Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The Friday Fireside is pleased to welcome Manik Bambha, President and Co-Founder of ViewLift, the global business-to-business software company that offers clients end-to-end, on-demand and live video streaming solutions, globally across Web and all major over-the-top devices. ViewLift has created and operates digital...
Nov 17, 2022•24 min
Today’s Talk Back to Television welcomes Mike Nagle, General Manager of Streaming for Gannett USA Today. Mike provides his perspective to help our friend Lisa from Los Angeles find factual and relevant news information without cable or satellite. With an astonishing wealth of news outlets in 46 states, plus one of the top news brands in the county with USA Today, Gannett’s news is the cornerstone of any streaming service or platform.
Nov 17, 2022•4 min
This week’s Talk Back to Television welcomes Evan Tracey from National Media Research Planning and Placement—one of the largest Republican advertising agencies. Evan answers a question we are ALL asking this week: “Did all the money (some $10B) spent on the mid-term elections in 2022 make any difference?”
Nov 17, 2022•9 min
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Albert Thompson, Managing Director of Digital at full-service agency, Walton Isaacson. Among other things, he discusses Walton Isaacson’s pioneering work in multicultural marketing and explains how and why the agency treats this work as something fundamental, not as an “add-on”; he also shares his thoughts on how younger consumers are u...
Nov 17, 2022•39 min
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Philip Gilpin, Jr., CEO and Executive Director of the Catalyst Story Institute, a Duluth, Minnesota-based organization that aims to “advance the literary and visual arts by generating long-term professional career opportunities for storytelling artists.” The organization produces an annual content festival in Duluth, which allows creato...
Nov 17, 2022•38 min
Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. The good doctor is thrilled beyond belief to welcome the inimitable Marshall Cohen to the Friday Fireside. We’ve uncorked his industry perspective like a fine single-malt scotch, as he regales us with stories of the earliest days of MTV, The Movie Channel, Nickelodeon, Comedy Central and more. But as his current C-le...
Nov 17, 2022•25 min
Today’s guest on Talk Back to Television is Perianne Grignon, VP Strategy at Mediaocean (a Talk Back Sponsor!!!). Her question comes from Alan in New York: “I get so many ads thrown at me, it’s like sticking my head in a hornets’ nest. I wish someone would talk to ME about what I’m interested in.”
Nov 17, 2022•7 min
Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Be honest: most conversations about metadata are stratospherically over the heads of most of us! But Stuart Kurkowski, Distinguished Engineer and Software Architect for Comcast Technology Solutions, explains it all in this week’s Friday Fireside. Watch this program and share it (confidentially if necessary) with your...
Nov 17, 2022•19 min
Ladies and Gentlemen, introducing THE TELEVISION HEAVY USER! Industry tech and business veteran, Mick Darling (who also happens to be another of the winners of the 2014 TVOT Hackathon), joins this week’s Talk Back to Television. He turns out to be a streamer’s FAVORITE CUSTOMER: Lots of services, 2 hours of viewing a night, (pretty much) loves everything and is willing to juggle all the promotional deals to make it happen. Watch and learn if you made HIS favorites list!
Nov 17, 2022•17 min
This episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise of cookies; the Disney Audience Graph; Disney Select (a suite of audience segments that employ Disney’s first-party data to improve audience targeting); new developments and ongoing challenges in the Data Clean Room space; what is meant by “data collaboration”; and much more.
Jun 23, 2022•36 min
This episode features Willie Williams, Co-Founder of, and Lizzie Pocock, Producer at Treatment Studio, the London-based creative agency behind one of the most talked-about elements of Queen Elizabeth II’s recent Platinum Jubilee celebrations: the illusion of the Queen’s younger self riding in her 260-year-old gold carriage. Among other things, they explain that the illusion wasn’t—as widely reported in the press—a hologram, but rather was created via LED technology; they also discuss Treatment’s...
Jun 23, 2022•31 min
This week’s Friday Fireside welcomes Mike Nagle, newly appointed General Manager of Streaming for Gannett USA Today. With an astonishing wealth of news outlets in 46 states, plus one of the top news brands in the county with USA Today, Gannett’s streaming services are currently well-distributed and poised to explode under Mike’s leadership. We believe that news is the cornerstone of any television service—national or local—and USA Today Streaming is right there, right now.
Jun 23, 2022•22 min
Today’s Friday Fireside guest is Elana Sofko, Chief Strategy Officer for Chicken Soup for the Soul Entertainment. We go through the company’s various business sectors (which are more varied and complex than the good doctor realized), and then into a DETAILED discussion of their acquisition of Redbox. In a word: FASCINATING. And a smart move for Chicken Soup for the Soul. Watch, and learn.
Jun 17, 2022•19 min
Today’s Friday Fireside welcomes industry firebrand, Bill Mobley, Founder and CEO of FreeCast. Bill has been “fighting the good fight” to aggregate streaming services for over a decade, and he shares (actually leaks) a major strategic announcement about FreeCast’s SelectTV service. Watch and learn.
Jun 17, 2022•21 min
If you attended the NABSHOW 2022 (or if you decided NOT to attend), you MUST WATCH this week’s episode of the Friday Fireside with the folks who made it happen! Chris Brown, EVP of Business Operations , and Jonathan Toomey, VP of Content Design and Development for The National Association of Broadcasters. You’ll hear their own analysis of the 2022 show, their forecast for NABSHOW 2023, a look forward to NABNewYork 2022, the plans to connect the Las Vegas Convention Center with Exhibitor Hotel Su...
Jun 17, 2022•23 min
Today’s Friday Fireside welcomes Shelley Stansfield, Founder and Director of Special Ops at Centriply, an independent media agency that specializes in advanced, audience-driven TV campaigns. Shelley explains that the #1 benefit for brands is the ability to get their message on TV to the same audience as their digital campaign: wherever the consumer turns, they see the same targeted message. Same audience segments. Same creative. Maximum impact. Watch, and learn.
Jun 17, 2022•21 min
The Friday Fireside welcomes Mike Kelley, President of Americas for Grabyo, the cloud video platform for live clipping, live production and editing. We discuss how Grabyo customers worldwide can share their best moments in real time, with live clipping from broadcast and video feeds and then share to social, mobile and OTT in seconds. And we examine how NBC’s broadcast of the Kentucky Derby recorded perhaps the most exciting 54 seconds in sports (the come-from-behind victory of Rich Strike—the 8...
Jun 17, 2022•20 min
For many of us, our health is one of the first things we think about in the morning, and the one of the last things we think about at night. That is the strength of DeepIntent, the rapidly growing healthcare advertising program. Our guest on this week’s Friday Fireside is DeepIntent Chief Marketing Officer, Marcella Milliet Sciorra, who picks up where our Friday Fireside guest, DeepIntent CEO Chris Paquette, left off in late 2020. We explore how DeepIntent’s targeting can market more than health...
Jun 17, 2022•21 min
This episode features Bill Daddi, President of Daddi Brand, a firm that specializes in brand platform development and public relations for data, analytics and consulting companies, as well as for associations in the television and advertising industries (its clients include CIMM, MRC, Magid, Kantar, LG Ads and Cuebiq, among others). Among other things, he discusses Daddi Brand’s work and explains the concept of brand platforms; identifies important messages that he feels the television and adver...
Jun 17, 2022•31 min
This episode features Tom Keaveney, President of TV measurement and analytics company, 605. Among other things, he outlines the biggest challenges facing the measurement industry; discusses 605’s services and explains how he believes the company is differentiated in the market; casts light on the company’s plans to expand its datasets, and on its roadmap in general; gives us an overview of its new Advanced Audience offering; and more.
Jun 17, 2022•31 min
This episode features Bill Stratton, Global Head of Media, Entertainment and Advertising at data cloud company, Snowflake. Among other things, he defines key concepts in the data space, including databases, data lakes, data warehouses and clean rooms; explains how audience measurement is being adapted for a cookieless world; stresses the importance of frictionless data connectivity and sharing; discusses Snowflake’s work with such clients and partners as NBCU, PlutoTV, LiveRamp, and Horizon Medi...
Jun 17, 2022•44 min
This episode features Cameron Church, Founder and CEO of WatchingThat, a London-based company which provides an independent monitoring and optimization platform for streaming video, and whose customers include the New York Post and Fox. Among other things, he explains the capabilities that WatchingThat’s platform offers its customers and the technology that underpins the platform; describes how the company makes use of both human and artificial intelligence; and casts light on its innovation roa...
Jun 17, 2022•30 min
This week’s episode of The Friday Fireside welcomes Jon Giegengack, Principal at Hub Entertainment Research. In a world where the more we know, the less we understand, Jon provides clarity and focus for entertainment decision-makers. Our primary topic (one that is near and dear to The Good Doctor’s heart) is how we can cure the increasing consumer frustration over FINDING SOMETHING TO WATCH! We have more choices than ever before, but we literally don’t know where anything is. And Jon’s research ...
Jun 17, 2022•31 min
This episode features Jim Louderback, formerly CEO of, and now Strategic Advisor to, VidCon. Among other things, he discusses the significance of Paramount’s 2018 purchase of VidCon; outlines the increasingly important role that independent video creators and the communities they attract are playing both in the entertainment/media economy and in society at large; shares his thoughts on YouTube, TikTok, Roblox and the other platforms that are driving the creator economy; speculates on the impact ...
Jun 17, 2022•39 min
This week’s Friday Fireside welcomes Mike Nagle, newly appointed General Manager of Streaming for Gannett USA Today. With an astonishing wealth of news outlets in 46 states, plus one of the top news brands in the county with USA Today, Gannett’s streaming services are currently well-distributed and poised to explode under Mike’s leadership. We believe that news is the cornerstone of any television service—national or local—and USA Today Streaming is right there, right now.
Jun 17, 2022•22 min
This week’s episode of The Friday Fireside welcomes Aviram Sharon, Co-Founder and CEO of InTheGame, the Israel-based viewer interaction platform. Beyond their success with engaging sports fans interactively on a wide variety of television platforms, InTheGame has SERIOUS adtech capabilities that can encourage (and reward) viewers for STICKING WITH television programs. Imagine watching “NCIS” on CBS, and when you start to change channels you see a message that says, “WATCH FIVE MORE MINUTES FOR A...
Jun 15, 2022•19 min
This episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise of cookies; the Disney Audience Graph; Disney Select (a suite of audience segments that employ Disney’s first-party data to improve audience targeting); new developments and ongoing challenges in the Data Clean Room space; what is meant by “data collaboration”; and much more.
Jun 15, 2022•36 min
Jonathan Steuer, EVP of TV Strategy and Currency for VideoAmp, one of the ad industry’s most respected and popular execs, joins us in a fast-moving, fact-filled and FUNNY Friday Fireside. In a no-holds-barred discussion, Jonathan disassembles long-held myths about TV advertising, and provides a truly entertaining backdrop for what’s coming next. Watch and Enjoy!
Apr 19, 2022•24 min
Today’s episode of The Friday Fireside is devoted to "Taking Wing—Legends of Emimencia", an under-development virtual-reality and augmented-reality Broadway show from producer, Julie Saltman, and Broadway star, Richard Blake. It will take you out of your comfort zone into a Broadway theater with an immersive VR/AR experience and Cirque du Soleil acrobats flying from the ceiling. YIKES! It’s a fascinating departure from our usual TV-based Friday Firesides.
Apr 19, 2022•25 min
The Friday Fireside welcomes David Berkowitz, SVP of Corporate Marketing and Communications for Mediaocean. Both a media industry veteran and marketing visionary, David opines on the future of advertising on Netflix, the impact of creativity in television advertising and the complex relationship between television content, television platforms and television viewers. "Viewers might be watching 'The Daily Show’ on their phones, their connected TVs or in Madison Square Garden surrounded by 20,000 ...
Apr 19, 2022•27 min
