Televisionation: QTT’s John Piccone on Bridging Digital and Linear Advertising

This episode features John Piccone, President of QTT, a division of Viamedia that offers a cloud-based advertising solution which it bills as “request[ing] and receiv[ing] ads from programmatic digital ad exchanges to enable linear cable television ad insertion utilizing existing cable and broadcast TV infrastructure.” He discusses the challenges involved in delivering digital advertising to linear TV; explains how QTT’s solution works, including how it makes use of VAST (Video Ad Serving Template) tags and enables interoperability between linear and digital ecosystems; outlines the division’s roadmap; and more.