[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Digital Chiefs Roundtable." The session was described in the show brochure as follows: "This session will bring together a circle of 'digital chiefs' from established networks, studios and other players to discuss the new platforms and technologies with which they are engaging; the strategies that are driving this engagement; the new entertainment experiences and business models these digital leaders are eyeing, as th...
Feb 13, 2018•51 min
ITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "The New Mainstream Media: Social Video and Its Implications." The session was described in the show brochure as follows: "90% of the mainstream media is owned by six companies. Yet the emerging mainstream--social video--is a distributed network of content creators who are going direct-to-audience. This session will a) explore the ways in which social video and the new paradigms (for creators, for content, and for the re...
Feb 08, 2018•48 min
In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, NAGRA's Anthony Smith-Chaigneau, who leads product marketing for the company's embedded connectware, UI/UX and set-top box solutions, discusses how it is seeking to provide pay-TV providers with a simple-to-use, end-to-end offering that supports personalization, voice integration, multiplatform viewing, SVOD and more.
Feb 06, 2018•54 min
ITVT is pleased to present an audio recording of the TVOT NYC 2017 keynote by Michael Strober, EVP of Client Strategy and Ad Innovation at Turner and Co-Head of Turner Ignite. The session was described in the show brochure as follows: "The future of media and advertising will become what we imagine--and it will happen with unprecedented speed. We have the potential to realize exponentially better outcomes for consumers, advertisers and media companies by reimagining the purpose, form and measure...
Feb 01, 2018•15 min
ITVT is pleased to present an audio recording of the TVOT NYC 2017 Innovation Keynote by Jesse Redniss, Chief Innovation Officer of TBS and TNT. The keynote, entitled "Going Beyond the Box with Mobile + TV Synchronicity: An Exclusive Look at How TBS and TNT Utilize Data and Cutting-Edge Casting Tech to Reconnect the Living-Room Viewing Experience," was moderated by prominent industry analyst, Alan Wolk. It was described in the show brochure as follows: "Today, more than ever, viewer engagement i...
Jan 25, 2018•23 min
[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "DataVision Killed the Demographic Star." The session was described in the show brochure as follows: "While a few doubters love to continue the narrative that targeting has gone too far and doesn't work, many of us who actually work in data know better. This session will give attendees an honest assessment of the current state of the industry, the latest techniques being used in the marketplace, and what it takes to be...
Jan 24, 2018•47 min
[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Diginets: Why It's Time to Take the Multicast Business Seriously." The session was described in the show brochure as follows: "This session will focus on the growing impact of digital/multicast networks on the landscape of TV advertising. A conservative estimate would be that digital multicast nets generate over $500 million in revenue, which will grow over the coming years as they expand their unique distribution eco...
Jan 22, 2018•44 min
ITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "AI and Advertising." The session was described in the show brochure as follows: "Artificial intelligence (AI) holds great promise for TV and video advertising--offering the potential, for example, to make programmatic buying more efficient and to make targeted advertising not only more accurate but--thanks to AI-powered creative versioning--more engaging and viewable. This session will bring together representatives of ...
Jan 17, 2018•50 min
[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Designer-Technologist Dialog on the Future of the TV Viewing Experience." The session was described in the show brochure as follows: "This session will bring together technology innovators and prominent TV/video UI/UX experts, in order to identify new technologies--including personalization, voice-activated AI, OTA-OTT integration, and more--that could have a major impact on the future of the viewing experience; and t...
Jan 11, 2018•48 min
[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Beyond OTT: Delighting the Audience!" The session, which was presented by Axonista, was described in the show brochure as follows: "The ability to create moments of delight is a key strength of any great storyteller. During the past few years, where the models of delivery and consumption of TV have gone through huge transformation, the challenge has been to reach, grow--and keep--audiences on an ever-changing array of...
Jan 08, 2018•50 min
[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "TV or Not TV? Where and How Are People Watching Video Today?" The session was described in the show brochure as follows: "Ratings are up--or down. Viewers are multitasking--or focused. Everyone is cross-screen, cross-channel, cross-eyed. This panel will share the latest findings about how people are watching TV today, and what new insights and information we have on that video consumption behavior. Whether through mon...
Jan 04, 2018•47 min
Last month, Connekt--a company which offers an artificial intelligence (AI)-powered, "in-content," transactional advertising engine that allows viewers to interact with ads and content in real time and provides them with an instant path to purchase--emerged from stealth mode. The company, whose founders include Mike Fitzsimmons, former CEO of tcommerce pioneer, Delivery Agent, also announced partnerships with LG and Gracenote, among others. In this recorded interview with [itvt] Editor-in-Chief,...
Nov 04, 2017•31 min
Interview: Lotame's Ryan Reed on the Company's New aiTV Audience-Intelligence Products Late last month, data management platform provider, Lotame, announced the launch of its aiTV suite of new products, designed to bring greater audience intelligence to TV and video. The new products--which include aiTV: Attribution & Insights and custom aiTV: SmartTV Data Segments--are housed, alongside the company's aiTV: Platform solution, in a newly formed aiTV division, whose customers include NBCUniver...
Oct 18, 2017•46 min
Mike Gaston is founder and CEO of Cut.com, the social-video company responsible for such viral hits as "100 Years of Beauty" and "Grandmas Smoking Weed for the First Time"--among countless others. In this second installment of a two-part interview with [itvt] Editor-in-Chief, Tracy Swedlow, Gaston discusses the content that Cut.com produces, how the company is scaling through organic growth, its roadmap for the future, and more. (Note: Mike Gaston will be speaking at TVOT NYC, December 7th at th...
Oct 10, 2017•28 min
Mike Gaston is founder and CEO of Cut.com, the social-video company responsible for such viral hits as "100 Years of Beauty" and "Grandmas Smoking Weed for the First Time"--among countless others. In this first installment of a two-part interview with [itvt] Editor-in-Chief, Tracy Swedlow, Gaston explains why Cut.com focuses exclusively on social video, how the company views the various platforms on which it distributes its work, how it funds and monetizes its content, and how the ultimate goal ...
Oct 06, 2017•28 min
Earlier this year, Twentieth Century Fox named John Penney (whose career includes stints at Starz, Lionsgate, HBO and beyond) EVP of Consumer Business Development and Partnerships, tasking him with accelerating the development and distribution of the studio's properties across new platforms and viewing experiences. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Penney explains how Twentieth Century Fox is not only working to bring its content to new platforms, but is seek...
Sep 20, 2017•54 min
[itvt] is pleased to present an audio recording of the TVOT SF 2017 keynote fireside, "TV Worth Watching in a Multiplatform Age." The session was described in the show brochure as follows: "As television increasingly becomes a multiplatform and social medium--distributed on, and even developed for, social-video platforms that hardly lend themselves to TV's traditionally high production values; frequently monetized via the 'branded-content' model, with all the inherent compromises to quality and ...
Sep 14, 2017•28 min
"The Death of the Remote, and the Rise of the Conversational UI" at TVOT SF 2017 [itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "The Death of the Remote, and the Rise of the Conversational UI." The session was described in the show brochure as follows: "For years now, the remote has defined the limitations of user interface (UI) design for the big-screen experience. Menus, rails and walls of image tiles arguably hinder users and make content discovery a real p...
Sep 07, 2017•53 min
[itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "How to Mobilize a Content Team." The session was described in the show brochure as follows: "The content marketplace is unstable terrain, and our industries rely on visionary talent to imagine its new frontiers. The problem: we rely on anachronistic methods when we organize our content teams around old processes, homogenous perspectives, and echo-chamber logic. In the era of fragmented attention, how do we recrui...
Aug 30, 2017•45 min
TVOT SF 2017 Keynote: Cenk Uygur and Ben Mankiewicz of The Young Turks [itvt] is pleased to present an audio recording of the TVOT SF 2017 keyote by Cenk Uygur and Ben Mankiewicz, co-founders of the online/social-video news organization, The Young Turks. The keynote was described in the show brochure as follows: "Described by The Independent as 'the most watched online news show in the world,' The Young Turks has received well over 3 billion views on YouTube, where it currently garners over 200 ...
Aug 14, 2017•32 min
Radio [itvt]: Showrunner Panel at TVOT SF 2017: Ronald D. Moore, William N. Fordes, John Cabrera [itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "World-Building Showrunners: Creating and Promoting Genre Content in the Multiplatform Age." The session was described in the show brochure as follows: "The present era of multiplatform television, widely considered to be a golden age of high-quality content, relies heavily on world-building by innovative and often exp...
Aug 09, 2017•51 min
Connected Cars, Smart Cities, Self-Driving Vehicles and Mobility-On-Demand at TVOT SF 2017 [itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "Moving Pictures"--Speeding to the Intersection of Future Mobility and Video." The session was described in the show brochure as follows: "Connected cars, smart cities, autonomous self-driving vehicles, mobility-on-demand....The global transportation and mobility industry is rapidly evolving, and the advent of disruptive new...
Aug 02, 2017•53 min
[itvt] is pleased to present an audio recording of the TVOT SF 2017 keynote fireside which featured Chris Ripley, President and CEO of Sinclair Broadcast Group, in conversation with Rick Howe, The iTV Doctor The session was described in the show brochure as follows: "Under Chris Ripley's leadership, Sinclair Broadcast Group has been at the forefront of driving advanced-TV innovation, particularly when it comes to pushing forward adoption of the new ATSC 3.0 standard. This year alone, the company...
Jul 17, 2017•20 min
Keynote Fireside with Sam Matheny, CTO of the NAB, at TVOT SF 2017 [itvt] is pleased to present an audio recording of the TVOT SF 2017 keynote fireside, "I Didn't Know Broadcast Could Do That!," which featured Sam Matheny, EVP and CTO of the National Association of Broadcasters (NAB), in conversation with Colin Dixon, Founder and Chief Analyst of nScreenMedia The session, which covered the new ATSC 3.0 standard and other topics, was described in the show brochure as follows: "Think broadcasting ...
Jul 11, 2017•33 min
Last year, Time, Inc. launched INSTANT, billed as a "mobile-first, all-video platform featuring...fresh news, features and exclusives about and by 'the new famous,' the digital artists of YouTube, Snapchat, Instagram, YouNow, Vine and other platforms to come." In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, INSTANT's Editorial Director, Kirstin Benson, discusses the new platform and its growth and numbers to date; its multiplatform distribution strategy; best practices for...
May 16, 2017•32 min
Carrie Sheffield is founder of digital news service, Bold, and also (together with singer and activist, Clay Aiken) co-hosts the service's flagship program, "Bold TV," which is produced by Roker Labs. Steve Oh is Chief Business Officer of The Young Turks Network, the number-one news service for Millennials according to data from comScore, Tubular Labs and OpenSlate. In this lively, recorded conversation with [itvt] Editor-in-Chief, Tracy Swedlow, Sheffield and Oh discuss the origins, business st...
Apr 14, 2017•59 min
TV data company, Alphonso, on Monday launched a software-as-a-service (SaaS) offering, dubbed Alphonso Insights, which is designed to enable agencies and brands to carry out real-time analysis of the consumption of TV content and advertising, and obtain closed-loop attribution on TV media spend. Metrics provided by the "always-on" Alphonso Insights dashboard include total airings, share of voice, estimated spend, audience reach, locations visited and purchases made. According to the company, Alp...
Apr 04, 2017•32 min
[itvt] is pleased to present audio of the TVOT NYC 2016 session, " The New Linear TV: Live Scheduled Programming on Social Media." The session was described in the show brochure as follows: "The past few months have seen the emergence of a new category of linear TV: live, scheduled, professionally produced programming delivered and (co-)viewed via Twitter, Facebook and other social-media platforms. Topics to be addressed include: What are the new programming genres emerging in the live social vi...
Mar 24, 2017•44 min
Ashley Swartz, a high-profile figure in advanced-TV advertising circles, is founder and CEO of advertising technology company, Furious Corp. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Swartz discusses, among other things, the company's flagship offering, PROPHET, billed as a "a horizontal SaaS platform, which automates the ingestion and normalization of your data, providing you with highly intuitive reporting and analytics to see inventory, sales and audience across y...
Mar 16, 2017•29 min
[itvt] is pleased to present video of the TVOT NYC 2016 session, "The Rise of Branded Content and Influencer Marketing." The session was described in the show brochure as follows: "It's no secret that branded content and influencer marketing are playing an increasingly important role in the social-video economy--and the past year has also seen several established television players--including, among others, Turner, A+E and 'Saturday Night Live'--announce major branded-content initiatives. This s...
Mar 09, 2017•45 min
