AUDIO : The audio is a bit quiet at the beginning and elsewhere, but it is audible. This is usually due to the fact that some speakers don't hold their mic close enough to their mouth! SUMMARY The discussion at TVOT NYC 2024 focused on overcoming fragmentation in TV advertising. Key points included the financial challenges in the TV landscape, the need for advanced technology, and the integration of business practices. Jeff Blaszack from ShowSeeker emphasized aligning technology with business pl...
Jan 31, 2025•35 min
SUMMARY This discussion at TVOT NYC 2024 focused on practical AI applications in the media and entertainment industry. Key points included using AI to enhance video content creation, such as increasing video production speed by 10 times and automating closed captioning, which boosted efficiency. AI was also leveraged for content discovery, personalizing user experiences, and improving metadata to enhance ad performance and user engagement. The panelists highlighted AI's role in reducing reportin...
Jan 30, 2025•35 min
SUMMARY The panel discussed the evolution of branded entertainment, emphasizing the need for a balance between creative content and brand messaging. Key ingredients for success include a compelling idea, a producer, funding, distribution, marketing, publicity, and a brand partner. Examples highlighted included Expedia's co-produced content with Elite Media Group and Amica Insurance's partnership with the Boston Celtics. The importance of leveraging brand reach, ensuring ROI, and creating content...
Jan 30, 2025•25 min
TOPICS The key topics discussed in the conversation include: AI, TV content, interactive content, generative AI, AI-powered filmmaking, democratizing content creation, AI as a tool in the creative process, controlling AI in content creation, and the future of AI in television and media. PANEL DESCRIPTION Is content crafted all or partly through artificial intelligence the next giant TV programming leap? Will viewers embrace live-action or animated series, specials and made-for-TV movies produced...
Jan 29, 2025•31 min
TOPICS The key topics discussed in the conversation include: monetizing connected TV, innovations in CTV advertising, challenges and opportunities in CTV, live sports and personal shopping on CTV, and the future of CTV and advertising. SESSION DESCRIPTION With Connected TV (CTV) advertising projected to be the fastest-growing segment of the media landscape over the coming year, this session will explore how CTV is giving rise to new monetization opportunities through interactive ad formats, shop...
Jan 29, 2025•39 min
December 15, 2022 Talk Back to Television welcomes our friend Gabriel Berger, Head of Media and Entertainment Industry Solutions for Cognizant . As we all know, Cognizant helps companies modernize technology, reimagine processes and transform experiences so they stay ahead in a fast-changing world. In five minutes, Gabe tells us what’s gone wrong in the media and entertainment industry, and what we need to do to fix it going into 2023....
Dec 15, 2022•9 min
November 29, 2022 ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features writer and director, Sheldon Epps (directing credits include episodes of Netflix’s “The Upshaws,” “Frasier,” “Friends,” “The George Lopez Show,” “Everyone Loves Raymond” and many others), who for two decades was also artistic director of the Pasadena Playhouse. Among other things, he discusses “Christmas Party Crashers,...
Dec 15, 2022•32 min
December 1, 2022 Talk Back To Television welcomes Gerard Kunkel, Founder and Managing Partner of Next Media Partners, LLC . Gerard appears IRL (In Real Life) to continue the conversation we started with Chris Falkner (also of Next Media Partners) to replace the Mystery of the Metaverse with the Reality of the Opportunity.
Dec 15, 2022•7 min
December 8, 2022 Sometimes you just can’t take yourself too seriously. And that’s why we welcome Patrick Donoghue from Next Media Partners to this week’s episode of Talk Back to Television. It’s all about the Reality of the Metaverse (which is an oxymoron if we’ve ever heard one), getting “a Ph.D in **** I don’t understand” to be able to design content for the Metaverse, and of course those *** **** Goggles!
Dec 15, 2022•7 min
December 9, 2022 Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Like many of you, I have an old WebTV box somewhere in the attic. 25 years ago, it felt like the concept of playing hit games shows like “Jeopardy” and “Wheel of Fortune” on TV would usher in the Era of Interactive Television. And for the most part, we’re all still waiting for the ushers to find our ...
Dec 15, 2022•20 min
July 5, 2022 ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.This episode features Josh Ellingson, a San Francisco-based artist whose work employs and explores television and video in multiple ways. Among other things, he discusses why he is passionate about experimenting with analog television sets and archival video in his art; explains how he creates “floating” video objects using an old technique calle...
Dec 15, 2022•23 min
August 12, 2022 The Friday Fireside welcomes Madeleine Noland, President at Advanced Television Systems Committee. In a very personal conversation, Madeleine shares how she first came to the television industry, then to advanced television, to LG Electronics and finally to ATSC. We discuss the creation of the NEXTGEN TV branding, the importance of CONTENT to the successful deployment of NEXTGEN TV and the broad future of ATSC 3.0 and its place in the future of the television industry. A glimpse ...
Dec 15, 2022•23 min
August 26, 2022 Today’s guest on The Friday Fireside is Jeff Greenfield, CEO of Provalytics. Provalytics unifies all media, including walled gardens, CTV, TV, OOH, radio, direct mail, and print, providing deduplicated, privacy-compliant reporting which includes synergies, carryover, ad stock and consumer sentiment, and separates incrementality from the baseline. With an extensive advanced advertising background at WideOrbit, C3 Metrics and 1st Approach, Jeff is truly prepared to help his expandi...
Dec 15, 2022•20 min
August 11, 2022 Today’s episode of Talk Back to Television, sponsored by Mediaocean, welcomes Jon Giegengack, Principal at Hub Entertainment Research. Jon addresses a comment from Lisa in Los Angeles: “I have all these channels AND I CAN’T FIND ANYTHING!”
Dec 15, 2022•7 min
August 18, 2022 Today’s guest on Mediaocean’s Talk Back to Television is Matthew Durgin, Senior Director/Smart TV Business Team Leader for LG Electronics North America. Matthew picks up on the conversation started last week with Jon Giegengack, answering the concerns of Lisa in Los Angeles, who has a ton of channels and services AND STILL CAN’T FIND ANYTHING TO WATCH!
Dec 15, 2022•6 min
November 3, 2022 Talk Back to Television welcomes Serena Xu, product designer (and one of the winners of the 2014 TVOT Hackathon). Serena gives us pointed CONSUMER feedback on the state of the streaming business: Who’s doing it wrong, and who’s doing it right—with specific recommendations for how to fix the whole mess! Instructive and fun!
Dec 15, 2022•10 min
November 18, 2022 The Friday Fireside welcomes popular media veteran, Larry Samuels, who after a career in advanced advertising for Kenzan, GroupM, DISH Network and Cablevision, is venturing into the world of podcasting. It’s actually a return to “radio” with a group of friends which whom he had successful sports talk show on Sirius XM. A fun and informative conversation.
Dec 15, 2022•20 min
Welcome to the August 4th edition of “Talk Back to Television,” sponsored by Mediaocean. Our guest is Scott Ehrlich, Chief Innovation Officer for Sinclair Broadcast Group. The format is simple: One question from a TV viewer. One answer from an industry expert. About 5 minutes in length. Published by Tracy Swedlow and The TV of Tomorrow Show.
Nov 17, 2022•8 min
LOTS OF VISUALS! This episode features Svana Gisla, Co-Producer, and Baillie Walsh, Director of ABBA Voyage, a hybrid virtual/IRL concert series centered on “ABBAtars,” digital avatars of the Swedish super-group, ABBA, which portray its members as they appeared in 1977, the group’s heyday. The concerts take place in the ABBA Arena, a purpose-built facility at the Queen Elizabeth Olympic Park in London’s East End. Gisla and Walsh provide us with an in-depth overview of the ABBA Voyage project, wh...
Nov 17, 2022•32 min
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Jason Kyle, co-founder of the Creators Writing Room (the other co-founder is Lee Aronsohn, co-creator of the sitcom, “Two and a Half Men” and Executive Producer of “The Big Bang Theory”) and Head of Development at CWR Productions, discussing the process of pitching content to the networks and other outlets, and explaining how the CWR tr...
Nov 17, 2022•52 min
Talk Back to Television welcomes Jesse Redniss, Co-Founder and CEO of Qonsent. Jesse answers a question from Bob in Buffalo about streaming services: “They know what I watch. What else do they know, and what do they DO with that information?”
Nov 17, 2022•7 min
Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The Friday Fireside is pleased to welcome Marc DeBevoise, CEO and Board Director for Brightcove. In a broad-reaching conversation, Marc talks about starting one of the industry’s earliest streaming services—CBS All Access—and the pure enjoyment of working with the team that brought “Star Trek” back to television with...
Nov 17, 2022•23 min
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. ITVTs episode features producer/writer/actress and Hollywood royalty, Hope Juber. She discusses “Created By,” a new series she’s producing about the life and career of her father, Sherwood Schwartz, creator of “The Brady Bunch” and “Gilligan’s Island”; shares memories of her father and insights into his career (he had originally wanted to study medicine at H...
Nov 17, 2022•39 min
Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The Friday Fireside welcomes Tony Goncalves, former Chief Revenue Officer of WarnerMedia and lead executive behind HBO Max. We are pleased that Tony chose The Friday Fireside as his first post-Warner Bros. Discovery interview. Our opening topic tells you everything you need to know about this timely and controversial...
Nov 17, 2022•23 min
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Pip Brignall, Co-Founder and Chief Creative Officer of The Round, a company that describes itself as “the world’s first Web 3.0 platform for live entertainment in Augmented Reality (AR), with unique virtual venues for broadcasting live intimate and multiplayer holographic performances and collecting exclusive NFTs and Meta-merch from yo...
Nov 17, 2022•41 min
Chris Falkner, Partner at Next Media Partners, LLC, joins Talk Back to Television to answer a question that is on everybody’s lips: “What the F&*K is the Metaverse?”
Nov 17, 2022•5 min
Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The Friday Fireside is pleased to welcome Orlando Wood, Chief Innovation Officer for the UK-based System1 Group. Orlando shares his perspective on the nature of human attention; how different advertising styles achieve different types of business effect; and how styles have changed and why this now undermines adverti...
Nov 17, 2022•23 min
Tim Hanlon, Founder and CEO of The Vertere Group, joins Talk Back to Television to address a question that we hear for EVERY CONSUMER: “How can I manage my streaming services to get what I want without paying a fortune?”
Nov 17, 2022•8 min
Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Today’s Friday Fireside welcomes Tim Mulligan, EVP and Research Director for UK-based MIDiA Research. Tim tells us what are the real hot buttons that streamers need to pay attention to, to get their arms around and not lose their shirts with everybody buying for a month and then going to the competition!!
Nov 17, 2022•25 min
Adam Gaynor, newly named interim President of Gamut, joins Talk Back to Television to answer one of the MOST ANNOYING questions about advertising on streaming services. Megan from Memphis says, “When I’m streaming, I keep seeing the same ads OVER and OVER!!”
Nov 17, 2022•5 min
