’s move into streaming, and more. And we have some fun along the way!
Mar 07, 2022•25 min
Today’s edition of The Friday Fireside welcomes Howard Shimmel, president of Janus Strategy & Insights. Howard gives us a peak under the hood of his new venture, datafuelX, scheduled to launch in January. And with extensive experience at Turner, Nielsen, MTV Networks and AOL, Howard is uniquely qualified to discuss what’s next for Nielsen and their apparent legion of competitors, as well as the future of multi-platform, multi-device and multi-CURRENCY television advertising.
Mar 07, 2022•27 min
This week’s guest on the Friday Fireside is media luminary Jesse Redniss, Founder and CEO of privacy enablement and engagement platform, Qonsent. With a long history at NBCUniversal, Turner and WarnerMedia, Jesse has, like many of us, seen the shift in regulatory and consumer attitudes regarding use of Personally Identifiable Information (PII). What was previously accepted and acceptable is no longer, and that spells trouble for media, advertising and commerce. Qonsent has a solution that, in th...
Mar 07, 2022•28 min
This episode features Paul Furia, Head of Content and Creative Packaging at independent media agency, Media by Mother. Among other things, he explains his role at the agency; how he and his team identify the right creators, producers and platforms for their campaigns; how they go about reaching the right audiences for those campaigns; and the metrics they use to determine their success.
Mar 07, 2022•32 min
Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week, the Friday Fireside welcomes Landmark Media Advisors founder Adam Gaynor, who tells us in no uncertain terms what’s wrong with television advertising and what to do about it! Adam’s background includes Comcast, AMC Networks, Dish Network and VIZIO. Watch, and learn.
Mar 07, 2022•24 min
Rick Howe, The iTV Doctor interviews… George Schweitzer is Television Royalty. If you watched CBS between 1990 and 2020, you saw his work. And more importantly, if you were watching something OTHER than CBS, you saw his work—his job was to get you to WATCH CBS! George has experience and perspective on how to fix the absolute mess we’ve made of television. You need to hear what he has to say.
Mar 07, 2022•31 min
Get ready for a truly mind-blowing episode of the Friday Fireside, with Quintar founding member Buddy Scott. With experience at WarnerMedia (working on Turner’s NBA Digital AR/VR projects), and then at Magic Leap, Buddy is taking us all to the next level. Quintar’s Reality platform is going to transform televised sports, and then bring that astonishing technology right back into the stadium experience. Very Cool Stuff!
Mar 06, 2022•21 min
Amy E. Duddleston, ACE has over 30 years of experience in feature and television picture editing. Starting out as an Apprentice Editor, she made her way up to Assistant Editor, working on films like My Own Private Idaho, Corrina, Corrina, and To Die For. As an editor, she has cut 20 features, including High Art, Laurel Canyon, Elegy and Gus Van Sant’s remake of Psycho, as well as nearly 80 hours of television on series such as Dexter, The Killing, Vida, Hunters and most recently, Mare of Easttow...
Mar 06, 2022•1 hr 6 min
You will truly enjoy this #100th Episode of The Friday Fireside with the Brilliant and Entertaining Mike Bloxham, EVP of Global Media and Entertainment for Magid. Mike was also at the birth of The iTV Doctor, as a guest on the first The iTV Doctor column in May, 2009. Starting with a history of interactivity in entertainment (going back to the audience throwing cabbages at Bill Shakespeare), Mike provides real recommendations for how advertisers can take advantage of today’s smaller but HIGHLY F...
Mar 06, 2022•25 min
This episode features Nathalie Bordes, EVP of Measurement for Marketers at the ANA. Among other things, she explains the goals of the ANA and her own role at that organization; outlines ongoing challenges facing the audience-measurement industry; and describes the ANA’s work on enabling unduplicated reach and frequency, developing a “virtual people ID” methodology, and implementing its Cross-Media Measurement initiative.
Mar 06, 2022•46 min
Carri Twigg is deeply engaged with content that takes on the urgent cultural questions confronting America and the world. After 10 years in politics, including serving as Special Assistant to President Obama and Director of Public Engagement for then-Vice President Biden, she is focused on challenging status quo media narratives. As a founding partner and the head of development for Culture House Media, a women of color-owned, premium documentary production house, Carri brings untold stories to ...
Mar 06, 2022•50 min
This week’s Friday Fireside welcomes Rob Bochicchio, President of Marketsmith. Rob will share how smart marketing can turn a challenger brand like Shark Ninja into a $3.5 billion market leader. It’s all about outsmarting (not outspending) your competition, and keeping your people connected, motivated and balanced during the pandemic! There is a lot to learn here.
Mar 06, 2022•31 min
This episode features VAB President and CEO, Sean Cunningham. He discusses the organization’s criticisms of Nielsen’s audience-measurement methodology and why it believes there is a “crisis in confidence” in panel science; explains why VAB is calling for “an open system, trustworthy partners, transparency, verification, disclosure, competition, [and] innovation;” and outlines the organization’s goals for the coming year, and how it views viewer privacy concerns, new regulatory efforts and more.
Mar 06, 2022•43 min
If you can hear the opening music for “Car Talk”, “Morning Edition” or “All Things Considered,” you gotta know that being the Chief Marketing Officer for NPR like Michael Smith, my guest on the Friday Fireside this week, is the coolest job in the world! And after 20 years at Scripps Networks Interactive (acquired by Discovery Inc), Michael has a LOT to say about where Warner Bros. Discovery is going, along with Paramount Plus, HBOMax and Peacock.
Mar 06, 2022•25 min
This episode features animation historian and journalist, Nancy Denney-Phelps. Among other things, she discusses the difference between US and European attitudes to animation and why the art form receives significantly more public funding in Europe; the impact of Netflix on the animation space; where animation is being produced today and why; the impact of VR on animation festivals and on the art form in general; and more. Nancy Denney-Phelps’ Animation Blog: https://www.awn.com/users/nancy-denn...
Mar 06, 2022•34 min
Ben Tatta, President of Standard Media Index, is Rick’s guest on this edition of The Friday Fireside. Ben explains the movie premiere strategy behind Chevrolet‘s brilliant “Sopranos” Silverado EV Super Bowl ad, Peloton Interactive‘s bone-headed reaction spot to the death of Mr. Big, and how today’s addressable adtech can be used to tell sequential stories with TV ads. Ben is a brilliant guest who demonstrates that The Friday Fireside is “the solution to boring business television.”
Mar 06, 2022•28 min
This episode features Jon Giegengack, Founder and Principal of Hub Entertainment Research. Among other things, he discusses Hub’s two most recent reports, “2021 Video Redefined” and the “Metaverse NFT Mini Report” (both published February 2022); outlines the company’s latest research into how new platforms (e.g. VR, games, e-sports, podcasts and more) are competing for TV-consumer eyeballs; casts light on the challenges facing the TV industry and how to address them; and more.
Mar 06, 2022•53 min
This week’s Friday Fireside welcomes TVSquared President, Jo Kinsella, fresh off the acquisition of TVSquared by Innovid. Jo (who was our Friday Fireside guest way back in July, 2020) details the process and timing of that acquisition, and explains in detail how the combination of TVSquared and Innovid has generated industry excitement that includes working agreements with the likes of Simulmedia and iSpotTV, as well as accelerating business growth in the advanced-TV advertising space. TVSquared...
Mar 06, 2022•22 min
