Televisionation: Hub’s Jon Giegengack on “Video Redefined,” the Metaverse, NFTs and More
Mar 06, 2022•53 min
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Episode description
This episode features Jon Giegengack, Founder and Principal of Hub Entertainment Research. Among other things, he discusses Hub’s two most recent reports, “2021 Video Redefined” and the “Metaverse NFT Mini Report” (both published February 2022); outlines the company’s latest research into how new platforms (e.g. VR, games, e-sports, podcasts and more) are competing for TV-consumer eyeballs; casts light on the challenges facing the TV industry and how to address them; and more.
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